Metal Roofing Alliance

What Metal Roofing Alliance does

The Metal Roofing Alliance (MRA) is a non-profit trade association founded in 1998 to serve as the leading industry voice for residential metal roofing in North America. The organization brings together the full metal roofing value chain — metal producers, paint companies, coil coaters, contractors, distributors, suppliers, and media partners — under a single unified industry banner. MRA's primary mission is to grow residential market share for metal roofing through coordinated consumer education, contractor directory services, and industry-wide marketing programs. Its membership base is broad and horizontally segmented, including major manufacturers (Isaiah Industries, Drexel Metals, Steel Dynamics, Ideal Roofing, Sheffield Metals, BlueScope Coated Products, Steelscape, ASC Building Products, AEP Span, Englert Inc., Copper Craft), dozens of contractors across the US and Canada, distributors, suppliers, association partners (MSCI, CSSBI), and media partners.

MRA operates primarily as a digital-first information platform built on a Wix-based website (metalroofing.com). Its core products include the "Find a Professional" interactive map that connects homeowners with certified contractors across North America, a comprehensive Buyer's Guide, Quick Reference Guides covering weather performance, energy savings, sustainability, and HOA considerations, an Ask the Experts forum, a quarterly Best Metal Roof Contest with $300 USD prize and digital channel promotion for winners, and educational resources spanning styles (Standing Seam, Metal Shingles, Metal Slate, Metal Tile, Metal Shake, Custom), materials (Steel, Aluminum, Copper & Zinc, Anodized Aluminum), and Colors & Coatings. Distribution occurs through the website, email newsletter subscriptions, six social media channels (YouTube, Facebook, Instagram, LinkedIn, X, Pinterest), and Google Analytics-driven retargeting for demand generation.

MRA's revenue model is membership-based, funded entirely through recurring annual dues from contractors, manufacturers, distributors, suppliers, supporting members, association partners, and media partners. Membership tiers and pricing are not publicly disclosed, though the terms reference automatic annual renewal via credit card. The organization is governed by a board with representatives from member companies and is led by President Todd Miller (also President of Isaiah Industries), Vice President Brian Partyka (President of Drexel Metals), Executive Director Renee Ramey (LEED certified), Treasurer Jodi Wagoner (Steel Dynamics), and Secretary Philippe LaPlante (Co-Owner of Ideal Roofing). MRA is incorporated in Washington State with its mailing address in Longview, WA, and reports having helped millions of homeowners discover metal roofing benefits since 1998.

Name

Metal Roofing Alliance

Legal name

Metal Roofing Alliance

Website

https://metalroofing.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

The Metal Roofing Alliance is a non-profit trade association founded in 1998 that serves as the leading voice for the residential metal roofing industry in North America, providing homeowner education, a Find a Professional contractor directory, and multi-tier industry membership programs for manufacturers, contractors, distributors, and suppliers.

Ownership category

akta.pro rank

Product category

Residential Roofing Trade Association

NAICS

Roofing Contractors (238160)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Metal Roofing Systems (IMADAFAB)

akta.pro secondary industries

Roof Installation & Replacement (HSAPAKAA), Metal Roof Repair & Panel Replacement (HSAGAKAD), Flashing, Edge Metal & Roof Accessories (IMADAFAJ), Roofing Materials Retail (Shingles, Underlayment, Flashing) (CRAIAEAC)

Keywords

• Residential metal roofing
• Trade association services
• Contractor directory listings
• Homeowner roofing education
• Roofing industry marketing

Headquarters

HQ city

Longview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Membership Dues: MRA generates revenue through membership dues from a wide range of industry players including metal producers, paint companies, coil coaters, contractors, distributors, and media partners. The membership includes contractors, manufacturers, distributors, suppliers, supporting members, association partners, and media partners. Membership features automatic renewal option with credit card payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

The Metal Roofing Alliance operates a non-profit trade association that provides residential metal roofing consumer education through the Find a Professional contractor directory, Buyer's Guide, Quick Reference Guides, and project gallery, while also running a membership program for manufacturers, contractors, distributors, and suppliers. MRA's core service is connecting homeowners with certified metal roofing professionals across North America and growing the residential metal roofing market through unified industry marketing programs, including the quarterly Best Metal Roof Contest.

