The Edge Performing Arts Centre

What The Edge Performing Arts Centre does

The Edge Performing Arts Centre is a private, for-profit performing arts education business operating from a single facility at 721 Main St., Winfield, Kansas. Founded in 2004, the company delivers in-person instruction across four core service lines: dance classes (competitive and recreational), music theatre, vocal lessons (choirs and solo), and instrumental lessons (piano, guitar, violin), supplemented by private lessons from all instructors. Its curriculum spans 30+ classes taught by a team of 6+ instructors, serving primarily children and youth with a secondary adult learner segment, and positions itself as a welcoming community for both recreational and competitive pathways.

The business operates on a direct-to-consumer go-to-market model, driving discovery and enrollment through its company website and word-of-mouth referrals, with class registration handled via third-party platforms DanceStudio-Pro and GoStudioPro. Revenue is generated through monthly recurring tuition under a tiered subscription structure: per-class pricing from $55/month (one class per week) to $175/month (four classes per week), and an unlimited-classes plan ranging from $200/month for one student to $365/month for three or more students, with private lessons priced on a custom basis. The company has no proprietary technology, no disclosed funding, no subsidiaries, and no recorded M&A, leadership, or geographic expansion activity in the available data.

Name

The Edge Performing Arts Centre

Legal name

The Edge Performing Arts Centre

Website

https://theedgepac.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Edge Performing Arts Centre is a private Winfield, Kansas-based performing arts school offering in-person dance, music theatre, vocal, and instrumental instruction to children and adults via monthly subscription tuition at a single facility.

Ownership category

akta.pro rank

Product category

Performing Arts Education

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYTHAJAKAC

Performing Arts & Music Lessons (Dance, Drumming, Instrument Lessons, Theater)

Travel & Hospitality/Tours, Attractions & Experiences/Workshops & Classes (Arts, Crafts, Skills & Local Lessons)

SECONDARYEDAAAGAE

Performing Arts (Acting, Improv, Theater)

Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)

SECONDARYEDAMANAC

Group Music Classes & Ensembles (Band, Orchestra, Choir)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

SECONDARYEDAMANAA

Private Music Lessons (Instrumental)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

Keywords

• Dance classes
• Music theatre classes
• Vocal lessons
• Instrumental lessons
• Performing arts education

Headquarters

HQ city

Winfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Tuition Fees - Class-based: Monthly tuition fees charged per student based on the number of classes attended per week, ranging from $55/month for one class to $175/month for four classes. Revenue is recurring and subscription-based, billed monthly.
2. Unlimited Classes Plan: Flat monthly fee for unlimited classes: $200/month for one student, $260/month for two students, and $365/month for three or more students. Provides upsell opportunity from base tier.
3. Private Lessons: Individualized instruction offered by all instructors at additional cost. Customers must call (620) 229-9300 for pricing details. Generates supplementary revenue per session.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Edge Performing Arts Centre operates a single-location performing arts education facility in Winfield, Kansas, delivering in-person dance (competitive and recreational), music theatre, vocal, and instrumental (piano, guitar, violin) instruction. The center offers tiered monthly tuition plans based on number of classes per week, unlimited-class subscriptions, and individualized private lessons provided by 6+ instructors across 30+ class offerings.

Product overview

The Edge Performing Arts Centre is a performing arts education center offering a portfolio of class-based services rather than a unified software product. The core offerings include dance classes (competitive and recreational), music theatre, vocal lessons (choirs and solo performances), and instrumental lessons (piano, guitar, violin). The centre provides tiered tuition pricing based on number of classes per week, with unlimited class options available. An online registration portal powered by DanceStudio-Pro enables students to enroll digitally. All instructors also offer private lessons for personalized instruction.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Classes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• DanceStudio-ProcoreTechnology or IntegrationDanceStudio-Pro provides the online registration portal for The Edge Performing Arts Centre. Students use the DanceStudio-Pro platform to enroll in classes and manage their registration.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• TakeLessons: Online marketplace connecting students with local and online music, dance, and performing arts instructors. Adjacent competitor that could capture students from The Edge's geography via digital delivery.
• MasterClass: Premium online education platform featuring performing arts and creative instruction from renowned artists. Represents a digital alternative that could divert adult learners away from in-person studios like The Edge.

Direct peers

• School of Rock: Multi-location performing arts education franchise offering music instruction (instrumental, vocal) and performance-based programs. Closely comparable to The Edge's music theatre, vocal, and instrumental offerings across similar age groups.
• Bach to Rock: Multi-location music school franchise offering instrumental, vocal, and group music education. Comparable to The Edge's music theatre, vocal, and instrumental lesson portfolio with similar age-segment focus.
• Arthur Murray Dance Studios: Established dance instruction franchise with both group and private lesson pricing models. Comparable to The Edge's tiered subscription dance class offerings.
• Fred Astaire Dance Studios: National dance instruction franchise offering group and private lessons across multiple dance styles. Directly comparable to The Edge's core dance class offering, though with far broader geographic reach.

Emerging players

• iSchool of Music & Art: Multi-discipline performing arts school combining music and art instruction. Comparable to The Edge's broad performing arts portfolio, though with a stronger virtual/hybrid delivery component.
• Performers Edge Dance: Dance-focused studio offering competitive and recreational training. Comparable to The Edge's dance curriculum and competitive/recreational split, though typically single-site regional studios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/edge-performing-arts-centre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Edge Performing Arts Centre