Yazara
Yazara develops a PCI MPoC-certified SoftPOS platform that turns NFC-enabled Android smartphones and tablets into contactless payment terminals, selling SDK, white-label, and App2App integrations to bank acquirers, payment processors, ISVs, and payment facilitators globally. Now a subsidiary of Global Payments Inc.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Yazara does
Yazara is a software development company specializing in SoftPOS (Software Point of Sale) technology, founded in 2021 and headquartered in New York with an engineering office in Istanbul, Turkey. Its core product is a cloud-based SaaS platform that transforms NFC-enabled Android smartphones and tablets into payment acceptance terminals without additional hardware, enabling merchants to accept contactless EMV payments, mobile wallets (Apple Pay, Google Pay, Samsung Pay), and QR-based transactions. The platform is built on a fully certified L2 Kernel developed in-house and offers three integration options: White-Label Mobile App, App2App (Deep Link), and SDK Integration. Additional modules include a QR Code Module, mPOS Module (for dongle-based markets), Paylink Module (for cardholder-initiated e-commerce-style transactions), and a PIN CVM Solution for higher-value transactions. The proprietary SDK incorporates 15+ layers of security protection including white-box cryptography and is certified to PCI MPoC, PCI CPoC, Visa Ready (Full SDK), Mastercard (Full SDK), American Express, Discover D-PAS, EMVCo, and domestic schemes including Rupay, MADA, Troy, Bancomat, JCB, and Thales PURE.
Yazara serves bank acquirers, payment facilitators, ISOs, payment processors, and independent software vendors globally across North America, Latin America, Europe, the Middle East, and Asia Pacific. The go-to-market is enterprise-focused with direct sales outreach, region-specific contact forms, and a dedicated APAC sales leadership. Revenue is generated through SaaS subscription, SDK licensing, and white-label deployments, with additional optional modules and value-added services (loyalty, installments, DCC, multi-currency, embedded finance). Pricing is quote-based under multi-year enterprise contracts and is not publicly disclosed. As of September 2024, Yazara operates as a wholly-owned subsidiary of Global Payments Inc. (NYSE: GPN), gaining access to a distribution network of over 5 million merchants across 100+ countries and pursuing a brand transition toward Global Payments while preserving the Yazara technology and support infrastructure.
Yazara firmographics
Firmographics- Name
- Yazara
- Legal name
- Yazara
- Website
- https://yazara.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yazara develops a PCI MPoC-certified SoftPOS platform that turns NFC-enabled Android smartphones and tablets into contactless payment terminals, selling SDK, white-label, and App2App integrations to bank acquirers, payment processors, ISVs, and payment facilitators globally. Now a subsidiary of Global Payments Inc.
- Ownership category
- akta.pro rank
Yazara industry classification
Industry- Product category
- SoftPOS / Mobile Payment Acceptance Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- mPOS & SoftPOS (Tap-to-Phone) Solutions (FSAMADAB)
- akta.pro secondary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where Yazara is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Yazara business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Model: Cloud-based Software as a Service (SaaS) solution provided to acquiring banks and solution providers. Revenue generated through software licensing and potentially per-transaction or subscription fees.
- SDK Licensing: Licensing of the fully certified L2 Kernel and SDK to clients for integration into their own merchant-facing applications.
- White-Label Solutions: White-label product solution sold to bank acquirers, payment facilitators, and ISOs for deployment under their own brands.
- Value-Added Modules: Additional optional payment modules including QR Mobile, mPOS, Paylink, and customized features such as Installments, DCC, Multi-currency, Card Selection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise/B2B SaaS - Pricing by quotation |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Yazara product offering
Product offeringCore offering
Yazara develops and licenses a cloud-based SoftPOS (Software Point of Sale) SaaS platform that transforms NFC-enabled Android smartphones and tablets into EMV contactless payment terminals without additional hardware. The offering is delivered through three certified integration models — White-Label Mobile App, App2App (Deep Link), and a fully certified SDK — and is extendable with optional modules for QR Code, mPOS (dongle-based), Paylink, and PIN CVM, sold to bank acquirers, payment processors, payment facilitators, ISOs, and ISVs.