Product overview

The Metal Roofing Alliance (MRA) is a non-profit trade association serving as the leading residential metal roofing industry organization since 1998. Rather than a product company, MRA operates as an information and networking platform offering homeowner resources including the Find a Professional directory tool, comprehensive Buyer's Guide, and the Best Residential Metal Roofing Project Contest. The organization provides educational content across multiple channels including the main website with pages covering metal roofing styles, materials, colors & coatings, and project galleries. Additional services include an Ask the Experts forum for installation questions, newsletter subscription, and a member directory connecting industry professionals (manufacturers, contractors, distributors, suppliers, and supporting companies) with homeowners across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Find a Professional Directory

Quantifiable outcome

• Metal roofs last 30-50+ years compared to 12-20 years for asphalt shingles, providing 2-3x longer lifespan.
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MRA Member ManufacturerscoreStrategic or Co-development PartnerMRA's alliance includes metal roofing manufacturers such as Isaiah Industries (President Todd Miller), Drexel Metals (Vice President Brian Partyka), Steel Dynamics (Treasurer Jodi Wagoner), Ideal Roofing (Secretary Philippe LaPlante), Sheffield Metals, BlueScope Coated Products, Steelscape, ASC Building Products, AEP Span, Englert Inc., Copper Craft, and many more. Manufacturers partner with MRA to grow the residential metal roofing market, receive promotional exposure, access market data, and have board representation.
• MRA Member Contractors and InstallerscoreChannel Partner/ Reseller/ DistributorMRA's contractor members include companies like 13Thirty Roofing, Avoda Roofing, Endurance Metal & Roofing, Nitro Roofing & Construction, Maxim Roofing Co., Quarve Contracting (Gold member), C3 Construction, and dozens of others across the US and Canada. Contractors gain visibility through the Find a Professional program and access MRA marketing resources to connect with homeowners.
• MRA Member DistributorsminorChannel Partner/ Reseller/ DistributorMRA's distributor members expand their online presence and connect with interested homeowners through MRA's national consumer awareness program, which helps grow the market for residential metal roofing.
• Metal Roofing Industry Suppliers and Supporting MembersminorStrategic or Co-development PartnerSupporting membership includes companies like New Tech Machinery (equipment manufacturer) and others that provide products or services in support of the residential metal roofing industry. These partners help expand the network and ecosystem of the metal roofing industry.
• Metal Service Center Institute (MSCI)minorStrategic or Co-development PartnerPhilippe LaPlante, MRA Secretary and Co-Owner of Ideal Roofing, is an active member of MSCI in addition to his MRA involvement, indicating a connection between MRA and MSCI for industry advancement.
• Canadian Sheet Steel Building Institute (CSSBI)minorStrategic or Co-development PartnerPhilippe LaPlante, MRA Secretary, is also a member of the Canadian Sheet Steel Building Institute (CSSBI), indicating collaborative industry relationships spanning Canada and the US.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Asphalt Roofing Manufacturers Association (ARMA): The primary trade association for the competing asphalt roofing category. ARMA is the closest direct peer — same non-profit trade association structure, same consumer-education and member-recruitment model, but advocating the dominant material MRA is trying to displace.
• National Roofing Contractors Association (NRCA): The leading trade association for roofing contractors in North America. Brian Partyka (MRA's VP) co-chairs NRCA, indicating significant overlap in membership and mission around advancing roofing professional standards and consumer awareness.
• Tile Roofing Institute (TRI): Trade association for the competing concrete and clay tile roofing category. Same non-profit advocacy model, competing for the same re-roofing homeowner decision that MRA targets with metal roofing.
• Cedar Shake & Shingle Bureau: Trade association promoting cedar shake and shingle roofing. Operates the same consumer-education and contractor-directory model as MRA but for a different (competing) residential roofing material.

Broad incumbents

• Metal Construction Association (MCA): Trade association for the broader metal construction industry, including metal roofing at the commercial/architectural level. Brian Partyka chairs MCA, demonstrating deep structural overlap with MRA but at a wider (commercial-leaning) industry scope.
• Metal Service Center Institute (MSCI): Trade association for metals service centers that supply the upstream raw materials (steel, aluminum coil) used by MRA's manufacturer members. Philippe LaPlante (MRA Secretary) is a member of both, indicating close ecosystem overlap.
• National Association of Home Builders (NAHB): Largest trade association for the U.S. residential construction industry. NAHB influences roofing material selection at the builder level upstream of MRA's homeowner-focused funnel, making it an adjacent peer shaping the same end market.

Emerging players

• EPDM Roofing Association: Trade association for EPDM single-ply membrane roofing. Same trade-association structure but focused on commercial flat-roofing applications rather than residential steep-slope where MRA competes.
• Single Ply Roofing Industry (SPRI): Trade association for single-ply roofing membrane manufacturers. Comparable non-profit member-driven model, but focused on commercial roofing systems rather than the residential segment MRA serves.

Regional players

• Canadian Sheet Steel Building Institute (CSSBI): Canadian trade association for sheet steel building products including metal roofing. Operates the same advocacy and education model as MRA but primarily in Canada; MRA Secretary Philippe LaPlante is a member of both organizations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/YourMetalRoof
• YouTubeyoutube.com/@metalroofingalliance2077
• Facebookfacebook.com/metalroofingalliance
• LinkedInlinkedin.com/company/metal-roofing-alliance
• Instagraminstagram.com/metal.roofing
• Pinterestpinterest.com/mraroofing

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metal Roofing Alliance