ValueCentric
- Company typePrivate
- Founded2002
- HeadquartersOrchard Park, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
ValueCentric firmographics
Firmographics- Name
- ValueCentric
- Legal name
- ValueCentric
- Website
- https://valuecentric.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ValueCentric industry classification
Industry- Product category
- Pharmaceutical Channel Data Analytics
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO)
- akta.pro secondary industries
- Multi-Condition RPM Platforms & Care Orchestration (device-agnostic, population management) (HLALAFAL), Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored) (HLALACAK)
Keywords
Where ValueCentric is headquartered
LocationHeadquarters
- HQ city
- Orchard Park
- HQ country
- United States
- HQ region
- North America
Markets served
ValueCentric business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- ValueTrak Platform Subscription: ValueTrak is offered as a cloud-based SaaS platform to pharmaceutical manufacturers for channel data management, analytics, and reporting. The platform provides real-time data, dashboards, scorecards, and customized reports built to specifications. Revenue is generated through software subscription fees for access to the platform and associated consulting services.
- Specialty Data Consulting Services: IQVIA provides specialty data consulting including data strategy consulting, pre-launch services, performance reporting, and patient journey analytics. Consultants are experienced in various therapy areas and supported by a team of data professionals, generating professional services revenue.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ValueCentric product offering
Product offeringCore offering
ValueCentric, operating as a subsidiary/platform of IQVIA, offers ValueTrak, a cloud-based SaaS platform for pharmaceutical manufacturers that aggregates, integrates, and analyzes channel, Rx, sales, and inventory data. The platform provides real-time visibility from manufacturer through distribution channels to the patient, supporting functions such as sales and inventory reporting (852/867), order management, distributor scorecarding, contract analytics, chargeback/340B validation, rebate validation, GPO admin fee reporting, and AI/ML-powered patient therapy optimization.
Product overview
ValueCentric, operating as part of IQVIA, offers ValueTrak, a single-platform cloud-based solution for pharmaceutical manufacturers providing real-time channel and specialty data analytics. The ValueTrak platform serves as the core product with multiple integrated modules including Sales & Inventory Reporting (852), Detailed Sales Reporting (867), Specialty Data Services, Order Management, Distributor Scorecarding, Contract Analytics, Chargeback/340B Validation, Sales Tracing & Commission Reporting, Rebate/Chargeback Validation, and GPO Admin Fee Reporting. The platform enables end-to-end visibility from manufacturer to retail outlet to patient, with AI-powered capabilities for patient therapy optimization and early identification of patients experiencing impediments to therapy.
Differentiator
Problem solved
Functional benefit
Brands
- ValueTrak: A cloud-based platform for pharmaceutical manufacturers providing real-time insight into specialty partner data, channel activity, and patient journey analytics. Provides features including KPI identification, data aggregation and management, advanced analytics, scorecarding, sales and inventory reporting, order management, distributor scorecarding, and contract analytics.
Products and services
- ValueTrak A cloud-based SaaS platform for pharmaceutical manufacturers providing real-time data and analytics with end-to-end channel and pipeline visibility from manufacturer to retail outlet to patient. Features KPI identification, data aggregation, advanced analytics, scorecarding, AI-powered patient therapy optimization, and integration with IQVIA's OneKey master reference data.
- Specialty Data Consulting Services Professional consulting services for pharmaceutical and MedTech manufacturers including data strategy consulting, pre-launch services, performance reporting, and patient journey analytics. Consultants have experience across various therapy areas and are supported by a team of data professionals.
Quantifiable outcome
- Improved forecasting accuracy through product movement trending in distributor supply channel
- +3 more outcomes
Companies that use ValueCentric
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
ValueCentric technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
ValueCentric partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
ValueCentric competitors and assessment
Company assessmentBroad incumbents
- Informa (Pharma Intelligence): Provides market intelligence, real world evidence, and commercial data services for the pharmaceutical industry, competing for analytics and commercial insights budgets that overlap with ValueTrak's value proposition.
