Parker Health Group

What Parker Health Group does

Parker Health Group, Inc. is a New Jersey-based not-for-profit aging services organization founded in 1907 by Henrietta Parker in New Brunswick. It operates a comprehensive continuum of care that includes five nursing care residences (Landing Lane, Monroe, River Road, Somerset, and Stonegate assisted living), post-acute and outpatient rehabilitation, two adult day program centers, home and community-based services, health and wellness programming, a child development center, and a concierge care coordination service branded Dorvie. As of recent reporting, Parker supports more than 16,000 older adults annually and serves close to 1,000 people daily.

Parker's service model is anchored in the person-directed Eden Alternative philosophy and, at Parker at Monroe, the pioneering Small Home model in which 16-17 residents with similar needs live in each small home connected to a community center. Technology assets include the Parker Connected Communities (PCC) platform for multi-language resident communication, Virtual Programming delivered via Zoom, and integrations with Livetech for technical support. Parker at Landing Lane, River Road, and Monroe are private pay and do not participate in Medicare or Medicaid, while Parker at Somerset participates in Medicaid for post-acute rehabilitation and skilled nursing.

The organization makes money through a mix of private-pay residential care, Medicaid-participating skilled nursing and post-acute rehabilitation at Somerset, recurring participant fees for adult day services, managed-services revenue from home and community-based care, and acquired geriatric care management revenue via Senior Care Options by Parker. Direct admissions are handled by dedicated admissions managers at each community, with marketing driven through parkerlife.org, virtual programming, community outreach, and earned media. Under President and CEO Roberto Muñiz, Parker grew from two nursing homes serving roughly 110 residents to a nationally recognized organization, and the organization made an $18.8 million gift to Rutgers Robert Wood Johnson Medical School in 2023 to create the Parker Health Group Division of Geriatrics.

Name

Parker Health Group

Legal name

Parker Health Group, Inc.

Website

https://parkerlife.org

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Parker Health Group is a New Jersey not-for-profit aging services organization founded in 1907 that operates five nursing care residences, assisted living, memory care, rehabilitation, adult day, and home-based services for more than 16,000 older adults annually.

Ownership category

akta.pro rank

Product category

Senior Living and Aging Services

NAICS

Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Adult Day Nursing & Chronic Disease Management Programs (HLADAIAE)

akta.pro secondary industries

Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH), Behavioral Health–Integrated Dementia Care Communities (Neuropsychiatric/BPSD Programs) (HLADACAE), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

Keywords

• Senior living services
• Skilled nursing care
• Memory care services
• Assisted living community
• Post-acute rehabilitation

Headquarters

HQ city

Piscataway

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Pay Residential Care: Long-term nursing care at Parker at Landing Lane, River Road, and Monroe operated as private pay facilities, not participating in Medicare or Medicaid.
2. Medicaid-Participating Care: Parker at Somerset participates in Medicaid for post-acute rehabilitation and skilled nursing services, serving residents who qualify for government-funded long-term care.
3. Adult Day Services: Adult Day Programs in Highland Park and Monroe Township providing daytime care and programming for seniors, generating revenue through participant fees.
4. Home & Community Based Services: Person-centered care delivered in the home and community for seniors with functional limitations, addressing everyday activity needs to enable independence at home.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Parker Health Group is a not-for-profit aging services organization that delivers a comprehensive continuum of care for older adults across New Jersey. Its core offerings include round-the-clock nursing care at multiple residential communities, assisted living at Stonegate, specialized memory care using a Small Home model at Monroe, post-hospitalization and outpatient rehabilitation at Somerset and the Pavilion, adult day services, home and community-based care, senior care coordination, health and wellness programs, and virtual programming delivered remotely via Zoom.

Product overview

Parker Health Group is a not-for-profit aging services organization offering a comprehensive continuum of care through multiple distinct products and platforms. The core digital presence includes the Parker Life Website and Connected Communities communication platform. Care services span nursing care at multiple residences (Landing Lane, Monroe, River Road), assisted living (Stonegate), memory care using the Small Home model, post-hospitalization and outpatient rehabilitation, adult day services, home and community-based services, senior care coordination, health and wellness programs, and child day care. The recent acquisition of Senior Care Options, Inc. added geriatric care management, counseling, and therapy services under the Senior Care Options by Parker brand. Virtual Programming extends services remotely via Zoom.

Differentiator

Problem solved

Functional benefit

Brands

• Dorvie by Parker: Senior care coordination services offered by Parker Health Group
• Senior Care Options by Parker

Products and services

• Nursing Care Round-the-clock nursing care services provided at multiple Parker locations, including long-term care residences offering comfortable private or semi-private rooms, dining services, housekeeping, spiritual care, and recreational activities for older adults requiring residential long-term care.
• Assisted Living Person-centered assisted living services offered at Stonegate in Highland Park, providing care in a vibrant and nurturing community that supports residents' care needs while enabling freedom to embrace life and find joy.
• Memory Care Specialized memory care programs for individuals with all stages of dementia, offered at Monroe using the Small Home model (16-17 residents per home) and River Road for early- to mid-stage dementia, with individualized programs including The Oaks, The Willows, and The Cedars.
• Post-Hospital Rehabilitation Post-acute rehabilitation services provided at the Somerset location, offering next-generation senior healthcare and recovery support following hospitalization; participates in Medicaid.
• Outpatient Rehabilitation Outpatient therapy services including physical, occupational, and speech therapies available through Parker's Health and Wellness Center at the Community Center.
• Adult Day Services Day programs offered in Highland Park and Monroe Township providing vibrant activities that encourage seniors to stay connected with peers, maintain independence, and enjoy their days, with caregiver respite.
• Home & Community Based Services Person-centered care delivered in the home and community for seniors with functional limitations, designed to enable people to stay in their homes and remain independent.
• Senior Care Coordination Care coordination services helping seniors and families navigate the complexity of senior healthcare options and connect with appropriate services.
• Dorvie Concierge Services Concierge services offered by Parker to assist seniors and families with care coordination and navigation of senior healthcare options.
• Health & Wellness Health and wellness programs and services including aquatic center access and therapies designed to support overall well-being of seniors.
• Child Day Care Child development center at the Pavilion location that promotes intergenerational programming alongside senior services.
• Virtual Programming Remote access to arts, culture, entertainment, and wellness activities for older adults, including lectures, virtual field trips, interactive arts, wellness sessions, and live performances, all provided at no cost via Zoom.
• Senior Care Options by Parker Geriatric care management, counseling, and therapy services acquired from Senior Care Options, Inc., now operating as part of Parker Health Group to provide holistic aging services.

Quantifiable outcome

• More than 16,000 older adults supported annually across the comprehensive continuum of care
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Senior Care Options, Inc.coreStrategic or Co-development Partner · 5 September 2024Parker Health Group completed the acquisition of Senior Care Options, Inc., a geriatric care management provider based in New Jersey. The combined organization operates under the name 'Senior Care Options by Parker' to provide holistic aging services, integrating personalized geriatric care management, counseling, and therapy services into Parker's broader spectrum of services.
• Rutgers Robert Wood Johnson Medical SchoolcoreStrategic or Co-development Partner · 17 July 2023Parker Health Group announced a gift of $18.8 million to create the Parker Health Group Division of Geriatrics within the Department of Family Medicine and Community Health. The division focuses on improving care for seniors through applied research, education, and interdisciplinary collaboration. This represents a generation-spanning partnership between Parker and Rutgers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Genesis HealthCare: Major U.S. provider of skilled nursing, assisted living, and rehabilitation services. Directly comparable business model to Parker's nursing care residences and post-acute rehab at Somerset.
• Springpoint Senior Living: New Jersey-based nonprofit operator of senior living communities including assisted living, skilled nursing, and memory care. The closest nonprofit, geography-matched peer to Parker Health Group.
• Brookdale Senior Living: Largest U.S. operator of senior living communities, including assisted living and memory care. Closest for-profit analog to Parker's residential continuum, although Brookdale operates at national scale and is publicly traded.
• The Ensign Group: Operator of skilled nursing facilities and senior living communities across the U.S. Highly comparable to Parker's skilled nursing and post-acute rehabilitation service lines.
• Acts Retirement-Life Communities: Nonprofit operator of continuing care retirement communities offering independent living, assisted living, skilled nursing, and memory care — comparable nonprofit CCRC model to Parker's continuum.
• Sunrise Senior Living: Operator of assisted living and memory care communities with a strong person-centered care philosophy. Comparable to Parker's Stonegate assisted living and memory care programs.

Broad incumbents

• Juniper Communities: Operator of senior living, assisted living, and memory care communities known for innovative small-house models — directly comparable to Parker's Small Home architecture at Monroe.
• National HealthCare Corporation: Public company operating skilled nursing facilities, assisted living, and home health programs — comparable service mix spanning residential care and home & community based services.

Regional players

• Bayada Home Health Care: Large nonprofit home health care provider with strong New Jersey presence. Comparable to Parker's Home & Community Based Services line and shares the nonprofit mission orientation.
• Chelsea Senior Living: New Jersey-based operator of assisted living and memory care communities. Comparable service lines to Parker's Stonegate and Memory Care programs within an overlapping regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/parkerlifeorg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parker Health Group