433
433 B.V. is a privately held Dutch football media company operating the 433 App and 433 Impact branded content agency, serving global brands seeking access to the world's largest football community of 120M+ followers across social platforms.
- Company typePrivate
- Founded2013
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
433 firmographics
Firmographics- Name
- 433
- Legal name
- 433 B.V.
- Website
- https://433football.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 433 B.V. is a privately held Dutch football media company operating the 433 App and 433 Impact branded content agency, serving global brands seeking access to the world's largest football community of 120M+ followers across social platforms.
- Ownership category
- akta.pro rank
433 industry classification
Industry- Product category
- Sports Media and Marketing
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Industries (5121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Digital, Social & Influencer Sponsorship Activations (Creator/Athlete Content, Social Series) (MPAKALAG)
- akta.pro secondary industries
- Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Sports Highlights, Clips & VOD Libraries (MPAKAOAF), Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)
Keywords
Where 433 is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
433 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising & Sponsorship: 433 generates revenue by creating branded content and marketing campaigns for brands seeking to reach football fans. They offer services including visual edits, branded takeovers, community gamification, strategic giveaways, and branded hero videos.
- In-App Advertising: The 433 App presents advertisements from sponsors and advertising partners. Where users consent to personalized advertising, ads are tailored through Google Ad Manager. Where consent is not given, only contextual advertisements are shown.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free mobile app with advertising |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
433 product offering
Product offeringCore offering
433 creates and distributes football-related content across digital and social platforms, operating the 433 mobile app as a community hub for football fans. Through its 433 Impact division, it offers branded content creation, visual edits, branded takeovers, community gamification, strategic giveaways, and branded hero video production for clubs, leagues, and global brands seeking to engage football audiences.
Product overview
433 is a football media company and creative agency operating across multiple platforms. Its core product is the 433 App (iOS/Android), which serves as the digital hub for the football community. The company also operates 433 Impact, a full-service advertising and branded content agency that includes Visual Edits (social media design), Branded Take Overs (match-day sponsorship integration), Community Gamification (engagement campaigns), Strategic Giveaways (promotional campaigns), and Branded Hero Videos (video production featuring football players). These services are designed to connect brands with 433's global football audience of 120M+ followers.
Differentiator
Problem solved
Functional benefit
Products and services
- 433 App Free mobile application on iOS and Android positioning 433 as 'The Home of Football,' providing football fans with access to community content and updates. Users must be at least 13 years old (13-15 require parental consent).
- 433 Impact Agency service for brands wanting to make an impact in the world of football, providing branded content creation, distribution, and marketing services including visual edits, branded takeovers, community gamification, strategic giveaways, and branded hero video production, leveraging 433's 120M+ football community reach.
Quantifiable outcome
- 120M+ total followers across platforms
- +6 more outcomes
Companies that use 433
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
433 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
433 partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- JBLcoreJBL partnered with 433 for the Made to be heard campaign, surprising Virgil van Dijk and Jan Vertonghen with personalized JBL PartyBox speakers. Content featured fan engagement, interviews, and custom designs.
- La LigaflagshipComprehensive rebranding partnership in summer 2023 where 433 helped launch La Liga's new branding strategy, new logo, and EA Sports title sponsor. Campaign included content across multiple formats over a 12-month period targeting younger international audiences.
- HublotflagshipHublot served as Official Timekeeper for FIFA World Cup Qatar 2022. 433 created multiple content pieces showcasing the Big Bang E watch, including gamified stories, brand ambassador content featuring Novak Djokovic, Usain Bolt, and Clarence Seedorf, and a world record campaign where 433 host Ruben Slot attended every World Cup game.
- Epic Games (Fortnite)coreEpic Games engaged 433 to amplify Fortnite's World Cup 2022 Let Them Know campaign, featuring country outfits. International football players were featured to connect with Fortnite's key markets in Spain, France, Poland, and UK.
- Azerion (Governor of Poker 3)coreAzerion enlisted 433 to create a media campaign for Governor of Poker 3, capitalizing on the overlap between gamers and football fans. The A New Governor campaign generated significant brand awareness and app downloads.
