Indulgence Chocolatiers

What Indulgence Chocolatiers does

Indulgence Chocolatiers is a Milwaukee, Wisconsin-based artisan chocolate producer founded in 2007 by owner and chocolatier Julie Waterman. The company handcrafts small-batch chocolates, truffles, gourmet bars, toffee, cocoa mixes, chocolate-dipped fruit, and seasonal confections in its Walker's Point production kitchen, with an explicit no-mass-production, no-added-preservatives approach. Its core product architecture centers on two proprietary truffle lines (Signature Collection of classic flavors and Chocolatier's Selection of bold combinations such as Coconut Habanero, Thai Peanut Butter, and Limoncello-Espresso), complemented by 3.5 oz chocolate bars, gift sets ranging from $42 to $125, and seasonal collections.

The business operates a multi-channel go-to-market model: three company-owned retail locations in the Milwaukee metro area (Walker's Point Kitchen/Shop/Pairing Bar, The Corners of Brookfield, and Shorewood Chocolate Boutique & Ice Cream Shop); a national e-commerce site shipping to all 50 U.S. states; a wholesale program supplying grocery stores, specialty food stores, wine stores, bars, restaurants, and hotels; a paid experiential offering of chocolate pairing classes (in-person at $45/person and virtual kits at $75-$98); a monthly subscription (Indulgence of the Month Club) at 3-, 6-, and 12-month tiers ($120-$440); event favors for weddings and corporate events; and digital gift cards ($25-$250). Customer segments include individual consumers, corporate gifting clients, and wholesale/HoReCa buyers, served with a horizontal segmentation approach across premium gifting, personal indulgence, and experiential use cases.

Revenue mechanics are diversified across one-time purchases (retail, e-commerce, wholesale, event favors, gift cards), subscription recurring revenue, and experiential fees, with pricing positioned at a premium tier (truffle boxes $9.50-$52, bars ~$9.25-$10, gift sets $55-$125). The company is organized as Indulgence Chocolatiers, LLC under Wisconsin law, is privately held with no disclosed institutional investment, and is operated as a founder-owned business with community-rooted positioning through Local First Milwaukee, Braise RSA, and the Adopt-A-River program.

Name

Indulgence Chocolatiers

Legal name

Indulgence Chocolatiers, LLC

Website

https://indulgencechocolatiers.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Indulgence Chocolatiers is a Milwaukee-based, founder-owned artisan chocolate producer founded in 2007, handcrafting small-batch truffles, bars, and confections sold through three metro-area retail shops, national e-commerce, wholesale accounts, pairing classes, and a monthly subscription club.

Ownership category

akta.pro rank

Product category

Artisan Chocolate Confections

NAICS

Confectionery Manufacturing from Purchased Chocolate (311352), Chocolate and Confectionery Manufacturing (31135), Confectionery and Nut Retailers (445292), Confectionery Merchant Wholesalers (42445)

SIC

Sugar & Confectionery Products (2060), Bakery Products (2050)

akta.pro primary industry

Specialty Chocolatiers & Confectionery (CRAHAGAH)

akta.pro secondary industries

Chocolate & Chocolate Confectionery (CRADABAA), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Premium/Artisanal Bakery Wholesale (AFAIAFAG)

Keywords

• Artisan chocolate confections
• Handcrafted truffles
• Gourmet chocolate bars
• Chocolate subscription club
• Chocolate pairing classes

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Retail Sales: Sale of handcrafted chocolates, truffles, bars, toffee, cocoa mix, and confections through company-owned retail locations and e-commerce website. Products shipped throughout the United States including Alaska and Hawaii.
2. Wholesale Distribution: Supply of handcrafted confections to retailers including grocery stores, specialty food stores, wine stores, bars, restaurants, and hotels. Partners receive product and customer service support.
3. Chocolate Pairing Classes: Paid classes pairing chocolates with wines, cheeses, cocktails and more. Classes held at Walker's Point and Brookfield locations, plus virtual kit options. Classes taught by owner Julie Waterman in group settings.
4. Subscription (Indulgence of the Month Club): Monthly delivery of assorted confections selected by chocolatiers. Available in 3-month ($120), 6-month ($230), and 12-month ($440) subscription tiers. Shipping included.
5. Event Favors: Custom truffle favor boxes for weddings, corporate events, and special occasions. Includes personalized labels and custom packaging options.
6. Gift Cards: Online gift cards available in denominations from $25 to $250, redeemable in stores or on the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Indulgence Chocolatiers handcrafts premium small-batch artisan chocolate confections in its Milwaukee, Wisconsin kitchen, including Signature and Chocolatier's Selection truffle collections, gourmet chocolate bars, toffee, cocoa mixes, dipped fruit, barks, and seasonal offerings. Products are sold through three company-owned retail shops, a direct-to-consumer e-commerce site with nationwide shipping, wholesale distribution to retailers and hospitality venues, and a monthly subscription club, supplemented by paid chocolate pairing classes.