Product overview
Yazara is a software development company offering a cloud-based SaaS SoftPOS (Software Point of Sale) platform that transforms NFC-enabled Android smartphones and tablets into payment acceptance terminals. The core product is Yazara SoftPOS, which enables merchants to accept contactless EMV payments, mobile wallets (Apple Pay, Google Pay, Samsung Pay), and QR-based transactions without additional hardware. The platform operates on a modular architecture with three certified development options: White-Label Mobile App, SDK Integration, and App2App (Deep Link). Additional optional modules include: QR Code Module (for QR-based transactions), mPOS Module (for markets requiring external card readers), Paylink Module (for cardholder-initiated transactions via links), and PIN CVM Solution (for PIN entry on mobile devices). Value-added services encompass Merchant Portal administration, Merchant Onboarding Services, L2 Kernel Solution, Multi-Currency Support, Digital Receipt, Embedded Finance, and traditional services like Loyalty, Installments, Reporting, CRM/Invoicing, Financing, Employee Management, Digital Menu, POS integration, and Inventory Management.
Differentiator
Problem solved
Functional benefit
Products and services
- Yazara SoftPOS Cloud-based SaaS SoftPOS platform that transforms NFC-enabled Android smartphones and tablets into EMV contactless payment terminals, enabling acceptance of credit/debit/prepaid cards, mobile wallets, and QR-based transactions without additional hardware. Sold to bank acquirers, payment processors, payment facilitators, ISOs, and ISVs.
- Yazara SDK Integration Licensed Software Development Kit that enables clients to integrate Yazara's PCI MPoC-certified SoftPOS technology into their own merchant-facing applications, providing increased integrity, faster integrations, and lighter security assessments.
- Yazara White-Label Mobile App White-label deployment option in which Yazara's SoftPOS application is packaged and branded for acquirers, payment facilitators, and ISOs to offer under their own brand.
- Yazara App2App (Deep Link) Integration Deep-link App2App integration enabling seamless connection between Yazara's payment flows and clients' existing acquiring operations and merchant systems without requiring a separate white-label app build.
Quantifiable outcome
- 13-second registration time and 3-second processing time
- +4 more outcomes
Companies that use Yazara
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles2 records
Yazara technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Yazara partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- MastercardcoreMastercard is a key payment scheme partner. Yazara is Mastercard certified and listed on their Mobile POS partners page. Mastercard has been a first mover in SoftPOS space, developing and maintaining standards and supporting deployments in 70+ markets globally.
- VisacoreVisa is a key payment scheme partner. Yazara is Visa Ready certified and listed on their partner directory as a Tap to Phone certified partner. Visa has provided MPoC waiver to Yazara for full SDK solution.
- American ExpresscoreAmerican Express is a payment scheme partner with Discover D-PAS certification support. Yazara's solution is certified to accept AMEX contactless payments.
- DiscovercoreDiscover D-PAS certified payment scheme partner. Yazara's solution is certified to accept Discover contactless payments.
- FiservcoreFiserv is a payment processor partner that offers Yazara's SoftPOS solution through their distribution channel.
- NexicoreNexi is a payment processor partner that integrates and distributes Yazara's SoftPOS solution in their markets.
- iPOS SystemscoreiPOS Systems is a payment facilitator partner offering Yazara's solution with partner Dejavoo under the iPOSgo! brand in North America.
- Credo BankcoreCredo Bank is a bank acquirer partner deploying Yazara's SoftPOS solution to their merchant customers.
- Garanti BBVAcoreGaranti BBVA is a bank acquirer partner deploying Yazara's SoftPOS solution to their merchant customers.
- QNB FinansbankcoreQNB Finansbank is a bank acquirer partner deploying Yazara's SoftPOS solution in Turkey.
- Vakıf KatılımcoreVakıf Katılım is a participation bank acquirer partner deploying Yazara's SoftPOS solution in Turkey.
- GoDaddy PoyntcoreGoDaddy Poynt is a payment facilitator partner offering Yazara's SoftPOS solution to their merchant base.
