Bare Bones
- Company typePrivate
- Founded2013
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Bare Bones firmographics
Firmographics- Name
- Bare Bones
- Legal name
- Barebones Ventures LLC
- Website
- https://barebonesbroth.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Bare Bones industry classification
Industry- Product category
- Functional Bone Broth & Collagen Nutrition
- NAICS
- Animal Slaughtering and Processing (3116)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH)
- akta.pro secondary industries
- Animal-Derived Protein Ingredients (Egg, Collagen/Gelatin, Blood/Plasma Proteins) (AFAJAHAB), Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)
Keywords
Where Bare Bones is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bare Bones business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer E-Commerce: Bare Bones sells its full product portfolio (Instant Bone Broth, Collagen Drink Mix, Organic Liquid Broth, Low Sodium Broth) directly to consumers through its e-commerce storefront at barebonesbroth.com. Orders are processed and shipped within one business day. Standard shipping is flat-rate $5.99 for orders under $44, with free shipping on orders $44+. This is the primary revenue channel.
- Subscription / Auto-Ship Program: Bare Bones offers a 15% discount on subscription orders in exchange for recurring auto-shipments. Customers choose products and delivery frequency (monthly, every 2 months, or every 3 months). Automated email notifications are sent at least 2 days before each order processes, allowing customers to modify, skip, or cancel before shipment. Subscription orders receive free shipping.
- Retail / Wholesale Distribution: Bare Bones products are sold through national and regional grocery and retail chains including Whole Foods, Walmart, Target, Meijer, Wegmans, Kroger, Publix, HEB, Fresh Market, ShopRite, Sam's Club, Raley's, and Grocery Outlet, as well as via Instacart for same-day delivery. Retail pricing is managed through a Minimum Advertised Price (MAP) policy enforced across authorized resellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Instant Bone Broth 16ct bag |
| Unit Pricing | Pay-as-you-go | Instant Bone Broth Sampler Pack 12ct |
| Unit Pricing | Pay-as-you-go | Collagen Drink Mix 16ct bag |
| Unit Pricing | Pay-as-you-go | Collagen Drink Mix Sampler Pack 12ct |
| Unit Pricing | Pay-as-you-go | Organic Bone Broth 8-Pack case |
| Unit Pricing | Pay-as-you-go | Low Sodium Organic Bone Broth 8-Pack case |
| Subscription | Monthly | Subscription / Auto-Ship (15% recurring discount) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Bare Bones product offering
Product offeringCore offering
Bare Bones manufactures and sells bone broth-based food and beverage products made from grass-fed beef and organic chicken bones. The portfolio includes instant powdered bone broth (a dehydrated ~95% protein mix), shelf-stable liquid bone broth in tetra-pack pouches (processed via retort), and a collagen drink mix combining bovine collagen with prebiotic fiber. Products are positioned as convenient, clean-label, zero-sugar functional nutrition for health-conscious consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Instant Bone Broth An all-in-one dehydrated bone broth powder (~95% protein) made from grass-fed beef or organic chicken bones slow-simmered for 18+ hours, blended with herbs, spices, and premium ingredients. Each serving delivers 10g protein (Beef), 5g collagen, and zero sugar, and reconstitutes with water as a sipping snack, meal base, or seasoning. Sold in 16-stick bags ($28.00) and 12-stick sampler packs ($18.00) in Beef, Classic Chicken, Ramen, Lemon Ginger, Variety Pack, Multi Classic Combo, and Sampler Pack flavors. Targeted at health-conscious consumers seeking convenient on-the-go protein nutrition.
- Collagen Drink Mix A functional hydration and wellness stick-pack powder combining 5g bovine collagen protein, 5g agave inulin prebiotic fiber, natural electrolytes, real fruit juice, and agave sweetener (3g sugar per serving). Sold in 16-stick bags ($25.00) and a 12-stick Sampler Pack ($25.00) in Passion Fruit, Fruit Punch, Lemonade, and Sampler Pack flavors. Targeted at on-the-go and active-lifestyle consumers seeking convenient hydration with collagen and gut-health benefits.
