Drury Hotels

What Drury Hotels does

Drury Hotels is a privately held, 100% family-owned US hotel company founded in 1973 in Kelso, Missouri, currently led by CEO Chuck Drury. The company operates more than 150 hotels across 30 states under three distinct brand tiers: Drury Plaza Hotel (upscale with enhanced meeting space and on-site dining), Drury Inn & Suites (mid-range value), and Pear Tree Inn (budget-friendly). It employs more than 6,500 team members and differentiates through an all-inclusive value model that bundles free hot breakfast, the trademarked 5:30 Kickback® evening hospitality hour, free Wi-Fi, fitness centers, and pools into the base nightly rate, targeting leisure travelers, business travelers, government/military personnel, and group/event bookers.

The company runs a cloud-based hotel management and reservation platform with native iOS and Android applications, GDS access (code "DR") for travel agent distribution, and dedicated sales lines for social/corporate groups, government groups, and motorcoach tours. Supporting products include the Drury Rewards loyalty program (10 points per $1 spent, redeemable for free nights, gift cards, and charitable donations), a co-branded Commerce Bank Visa credit card (15x points at Drury properties, 25,000-point sign-up bonus), electronic gift cards redeemable across all properties, and the Kitchen + Bar paid F&B concept at 40+ locations.

Revenue is generated primarily from nightly room stays, with secondary streams from paid F&B at Kitchen + Bar locations, gift card sales, ancillary fees (pet fees from $50/night, rollaway rentals at $15/day, early check-in and late check-out), group and meeting room rentals, and interchange/royalty economics from the co-branded credit card. The company pursues LEED certification for new construction and maintains ADA and WCAG 2.1 compliance, and has earned the J.D. Power award for Hotel Guest Satisfaction 19 times across 2006-2022, 2024, and 2025. Active new-build pipeline includes properties in Mobile, AL; Nashville Southeast, TN; and Daytona Speedway, FL.

Name

Drury Hotels

Legal name

Drury Hotels Company, LLC

Website

https://druryhotels.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Drury Hotels is a privately held, 100% family-owned US hotel chain operating 150+ properties across 30 states under three brands (Drury Plaza, Drury Inn & Suites, Pear Tree Inn), serving leisure and business travelers with an all-inclusive value model featuring complimentary hot breakfast, evening Kickback, and Wi-Fi bundled into the room rate.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodations
• Mid-scale hotel chain
• Hotel loyalty program
• Group meeting venues
• Family hotel stays

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Night Revenue: Primary revenue from nightly hotel room stays across more than 150 properties. Revenue varies by room type, location, and seasonality. Includes standard rooms (max 5 guests) and suites (max 6 guests).
2. Food and Beverage: Revenue from on-site dining including the Kitchen + Bar lobby restaurant at select locations (40+ properties), serving casual meals and handcrafted cocktails for purchase. Breakfast and 5:30 Kickback are free amenities included with room stay.
3. Gift Cards: Sale of Drury Hotels gift cards redeemable at 150 Drury brand hotels in 30 states. Gift cards are electronic and delivered via email.
4. Group and Meeting Services: Revenue from group bookings (10+ rooms) for weddings, sports teams, and corporate meetings. Includes meeting space rentals with flexible rescheduling and no food/beverage minimums.
5. Drury Rewards Credit Card: Co-branded credit card partnership with Commerce Bank generating interchange revenue and strengthening customer loyalty through bonus points and accelerated earning rates.
6. Ancillary Fees: Additional revenue from pet fees (minimum $50/night), rollaway rentals ($15/day), early check-in fees (varies by hotel), and late check-out fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Drury Hotels operates more than 150 hotels across 30 US states under three brands — Drury Inn & Suites, Drury Plaza Hotels, and Pear Tree Inn — offering overnight accommodations bundled with complimentary amenities such as hot breakfast, the 5:30 Kickback® evening hospitality hour, Wi-Fi, and 24-hour fitness and business centers. The company also runs the Drury Rewards loyalty program, a co-branded Visa credit card issued by Commerce Bank, electronic gift cards, the Kitchen + Bar lobby dining service at 40+ locations, and meeting/group services for 5 to 200+ attendees.

