SoundOn
SoundOn is Taiwan's first and largest podcast platform, offering a 360-degree podcast ecosystem that serves independent creators, professional podcasters, and brand advertisers through hosting, distribution, original content, advertising, and monetization services.
- Company typePrivate
- Founded2019
- HeadquartersTaipei, Taiwan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
SoundOn firmographics
Firmographics- Name
- SoundOn
- Legal name
- 聲浪媒體科技股份有限公司 (SoundOn Inc.)
- Website
- https://soundon.fm
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SoundOn is Taiwan's first and largest podcast platform, offering a 360-degree podcast ecosystem that serves independent creators, professional podcasters, and brand advertisers through hosting, distribution, original content, advertising, and monetization services.
- Ownership category
- akta.pro rank
SoundOn industry classification
Industry- Product category
- Podcast Platform & Audio Advertising
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Other Sound Recording Industries (512290)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Podcast Hosting Platforms (RSS, Analytics, Distribution) (MPACADAA)
- akta.pro secondary industries
- Podcast Hosting & Distribution Platforms (MPAIADAB), Podcast Ad Sales Networks & Monetization Platforms (MPACADAD), Podcast Distribution Directories & Listening Apps (MPACADAC)
Keywords
Where SoundOn is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices1 record
Markets served
SoundOn business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Podcast Hosting Services: Free hosting services for podcast creators including storage, RSS feed management, and distribution to major platforms. Revenue generated from optional paid services and commission on ad revenue.
- Podcast Advertising Services: Dynamic ad placement and sponsorship services for brands. Advertisers can place ads across multiple podcast shows with audience targeting capabilities.
- Fan Sponsorship: One-time sponsorship and subscription-based sponsorship allowing listeners to directly support podcast creators. SoundOn takes commission from transactions.
- Commission from Ad Revenue: Revenue sharing when SoundOn successfully matches advertisers with podcast creators for sponsorships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free podcast hosting with full basic features |
| Freemium | Monthly | Limited-time 0% commission for first 1,000 creators on fan sponsorship |
| Unit Pricing | Monthly | Withdrawal threshold for earnings |
| Subscription | Monthly | Subscription sponsorship plans |
| Other | Annual | Dynamic Ad Insertion services for advertisers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
SoundOn product offering
Product offeringCore offering
SoundOn operates Taiwan's first and largest podcast platform, providing a full-stack 360-degree podcast ecosystem. The company offers free podcast hosting with RSS distribution to major listening platforms, a multi-platform podcast player app (iOS/Android/web), original podcast content production, dynamic ad insertion (DAI) advertising services for brands, and fan sponsorship monetization tools for creators.
Product overview
SoundOn 聲浪 is Taiwan's first and largest podcast platform offering a comprehensive 360-degree podcast ecosystem called House of Podcasts. The platform operates a modular product portfolio consisting of: (1) SoundOn for Podcasters - the core creator hosting platform for program hosting, RSS distribution, analytics, and monetization; (2) SoundOn Podcast Player - consumer-facing apps for iOS, Android, and web enabling podcast discovery and listening; (3) SoundOn Originals - proprietary content production unit creating popular podcast programs; (4) SoundOn Ad Services - podcast advertising solutions including dynamic ad insertion (DAI) and custom sponsorship; (5) Creator Sponsorship - direct fan support monetization tools with one-time and subscription models; (6) SoundOn Link - audience引流 tool for cross-platform promotion; (7) SoundClub - creator community engagement program; (8) Member-Exclusive Episodes - subscription-based exclusive content; (9) SoundOn Prefix - analytics tracking code; and (10) Chart Placement - multi-platform distribution to Apple Podcasts, Spotify, Google Podcasts, KKBOX, YouTube Music, and MixerBox. The platform has achieved 55 million cumulative downloads and serves over 20 major brand advertisers.
Differentiator
Problem solved
Functional benefit
Products and services
- SoundOn for Podcasters Free podcast hosting platform providing program hosting, RSS feed distribution to major listening platforms, advertising tracking via SoundOn Prefix, data analytics, marketing resources, and monetization tools for podcast creators in Taiwan.
- SoundOn Podcast Player Consumer-facing podcast player available on iOS, Android, and web. Features include episode subscription, auto-download, sleep timer, sorting functionality, and exclusive episode access for podcast listeners in Taiwan.
- SoundOn Originals House-produced original podcast programming creating diverse, high-quality shows that rank among listener favorites. Part of the House of Podcasts initiative providing comprehensive podcast services from original programs to business services.
- SoundOn Ad Services Podcast advertising services including Dynamic Ad Insertion (DAI) with city-level audience targeting and custom sponsorship solutions for brands. Reported 10x exposure effectiveness and serves over 20 major brand clients with precision targeting to engaged podcast audiences.