Product overview

Indulgence Chocolatiers is a Milwaukee-based artisan chocolate company founded in 2007 by owner and chocolatier Julie Waterman, offering handcrafted premium chocolates made in small batches without preservatives. The product portfolio centers on fresh truffles available in Signature Collection (classic flavors like Caramel Fleur de Sel, Peanut Butter, Irish Cream) and Chocolatier's Selection (adventurous flavors like Balsamic Fig, Coconut Habanero, Thai Peanut Butter), sold in boxes of 4-24 pieces. Complementing the truffles are 3.5oz gourmet chocolate bars featuring unique flavor combinations (Dark Chocolate Sea Salt, Cherry Almond, Mayan Spice, Porter, IPA, Coconut Curry), artisan toffee, cocoa mixes, chocolate-dipped fruit and mendiants, and seasonal barks. The company offers experiential services including chocolate pairing classes ($45/person) at pairing bars in Walker's Point and Brookfield, plus virtual kit options. Curated gift sets range from the Enthusiast's (truffles + bar flight, $55) to the Connoisseur's (24 truffles + 6-bar flight + toffee + cocoa mix, $125), with a Vegan Gift Set also available. A subscription service (Indulgence of the Month Club) delivers monthly chocolate selections at $120-$440 for 3-12 months. Additional offerings include event favors for weddings and corporate events, gift cards ($25-$250), wholesale programs for retailers and restaurants, and a fundraising program for community organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Walker's Point Kitchen, Shop & Pairing Bar: Primary location featuring a chocolate pairing bar, kitchen, and retail shop in Milwaukee's Walker's Point neighborhood
• The Corners of Brookfield
• Shorewood Chocolate Boutique & Ice Cream Shop
• Indulgence of the Month Club

Products and services

• Truffles - Assorted, Signature & Chocolatier's Selection Collections Handcrafted chocolate truffles in boxes of 4, 6, 12, or 24 pieces spanning Signature Collection classic flavors (Caramel Fleur de Sel, Peanut Butter, Irish Cream, Hazelnut, etc.), Chocolatier's Selection adventurous flavors (Balsamic Fig, Coconut Habanero, Thai Peanut Butter, Cabernet, Limoncello-Espresso), and seasonal varieties. Intended for individual consumers purchasing for personal enjoyment or gifting.
• Gourmet Chocolate Bars 3.5oz fine chocolate bars in numerous flavor combinations ranging from 41% to 70% cacao, including Dark Chocolate Sea Salt, Cherry Almond, Mayan Spice, Espresso Bean, Cacao Nib, Vanilla Bean Malt, Cream City Crunch, Porter, IPA, Coconut Curry, and Peppermint. Sold individually or as Flight of 3 and Flight of 6 curated selections for sampling.
• Artisan Toffee Handcrafted buttery toffee coated with 54% cacao semisweet dark chocolate and topped with pecans (Salty Dark Chocolate, Salty Milk Chocolate) or cashews (Cashew Dark Chocolate), targeted at chocolate enthusiasts and gift purchasers.
• Cocoa Mix Rich cocoa powder mixes in Dark Chocolate Sea Salt, Vanilla Bean Malt, Mayan Spice, and Peppermint flavors, packaged in 12.5oz pouches yielding 10 servings per package for at-home hot cocoa preparation.
• Chocolate Dipped Fruit and Mendiants Dried candied fruit dipped in chocolate (Orange Peel at 54% cacao, Ginger at 64% cacao, Apricots at 54% cacao) and Mendiant chocolate disks topped with Cranberry Walnut (70% cacao) and Smoked Sea Salt (54% cacao with almonds), offered as accompaniments to the truffle and bar lines.
• Barks and Brittles 7oz bark slabs in seasonal flavor combinations such as Pomegranate Pistachio, Cherry Espresso, and Orange Pistachio, sold at $15 each as shareable chocolate pieces.
• Seasonal Collections Limited edition seasonal chocolate products including Spring Inspired Truffle Collection (Lavender Caramel, Yuzu Lime, Cereal Milk, Chamomile Honey, Black Currant Vanilla Mascarpone), Marshmallow Caramel Eggs, Peanut Butter Crunch Caramel Eggs, Chocolate Hearts, and Chocolate Butterflies.
• Chocolate Enthusiast's Gift Set Gift set containing a box of 12 assorted truffles plus a flight of 3 chocolate bars, available in Signature Collection ($55) and Chocolatier's Selection variants for gift-giving.
• Chocolate Lover's Gift Set Gift set containing a box of 12 assorted truffles, a flight of 3 chocolate bars, premium toffee, and cocoa mix, available in Signature Collection and Chocolatier's Selection variants at $78 for premium gifting.
• Chocolate Connoisseur's Gift Set Premium gift set containing a box of 24 assorted truffles, a flight of 6 assorted chocolate bars, premium toffee, and cocoa mix, available in Signature Collection or Chocolatier's Selection variants at $125 for high-value gifting.
• Vegan Gift Set Dairy-free gift set containing choice of Dark Sea Salt Cocoa or Mayan Spice Cocoa, chocolate dipped fruit, Mendiants, and a flight of three dairy-free chocolate bars, priced at $65 for vegan gift recipients.
• Cocoa Mix Gift Set

