What Frauscher does

Frauscher Bootswerft GmbH & Co KG is an Austrian boat builder founded in 1927 and headquartered in Ohlsdorf, Upper Austria, where it operates its primary manufacturing facility. The company designs and manufactures premium motorboats, electric boats, and yachts ranging from roughly 6 to 14 meters, spanning closed-deck runabouts (e.g., 858 Fantom, 1017 GT, 1212 Ghost, 1414 Demon) and open-deck center-console "Air" variants, plus a dedicated electric line (610 San Remo, 650 Alassio, 740 Mirage) that traces back to the company's electric-boat production beginning in 1955. Its customer base is concentrated in high-net-worth individuals, luxury charter operators, and eco-tourism operators across Europe (Austria, France, Spain, Italy) and North America (USA, Canada).

Technically, Frauscher positions itself around hull design, electric propulsion, and connectivity. Its most prominent technology asset is the Frauscher x Porsche program, which adapts the Porsche Macan Turbo 800-volt powertrain (400 kW, 100 kWh) for marine use with enhanced cooling, vibration resistance, and corrosion protection, yielding models such as the 850 Fantom Air, 850 Fantom, and 790 Spectre. The company also integrates third-party electric drivetrains via partnerships with Evoy//Vita and Molabo (48V), and offers a factory-installed connectivity layer through the Frauscher App developed with Zurich-based c.technology.

Frauscher's business model is built on high-value, build-to-order new boat sales sold through direct factory sales and an international dealer/distributor network, supplemented by a pre-owned boat program. Pricing is quote-based, custom to configuration, and not publicly disclosed. Go-to-market is channel- and event-driven, anchored in an international dealer network (e.g., Nautica Feltrinelli in Italy, Pride Marine Group in Canada, Haller Experiences in Ibiza) and heavy presence at international boat shows (boot Düsseldorf, Cannes, Monaco, Genoa), with brand support from an extensive awards record. The company remains a family-led business undergoing generational transition and was acquired by Wabtec in 2025.

Name

Frauscher

Legal name

Frauscher Bootswerft GmbH & Co KG

Website

https://frauscherboats.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

101–250 employees

Short description

Frauscher is an Austrian builder of premium motorboats, electric boats, and yachts (6–14m) sold build-to-order to high-net-worth individuals and luxury charter operators across Europe and North America via a dealer network and boat shows.

Ownership category

akta.pro rank

Product category

Luxury Recreational Boats

NAICS

Ship and Boat Building (3366), Boat Dealers (441222)

akta.pro primary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

akta.pro secondary industries

Electric & Hybrid Leisure Craft Manufacturing (IMAJAEAK), Marine Hybrid & Electric Propulsion Systems (IMAJAHAC)

Keywords

• Premium motorboats
• Electric boats
• Luxury yachts
• Marine manufacturing
• Electric propulsion boats

Headquarters

HQ city

Ohlsdorf

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Frauscher generates revenue primarily from the sale of new premium motorboats and electric boats through their manufacturing facility in Ohlsdorf, Austria, and through their international dealer network.
2. Pre-owned Boats: Frauscher offers a pre-owned boat program allowing customers to purchase previously owned Frauscher vessels.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Frauscher designs and manufactures premium motorboats and electric boats (sizes 6-14m) from its facility in Ohlsdorf, Austria, sold under the Frauscher brand and the Frauscher x Porsche co-developed electric sports boat line. The portfolio includes closed-deck runabouts, center console (Air) variants, fully electric models, and a smart-boat app for vessel connectivity, distributed through an international dealer network and flagship showrooms.

Product overview

Frauscher Bootswerft is an Austrian family-run boat builder (since 1927) offering premium motorboats and electric boats. The product portfolio consists of two main categories: Motorboote (runabouts and center console motorboats in sizes from 7.5m to 14m) and Elektroboote (electric boats available since 1955). The motorboat lineup includes models like 747 Mirage, 858 Fantom, 1017 GT, 1212 Ghost, and 1414 Demon, each available in both closed-deck (standard) and open-deck (Air/center console) variants. The electric boat range includes 610 San Remo, 650 Alassio, 740 Mirage, and the Frauscher x Porsche collaboration models (790 Spectre, 850 Fantom, 850 Fantom Air) featuring adapted Porsche electric powertrains. Additionally, the Frauscher App (developed with c.technology) provides smart connectivity features for connected boating. The company positions itself as 'engineers of emotions' with a focus on design, performance, craftsmanship, and innovation.

Differentiator

Problem solved

Functional benefit

Brands

• Frauscher x Porsche: Electric sports boat collaboration with Porsche AG, producing models including 790 Spectre, 850 Fantom, and 850 Fantom Air.

