RedClick

What RedClick does

RedClick is an Irish personal-lines insurance brand established in 2024 and operated as a commercial trading name of Generali España de Seguros y Reaseguros, S.A., part of the Generali Group. The company underwrites and sells motor and home insurance across the Republic of Ireland, with a product portfolio spanning car (comprehensive, third-party fire & theft, and third-party-only tiers), home (buildings, contents, landlord, renters, holiday home, first-time buyer), motorcycle, van, taxi, and personal insurance, supplemented by add-on modules such as breakdown assistance, windscreen cover, No Claims Discount protection, personal accident cover, and open-drive options. It serves over 250,000 customers nationwide and employs more than 400 people in Ireland, operating from an Irish branch in Cavan under the registered head office of its Spanish parent in Madrid.

RedClick runs a digital-first, direct-to-consumer go-to-market motion via online quote-and-buy platforms (carquotes, homequotes, motorbike quote portals), phone sales, and webchat, complemented by a channel network of over 250 broker agencies across Ireland. Revenue is generated through insurance premiums on annual or monthly payment plans across motor and home lines, with cross-selling driven by multi-policy discounts of up to 10%. Customer acquisition is supported by online discounts of up to €300 on car insurance, home insurance savings of up to 35% plus a €40 retail voucher, a RedClick Club loyalty programme, TV advertising, and community sponsorships including the dublinbikes bike-share scheme and Irish Wheelchair Association events.

Technologically, RedClick operates on the EIS OneSuite insurance platform, an open-architecture system it uses to launch products and adjust to market changes; the company reinforced this partnership in September 2025. RedClick holds an estimated 4.5% share of the €4.5 billion Irish general insurance market. In March 2026, Zurich Insurance's Irish arm agreed to acquire RedClick from Generali for €337 million, a transaction pending regulatory approval and expected to close by end of 2026 or early 2027.

Name

RedClick

Legal name

Generali España de Seguros y Reaseguros, S.A.

Website

https://redclick.ie

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

251–500 employees

Short description

RedClick is an Irish digital-first insurance brand of Generali España, offering car, home, motorcycle, van, and taxi insurance to over 250,000 consumers nationwide through direct online channels and 250+ broker agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Cavan

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Motor Insurance: RedClick generates revenue through motor insurance policies including car, motorcycle, van, and taxi insurance. Revenue is collected through premiums paid by customers on annual or monthly payment plans.
2. Home Insurance: Revenue from home insurance policies including buildings, contents, landlord, renters, and holiday home insurance products.
3. Multi-Policy Discounts: Cross-selling additional policies to existing customers through multi-policy discounts up to 10%.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

RedClick is an Irish insurance provider offering motor insurance (car, motorcycle, van, taxi) and home insurance (buildings, contents, landlord, renters, holiday home) to individual consumers. The company sells policies through a direct digital platform (online quote and purchase) and a network of over 250 broker agencies across Ireland. Products are offered in tiered coverage levels with optional add-ons such as breakdown assistance and windscreen cover.

Product overview

RedClick is an Irish insurance brand operating under Generali España de Seguros y Reaseguros, S.A. The company offers a multi-product insurance portfolio centered on motor and home insurance, with specialized products for car (including young and experienced drivers), home, motorcycle, van, taxi, and personal insurance. The core car insurance offerings span three coverage tiers: Comprehensive, Third Party Fire & Theft, and Third Party Only. RedClick enhances its base products through a suite of optional add-ons including Breakdown Assistance, Windscreen Cover, No Claims Discount Protection, Personal Accident Cover, Loss of Keys, and Open Drive. The company also offers multi-policy discounts through its loyalty programme RedClick Club, which provides customer rewards and competitions. RedClick distributes through direct channels and over 250 broker agencies, serving over 250,000 customers nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• RedClick Club: Customer rewards programme offering prizes and competitions for customers.
• RedClick dublinbikes

Products and services

• Car Insurance RedClick's primary motor insurance product providing personal car coverage for individual drivers in Ireland across three tiers: Comprehensive, Third Party Fire & Theft, and Third Party Only. Available with online discounts up to €300.
• Home Insurance Home insurance covering buildings and contents for homeowners, landlords, renters, holiday home owners, and first-time buyers in Ireland. Customers can save up to 35% and receive a €40 retail voucher when purchasing online.
• Motorcycle Insurance Specialized insurance for motorcycle owners in Ireland with customisable coverage options for bike enthusiasts.
• Van Insurance Commercial vehicle insurance for van owners and small businesses in Ireland, designed for business use with flexible coverage options.
• Taxi Insurance Specialized insurance coverage tailored for taxi drivers operating in Ireland, addressing the unique requirements of the taxi trade.

