D&S Dental Laboratory

What D&S Dental Laboratory does

D&S Dental Laboratory, Inc. is a Wisconsin-based, NADL Certified full-service dental laboratory founded in 1972 by Dick and Sally Pilsner, operating five branches across Wisconsin (Waunakee headquarters, Baraboo, Eau Claire, Greenfield) and Illinois (Rockford). It fabricates fixed restorations (crown and bridge, PFM, all-ceramic, full-contour zirconia), implants (custom abutments and implant-supported restorations across all major systems), removable prostheses (digital Lucitone 3D-printed dentures and conventional dentures), and appliances (nightguards, hard and soft splints, sleep apnea devices, and Argen clear aligners). Production rests on a CAD/CAM digital workflow integrated with all major intraoral scanners (CEREC, iTero, 3Shape Trios, Medit, Carestream, Planmeca), Carbon DLS 3D printing, ShadeWave computer-vision shade matching, and the 3Shape Communicate aligner planning platform.

The lab serves general dental practices and small group practices as its primary segment through a sales-led go-to-market that combines local pick-up and delivery with online case submission, phone coordination, CE-credited education events, lab tours, and a quarterly newsletter. Pricing is per-case for restorative work and per-tier ($775 to $2,056) for clear aligners, with subscription and per-case fees for ShadeWave shade services ($99-$100/year, $14.50/case) and volume rebates ($10-$100) for digital impression submissions.

In 2022, D&S entered a partnership with Frontier Dental Lab Group, operating as part of the Denbright Dental Labs network while retaining the D&S brand, employment relationships, and branch footprint. Revenue is generated primarily through one-time fabrication fees on custom dental prosthetics, augmented by subscription and usage-based digital services; financials are not publicly disclosed.

Name

D&S Dental Laboratory

Legal name

D&S Dental Laboratory, Inc.

Website

https://dnsdental.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

D&S Dental Laboratory is a Wisconsin-based, NADL Certified full-service dental lab operating five branches in Wisconsin and Illinois, producing crowns, dentures, implants, and appliances for general dental practices using CAD/CAM, Carbon 3D printing, and digital shade-matching technology.

Ownership category

akta.pro rank

Product category

Dental Laboratory Services

NAICS

Dental Laboratories (339116)

akta.pro primary industry

Crown & Bridge (Fixed Prosthetics) Fabrication (HLABAJAA)

akta.pro secondary industries

Removable Prosthetics (Dentures/Partials) Fabrication (HLABAJAB), CAD/CAM Digital Design & Milling Centers (HLABAJAE), Occlusal Splints, Night Guards & Mouthguards Fabrication (HLABAJAI)

Keywords

• Dental laboratory services
• Crown and bridge
• Dental prosthetics fabrication
• Digital denture printing
• Orthodontic appliances

Headquarters

HQ city

Waunakee

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dental Restoration Fabrication: Full-service dental laboratory providing crown & bridge, dentures, dental implants, and orthodontic appliances to dentists. Revenue generated through fabrication fees for custom dental prosthetics.
2. Digital Shade Services: ShadeWave subscription services for dental practices ($99/year mobile, $100/year desktop) and $14.50 case fee for manual shade processing.
3. Clear Aligner Therapy: Argen Clear Aligners sold to dental practices with tiered pricing based on treatment complexity (2-60 trays). Turnaround: 4 days design, 7-14 days fabrication.
4. Digital Scanner Incentives: Scanner Savings Program offering $10 discount per digital case, $50 lab credit for 20+ monthly cases, $100 credit for 40+ monthly cases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

D&S Dental Laboratory is a full-service NADL Certified dental laboratory that fabricates custom dental prosthetics for dental practices, including fixed restorations (crown and bridge), removable restorations (dentures and partials), dental implants, and appliances (nightguards, splints, clear aligners, and sleep apnea devices). The laboratory operates across five Wisconsin and Illinois branch locations and serves dentists through both traditional and digital CAD/CAM workflows, including Carbon 3D printing and ShadeWave digital shade matching.

Product overview

D&S Dental Laboratory is a full-service NADL-Certified dental laboratory offering a comprehensive portfolio of dental prosthetic products and services. The portfolio is organized into four core product categories: Fixed Restorations (crowns, bridges, PFM, all-ceramic, and temporary restorations), Implants (abutments and implant-supported restorations), Removable Restorations (complete and partial dentures, including digital Lucitone print dentures), and Appliances (nightguards, splints, clear aligners, and sleep apnea devices). These products are supported by CAD/CAM technology and digital workflows that integrate with major intraoral scanners (CEREC, iTero, 3Shape Trios, Planmeca, Carestream, Medit). Key sub-brands include Argen Clear Aligners, D&S Comfort Splints (soft and hard), Lucitone Digital Print Dentures, and various sleep appliances. The laboratory also provides supporting services including ShadeWave digital shade-taking, consultation and chairside assistance, an implant tool rental library, and continuing education programs for dental professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Denbright Dental Labs: Brand associated with employment benefits and career opportunities as part of the Frontier Dental Lab Group partnership.

