Four
Four is a Buy Now, Pay Later mobile app that lets U.S. consumers split online purchases into four biweekly installments using a one-time virtual card, with no credit check or interest. It operates as a subsidiary of PROG Holdings (NASDAQ: PRG).
- Company typePrivate
- Founded2018
- HeadquartersNorth Miami Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Four does
Four Technologies, Inc. is a U.S. consumer fintech operating a Buy Now, Pay Later (BNPL) mobile application under the brand name "Four." The product enables consumers to split online purchases into four equal installments paid every two weeks (completed within six weeks) using a one-time virtual card issued inside the Four app. The company was founded in 2022 and is now a wholly-owned subsidiary of PROG Holdings (NASDAQ: PRG), the publicly traded parent that also owns Progressive Leasing and Purchasing Power; PROG Holdings acquired Four in 2025 as part of its strategic expansion into the BNPL segment.
The core technology stack centers on instant virtual card issuance — powered by a partnership with Marqeta, a modern card-issuing platform — combined with an AI-driven instant-approval engine that performs eligibility decisioning without credit checks or SSN. Users access the product through a self-serve iOS or Android app, browse partner retailers in-app, and use the issued virtual card at any standard online checkout without requiring merchant-side BNPL integration. A premium subscription tier, "Four+," layers exclusive retailer access and special offers on top of the base product. The company is headquartered in North Miami Beach, Florida, operates with a lean team of 11-50 employees, and is registered as a California Finance Lenders Law licensee and NMLS-registered entity.
Four generates revenue through three streams: (1) transaction fees on installment processing, (2) late fees on missed payments, and (3) recurring subscription revenue from Four+. The 0% interest, no-credit-check positioning targets U.S. consumers seeking to avoid credit-card debt cycles and fixed-income shoppers managing cash flow. Recent operating performance is strong: Q1 2026 GMV reached $280 million (+134% YoY), Q2 2025 GMV grew 167% YoY, and the BNPL segment delivered a 37% EBITDA margin with $12.9 million of EBITDA in Q1 2026 — marking two consecutive profitable quarters. Four is available in the U.S. excluding New Mexico, with distribution concentrated on app-store channels and organic social media (Instagram, Facebook, X).
Four firmographics
Firmographics- Name
- Four
- Legal name
- Four Technologies, Inc.
- Website
- https://paywithfour.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Four is a Buy Now, Pay Later mobile app that lets U.S. consumers split online purchases into four biweekly installments using a one-time virtual card, with no credit check or interest. It operates as a subsidiary of PROG Holdings (NASDAQ: PRG).
- Ownership category
- akta.pro rank
Four industry classification
Industry- Product category
- Buy Now Pay Later
- NAICS
- Credit Card Issuing (522210), Sales Financing (52222)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- BNPL Card / Virtual Card Programs (FSAKACAC)
- akta.pro secondary industries
- Virtual / Digital-First Credit Cards (FSAKABAK), Virtual Prepaid & Single-Use / Tokenized Cards (FSAMANAJ), Virtual Card & Tokenization Schemes (FSAMAAAG)
Keywords
Where Four is headquartered
LocationHeadquarters
- HQ city
- North Miami Beach
- HQ country
- United States
- HQ region
- North America
Markets served
Four business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Installment Transaction Processing: Four enables consumers to split purchases into 4 equal payments over 6 weeks, charging platform fees for automated payment processing and late fees for missed payments.
- Four+ Premium Subscription: Optional monthly subscription providing access to exclusive stores, special offers, and enhanced shopping features.
- Late Fees: Fees applied when scheduled payments fail or are missed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Four BNPL Service |
| Subscription | Monthly | Four+ Premium Subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Four product offering
Product offeringCore offering
Four is a Buy Now, Pay Later mobile platform that issues a one-time virtual card through its iOS and Android apps, letting U.S. shoppers split any online purchase into 4 equal installments over 6 weeks with no credit check or interest. It also offers Four+, an optional premium subscription providing access to exclusive retailers and special offers.
Product overview
Four offers a single unified Buy Now, Pay Later product platform. The core product, Four, enables users to split purchases into 4 payments made every two weeks using a one-time virtual card. Four+ is a premium subscription add-on that provides access to exclusive stores and special offers. Together, they form a tiered BNPL offering with the free tier covering basic 4-payment functionality and the subscription tier enhancing the shopping experience with premium retailer access.
Differentiator
Problem solved
Functional benefit
Brands
- Four+: An optional monthly subscription that gives access to additional premium retailers, special offers, and more ways to shop online.
Products and services
- Four A Buy Now, Pay Later mobile app that issues a one-time virtual card enabling U.S. consumers to split any online purchase into 4 equal payments made every two weeks, with no credit check, no interest, and integrated order tracking.
Quantifiable outcome
- 134% year-over-year GMV growth in Q1 2026
- +1 more outcomes
Companies that use Four
Customer profileSegments2 records
Ideal customer profiles2 records
Four technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Four partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MarqetacoreMarqeta, a modern card issuing platform, partnered with Four Technologies as a collaboration. Marqeta enables Four to issue its one-time virtual cards. This integration allows Four to provide instant virtual card issuance for BNPL transactions at partner retailers.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Four competitors and assessment
Company assessmentDirect peers
- Affirm: Public U.S. BNPL leader offering pay-in-4 and longer-term installment products at point-of-sale. Most directly comparable to Four in core product mechanics and U.S. consumer target market, though larger scale and merchant-integrated.
- Klarna: Global BNPL pioneer with Pay-in-4, Pay-in-30, and longer-term financing. Competes with Four on the U.S. consumer installment proposition and is investing aggressively in U.S. merchant integrations.
- Afterpay (Block / Cash App): Pay-in-4 BNPL product owned by Block, integrated with Cash App and Square merchant ecosystem. Closely matches Four's 4-installment model and U.S. consumer target.
- Sezzle: U.S./Canada pay-in-4 BNPL provider that, like Four, emphasizes no-interest and short-duration installment plans with a subscription premium tier (Sezzle Premium) closely analogous to Four+.
- Zip (ZipCo): Pay-in-4 BNPL platform with U.S. presence; offers installment products across in-app and merchant-integrated experiences, comparable in target customer and product structure to Four.
Emerging players
- Perpay: U.S. BNPL focused on credit-building for thin-file consumers — a similar no-credit-check / underbanked positioning to Four, though with a longer-term installment and credit-builder model rather than pay-in-4.
Broad incumbents
- PayPal Pay Later: Pay-in-4 and monthly installment products embedded within PayPal's massive checkout and merchant network; overlaps directly with Four on consumer installment product but with vastly larger scale and merchant integrations.
- Apple Pay Later: Apple's own pay-in-4 product (via Apple Card) for iOS users; not a merchant-integrated BNPL but a competitive substitute for in-app installment shoppers, directly relevant to Four's iOS-heavy distribution.
Others
- Marqeta: Modern card-issuing platform that powers Four's one-time virtual cards. Not a BNPL competitor but a critical infrastructure partner and ecosystem comparator for virtual card-issuing economics.
- Progressive Leasing (PROG Holdings): Lease-to-own credit product serving subprime consumers and a sibling brand to Four within PROG Holdings. Comparable in customer segment (fixed-income, thin-credit) and complementary in BNPL alternative-credit positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Four social profiles
Digital presenceFour financial estimates
Financial estimateRevenue estimate
Valuation estimate
Four leadership team
Management profileNumber of profiles
Profiles3 records
Four funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Four M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Four
What does Four do?
Four is a Buy Now, Pay Later mobile platform that issues a one-time virtual card through its iOS and Android apps, letting U.S. shoppers split any online purchase into 4 equal installments over 6 weeks with no credit check or interest. It also offers Four+, an optional premium subscription providing access to exclusive retailers and special offers.
Is Four a public or private company?
Four is a private company. It is classified as corporate owned and is currently operating.
When was Four founded?
Four was founded in 2018. It employs 11 to 50 people.
Where is Four based?
Four is headquartered in North Miami Beach, United States, in the North America region.
How does Four make money?
Three revenue lines are on record. Installment Transaction Processing is the primary driver. The others are four+ Premium Subscription and late Fees.
Who are Four's main competitors?
Direct peers on record are Affirm, Klarna, Afterpay (Block / Cash App), Sezzle and Zip (ZipCo). Perpay is listed as an emerging player. Broad incumbents are PayPal Pay Later and Apple Pay Later. Others are Marqeta and Progressive Leasing (PROG Holdings).
Does Four have an API?
No public API is recorded for Four.
What industry is Four in?
Four's product category is Buy Now Pay Later. Its primary akta.pro industry code is FSAKACAC, BNPL Card / Virtual Card Programs, with a secondary code of FSAKABAK, Virtual / Digital-First Credit Cards. Its NAICS code is 522210 and its SIC code is 6141.