What Complete does

Complete (legal entity Banner Business Solutions Ltd) is a UK-based B2B provider of business supplies and services, founded in 1890 and operating from a registered office in Wakefield, England. Since January 2023 it has been a wholly-owned subsidiary of EVO Group. The company serves UK businesses from small local firms through to multinational blue-chip organisations, with 501–1,000 employees and 13 strategically placed regional locations providing storage, warehousing, and distribution. Over 90% of deliveries are made on Complete's own fleet of commercial vehicles, supported by 16 electric vehicles serving London, Birmingham, and Lutterworth, and the company holds ISO 9001, 14001, 27001, OHSAS 18001, Cyber Essentials, and PCI DSS certifications.

The core of the offering is the InOne online procurement platform, a multi-category business services marketplace that consolidates ordering across six in-house specialist divisions: Office Products (over 25,000 SKUs), Facilities Supplies, Technology/ICT (including Managed Print Services), Print Management (litho, digital, finishing), Interiors (furniture and fit-out), and Workwear & PPE (including logo application and online uniform management). Platform-anchored modules include Complete Care (a fixed-price annuity extended warranty and engineering service for print equipment) and Circular Procurement (a sustainability suite covering recycling, upcycling, and electric-vehicle distribution, branded as Complete Zero).

Revenue is generated primarily through transactional supply of consumables, equipment, and services, supplemented by the Complete Care subscription, while GTM is sales-led via dedicated account managers covering both SMB and enterprise blue-chip clients across the UK. Distribution combines a direct sales force and regional account management with two owned digital channels — shop.complete.co.uk for transactional ordering and the InOne portal for consolidated enterprise procurement — yielding a hybrid high-touch plus self-serve motion with no disclosed international footprint.

Name

Complete

Legal name

Banner Business Solutions Ltd

Website

https://complete.co.uk

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Complete is a UK-based B2B provider of business supplies and services, wholly owned by EVO Group since 2023. It consolidates office products, facilities, technology, print, interiors, and workwear procurement through its InOne platform, serving SMB and enterprise customers from 13 regional locations.

Ownership category

akta.pro rank

Product category

Business Supplies and Services Distribution

NAICS

Office Equipment Merchant Wholesalers (423420), Printing and Related Support Activities (323), Printing (32311)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Miscellaneous Nondurable Goods (5190), Service Industries For The Printing Trade (2790), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper) (CRAOALAG)

akta.pro secondary industries

Printing & Document Infrastructure (MFP fleets, Print Servers, Managed Print) (EDAEAHAL), Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF)

Keywords

• Business supplies procurement
• Office products distribution
• Facilities management supplies
• Workwear PPE supply
• Managed print services

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Office Products: Supply of over 25,000 office products including stationery, ink & toner, envelopes, office technology and hardware. Products sourced from multiple suppliers and consolidated through single point of supply.
2. Facilities Supplies: Hygiene products, catering supplies, washroom services, and workplace essentials. Includes managed services for washroom maintenance with sanitary disposal, urinal care, air freshening, and hand care.
3. Technology Services: ICT solutions including Managed Print Services (MPS), on-site services, IMACD, hardware provisioning and support. Complete Care extended warranty solution.
4. Print Management: Complete print production from design services through web-to-print, promotional products, traditional litho and digital print. Includes finishing services (binding, laminating, die cutting) and stock management.
5. Interiors: Office furniture, seating, desking, storage solutions, upholstered furniture, interior design, and fit-out services. Reuse and refurbishment services available.
6. Workwear & PPE: Workwear supply including logo application (embroidery, screen printing, heat seal), clothing for various industries (corporate, healthcare, hospitality, security, food industry), PPE, and footwear. Includes online uniform management.
7. InOne Consolidated Procurement: Platform enabling consolidation of all procurement categories under one supplier. Financial, environmental, purchasing and administration savings through single supplier relationship.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Complete is a UK-based business supplies and services provider that consolidates procurement of office products, facilities supplies, technology, print management, interiors, and workwear/PPE into a single supplier relationship, delivered through the InOne online marketplace and a 13-site regional distribution network. The company supplies over 25,000 office products alongside specialist services including Managed Print Services, interior fit-out, embroidered workwear, and the Complete Care extended-warranty equipment plan, primarily serving UK businesses from SMBs to multinational blue-chip organisations.