- PumacorePuma engaged 433 for the Kingsley Coman SpeedKing campaign to showcase the athlete's personality and career. Included interactive Instagram stories, hero videos, quizzes, giveaways, and True/False content.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
433 competitors and assessment
Company assessmentDirect peers
- Copa90: Copa90 is a football-focused digital media brand producing short-form video, branded content, and social-first storytelling for global football fans. It is the closest direct comparable to 433 in terms of football-vertical, community-led, social-native content model.
- Tifo Football: Tifo Football is a football explainer and storytelling brand producing high-quality video content on YouTube and social channels. It is comparable to 433 as a football-native, content-led media brand monetizing through audiences and brand integrations.
- GiveMeSport: GiveMeSport is a large sports social media publisher producing viral sports content and serving brand integrations. It is comparable to 433 in social-first sports content distribution and advertiser-driven monetization, though broader across sports.
- Whistle Sports: Whistle Sports is a sports content and creator network producing short-form video for global audiences. It is comparable to 433 as a sports-vertical, social-native, advertiser-monetized media business working with athletes and creators.
Broad incumbents
- Bleacher Report (B/R Football): Bleacher Report is a major US sports media brand with a strong football vertical (B/R Football), producing social-first content at scale. It is a broad incumbent comparable to 433 in audience scale, social-native content, and brand partnership monetization, but operates across all major sports.
- GOAL: GOAL is a global football media brand producing news, video, and social content for football fans worldwide. It is comparable to 433 as a football-focused digital media business, though more news- and editorial-led than community-led.
- Barstool Sports: Barstool Sports is a digital sports and pop culture media brand with large social followings, video content, and brand partnerships. It is a broad incumbent comparable to 433 in social-native content, personality-driven audience, and brand integration model.
Emerging players
- Overtime: Overtime is a sports media company focused on younger audiences with short-form social content, athlete storytelling, and branded campaigns. It is comparable to 433 in creator-led, social-first sports media and brand integration model, though focused on US basketball and emerging sports.
Others
- Epic Games (Fortnite) content partnerships: Epic Games, via Fortnite, is a 433 brand partner running football-themed in-game campaigns. It is a comparable as a buyer/partner of football-fan creator media, illustrating the adjacent gaming/football crossover 433 monetizes.
- Azerion: Azerion is a digital entertainment and media platform that has engaged 433 as a marketing partner for gaming brands. It is comparable as an ecosystem participant in the gaming-football crossover media space where 433 monetizes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
433 social profiles
Digital presence433 financial estimates
Financial estimateRevenue estimate
Valuation estimate
433 leadership team
Management profileNumber of profiles
Profiles2 records
433 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
433 M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 433
What does 433 do?
433 creates and distributes football-related content across digital and social platforms, operating the 433 mobile app as a community hub for football fans. Through its 433 Impact division, it offers branded content creation, visual edits, branded takeovers, community gamification, strategic giveaways, and branded hero video production for clubs, leagues, and global brands seeking to engage football audiences.
Is 433 a public or private company?
433 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 433 founded?
433 was founded in 2013. It employs 11 to 50 people.
Where is 433 based?
433 is headquartered in Amsterdam, Netherlands, in the Europe region.
How does 433 make money?
Two revenue lines are on record. Advertising & Sponsorship is the primary driver. The others are in-App Advertising.
Who are 433's main competitors?
Direct peers on record are Copa90, Tifo Football, GiveMeSport and Whistle Sports. Broad incumbents are Bleacher Report (B/R Football), GOAL and Barstool Sports. Overtime is listed as an emerging player. Others are Epic Games (Fortnite) content partnerships and Azerion.
Does 433 have an API?
No public API is recorded for 433.
What industry is 433 in?
433's product category is Sports Media and Marketing. Its primary akta.pro industry code is MPAKALAG, Digital, Social & Influencer Sponsorship Activations (Creator/Athlete Content, Social Series), with a secondary code of MPAKAOAL, Sports Streaming Distribution & App Platforms (CTV, Mobile, Web). Its NAICS code is 516210 and its SIC code is 7990.