- IQVIA: ValueCentric's parent company and the largest life sciences data and analytics provider globally; competes broadly across information solutions while hosting ValueTrak as a specialty channel data platform within its portfolio.
- ZS Associates: Global consulting and analytics firm serving pharma and MedTech with commercial, sales, and analytics solutions, including channel and incentive compensation work that competes with ValueTrak's commission reporting modules.
- EVERSANA: Pharmaceutical commercialization services provider offering data, analytics, channel, and patient services that compete with several ValueTrak modules, particularly around specialty pharmacy and patient access.
Emerging players
- Definitive Healthcare: Healthcare commercial intelligence platform providing provider, HCP, and market data to life sciences and MedTech customers, partially overlapping with ValueTrak's commercial targeting and analytics workflows.
- Datavant: Healthcare data connectivity and de-identification platform that competes at the data linkage and interoperability layer that underpins ValueTrak's patient-level analytics capabilities.
- Komodo Health: Cloud-native healthcare data and analytics platform that aggregates payer, provider, and patient data for life sciences customers, directly competing for patient journey and commercial analytics workloads.
Regional players
- CitiusTech: Healthcare technology and analytics services provider serving payers, providers, and life sciences companies, with capabilities in commercial data and BI that partially overlap with ValueTrak's pharma analytics footprint.
Direct peers
- Symphony Health (part of ICON via PRA): Long-standing provider of integrated pharmaceutical data, prescriber, and patient analytics to manufacturers, competing for the same channel and patient journey use cases that ValueTrak addresses.
- Veeva Systems: Veeva provides a life sciences cloud platform including commercial data, channel data, and customer master solutions that overlap directly with ValueTrak's pharma manufacturer focus, particularly around channel reporting and commercial analytics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
ValueCentric social profiles
Digital presenceValueCentric financial estimates
Financial estimateRevenue estimate
Valuation estimate
ValueCentric leadership team
Management profileNumber of profiles
Profiles2 records
ValueCentric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ValueCentric M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ValueCentric
What does ValueCentric do?
ValueCentric, operating as a subsidiary/platform of IQVIA, offers ValueTrak, a cloud-based SaaS platform for pharmaceutical manufacturers that aggregates, integrates, and analyzes channel, Rx, sales, and inventory data. The platform provides real-time visibility from manufacturer through distribution channels to the patient, supporting functions such as sales and inventory reporting (852/867), order management, distributor scorecarding, contract analytics, chargeback/340B validation, rebate validation, GPO admin fee reporting, and AI/ML-powered patient therapy optimization.
Is ValueCentric a public or private company?
ValueCentric is a private company. It is classified as corporate owned and is currently acquired.
When was ValueCentric founded?
ValueCentric was founded in 2002. It employs 51 to 100 people.
Where is ValueCentric based?
ValueCentric is headquartered in Orchard Park, United States, in the North America region.
How does ValueCentric make money?
Two revenue lines are on record. ValueTrak Platform Subscription is the primary driver. The others are specialty Data Consulting Services.
Who are ValueCentric's main competitors?
Broad incumbents on record are Informa (Pharma Intelligence), IQVIA, ZS Associates and EVERSANA. Emerging players are Definitive Healthcare, Datavant and Komodo Health. CitiusTech is listed as a regional player. Direct peers are Symphony Health (part of ICON via PRA) and Veeva Systems.
Does ValueCentric have an API?
No public API is recorded for ValueCentric.
What industry is ValueCentric in?
ValueCentric's product category is Pharmaceutical Channel Data Analytics. Its primary akta.pro industry code is HLACAFAO, Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways), with a secondary code of HLALAFAL, Multi-Condition RPM Platforms & Care Orchestration (device-agnostic, population management). Its NAICS code is 5132 and its SIC code is 7372.