What Adeam International does

Adeam International is a Tokyo-based luxury womenswear brand founded in 2012 by designer Hanako Maeda, operating a private, founder-controlled business built around a Japan-rooted design language marketed as "East meets West." Its core product offering spans ready-to-wear, accessories, and footwear sold at price points ranging from approximately ¥22,000 to ¥253,000 per item, with a 2021-launched gender-neutral sub-line, ADEAM ICHI, extending the assortment beyond core women's categories.

The business monetizes through three primary channels: a flagship store at Tokyo Midtown, a second Tokyo freestanding location, and an owned direct-to-consumer e-commerce site built on Shopify. Distribution is deepened by partner retail placements at Foxey boutique and Isetan Shinjuku, which provide access to established Japanese luxury foot traffic without the operating burden of broader wholesale. The brand sustains international visibility through recurring New York Fashion Week presentations and high-profile collaborations with Naomi Osaka, Carolyn Murphy, and MIKIMOTO, which function as both cultural marketing and category-adjacent merchandising.

Operationally the company is small, with a disclosed headcount of 1-10 employees, no external funding rounds, and no disclosed revenue. Its competitive position therefore rests on intangible brand assets (founder reputation, runway credibility, collaborator associations) and curated distribution rather than scale, technology, or cost structure.

Name

Adeam International

Legal name

ADEAM International

Website

https://adeam.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Adeam International is a Tokyo-based, founder-led luxury womenswear brand founded in 2012 by Hanako Maeda, selling ready-to-wear, accessories, and footwear through its Tokyo Midtown flagship, a second Tokyo store, a Shopify DTC site, and select Japanese partner retailers for high-end Japanese and U.S.-facing luxury consumers.

Ownership category

akta.pro rank

Product category

Luxury Women's Fashion

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Womenswear (CRAAAFAG)

akta.pro secondary industry

Luxury & Designer Apparel Retail (CRAAABAI)

Keywords

• Luxury womenswear
• Ready-to-wear fashion
• Designer apparel
• Gender-neutral clothing
• Japanese fashion brand

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Retail Sales: ADEAM generates revenue through one-time product sales directly to consumers via owned e-commerce website and physical retail stores. Products include ready-to-wear garments, accessories, and footwear at luxury price points (¥29,700 to ¥253,000).
2. Partner Retail Distribution: Products are sold through Foxey retail locations (both physical stores and online boutique), expanding revenue reach through established retail partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Adeam International designs, produces, and retails luxury women's ready-to-wear apparel, accessories, and footwear under the ADEAM Times line (Spring/Summer, Fall/Winter, Resort, Pre-Fall collections) and the ADEAM ICHI gender-neutral line. The brand sells its own products directly to consumers through owned e-commerce, two flagship Tokyo stores, and partner retail channels in Japan, with limited-edition collaborative collections (Naomi Osaka, Carolyn Murphy, MIKIMOTO).

Product overview

ADEAM is a luxury women's fashion brand founded in 2012 by Hanako Maeda, featuring an 'East meets West' aesthetic that fuses traditional Japanese techniques with modern Western silhouettes. The company operates two main product lines: ADEAM Times (seasonal womenswear collections including Spring/Summer and Fall/Winter lines, Resort, and Pre-Fall) and ADEAM ICHI (gender-neutral streetwear-inspired collection launched in 2021). The portfolio also includes collaborative collections with Naomi Osaka, Carolyn Murphy, and MIKIMOTO. Product categories span dresses, tops/blouses, outerwear (coats, jackets, blazers), bottoms (skirts, pants, shorts), and accessories (earrings, necklaces, footwear). The brand sells exclusively through its e-commerce platform and physical stores in Japan, with products priced ranging from ¥22,000 to ¥253,000.

Differentiator

Problem solved

Functional benefit

Brands

• ADEAM ICHI: First gender-neutral collection launched in 2021, inspired by the streets of Tokyo. The word 'ICHI' means 'one' in Japanese.

Products and services

• ADEAM Times Seasonal Collections ADEAM Times is the brand's flagship seasonal luxury womenswear line, featuring traditional Japanese craftsmanship blended with modern Western silhouettes. The core line includes dresses, tops, blouses, outerwear (coats, jackets, blazers), bottoms (skirts, pants, shorts), and accessories at luxury price points (¥29,700 to ¥253,000). Targeted at sophisticated women seeking versatile, high-quality ready-to-wear for everyday elegance and special occasions.
• ADEAM ICHI Gender-Neutral Collection ADEAM ICHI is the brand's first gender-neutral collection, drawing inspiration from Tokyo streets and designed to empower individuals regardless of gender. The sub-brand offers contemporary streetwear-inspired apparel such as knit vests, cardigans, and wide-leg trousers, targeted at boundary-less individuals seeking inclusive, modern fashion.
• ADEAM x Naomi Osaka Collaboration Limited-edition collaborative collection between ADEAM and tennis star Naomi Osaka exploring shared Japanese heritage. Features traditional elements including origami draping and architectural seams, combined with modern Harajuku 'kawaii' aesthetic in ruffled lace and soft feminine knits. Designed for consumers interested in multifaceted Japanese culture bridging traditional and modern aesthetics.
• ADEAM x Carolyn Murphy Collaboration Tenth anniversary limited-edition collaboration with supermodel Carolyn Murphy. Inspired by mutual love for Japan's natural landscape and culture, designs use sustainable fabrics in colors reminiscent of Japan's rich foliage and scenery, with versatile pieces such as dresses that double as vests. Targeted at consumers who value sustainable luxury and the harmony between fashion and nature.
• ADEAM for MIKIMOTO Collaboration Limited-edition eveningwear collaboration with luxury jewelry brand MIKIMOTO. Inspired by the ephemeral beauty of falling petals, the collection reflects the delicate grace of MIKIMOTO's Les Pétales high jewelry line, featuring intricate lace and airy chiffon with floral motifs and pearl-inspired details. Designed for luxury consumers seeking refined, poetic eveningwear with Japanese aesthetic influence.

Quantifiable outcome

• New York Fashion Week debut - Fall 2013 collection
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Naomi OsakaflagshipStrategic or Co-development PartnerTennis star Naomi Osaka collaborated with ADEAM designer Hanako Maeda on a collection exploring shared Japanese heritage and a powerful feminine aesthetic. The collaboration focuses on multifaceted Japanese culture, melding traditional with modern. Traditional elements include origami draping and architectural seams, while modern Harajuku 'kawaii' aesthetic features ruffled lace and soft feminine knits.
• Carolyn MurphyflagshipStrategic or Co-development PartnerCelebrating its tenth anniversary, ADEAM joined iconic supermodel Carolyn Murphy in a collaboration inspired by mutual love for Japan's natural landscape and culture. Paying homage to the Japanese value of living in harmony with nature, the designs use sustainable fabrics centered in colors reminiscent of Japan's rich foliage and serene scenery.
• MIKIMOTOflagshipStrategic or Co-development PartnerADEAM and MIKIMOTO delivered a refined and poetic expression of Japanese aesthetics in both high jewelry and eveningwear. Inspired by the ephemeral beauty of falling petals, ADEAM's eveningwear collection reflected the delicate grace of MIKIMOTO's Les Pétales high jewelry collection. Intricate lace and airy chiffon captured floral motifs, while the brilliance and timeless allure of pearls informed every detail.
• FoxeycoreChannel Partner/ Reseller/ DistributorFoxey operates retail boutiques in Japan (Ginza, Kitte Osaka) that carry ADEAM products, as well as the FOXEY ONLINE BOUTIQUE (online.foxey.co.jp/collections/adeam). Products are available at Foxey locations in Tokyo and Osaka.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Batsheva: Independent designer-led womenswear brand at a similar size-tier, DTC-first with cult following — analogous independent luxury positioning with statement-collection DNA.
• Brock Collection: LA-based luxury womenswear brand at a similar indie-designer scale, contemporary-romantic aesthetic and seasonal collections aimed at the same specialty-store and department-store customer.
• Sally LaPointe: NYC-based luxury womenswear designer operating at comparable scale and price band, with seasonal collections shown during NYFW.
• Bibhu Mohapatra: Independent NYC luxury womenswear designer at similar scale, presenting at NYFW with eveningwear and RTW dressing celebrities — overlapping target customer and price band with ADEAM.
• Prabal Gurung: NYC-based luxury womenswear designer with South Asian heritage and a similar 'cultural-fusion' positioning, dressing global tastemakers and operating at comparable luxury price points.
• Sachin & Babi: NY-based luxury womenswear designer brand of similar scale founded by an emerging designer, producing seasonal collections and competing for the same NYC specialty/department-store customer.

Broad incumbents

• Comme des Garçons: Rei Kawakubel's influential Japanese label operating in avant-garde and luxury womenswear — comparable Japan-rooted cultural authority and global luxury positioning.
• Marchesa: Established luxury eveningwear/womenswear house with NYC design lineage, competing in the same red-carpet and special-occasion premium segment ADEAM targets.
• Proenza Schouler: Established NYC luxury womenswear label that ascended from independent designer brand to scaled house — a relevant aspirational peer and model for the next stage of ADEAM's growth trajectory.
• Issey Miyake: Iconic Japanese designer brand fusing Japanese craft with modern silhouettes — the most prominent reference point for ADEAM's 'East meets West' positioning and overall brand philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/adeam
• Xx.com/adeamonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adeam International