Product overview

Complete is a business supplies and services provider operating as a platform-plus-modules architecture, offering over 25,000 office products alongside specialist service divisions. The core offering is the InOne consolidated procurement platform, which serves as the central hub enabling businesses to source Office Products, Facilities Supplies, Workwear & PPE, Interiors, Print Management, and Technology services from a single supplier with one login, one delivery, and one invoice. Supporting the platform are specialist divisions including Complete Technology (ICT solutions including Complete Care equipment service plans), Print Management (litho and digital printing with finishing services), Interiors (furniture and fit-out), and Workwear & PPE. The Circular Procurement module and Complete Zero initiative add sustainability capabilities focused on reducing Scope 3 emissions and enabling electric vehicle distribution.

Differentiator

Problem solved

Functional benefit

Brands

• InOne: Multi-category business services provider and online marketplace that enables ordering of all products and services from one place, offering consolidated procurement solutions.
• Complete Care
• Complete Care
• Circular Procurement

Products and services

• InOne Online Procurement Marketplace

Quantifiable outcome

• Reduce number of deliveries and associated environmental impact through procurement consolidation
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• EVO GroupcoreOthers · 1 January 2023In January 2023, Complete became part of the EVO Group. This acquisition has allowed Complete to strengthen their buying power, portfolio of products and services, and use of a distribution network delivering essential products to customers nationwide. Complete continues to trade as Banner Business Solutions Ltd.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lyreco: European family-owned distributor of office supplies, workplace products and facility solutions with a UK operation offering multi-category procurement and own delivery. Closest direct competitor to Complete's consolidated supplies model across office, facilities, PPE and workwear.
• OfficeTeam: UK office supplies and workplace essentials distributor offering stationery, furniture, print, workwear and cleaning supplies with consolidated billing. A regional multi-category competitor with overlapping product set and similar SME-to-mid-market customer base.
• ZenOffice: UK independent office supplies and furniture distributor with contract/breakroom, janitorial and print categories and consolidated procurement. Comparable mid-market UK distributor competing for the same customers Complete serves with InOne.
• Viking (Office Depot Europe): Viking is the European retail-brand of Office Depot, selling office supplies, stationery, ink/toner and workplace essentials to UK businesses online and via catalogue. It is a direct competitor in the office products and breakroom/catering categories that anchor Complete's catalogue.

Regional players

• Chase Direct: UK-based supplier of office supplies, stationery, furniture and workwear with a strong regional footprint and own delivery. Comparable UK mid-market distributor competing for SME and public-sector contracts.
• YPO (Yorkshire Purchasing Organisation): UK public-sector procurement organisation providing office supplies, furniture, ICT and workwear frameworks to schools, councils and emergency services. Comparable supplier of consolidated workplace categories to a different buyer segment (public sector).

Broad incumbents

• Amazon Business: Amazon's B2B marketplace covering office supplies, facility products, workwear and IT, with native procurement integrations (punchout, approval workflows). A scale incumbent whose breadth and price aggression structurally threaten traditional UK distributors like Complete.
• Staples UK: UK arm of the global Staples office supplies business, offering stationery, ink/toner, furniture and business services to SMEs and enterprise. A larger, brand-led incumbent competing on catalogue breadth, price and delivery rather than specialist vertical integration.

Emerging players

• XMA: UK value-added reseller focused on workplace technology, managed print, AV and document solutions for education and enterprise. Comparable to Complete's Technology division and Complete Care managed print offering with overlapping managed-services DNA.

Others

• Banner Group (EVO Group UK): Banner is a wider distribution group within EVO Group, Complete's parent since 2023. Sister-company relationship within the same corporate parent with overlapping product categories and shared procurement leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/completeofficesolutions

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complete