The Two River Times

Name

The Two River Times

Legal name

The Two River Times Foundation

Website

https://tworivertimes.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Investigative & Nonprofit News Organizations (MPAJADAF)

Keywords

• Local newspaper publishing
• Community journalism
• Weekly broadsheet print
• Digital news membership
• Local advertising services

Headquarters

HQ city

Red Bank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Contributions: The newspaper operates as a nonprofit newsroom supported by members. Donations of $100 or more are recognized as membership and include a one-year print subscription. Membership lasts one year from the date of most recent donation.
2. Advertising: The newspaper accepts advertising and has a dedicated advertise page on their website, suggesting display and classified advertising as a revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Two River Times publishes a full broadsheet, paid-circulation weekly newspaper covering towns on or near the Navesink and Shrewsbury Rivers in Monmouth County, NJ, with content spanning news, sports, lifestyles, business, food, and obituaries. The organization operates as a nonprofit newsroom, monetizing through tiered membership contributions ($1–$1,000+ annually) that bundle benefits such as a members-only newsletter and print home delivery, supplemented by advertising sales to local businesses. Digital access to current and archived content is provided via tworivertimes.com and social media channels.

Product overview

The Two River Times is a single-offering local news organization consisting of a weekly broadsheet newspaper covering Monmouth County, NJ communities. The core product is the print newspaper (delivered via $100+/year membership), supplemented by a digital membership program offering tiered benefits including members-only newsletters and event recognition. No software platform, modules, or digital products beyond these news and membership services are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• The Two River Times Print Newspaper Full broadsheet, paid circulation weekly newspaper covering local news, sports, lifestyles, business, food, obituaries, and community events for towns on or near the Navesink and Shrewsbury Rivers in Monmouth County, NJ. Print delivery is bundled with membership at the $100+/year contribution level.
• Two River Times Digital Membership Nonprofit newsroom membership program with tiered annual giving levels supporting independent local reporting. Includes a $1–$99 digital-only tier with members-only newsletter, a $100+ tier adding one year of print home delivery, and a $1,000+ Giving Circle tier adding recognition and exclusive event invitations.
• Two River Times Members-Only Newsletter Members-only digital newsletter providing community news coverage, included as a thank-you benefit for all membership contribution levels starting at $1 annually.
• Advertising Services Print and digital advertising opportunities sold to local businesses in the Two River area, accessible via the dedicated advertise page on the website.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Direct peers

• TAPinto: Network of franchised hyperlocal online news sites across New Jersey and other states. Directly comparable to TRT in audience (local NJ towns), format (digital-first local news), and GTM (advertising + memberships in many franchises).
• Patch: National hyperlocal news network covering thousands of US towns including Monmouth County municipalities. Competes with TRT for the same local readers and small-business advertisers using a digital-only model.
• Red Bank Green: Hyperlocal online news outlet focused on Red Bank and surrounding Monmouth County towns. Directly competes with TRT in the same micro-market with a digital-first, advertising-supported model.

Broad incumbents

• The Asbury Park Press: Major regional daily newspaper (USA Today/Gannett network) covering Monmouth and Ocean counties. Overlaps TRT's geographic footprint and competes for both readers and local advertising, but at much larger scale and broader coverage scope.
• NJ.com / The Star-Ledger: New Jersey's largest statewide digital news outlet (Advance Local). Competes with TRT for digital readers in Monmouth County and for statewide and regional advertising budgets, though it does not focus on any single town.

Regional players

• The Coast Star: Weekly community newspaper serving the Jersey Shore towns including parts of Monmouth County. Directly comparable as a weekly paid community paper, though its primary geography is slightly further south along the coast.
• Shore Local News: Digital-first local news outlet serving Monmouth and Ocean County shore communities. Comparable in digital-only delivery and local SMB advertising focus, but covers a broader coastal footprint than TRT's Two River niche.

Others

• Two River Theater: Regional professional theater company based in Red Bank sharing the 'Two River' brand identity. Not a news competitor but a relevant adjacent cultural/community institution often co-covered by TRT and a natural partner for events and Giving Circle outreach.
• Community News Service (NJ): Emerging nonprofit local journalism initiative producing hyperlocal reporting across NJ towns. Relevant as a peer nonprofit newsroom model and potential partner/competitor for grant funding in the same Monmouth County geography.

Emerging players

• NJ Spotlight News: Nonprofit statewide policy and news outlet covering New Jersey government, health, and education. Comparable in nonprofit newsroom model and reliance on grants/donations, though focused on state-level policy rather than hyperlocal Monmouth County reporting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thetworivertimes
• Xx.com/TwoRiverTimes
• LinkedInlinkedin.com/company/the-two-river-times

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Two River Times