Quantifiable outcome

• 97% Claims solved with the help of a dedicated Claims Handler
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Irish Wheelchair Association (IWA)coreStrategic or Co-development Partner · 7 April 2026RedClick is a supporter of the IWA 2026 Fitness Inclusion Games, taking place at the Sport Ireland National Indoor Arena. The partnership supports people with disabilities to engage in structured gym-based fitness programs that improve strength, coordination and overall wellbeing.
• EIScoreTechnology or Integration · 14 September 2025RedClick strengthened its partnership with EIS to leverage the EIS OneSuite platform for delivering simpler, more connected insurance experiences. The platform's open architecture and advanced tooling enable RedClick to rapidly launch innovative products and enhance agility in response to market changes.
• Irish Wheelchair Association (IWA)coreStrategic or Co-development Partner · 14 September 2025RedClick proudly sponsors the Irish Wheelchair Association's annual Run'n'Roll race, ensuring 100% of registration fees go directly to support IWA's Young Adult Services. The partnership reflects RedClick's commitment to accessibility, inclusion, and community.
• dublinbikesminorStrategic or Co-development Partner · 30 November 2024RedClick has been honored to sponsor the dublinbikes bike share scheme since November 30th, 2024. The scheme has surpassed 40 million journeys, with 117,333,333 km travelled and an estimated 2,933 tonnes of CO₂ saved compared to car trips.
• Irish Wheelchair AssociationcoreStrategic or Co-development PartnerRedClick supports IWA initiatives including Run n Roll and Fitness Inclusion Games. The partnership reflects values of accessibility, inclusion, and community that matter deeply to RedClick.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• An Post Insurance: An Post Insurance is the retail insurance arm of Ireland's national post office, offering motor, home, and life products through direct and post-office channels. Comparable to RedClick in Irish market focus and direct-to-consumer distribution model.
• FBD Insurance: FBD Insurance is an Irish mutual insurer with a strong focus on motor and farm/property insurance, distributed through direct and broker channels. Comparable to RedClick in core motor/home product focus and Irish market positioning.
• Aviva Ireland: Aviva Ireland is one of the largest general insurance providers in Ireland, offering motor, home, and commercial coverage through direct and broker channels. Directly comparable to RedClick on product mix, distribution model, and target customer base in the Irish market.
• Allianz Ireland: Allianz Ireland provides motor, home, and commercial insurance as part of global Allianz Group, distributed through brokers and direct channels. Directly comparable to RedClick's Generali-backed model with similar product breadth and broker-led distribution.
• AA Insurance Ireland: AA Insurance Ireland provides motor and home insurance primarily through direct and affinity channels, leveraging the AA roadside-assistance brand. Comparable to RedClick on motor-first product focus and direct digital distribution in Ireland.
• Zurich Insurance Ireland: Zurich Insurance Ireland is the acquiring party for RedClick and a major general insurer in Ireland offering motor, home, and commercial products through brokers. Highly comparable as a direct competitor and now the parent-to-be, with overlapping product lines and distribution.
• AXA Insurance Ireland: AXA Insurance Ireland offers motor, home, and commercial products through broker and direct channels as part of global AXA Group. Comparable to RedClick on multi-line personal lines focus and broker network distribution in Ireland.

Broad incumbents

• Liberty Mutual Insurance: Liberty Mutual is the previous parent of the Irish operations that became RedClick, and continues to operate as a global P&C insurer. Relevant as the corporate predecessor and benchmark for legacy book performance, though it no longer directly competes in Ireland post-divestiture.

Regional players

• Caltex Insurance / Bank of Ireland Insurance (legacy): Bancassurance and direct personal lines providers in Ireland including Bank of Ireland's insurance partnerships offer motor and home cover through bank channels. Comparable as a competing distribution model targeting the same Irish consumers, though primarily bank-affiliated.

Others

• EIS (Core Insurance Platform): EIS is the technology partner providing RedClick's OneSuite core insurance platform. Relevant as an enabling infrastructure vendor rather than a competitor; useful for understanding RedClick's technology stack and product velocity relative to peer insurers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redclickireland
• YouTubeyoutube.com/@redclickireland
• Facebookfacebook.com/redclickireland
• LinkedInlinkedin.com/company/redclick-ireland
• Instagraminstagram.com/redclick_ireland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedClick