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hi5

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uuid0007o4o

Namestring
hi5
Legal namestring
The Meet Group, Inc.
Websiteurl
hi5.com
Company typeenum
Private
Founded yearint
2003
Short descriptiontext

hi5 operates the Tagged social discovery and dating app under The Meet Group, Inc., offering location-based matching, real-time chat, and livestream features to global individual consumers seeking social connections, monetized via freemium in-app purchases and targeted advertising.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
social networking, online dating app, livestream chat, friend discovery, mobile social platform
Industry2 codes
1Community/Group Chat Platforms
CodeBPAMACAHPrimaryYes
2Messaging-Led Community Platforms (Chat/Group Communities)
CodeMPACAJAEPrimaryNo
NAICS code3 codes
  • Information51
  • Web Search Portals and All Other Information Services51929
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services518210
Product category
Social Networking and Online Dating
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Freemium with In-App Purchases
TypeFreemium
Description

Free app with premium features available for purchase within the app

app.hi5.com
2Advertising
TypeAdvertising
Description

Personalized advertising displayed within the service; processes personal information to inform ad targeting and discloses certain personal information for ad personalization

app.hi5.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

hi5 operates the Tagged social discovery and dating application, enabling users to create profiles, meet new people, chat, and engage in real-time livestream video interactions. The platform is available on web and mobile (iOS and Android), supported by location-based matching and freemium in-app purchase monetization under The Meet Group, Inc.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Tagged (hi5 social discovery and dating app)
CategorySocial networking and online dating
Description

A social discovery and dating application that lets users create profiles, meet new people, chat in real time, and engage in livestream video interactions. Available on iOS, Android, and web, it targets individual consumers seeking dating and social connections.

Partnership3 partners
Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Customer support platform provider powering Tagged's support center at tagged.zendesk.com

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Primary distribution channel for Android mobile app, featuring branded store listing

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Primary distribution channel for iOS mobile app, featuring branded store listing

Peers10 records
TypeDirect peer
Description

Sibling app also operated under The Meet Group portfolio. Offers chat, livestreaming, and social discovery for the same consumer segment, making it the closest functional peer within the same corporate ecosystem.

TypeDirect peer
Description

Major mobile dating and social discovery platform with freemium IAP monetization and global app store distribution. Competes for the same dating/social consumer segment and shares the same mobile-first, location-based matching approach.

TypeBroad incumbent
Description

Largest incumbent in mobile dating, also owned within Match Group's portfolio. Competes head-to-head for dating users globally and sets benchmarks on app store ranking, paid acquisition, and IAP conversion.

TypeDirect peer
Description

Relationship-focused dating app within Match Group targeting similar consumer use cases (meeting new people, dating). Same freemium mobile model and overlapping audience make it a direct competitor.

TypeDirect peer
Description

Global social discovery and dating platform with freemium IAP and advertising monetization. Historically operated by the same founder group behind Bumble, and directly comparable in feature mix (chat, location, matching).

TypeDirect peer
Description

Earlier-stage social discovery and dating app combining chat, livestream-style features, and location-based matching. Closely mirrors hi5/Tagged's mobile-first, freemium dating proposition.

TypeDirect peer
Description

Dating platform with global reach and similar freemium mobile offering. Overlaps on target audience (adults seeking relationships) and on dating app store positioning.

TypeBroad incumbent
Description

Long-running dating brand within Match Group competing for the same general dating consumer. Comparable on freemium model and broad demographic targeting, though less mobile-first.

TypeEmerging player
Description

Mobile dating app with curated matching and freemium IAP. Targets a similar dating use case but differentiates on curation rather than livestream, making it a partial competitor for shared consumer attention.

TypeRegional player
Description

Dating brand operated within the same corporate parent group (ParshipMeet Group) as hi5/Tagged. Highly comparable business model and product focus, but primarily serves European markets rather than competing directly in hi5/Tagged's core geographies.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

hi5

Social Networking and Online Datinghi5.com

hi5 operates the Tagged social discovery and dating app under The Meet Group, Inc., offering location-based matching, real-time chat, and livestream features to global individual consumers seeking social connections, monetized via freemium in-app purchases and targeted advertising.

hi5 firmographics

Firmographics
Name
hi5
Legal name
The Meet Group, Inc.
Website
https://hi5.com
Company type
Private
Founded year
2003
Operating status
Operating
Headcount range
101–250 employees
Short description
hi5 operates the Tagged social discovery and dating app under The Meet Group, Inc., offering location-based matching, real-time chat, and livestream features to global individual consumers seeking social connections, monetized via freemium in-app purchases and targeted advertising.
Ownership category
akta.pro rank

hi5 industry classification

Industry
Product category
Social Networking and Online Dating
NAICS
Information (51), Web Search Portals and All Other Information Services (51929), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
akta.pro primary industry
Community/Group Chat Platforms (BPAMACAH)
akta.pro secondary industry
Messaging-Led Community Platforms (Chat/Group Communities) (MPACAJAE)

Keywords

  • Social networking
  • Online dating app
  • Livestream chat
  • Friend discovery
  • Mobile social platform

Where hi5 is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Markets served

hi5 business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

  1. Freemium with In-App Purchases: Free app with premium features available for purchase within the app
  2. Advertising: Personalized advertising displayed within the service; processes personal information to inform ad targeting and discloses certain personal information for ad personalization

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

hi5 product offering

Product offering

Core offering

hi5 operates the Tagged social discovery and dating application, enabling users to create profiles, meet new people, chat, and engage in real-time livestream video interactions. The platform is available on web and mobile (iOS and Android), supported by location-based matching and freemium in-app purchase monetization under The Meet Group, Inc.

Differentiator

Problem solved

Functional benefit

Products and services

  • Tagged (hi5 social discovery and dating app) A social discovery and dating application that lets users create profiles, meet new people, chat in real time, and engage in livestream video interactions. Available on iOS, Android, and web, it targets individual consumers seeking dating and social connections.

Companies that use hi5

Customer profile

Segments1 record

Ideal customer profiles1 record

hi5 technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

hi5 partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered minor and core.

  • ZendeskminorImplementation/ SI/ Consulting PartnerCustomer support platform provider powering Tagged's support center at tagged.zendesk.com
  • Google Play StorecoreChannel Partner/ Reseller/ DistributorPrimary distribution channel for Android mobile app, featuring branded store listing
  • Apple App StorecoreChannel Partner/ Reseller/ DistributorPrimary distribution channel for iOS mobile app, featuring branded store listing

hi5 competitors and assessment

Company assessment

Direct peers

  • MeetMe: Sibling app also operated under The Meet Group portfolio. Offers chat, livestreaming, and social discovery for the same consumer segment, making it the closest functional peer within the same corporate ecosystem.
  • Bumble: Major mobile dating and social discovery platform with freemium IAP monetization and global app store distribution. Competes for the same dating/social consumer segment and shares the same mobile-first, location-based matching approach.
  • Hinge (Match Group): Relationship-focused dating app within Match Group targeting similar consumer use cases (meeting new people, dating). Same freemium mobile model and overlapping audience make it a direct competitor.
  • Badoo: Global social discovery and dating platform with freemium IAP and advertising monetization. Historically operated by the same founder group behind Bumble, and directly comparable in feature mix (chat, location, matching).
  • Skout: Earlier-stage social discovery and dating app combining chat, livestream-style features, and location-based matching. Closely mirrors hi5/Tagged's mobile-first, freemium dating proposition.
  • Zoosk: Dating platform with global reach and similar freemium mobile offering. Overlaps on target audience (adults seeking relationships) and on dating app store positioning.

Broad incumbents

  • Tinder (Match Group): Largest incumbent in mobile dating, also owned within Match Group's portfolio. Competes head-to-head for dating users globally and sets benchmarks on app store ranking, paid acquisition, and IAP conversion.
  • PlentyOfFish (Match Group): Long-running dating brand within Match Group competing for the same general dating consumer. Comparable on freemium model and broad demographic targeting, though less mobile-first.

Emerging players

  • Coffee Meets Bagel: Mobile dating app with curated matching and freemium IAP. Targets a similar dating use case but differentiates on curation rather than livestream, making it a partial competitor for shared consumer attention.

Regional players

  • Parship: Dating brand operated within the same corporate parent group (ParshipMeet Group) as hi5/Tagged. Highly comparable business model and product focus, but primarily serves European markets rather than competing directly in hi5/Tagged's core geographies.

Market position

Customer concentration

hi5 social profiles

Digital presence

hi5 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

hi5 leadership team

Management profile

Number of profiles

Profiles1 record

hi5 funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

hi5 M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hi5

What does hi5 do?

hi5 operates the Tagged social discovery and dating application, enabling users to create profiles, meet new people, chat, and engage in real-time livestream video interactions. The platform is available on web and mobile (iOS and Android), supported by location-based matching and freemium in-app purchase monetization under The Meet Group, Inc.

Is hi5 a public or private company?

hi5 is a private company. It is classified as corporate owned and is currently operating.

When was hi5 founded?

hi5 was founded in 2003. It employs 101 to 250 people.

Where is hi5 based?

hi5 is headquartered in San Francisco, United States, in the North America region.

How does hi5 make money?

Two revenue lines are on record. Freemium with In-App Purchases are the primary driver. The others are advertising.

Who are hi5's main competitors?

Direct peers on record are MeetMe, Bumble, Hinge (Match Group), Badoo, Skout and Zoosk. Broad incumbents are Tinder (Match Group) and PlentyOfFish (Match Group). Coffee Meets Bagel is listed as an emerging player. Parship is listed as a regional player.

Does hi5 have an API?

No public API is recorded for hi5.

What industry is hi5 in?

hi5's product category is Social Networking and Online Dating. Its primary akta.pro industry code is BPAMACAH, Community/Group Chat Platforms, with a secondary code of MPACAJAE, Messaging-Led Community Platforms (Chat/Group Communities). Its NAICS code is 51.

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Live signals
SiliconANGLEWhere are they now? 4 Once-popular social network sites - SiliconANGLEMySpace reinvented as a music streaming service under Justin Timberlake, with traffic up 575% to 50.6 million unique viewers in November 2014. Friendster shifted to social gaming, growing monthly active users by 50%, while Hi5 and Multiply failed to survive.Business InsiderThe Third Largest Social Network Behind Facebook Just Gobbled Up hi5Tagged, the third-largest social network behind Facebook and Twitter, acquired hi5. The deal is expected to double Tagged's active user base from 10 million to 20 million and add about 200 million registered users. Terms were not disclosed.TechCrunchFacebook’s Leftovers? Social Network Tagged Acquires hi5Social networking service Tagged, Inc. announced the acquisition of social game network hi5, a move that doubles Tagged’s monthly active users to 20 million and increases total registered users to 330 million. The deal combines the two platforms while maintaining separate websites, leveraging their low user overlap to expand Tagged's global reach. This acquisition follows Tagged's recent growth strategies, including previous acquisitions of Digsby and Topicmarks.TechCrunchHi5 Confirms “Significant” Layoffs, Wraps Them In Mumbo Jumbo SpeakHi5 confirmed layoffs of 28 employees (19 full-time plus 9 contractors) working on site operations, with President/CTO Alex St. John attributing the cuts to technology migration and reorganization toward a next-generation social gaming platform. The company is moving away from Open Source and Java toward Windows Server OS and .NET framework, having achieved a nearly 12:1 reduction in server and database requirements. Once the third-place social network behind Facebook and MySpace, Hi5 previously conducted major layoffs in 2008 and 2009 before raising a $14 million round last year to support its gaming pivot.FinSMEshi5 Closes Over $14m Venture Capital Financinghi5, a San Francisco-based social entertainment site, closed over $14m in venture capital financing led by Crosslink Capital. The round brings total funding to over $34m, including a $20m round in July 2007. The capital will accelerate expansion, and Crosslink's Jim Feuille will join the board.TechCrunchGaming-Focused Social Network hi5 Raises $14 Millionhi5, a gaming-focused social network, has closed a new funding round of over $14 million led by Crosslink Capital, bringing its total funding to over $34 million. The company recently acquired gaming startup Big Six and hired gaming industry veteran Alex St. John as president in December to lead its push into social gaming and virtual goods. hi5, which has 60 million members compared to Facebook's 500 million, faces competition from well-funded rivals Zynga and Playdom in the social gaming space.TechCrunchMeet The New hi5: It's Game Timehi5, a social network with over 60 million monthly unique visitors, is launching a redesigned platform placing significantly greater emphasis on casual gaming and virtual currency called 'Coins', alongside a new avatar system called hi5 Stars. The company's games section, which only launched in February, already accounts for approximately one-third of site traffic and 15% of hi5's revenue, with a 50/50 revenue share model for developers. The platform has established 60 different payment systems to facilitate international transactions, positioning hi5 to capitalize on the growing casual gaming trend in social networks.TechCrunchOLX And hi5 Join Forces For International Expansion PlansOLX and hi5 have formed a strategic partnership to integrate their services, aiming to consolidate their hold on the Latin American market and accelerate international growth. The agreement involves hi5 implementing OLX's advertising features for user profiles and newsfeeds, while OLX enhances its classified listings with multimedia content and mobile access across 90 countries.Business InsiderMySpace Has 120 Million Uniques And 1000 Employees; Hi5 Has 60 Million Uniques And 60 EmployeesMySpace laid off 400 employees, shrinking from about 1,400 to 1,000. Hi5, with 60 million monthly uniques, has only 60 employees, 94% smaller. The disparity suggests MySpace's new CEO may have cut too shallowly.Adweekhi5 Partners with PlaySpan to Expand Virtual Goods Paymentshi5 has partnered with PlaySpan to integrate virtual goods payment services, including PayByCash and Ultimate Game Card, for its social network users. This expansion follows hi5's recent collaboration with Mochi Media to broaden its game catalog.