Products and services

• Fixed Restorations (Crown & Bridge) Comprehensive fixed prosthetic restorations including PFM (porcelain-fused-to-metal), all-ceramic crowns, FCC (full-contour zirconia), and temporary restorations, augmented by CAD/CAM technology. Sold to dental practices.
• Dental Implants Complete implant services including patient-specific abutments, implant-supported restorations, and implant tool rental program. D&S works with Astra, Straumann, Zimmer, Nobel Biocare, Implant Direct, Hiossen, and Biohorizons systems. Sold to dental practices.
• Removable Restorations (Dentures) Removable prosthetic devices including complete dentures and partials, with digital workflow using Lucitone digital print process on Carbon 3D printers and traditional fabrication. Sold to dental practices.
• Lucitone Digital Print Dentures

Quantifiable outcome

• Digital impression cases now represent 20-25% of total cases
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• ShadeWavecoreTechnology or IntegrationPartnership to deliver accurate and consistent shades through digital photo analysis and color mapping. ShadeWave mobile app uses iPhone for shade capture with voice control. D&S provides complimentary cell phone holder and shade reference to participating practices.
• Frontier Dental Lab GroupflagshipStrategic or Co-development PartnerD&S recently partnered with Frontier Dental Lab Group. D&S remains dedicated to making the employment experience rewarding and growth-oriented for all employees. The partnership enables continued operations with expanded resources.
• Carbon (3D Printing Technology)coreTechnology or IntegrationD&S uses Carbon's cutting-edge DLS (Digital Light Synthesis) technology for 3D printing dental prosthetics including nightguards and Lucitone digital dentures. Carbon printers enable high accuracy and consistent quality.
• Argen (Clear Aligners)coreTechnology or IntegrationD&S offers Argen Clear Aligners as an affordable, comfortable, and effective teeth straightening solution. Argen is a premium thermoformed plastic material manufacturer. D&S provides design and fabrication services.
• 3Shape (Clear Aligner Workflow)coreTechnology or IntegrationClear aligner workflow uses 3Shape Communicate platform for case submission and treatment plan approval. Dentists create account at portal.3shapecommunicate.com and add connection to D&S for digital workflow integration.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Arrowhead Dental Laboratory: Full-service midwest dental laboratory offering crowns, bridges, implants, removable, and digital dentures with multi-location service across the central US. Highly comparable product portfolio and regional mid-market positioning to D&S.
• MicroDental Laboratories: Full-service dental laboratory offering fixed, removable, and implant restorations with digital workflow capabilities. Closely comparable in scale, product mix, and CAD/CAM technology focus to D&S.
• Burdette Dental Lab: Full-service dental laboratory offering crowns, bridges, dentures, implants, and digital restorations. Comparable in being a mid-sized private dental lab focused on restorative and removable products for general dental practices.
• DDS Lab: National full-service dental laboratory offering crowns, bridges, dentures, implants, and digital workflows. Comparable in targeting general dental practices with a similar product portfolio, though operating at greater national scale than D&S.

Broad incumbents

• National Dentex (NDX): One of the largest US dental laboratory networks, offering a full range of fixed, removable, and implant restorations across multiple regional brands. Comparable product breadth but operates at significantly greater scale and geographic reach than D&S.
• Modern Dental Group: Global dental prosthetic manufacturer and distributor with US presence offering crowns, bridges, dentures, and aligners. Competes with D&S in the broader fixed and removable restoration market, particularly via dental service organizations.
• Frontier Dental Lab Group (Denbright Dental Labs): Parent organization and dental lab network that D&S joined. Denbright operates multiple dental laboratory brands across the US — directly comparable as both a peer set member and the consolidating network that has absorbed D&S.
• Dental Services Group (DSG): Network of full-service dental laboratories across the US providing crowns, bridges, dentures, implants, and orthodontics. Comparable as a multi-brand regional laboratory consolidator competing for the same dentist customers as D&S.

Others

• Glidewell Laboratories: Largest privately-owned dental laboratory in the US, offering crowns, bridges, implants, and clear aligners (Invisalign competitor via glidewell.io). Comparable in being a privately-held lab, but vastly larger scale than D&S.

Regional players

• Ziemek Dental Laboratory: Full-service dental laboratory based in the upper Midwest offering fixed, removable, and implant restorations. Comparable as a regional midwestern dental lab, though operating in different sub-regional territories than D&S.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dnsdental
• LinkedInlinkedin.com/company/15229271?trk=vsrp_companies_cluster_name&trkInfo=VSRPsearchId%3A2772675551484066029955%2CVSRPtargetId%3A15229271%2CVSRPcmpt%3Acompanies_cluster
• Instagraminstagram.com/dnsdentallaboratory

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D&S Dental Laboratory