- Organic Bone Broth Shelf-stable liquid bone broth made from grass-fed beef or organic chicken bones slow-simmered for 18+ hours, cold-filled into BPA-free tetra-pack pouches and preserved via retort (high-pressure steam) for fresh-from-the-pot flavor without refrigeration until opened. Sold in 8-pack cases ($60.00) of Beef or Chicken flavors with volume discounts for 16+ and 32+ cases. Targeted at home cooks and consumers seeking ready-to-use liquid broth for sipping, soups, stews, sauces, and gravies.
- Low Sodium Organic Bone Broth Shelf-stable, lower-sodium variant of the Organic Bone Broth liquid product, packaged in 8-pack tetra-pack cases ($60.00) in Beef or Chicken flavors with available volume discounts for 16+ and 32+ cases. Targeted at sodium-conscious consumers seeking ready-to-use liquid bone broth.
- Subscription / Auto-Ship Program A recurring-delivery program offering a 15% discount on subscription orders of Bare Bones bone broth and collagen products, with customer-selected delivery frequencies of every 1, 2, or 3 months. Includes free shipping, automated email notifications at least 2 days before each order processes, and the ability to modify, skip, or cancel before shipment. Subscription orders are not eligible for the Happiness Guarantee. Targeted at existing DTC customers seeking recurring supply and predictable pricing.
Quantifiable outcome
- Over 10,000 verified 5-star customer reviews across products
- +1 more outcomes
Companies that use Bare Bones
Customer profileSegments3 records
Ideal customer profiles3 records
Bare Bones technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bare Bones partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- MeijercoreMeijer is a regional supercenter retailer operating stores across the Midwestern United States. Bare Bones products are available in Meijer stores nationwide, providing the brand with broad physical retail presence in a key geographic region.
- Whole FoodscoreWhole Foods Market is a natural and organic foods grocery chain. Bare Bones placement at Whole Foods aligns the brand with the natural/organic consumer segment and reinforces its clean-label positioning in the premium natural foods channel.
- WalmartcoreWalmart is the largest retailer in the United States by revenue. Bare Bones products are available at Walmart, providing mass-market reach across the United States in the food and beverage category.
- TargetcoreTarget is a major American big-box retailer. Bare Bones products are stocked at Target, enabling the brand to reach health-conscious consumers in a retail environment known for wellness and functional food positioning.
- KrogercoreKroger is one of the largest supermarket chains in the United States. Bare Bones products are available at Kroger locations nationwide, providing broad grocery retail coverage across multiple U.S. markets.
- PublixcorePublix is a supermarket chain operating primarily in the Southeastern United States. Bare Bones is available at Publix, extending the brand's retail footprint into the Southeast regional market.
- HEBcoreHEB is a major supermarket chain based in Texas. Bare Bones products are available at HEB, providing the brand with strong representation in the Texas and South Central U.S. regional market.
- InstacartminorInstacart is a same-day grocery delivery platform operating in the United States and Canada. Bare Bones products are available for delivery via Instacart, enabling consumers to order online and receive products within hours from participating retail partners.
- WegmanscoreWegmans is a regional supermarket chain known for premium grocery offerings in the Northeastern United States. Bare Bones products are available at Wegmans, reinforcing the brand's premium and natural positioning.
- Sam's ClubcoreSam's Club is a membership-based warehouse club owned by Walmart. Bare Bones products are available at Sam's Club, enabling bulk purchase options for members and reaching the club channel consumer segment.
Scale indicators3 records
Bare Bones competitors and assessment
Company assessmentDirect peers
- Ancient Nutrition: Ancient Nutrition produces bone broth protein powders, collagen, and multi-collagen products under the Dr. Axe brand. Direct overlap with Bare Bones' instant bone broth powder and collagen offerings, targeting the same paleo/keto/functional nutrition consumer base.
- Kettle & Fire: Kettle & Fire is a leading direct-to-consumer and retail bone broth brand offering shelf-stable liquid broths, soups, and bone broth protein powders. It is the most direct competitor to Bare Bones in the bone broth category with overlapping SKUs, similar retail placement, and a comparable DTC-plus-subscription model.
