Ice-America
Ice-America distributes, rents, and operates portable aluminum ice skating rinks across the United States as the exclusive Western Hemisphere dealer of Ice-World International, serving municipalities, hotels, theme parks, universities, and film/commercial production clients.
- Company typePrivate
- Founded2008
- HeadquartersHarbor City, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ice-America does
Ice-America, founded in 2008 by Scott and Azumi Williams and headquartered in Harbor City, California, is the exclusive premier allied dealer of Ice-World International in the Western Hemisphere. The company distributes, rents, and operates portable ice skating rinks and related accessories to enterprise clients across the United States, with additional offices in New Jersey and Texas. Its customer base spans municipalities and park-and-recreation departments, hotels and resorts (including Las Vegas, Florida, and Hawaii venues), theme parks (SeaWorld, Kings Island, Navy Pier), universities with hockey programs (Deerfield Academy, UGA, Johns Hopkins), professional sports venues (Dodger Stadium, Reno Aces), and film/TV/commercial production (NBC, Toyota, Deloitte, Canada Goose, Cirque du Soleil).
The company's core technology is a patented aluminum fold-out floor system with quick-release couplings and a proprietary Cold Finger enhancement, paired with a glycol cooling loop that produces real ice in as little as 24 hours and maintains quality in ambient temperatures up to 90°F. Patented accessories include Bobby the Seal, Tommy the Reindeer, and Icebyk. The aluminum construction delivers independently validated energy savings of up to 40% versus conventional systems and is 95% recyclable, supporting both ISO 9001 and ISO 14001 certifications.
Ice-America generates revenue through a mix of seasonal rink rentals, hardware sales, turnkey project services (installation, operations, staffing, training), technical consulting, event production for commercial/film clients, and accessory rentals/sales. Pricing is quote-based with deposits required by May 1st to secure winter-season availability; the firm also sells systems outright to organizations seeking permanent or semi-permanent installations. The sales motion is enterprise field-led, supported by an active content-marketing and industry-events presence (IAAPA), with staff ranging from 11-50 employees and a 600+ project track record globally.
Ice-America firmographics
Firmographics- Name
- Ice-America
- Legal name
- Ice-America
- Website
- https://ice-america.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ice-America distributes, rents, and operates portable aluminum ice skating rinks across the United States as the exclusive Western Hemisphere dealer of Ice-World International, serving municipalities, hotels, theme parks, universities, and film/commercial production clients.
- Ownership category
- akta.pro rank
Ice-America industry classification
Industry- Product category
- Portable Ice Skating Rinks
- NAICS
- Skiing Facilities (713920)
- SIC
- Services-Amusement & Recreation Services (7900), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Ice Rinks & Winter Sports Facilities (MPAKAEAG)
Keywords
Where Ice-America is headquartered
LocationHeadquarters
- HQ city
- Harbor City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Ice-America business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Portable Ice Rink Rentals: Ice-America rents portable ice rink systems to venues, cities, and event organizers for temporary seasonal events. Rinks can be installed in 24 hours and removed after the season. This includes turnkey project services covering installation, operations, and breakdown.
- Ice Rink System Sales: Sale of portable ice rink systems for organizations wanting to own their own equipment. The aluminum floor system is durable, leak-resistant, and suitable for permanent or semi-permanent installations.
- Staffing Services: Full or partial staffing solutions for ice rink operations including General Managers, Ice Technicians, Skate Monitors, Skate Hosts, Greeters, and Cashiers. Turnkey project option includes full staffing and training of personnel.
- Technical Solutions: Technical support, troubleshooting, and consulting for ice rink projects facing concerns of higher-temperature environments and ice quality consistency. Includes ice resurfacing and maintenance services.
- Team Building & Events: Corporate team building and entertainment events incorporating patented skating aids and Icebyk® for inclusive game events and circuit experiences.
- Accessory Rentals and Sales: Rental and sale of accessories including Bobby the Seal®, Tommy the Reindeer®, Icebyk®, skates, skate racks, The Base dividers and benches, and ice tubes for FunSlide attractions.