- Creator Sponsorship (Fan Sponsorship) Direct fan-to-creator financial support system with one-time sponsorship (0% commission) and subscription-based sponsorship (5% commission). Minimum withdrawal threshold of NT$3,000 with monthly payout schedule.
Quantifiable outcome
- 60-70% of listeners complete full podcast episodes
- +3 more outcomes
Companies that use SoundOn
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
SoundOn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature3 records
SoundOn partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- ACRCloudcoreTikTok's SoundOn partnered with ACRCloud to implement Derivative Works Detection service using audio fingerprinting technology. The system identifies unauthorized copyrighted tracks even after alterations through speed or pitch shifting, with human review for flagged content.
- TomorrowlandminorTikTok partnership with Tomorrowland music festival for 2025 including live streaming, behind-the-scenes content, artist collaborations, and interactive fan experiences. TikTok promotes electronic music through dedicated hubs.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
SoundOn competitors and assessment
Company assessmentDirect peers
- Podbean: Global podcast hosting and monetization platform with freemium plans, ad marketplace, and listener apps. Closely comparable business model to SoundOn's hosting-plus-ads stack.
- Firstory: Taiwan-based podcast hosting platform offering free hosting, distribution, monetization, and a creator dashboard. Closest direct competitor in the Taiwan podcast hosting market with overlapping creator and advertiser tools.
- KKBOX: Leading Taiwan-based audio streaming service that has expanded into podcasts. Comparable as a regional audio platform competing for the same Taiwan listener and creator base, with significantly larger music subscriber base.
- Castbox: Podcast player app with integrated hosting tools and creator monetization features. Comparable as a global podcast hosting and consumption platform competing for creators in Asia.
- Buzzsprout: Popular podcast hosting service with distribution to major platforms and creator monetization tools. Comparable freemium SaaS model targeting independent podcasters.
- Anchor (Spotify for Podcasters): Free podcast hosting, distribution, and monetization platform owned by Spotify. Most directly comparable freemium hosting model, with deeper reach via Spotify's listener funnel.
Broad incumbents
- Spotify: Global audio streaming leader with aggressive podcast strategy (Anchor acquisition, exclusive deals, Spotify for Podcasters hosting). Competes for the same podcast listeners and creator monetization in every market SoundOn serves.
- Apple Podcasts: Default iOS podcast platform and a key distribution endpoint for SoundOn-hosted shows. Competes indirectly via Apple Podcasts Subscriptions, which layers creator monetization on top of native distribution.
Regional players
- Himalaya: Chinese-language audio and podcast platform with original content, subscription monetization, and creator tools. Comparable business model but primarily focused on the China market rather than Taiwan.
- Ximalaya: China's largest audio sharing platform with podcasts, audiobooks, and original content. Adjacent comparable in audio content monetization, though primarily serving mainland China rather than Taiwan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SoundOn social profiles
Digital presenceSoundOn financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoundOn leadership team
Management profileNumber of profiles
Profiles2 records
SoundOn funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoundOn M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoundOn
What does SoundOn do?
SoundOn operates Taiwan's first and largest podcast platform, providing a full-stack 360-degree podcast ecosystem. The company offers free podcast hosting with RSS distribution to major listening platforms, a multi-platform podcast player app (iOS/Android/web), original podcast content production, dynamic ad insertion (DAI) advertising services for brands, and fan sponsorship monetization tools for creators.
Is SoundOn a public or private company?
SoundOn is a private company. It is classified as venture growth investor backed and is currently operating.
When was SoundOn founded?
SoundOn was founded in 2019. It employs 1 to 10 people.
Where is SoundOn based?
SoundOn is headquartered in Taipei, Taiwan, in the Asia region.
How does SoundOn make money?
Four revenue lines are on record. Podcast Hosting Services are the primary driver. The others are podcast Advertising Services, fan Sponsorship and commission from Ad Revenue.
Who are SoundOn's main competitors?
Direct peers on record are Podbean, Firstory, KKBOX, Castbox, Buzzsprout and Anchor (Spotify for Podcasters). Broad incumbents are Spotify and Apple Podcasts. Regional players are Himalaya and Ximalaya.
Does SoundOn have an API?
No public API is recorded for SoundOn.
What industry is SoundOn in?
SoundOn's product category is Podcast Platform & Audio Advertising. Its primary akta.pro industry code is MPACADAA, Podcast Hosting Platforms (RSS, Analytics, Distribution), with a secondary code of MPAIADAB, Podcast Hosting & Distribution Platforms. Its NAICS code is 51621 and its SIC code is 7370.