- Vital Proteins: Vital Proteins is a major collagen and functional protein brand selling collagen peptides, drink mixes, and bone broth products. Direct overlap with Bare Bones' Collagen Drink Mix and bone broth product lines, with similar positioning in the wellness/beauty-from-within consumer segment and broad retail distribution.
- Bonafide Provisions: Bonafide Provisions is a premium bone broth brand offering organic, grass-fed liquid broths and frozen broth concentrates. Comparable in positioning (organic, grass-fed, slow-simmered) and channel mix, though its product formats skew more toward frozen/cold-chain versus Bare Bones' shelf-stable tetra-packs and instant powder.
Emerging players
- Orgain: Orgain is a clean-label protein powder and nutritional shake brand with strong retail presence and overlap in the protein/functional nutrition consumer segment. Comparable as a CPG protein brand distributed in Whole Foods, Target, and other chains Bare Bones also serves.
- Dr. Kellyann Petrucci: Dr. Kellyann is a bone broth-focused wellness brand built around the 'Bone Broth Diet' concept, offering broths, protein powders, and collagen. Comparable in bone broth category focus and DTC-led go-to-market, with overlap in the keto/paleo consumer segment.
- Force of Nature Meats: Force of Nature produces regeneratively raised, grass-fed bone broth and meat products. Comparable in sourcing philosophy (grass-fed, premium animal protein) and overlapping retail channels, though broader in product scope including fresh cuts and meal kits.
Broad incumbents
- Swanson Broth: Swanson is a mass-market broth and stock brand with broad retail distribution and value pricing. While not positioned in the premium functional nutrition segment, it competes for the same shelf space and consumer broth occasions, anchoring the conventional end of the category.
- Pacific Foods: Pacific Foods is a broad-line organic broth, stock, and soup brand owned by Campbell Soup. It competes in the same shelf-stable broth category at retail, offering wider SKU variety but without the collagen or instant powder specialization that Bare Bones emphasizes.
- Progresso: Progresso is a General Mills-owned mass-market broth, stock, and soup brand with extensive grocery distribution. Represents the conventional mainstream competitor in the same broth/stock category, though without the functional nutrition or premium positioning Bare Bones emphasizes.
Market position
Strengths5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bare Bones social profiles
Digital presenceBare Bones financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bare Bones leadership team
Management profileNumber of profiles
Profiles9 records
Bare Bones funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bare Bones M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bare Bones
What does Bare Bones do?
Bare Bones manufactures and sells bone broth-based food and beverage products made from grass-fed beef and organic chicken bones. The portfolio includes instant powdered bone broth (a dehydrated ~95% protein mix), shelf-stable liquid bone broth in tetra-pack pouches (processed via retort), and a collagen drink mix combining bovine collagen with prebiotic fiber. Products are positioned as convenient, clean-label, zero-sugar functional nutrition for health-conscious consumers.
Is Bare Bones a public or private company?
Bare Bones is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bare Bones founded?
Bare Bones was founded in 2013. It employs 1 to 10 people.
Where is Bare Bones based?
Bare Bones is headquartered in San Diego, United States, in the North America region.
How does Bare Bones make money?
Three revenue lines are on record. Direct-to-Consumer E-Commerce is the primary driver. The others are subscription / Auto-Ship Program and retail / Wholesale Distribution.
Who are Bare Bones's main competitors?
Direct peers on record are Ancient Nutrition, Kettle & Fire, Vital Proteins and Bonafide Provisions. Emerging players are Orgain, Dr. Kellyann Petrucci and Force of Nature Meats. Broad incumbents are Swanson Broth, Pacific Foods and Progresso.
Does Bare Bones have an API?
No public API is recorded for Bare Bones.
What industry is Bare Bones in?
Bare Bones's product category is Functional Bone Broth & Collagen Nutrition. Its primary akta.pro industry code is CRADADAH, Frozen Meat & Poultry Meals & Value-Added Proteins, with a secondary code of AFAJAHAB, Animal-Derived Protein Ingredients (Egg, Collagen/Gelatin, Blood/Plasma Proteins). Its NAICS code is 3116 and its SIC code is 2000.