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Braise RSA (Restaurant Supported Agriculture)minorOthersIndulgence sources ingredients from local farmers and producers through Braise RSA membership. The organization works to make local, peak-of-season products accessible to area food producers and restaurants, addressing time and cost obstacles of local sourcing.
• Local First MilwaukeeminorOthersIndulgence is a proud member of Local First Milwaukee, an alliance of independent, locally owned businesses and non-profit organizations dedicated to promoting the buy local movement.
• Milwaukee Riverkeeper (Adopt-A-River Program)minorOthersIndulgence participates in the Adopt-A-River Program, holding regular cleanup events at their adoption site along the Kinnickinnic River Parkway. The program works to protect, improve, and advocate for water quality and wildlife habitat.
• WE Energies (Energy for Tomorrow Program)minorOthersIndulgence participates in the Energy for Tomorrow Program, offsetting 100% of electricity used at all locations through renewable energy sources including wind, water, solar, and landfill gas.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vosges Haut-Chocolat: Chicago-based artisan premium chocolatier founded by Katrina Markoff, offering truffles, bars, and experiential pairings across retail, e-commerce, and wholesale — directly comparable multi-channel model with adventurous flavor profiles and founder-led brand.
• Lake Champlain Chocolates: Vermont-based handcrafted chocolatier operating factory stores plus national wholesale and online shipping of premium truffles and bars; comparable in production philosophy (no preservatives, small batch), B2B/wholesale breadth, and gift-set catalog.
• Compartés Chocolatier: LA-based artisan premium chocolate brand selling hand-painted truffles and bars via retail, e-commerce, and wholesale into hotels and specialty stores; comparable in price point, gifting/SKU breadth, and hospitality-channel distribution.
• Bissinger's Handcrafted Chocolatier: Historic handcrafted premium chocolatier with retail showrooms, e-commerce, and wholesale into department stores and specialty retailers; comparable in premium positioning, gift-set catalog, and historic brand equity.

Emerging players

• Mast Brothers Chocolate: Brooklyn-based bean-to-bar artisan chocolate maker with flagship retail, e-commerce, and wholesale — comparable as a smaller-scale artisan brand, though with more emphasis on bean-to-bar transparency versus Indulgence's confection-from-purchased-chocolate model.

Broad incumbents

• See's Candies: Iconic West Coast premium chocolate retailer with 200+ shops, mail order, and seasonal gifting dominance; comparable premium-gifting use case but at vastly larger scale and with mass-production economics versus Indulgence's handcrafted model.
• Godiva Chocolatier: Global premium chocolate brand with boutiques, e-commerce, and gifting; comparable premium positioning and gifting calendar, but with mass-market scale, owned retail real estate, and broader product breadth.
• Lindt & Sprüngli: Global premium chocolate incumbent with master chocolatier positioning, retail outlets, and broad gifting assortment; comparable on premium/European chocolate positioning and gifting seasonality, vastly larger in scale and distribution.
• Ghirardelli Chocolate Company: Mass-premium chocolate incumbent with branded retail shops, foodservice, and grocery distribution; comparable presence in chocolate bars, squares, and cocoa mix categories but with mass-production economics versus Indulgence's handcrafted approach.
• Ethel M Chocolates: Premium handcrafted chocolatier owned by Mars, combining factory retail, signature collections, and experiential pairing/wine programs in Nevada — comparable on handcrafted philosophy and adult experiential (wine-pairing) format, but with corporate-parent distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/IndulgenceChoco
• Facebookfacebook.com/IndulgenceChoco
• Instagraminstagram.com/indulgencechoco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indulgence Chocolatiers