- Event Production: Complete event management and technical support beyond build completion through a solution-oriented and collaborative approach. Includes commercial and film production ice installations for NBC, Toyota, Deloitte campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Ice Rink Rental - Seasonal/Temporary |
| One time/ perpetual license | Pay-as-you-go | Ice Rink System Purchase |
| Other | Multi-year contract | Staffing Services |
| Other | Pay-as-you-go | Icebyk® Accessory Rental |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Ice-America product offering
Product offeringCore offering
Ice-America distributes, rents, and sells portable ice and roller skating rink systems built on a patented aluminum fold-out floor with glycol cooling technology. It offers turnkey event services including installation, staffing, operations, and breakdown for municipalities, hotels, theme parks, universities, and commercial/film production clients across North America. The company also sells and rents branded skating accessories such as Bobby the Seal®, Tommy the Reindeer®, Icebyk®, The Base, FunSlide ice tubes, and rental skates.
Product overview
Ice-America offers portable and permanent ice and roller skating rink solutions featuring patented aluminum floor systems. The core product portfolio centers on modular fold-out aluminum ice rink floors that can be installed in 24 hours and operate in temperatures up to 90°F. Accessories include Bobby the Seal® (skating aid, 2010), Tommy the Reindeer® (skating aid for ages 5-9, 2017), Icebyk® (ice cycling product, 2020), The Base dividers/benches, FunSlide Ice Tubes, and rental skates. Services include turnkey rink installation/operations, staffing solutions, team building events, and technical support. The company also operates a Roller Division for pop-up roller rinks.
Differentiator
Problem solved
Functional benefit
Brands
- Bobby the Seal®: Patented multifunctional skating aid for both performance and patron experience. Engineered for optimal stability with or without a rider, durable, easily stackable for storage. Can be used as a skating aid, ride, or pushed while seated.
- Tommy the Reindeer®
- Icebyk®
- The Base
- DiscOasis
Products and services
- Portable Ice Rinks
- Portable Roller Rinks
Quantifiable outcome
- Up to 40% less energy consumption than conventional ice rink systems
- +6 more outcomes
Companies that use Ice-America
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles6 records
Ice-America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Ice-America partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor, core and flagship.
- Canada GooseminorIce-America created ice for Canada Goose's Fall/Winter 2022 commercial at Utah's Bonneville salt flats. The rink blended seamlessly into the endless salt flat landscape for the fashion brand's seasonal campaign.
- Toyota USAcoreIce-America collaborated with Toyota for their national airing Olympic campaign commercial 'Start Your Impossible' during the 2018 Winter Games in Pyeongchang. Olympic medalist Ashley Wagner starred in the commercial filmed on Ice-America ice.
- Ice-World InternationalflagshipIce-America is the premier allied dealer and exclusive U.S. and Canadian distributor of Ice-World International technology in the Western Hemisphere. This partnership provides access to Ice-World's patented aluminum floor system technology, which has powered more than 600 annual ice rinks worldwide. Ice-America provides expert ice solutions and supplies industry-leading products.
- RadicalMediacoreIce-America partnered with RadicalMedia for ice builds for global client campaigns. First collaboration was for Toyota USA's 'Start Your Impossible' campaign with Olympic medalist Ashley Wagner. Second project was for Deloitte's 2026 commercial campaign for nationwide airing during winter sports celebration.
- NBCcoreIce-America provided custom ice rink installation for NBC's 2026 global winter sports coverage. Ice was used in supporting intros, teasers, feature segments, and interviews produced for figure skating, hockey, and speed skating coverage. This is Ice-America's specialty: providing technical ice infrastructure for commercial film and television projects.
- Cirque du SoleilflagshipIce-America partnered with Cirque du Soleil to install ice for their first-ever ice show 'Crystal' at Golden 1 Center arena in Sacramento, California. State-of-the-art projections required state-of-the-art ice for this touring production.
- SeaWorld OrlandocoreIce-America provides ice for SeaWorld Orlando's 'Winter Wonderland on Ice' event, which won the 2021 IAAPA Brass Ring Award for 'Live Entertainment Excellence: Most Creative Sports/Stunt Show'. Partnership demonstrates Ice-America's ability to support large-scale entertainment productions.
- The Cosmopolitan of Las VegascoreIce-America has maintained an ongoing partnership with The Cosmopolitan of Las Vegas for nearly a decade, building ice rinks over their outdoor rooftop pool overlooking the Strip. This partnership has produced one of the '10 Best Ice Skating Rinks in North America'.