Products and services

• Frauscher Motorboats (Runabouts) Classic closed-deck motorboats with inboard or sterndrive propulsion, available in 7.5m to 14m sizes, targeting affluent buyers seeking premium day-cruising boats.
• Frauscher Motorboats (Center Console / Air) Open-deck motorboats with center console configuration in 7.5m to 14m sizes, designed for day cruising and watersports by affluent customers.
• Frauscher Electric Boats (Elektroboote) Premium electric boats with sustainable propulsion, including runabout and center console variants; built on a heritage of electric boat manufacturing since 1955.
• Frauscher x Porsche 850 Fantom Air Fully electric open-deck sports boat co-developed with Porsche, delivering 400 kW power, 100 kWh battery capacity, and speeds above 85 km/h. Targeted at premium buyers.
• Frauscher x Porsche 850 Fantom Classic closed-deck runabout version of the Frauscher x Porsche electric sports boat, equipped with the same Porsche Macan Turbo electric powertrain adapted for marine use.
• Frauscher x Porsche 790 Spectre
• Frauscher Pre-Owned Boats Pre-owned Frauscher vessels resold by the manufacturer, allowing customers to purchase previously owned boats from the brand.

Quantifiable outcome

• Speed record of 49.84 knots achieved by Frauscher x Porsche 850 Fantom at Monaco Energy Boat Challenge 2025
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, supporting, strategic and regional.

• Evoy // VitacoreTechnology or Integration · 1 March 2025Partnership with leading provider of high-performance electric propulsion systems. Collaboration intensified with Frauscher 740 Mirage model, continuing Frauscher's leadership in electric boat technology since 1955.
• MolabosupportingTechnology or Integration · 1 November 2024Integration of Molabo propulsion technology into Frauscher electric boats, starting with the 650 Alassio model. Enables new propulsion options for popular electric boat models.
• Porsche AG / Porsche Engineering / Studio F. A. PorschecoreStrategic or Co-development Partner · 1 January 2024Strategic partnership for joint development of electric sports boats. Key outcomes include Frauscher x Porsche 850 Fantom Air (800-volt Porsche Macan Turbo powertrain, 400 kW, 100 kWh, 85+ km/h), Frauscher x Porsche 850 Fantom (closed runabout), and Frauscher x Porsche 790 Spectre (fully electric, world premiere at boot Düsseldorf 2026). Partnership won Meisterkreis Award 2025 for 'Unexpected Partnerships' and Blue Mile Design Award 2025.
• c.technologystrategicTechnology or Integration · 1 October 2023Innovative collaboration to connect boats at factory, creating intelligent vessels and comprehensive software ecosystem. First partnership enabling smart boat connectivity through Frauscher app developed with c.technology based in Zurich.
• Haller ExperiencesregionalChannel Partner/ Reseller/ Distributor · 1 October 2021Exclusive dealer and charter partner in Ibiza and Formentera. From spring 2022, expanded charter fleet with Frauscher 1212 Ghost and two 1414 Demon Air boats for luxury charter experiences.
• Pride Marine GroupregionalChannel Partner/ Reseller/ Distributor · 1 February 2021Exclusive representative for Frauscher boats in Ontario and Eastern Canada, expanding distribution to North American market.
• Nautica FeltrinelliregionalChannel Partner/ Reseller/ DistributorFlagship dealer in Italy presenting Frauscher models at Salone Nautico Venezia and Genoa Boat Show events.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sea Ray: Iconic American luxury runabout and sport boat manufacturer (Brunswick-owned) overlapping directly with Frauscher's 7.5–14m runabout and center-console lines.
• Candela: Swedish premium electric boat maker (hydrofoil technology) targeting the same HNW day-cruiser and tender segments as Frauscher. Direct competitor in high-performance electric leisure craft.
• Chris-Craft: Heritage American luxury runabout brand competing in the same premium day-cruiser category as Frauscher's 858 Fantom and 1017 GT, with strong brand and dealer overlap in Europe and the US.
• Princess Yachts: British luxury yacht builder producing premium motor yachts in the same European luxury segment and dealer footprint as Frauscher, with comparable customization and craftsmanship positioning.
• Riva: Italian heritage luxury runabout and yacht builder (Ferretti Group) directly comparable to Frauscher in premium positioning, day-cruiser/center-console product, and Mediterranean dealer presence.
• Sunseeker: British luxury performance motor yacht manufacturer in the same premium European segment as Frauscher, with overlapping international dealer network and large-boat extension strategy.
• Hinckley: American luxury yacht and picnic boat builder with premium craftsmanship and now an electric propulsion program (Hinckley Dasher) directly mirroring Frauscher's EV day-cruiser strategy.
• Nimbus Boats: Scandinavian premium day-cruiser and commuter boat manufacturer with a growing electric line, competing with Frauscher in the European premium runabout segment.

Emerging players

• Torqeedo: Specialist marine electric propulsion supplier (now part of Deutz AG) whose motors and battery systems integrate with boats similar to Frauscher's; a current or potential partner/competitor on the EV propulsion layer.

Others

• Garmin: Marine electronics, navigation and chartplotter supplier for premium boat builders; comparable as a connected/smart-boat technology ecosystem relevant to Frauscher's app-based connectivity strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Frauscherboats

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frauscher