- Additional Payment SchemescoreYazara is certified by additional domestic and international payment schemes including Thales PURE, Rupay (India), MADA (KSA), Troy (Turkey), Bancomat (Italy), Diners Club International, and JCB.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Yazara competitors and assessment
Company assessmentDirect peers
- SumUp: SumUp is a leading global fintech offering Tap to Pay on Phone and SoftPOS-style acceptance products targeting SMBs and acquirers. Directly comparable to Yazara on core SoftPOS functionality and merchant target segment.
- myPOS: myPOS provides mobile POS and SoftPOS-style acceptance solutions to SMBs across Europe. Direct competitor to Yazara on SMB-focused tap-to-phone acceptance, with a more vertically integrated offering.
- Zettle by PayPal: PayPal's Zettle offers Tap to Pay on iPhone and Android, providing SoftPOS-style mobile acceptance to merchants globally. Comparable to Yazara on the tap-to-phone/SoftPOS product layer and SMB focus.
- PAX Technology: PAX is a leading global POS terminal manufacturer with growing SoftPOS and Android-based tap-to-phone offerings. Comparable to Yazara on mobile payment acceptance hardware/software, particularly for acquirers and ISVs.
Broad incumbents
- Adyen: Adyen is a global payments processor offering Tap to Pay and mobile in-person payment solutions to enterprise merchants. Comparable to Yazara on SoftPOS capability, with significantly larger scale and enterprise positioning.
- Fiserv (Clover / Tap to Pay): Fiserv offers Tap to Pay and broader mobile acceptance through its Clover and processing platforms. Both a competitor to Yazara (competing SoftPOS) and a partner (Fiserv distributes Yazara), making it a strategically entangled peer.
- Verifone: Verifone is a global POS hardware and software provider expanding into cloud-based and SoftPOS-style acceptance. Comparable to Yazara on merchant payment acceptance, with deeper hardware roots and enterprise scale.
- Block (Square): Block's Square offers Tap to Pay on iPhone/Android as part of a much broader payments and seller ecosystem. Comparable on SoftPOS product surface, but with far larger scale and integrated seller tooling.
- Stripe (Tap to Pay): Stripe's Tap to Pay on iPhone and Android offers developer-first SoftPOS APIs and SDKs. Comparable to Yazara on SDK-driven SoftPOS enablement, with a global developer ecosystem and broader commerce platform.
Regional players
- Nexi: Nexi is a leading European payments processor distributing Yazara's SoftPOS across its markets. A partner and partial competitor — Nexi has its own Tap to Mobile roadmap in Europe that overlaps with Yazara's value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yazara social profiles
Digital presenceYazara compliance and trust
Trust signalCompliance15 records
Yazara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yazara leadership team
Management profileNumber of profiles
Profiles4 records
Yazara funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yazara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yazara
What does Yazara do?
Yazara develops and licenses a cloud-based SoftPOS (Software Point of Sale) SaaS platform that transforms NFC-enabled Android smartphones and tablets into EMV contactless payment terminals without additional hardware. The offering is delivered through three certified integration models — White-Label Mobile App, App2App (Deep Link), and a fully certified SDK — and is extendable with optional modules for QR Code, mPOS (dongle-based), Paylink, and PIN CVM, sold to bank acquirers, payment processors, payment facilitators, ISOs, and ISVs.
Is Yazara a public or private company?
Yazara is a private company. It is classified as corporate owned and is currently operating.
When was Yazara founded?
Yazara was founded in 2021. It employs 51 to 100 people.
Where is Yazara based?
Yazara is headquartered in New York, United States, in the North America region.
How does Yazara make money?
Four revenue lines are on record. SaaS Subscription Model is the primary driver. The others are SDK Licensing, white-Label Solutions and value-Added Modules.
Who are Yazara's main competitors?
Direct peers on record are SumUp, myPOS, Zettle by PayPal and PAX Technology. Broad incumbents are Adyen, Fiserv (Clover / Tap to Pay), Verifone, Block (Square) and Stripe (Tap to Pay). Nexi is listed as a regional player.
Does Yazara have an API?
No public API is recorded for Yazara.
What industry is Yazara in?
Yazara's product category is SoftPOS / Mobile Payment Acceptance Software. Its primary akta.pro industry code is FSAMADAB, mPOS & SoftPOS (Tap-to-Phone) Solutions, with a secondary code of FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its NAICS code is 5132 and its SIC code is 7372.