433

Name

433

Legal name

433 B.V.

Website

https://433football.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

433 B.V. is a privately held Dutch football media company operating the 433 App and 433 Impact branded content agency, serving global brands seeking access to the world's largest football community of 120M+ followers across social platforms.

Ownership category

akta.pro rank

Product category

Sports Media and Marketing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Industries (5121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Digital, Social & Influencer Sponsorship Activations (Creator/Athlete Content, Social Series) (MPAKALAG)

akta.pro secondary industries

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Sports Highlights, Clips & VOD Libraries (MPAKAOAF), Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)

Keywords

• Sports media platform
• Branded content creation
• Football fan engagement
• Sports marketing agency
• Social video production

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising & Sponsorship: 433 generates revenue by creating branded content and marketing campaigns for brands seeking to reach football fans. They offer services including visual edits, branded takeovers, community gamification, strategic giveaways, and branded hero videos.
2. In-App Advertising: The 433 App presents advertisements from sponsors and advertising partners. Where users consent to personalized advertising, ads are tailored through Google Ad Manager. Where consent is not given, only contextual advertisements are shown.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

433 creates and distributes football-related content across digital and social platforms, operating the 433 mobile app as a community hub for football fans. Through its 433 Impact division, it offers branded content creation, visual edits, branded takeovers, community gamification, strategic giveaways, and branded hero video production for clubs, leagues, and global brands seeking to engage football audiences.

Product overview

433 is a football media company and creative agency operating across multiple platforms. Its core product is the 433 App (iOS/Android), which serves as the digital hub for the football community. The company also operates 433 Impact, a full-service advertising and branded content agency that includes Visual Edits (social media design), Branded Take Overs (match-day sponsorship integration), Community Gamification (engagement campaigns), Strategic Giveaways (promotional campaigns), and Branded Hero Videos (video production featuring football players). These services are designed to connect brands with 433's global football audience of 120M+ followers.

Differentiator

Problem solved

Functional benefit

Products and services

• 433 App Free mobile application on iOS and Android positioning 433 as 'The Home of Football,' providing football fans with access to community content and updates. Users must be at least 13 years old (13-15 require parental consent).
• 433 Impact Agency service for brands wanting to make an impact in the world of football, providing branded content creation, distribution, and marketing services including visual edits, branded takeovers, community gamification, strategic giveaways, and branded hero video production, leveraging 433's 120M+ football community reach.

Quantifiable outcome

• 120M+ total followers across platforms
• +6 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• JBLcoreStrategic or Co-development Partner · 1 January 2024JBL partnered with 433 for the Made to be heard campaign, surprising Virgil van Dijk and Jan Vertonghen with personalized JBL PartyBox speakers. Content featured fan engagement, interviews, and custom designs.
• La LigaflagshipStrategic or Co-development Partner · 1 January 2023Comprehensive rebranding partnership in summer 2023 where 433 helped launch La Liga's new branding strategy, new logo, and EA Sports title sponsor. Campaign included content across multiple formats over a 12-month period targeting younger international audiences.
• HublotflagshipStrategic or Co-development Partner · 1 January 2022Hublot served as Official Timekeeper for FIFA World Cup Qatar 2022. 433 created multiple content pieces showcasing the Big Bang E watch, including gamified stories, brand ambassador content featuring Novak Djokovic, Usain Bolt, and Clarence Seedorf, and a world record campaign where 433 host Ruben Slot attended every World Cup game.
• Epic Games (Fortnite)coreGTM or Marketing Partner · 1 January 2022Epic Games engaged 433 to amplify Fortnite's World Cup 2022 Let Them Know campaign, featuring country outfits. International football players were featured to connect with Fortnite's key markets in Spain, France, Poland, and UK.
• Azerion (Governor of Poker 3)coreGTM or Marketing Partner · 1 January 2022Azerion enlisted 433 to create a media campaign for Governor of Poker 3, capitalizing on the overlap between gamers and football fans. The A New Governor campaign generated significant brand awareness and app downloads.
• PumacoreStrategic or Co-development Partner · 1 January 2021Puma engaged 433 for the Kingsley Coman SpeedKing campaign to showcase the athlete's personality and career. Included interactive Instagram stories, hero videos, quizzes, giveaways, and True/False content.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Copa90: Copa90 is a football-focused digital media brand producing short-form video, branded content, and social-first storytelling for global football fans. It is the closest direct comparable to 433 in terms of football-vertical, community-led, social-native content model.
• Tifo Football: Tifo Football is a football explainer and storytelling brand producing high-quality video content on YouTube and social channels. It is comparable to 433 as a football-native, content-led media brand monetizing through audiences and brand integrations.
• GiveMeSport: GiveMeSport is a large sports social media publisher producing viral sports content and serving brand integrations. It is comparable to 433 in social-first sports content distribution and advertiser-driven monetization, though broader across sports.
• Whistle Sports: Whistle Sports is a sports content and creator network producing short-form video for global audiences. It is comparable to 433 as a sports-vertical, social-native, advertiser-monetized media business working with athletes and creators.

Broad incumbents

• Bleacher Report (B/R Football): Bleacher Report is a major US sports media brand with a strong football vertical (B/R Football), producing social-first content at scale. It is a broad incumbent comparable to 433 in audience scale, social-native content, and brand partnership monetization, but operates across all major sports.
• GOAL: GOAL is a global football media brand producing news, video, and social content for football fans worldwide. It is comparable to 433 as a football-focused digital media business, though more news- and editorial-led than community-led.
• Barstool Sports: Barstool Sports is a digital sports and pop culture media brand with large social followings, video content, and brand partnerships. It is a broad incumbent comparable to 433 in social-native content, personality-driven audience, and brand integration model.

Emerging players

• Overtime: Overtime is a sports media company focused on younger audiences with short-form social content, athlete storytelling, and branded campaigns. It is comparable to 433 in creator-led, social-first sports media and brand integration model, though focused on US basketball and emerging sports.

Others

• Epic Games (Fortnite) content partnerships: Epic Games, via Fortnite, is a 433 brand partner running football-themed in-game campaigns. It is a comparable as a buyer/partner of football-fan creator media, illustrating the adjacent gaming/football crossover 433 monetizes.
• Azerion: Azerion is a digital entertainment and media platform that has engaged 433 as a marketing partner for gaming brands. It is comparable as an ecosystem participant in the gaming-football crossover media space where 433 monetizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/433
• Xx.com/official433
• Facebookfacebook.com/official433
• LinkedInlinkedin.com/company/433-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 433