Product overview

Drury Hotels operates a portfolio of three hotel brands across more than 150 properties in 30 states: Drury Inn & Suites (mid-range value), Drury Plaza Hotels (upscale with enhanced amenities), and Pear Tree Inn (budget-friendly). The company complements its core lodging offerings with a loyalty program (Drury Rewards), co-branded credit card, electronic gift cards, and on-site dining through Kitchen + Bar at select locations. Meeting and group services are available for events of various sizes.

Differentiator

Problem solved

Functional benefit

Brands

• Drury Rewards: The company's loyalty program offering exclusive member rates, free night redemptions, and points earning on stays.

Products and services

• Drury Inn & Suites
• Drury Plaza Hotels
• Pear Tree Inn
• Drury Rewards
• Drury Hotels Gift Cards
• Drury Rewards Visa Credit Card
• Kitchen + Bar
• Meetings & Groups

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• American Arbitration Association (AAA)minorOthersAAA administers arbitration proceedings for dispute resolution as specified in Drury Hotels Terms of Service and Privacy Policy.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hampton Inn by Hilton: Hampton Inn is Hilton's flagship mid-scale brand offering free hot breakfast, free Wi-Fi, and consistent service across more than 2,800 properties—the most direct functional and demographic competitor to Drury's free-amenity, full-service mid-scale model.
• Holiday Inn Express: Holiday Inn Express targets value-conscious business and leisure travelers with a free Express Start breakfast and limited-service rooms; it competes for the same rate-sensitive guest that Drury targets at its mid-tier Drury Inn & Suites and Pear Tree Inn brands.
• Fairfield Inn & Suites by Marriott: Marriott's entry-level brand with free breakfast, free Wi-Fi, and consistent service across 1,000+ hotels; positioned similarly to Drury's mid-range tier and competing for the same corporate and leisure travelers in secondary and tertiary markets.
• Hyatt Place: Hyatt's upscale select-service brand targeting business and leisure travelers with 24/7 dining, free Wi-Fi, and modern room design. Mirrors Drury Plaza's positioning in the upscale, meeting-friendly segment while still competing for shared guests.
• Comfort Inn & Suites by Choice Hotels: Choice Hotels' flagship midscale brand with free hot breakfast and free Wi-Fi across 1,800+ domestic properties; competes head-to-head with Drury Inn & Suites in mid-size US markets for price-conscious travelers.
• La Quinta Inn & Suites by Wyndham: Wyndham's mid-scale brand with free Bright Side Breakfast and free Wi-Fi; comparable mid-rate positioning and similar geographic skew toward secondary US markets with strong corporate and road-warrior demand.
• Best Western Plus: Best Western's upscale tier offering complimentary breakfast, Wi-Fi, and an upgraded amenity package across more than 1,600 hotels; competes with Drury Plaza and Drury Inn & Suites for guests willing to pay a slight premium over value-tier brands.
• Country Inn & Suites by Radisson: Radisson's mid-scale brand emphasizing a homey atmosphere, free hot breakfast, and free Wi-Fi across ~400 hotels; targets a similar secondary-market leisure and corporate traveler that Drury serves.

Broad incumbents

• Hilton Worldwide: Owner of Hampton Inn, Hilton Garden Inn, and Home2 Suites among many other brands; a broad incumbent whose mid-scale sub-brands compete with Drury across customer segment, distribution, and corporate-contract scale.
• Marriott International: Largest US hotel company, parent of Fairfield Inn & Suites, Courtyard, SpringHill Suites, and Residence Inn; its mid-scale sub-brands compete with Drury and provide a broader loyalty, distribution, and corporate-accounting platform that no single Drury brand can match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/druryhotels
• Facebookfacebook.com/druryhotels
• LinkedInlinkedin.com/company/drury-hotels
• Instagraminstagram.com/druryhotels

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drury Hotels