- DeloittecoreIce-America partnered with RadicalMedia for Deloitte's 2026 commercial campaign slated for nationwide airing during winter sports celebration. The project involved immersive ice builds on soundstage with LED screens and comprehensive recreations of stadiums and outdoor environments.
- Constellation ImmersiveminorIce-America partnered with Constellation Immersive to bring 'DiscOasis' outdoor roller disco rink to South Coast Botanic Gardens in Los Angeles. The project involved building a rink around the center palm island on a raised deck, incorporating existing palm trees into the aesthetic.
- Disney On IceminorMultiple Ice-America team members have backgrounds with Disney On Ice (Tony Kudrna serves as principal coach for Disney On Ice; Forrest McKinnon toured with Disney On Ice through 44 countries). The company supports touring ice productions.
- ICE-Canada RinksminorAffiliate partner listed on Ice-America's website. Part of the Ice-World International dealer network.
- All AccessminorAffiliate partner listed on Ice-America's website. Part of the Ice-World International dealer network.
- CAN-ICEminorAffiliate partner listed on Ice-America's website. Canadian ice rink equipment and services dealer.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Ice-America competitors and assessment
Company assessmentDirect peers
- Ice-World International: Ice-World International (Netherlands) is the patented aluminum fold-out rink system OEM whose exclusive Western Hemisphere distributor Ice-America is. Ice-World builds the same portable ice rink systems globally and is both Ice-America's principal technology partner and its most direct comparable peer in the portable real-ice category.
- Glice: Glice (Switzerland) manufactures synthetic and portable ice rink systems for events, hospitality, and seasonal venues. Its zero-energy, install-anywhere offering competes head-on with Ice-America's portable real-ice rentals for warm-climate venues, pop-up entertainment, and resort destinations.
- PolyIce: PolyIce (Canada) produces modular synthetic ice surfaces used for hockey training, events, and short-term installations. As a portable, low-cost skating-surface alternative with no refrigeration requirement, PolyIce competes directly with Ice-America in the small-to-medium venue and rental-by-the-square-foot market.
Broad incumbents
- Feld Entertainment: Feld Entertainment produces Disney On Ice and other touring ice shows—the largest commercial operator of touring ice entertainment in North America. While Feld owns its own touring infrastructure rather than buying rinks from Ice-America, several Ice-America team members are Disney On Ice alumni, making Feld the incumbent commercial ice-entertainment producer whose scale sets the upper bound for portable ice-driven entertainment economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ice-America social profiles
Digital presenceIce-America compliance and trust
Trust signalCompliance2 records
Ice-America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ice-America leadership team
Management profileNumber of profiles
Profiles16 records
Ice-America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ice-America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ice-America
What does Ice-America do?
Ice-America distributes, rents, and sells portable ice and roller skating rink systems built on a patented aluminum fold-out floor with glycol cooling technology. It offers turnkey event services including installation, staffing, operations, and breakdown for municipalities, hotels, theme parks, universities, and commercial/film production clients across North America. The company also sells and rents branded skating accessories such as Bobby the Seal®, Tommy the Reindeer®, Icebyk®, The Base, FunSlide ice tubes, and rental skates.
Is Ice-America a public or private company?
Ice-America is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ice-America founded?
Ice-America was founded in 2008. It employs 11 to 50 people.
Where is Ice-America based?
Ice-America is headquartered in Harbor City, United States, in the North America region.
How does Ice-America make money?
Seven revenue lines are on record. Portable Ice Rink Rentals are the primary driver. The others are ice Rink System Sales, staffing Services, technical Solutions, team Building & Events, accessory Rentals and Sales and event Production.
Who are Ice-America's main competitors?
Direct peers on record are Ice-World International, Glice and PolyIce. Feld Entertainment is listed as a broad incumbent.
Does Ice-America have an API?
No public API is recorded for Ice-America.
What industry is Ice-America in?
Ice-America's product category is Portable Ice Skating Rinks. Its primary akta.pro industry code is MPAKAEAG, Ice Rinks & Winter Sports Facilities. Its NAICS code is 713920 and its SIC code is 7900.