ipushpull
ipushpull is a London-based SaaS provider of a governed data layer for OTC financial markets, combining real-time data sharing with chat-based workflow automation for banks, brokers, asset managers, hedge funds, exchanges, and trading firms.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ipushpull does
ipushpull (legal entity Pushpull Technology Ltd) is a London-based SaaS company that operates a governed data layer for over-the-counter (OTC) financial markets, combining real-time data sharing with chat-based workflow automation. Its customers include Tier 1 banks (JPMorgan, BNP Paribas, NatWest Markets, UBS, Société Générale, RBC), interdealer brokers (TP ICAP, BGC Partners, StoneX), asset managers (Insight Investment), technology vendors (FIS), and energy traders (Koch Energy Services, Abaxx Exchange), with use cases spanning pre-trade workflows, post-trade communications, trade capture, quote distribution, and market-data delivery. The company is privately held, with 11–50 employees and TP ICAP as a strategic minority investor since an April 2023 Series A.
The platform is built as a modular no-code SaaS architecture organised around three core modules — Capture (ingest, interpret, standardise), Orchestrate (enrich, transform, automate), and Deliver (omnichannel, adaptive formatting, real-time) — with native integrations to Symphony, Microsoft Teams, Slack, Microsoft Excel, FIX protocol, and standard databases. The most differentiated component is an LLM-enabled Trade Booking Agent, built on AWS Bedrock with Anthropic Claude, that parses unstructured chat messages to identify and book OTC trades with reported 90%+ accuracy, trained per-firm on individual trader shorthand and counterparty references. The company holds ISO 27001:2022 and SOC 2 Type 2 certifications and is GDPR-compliant, and additional solutions cover Chat Data Mining, Quote Hub, Data as a Service, Credit Optimisation, Control Hub, Message Relay, and Models as a Service.
ipushpull operates a subscription-based SaaS model with annual billing and quote-based enterprise pricing, offering three engagement modes: off-the-shelf solutions, custom implementations, and self-serve. Distribution is primarily through enterprise field sales targeting financial institutions, augmented by a self-serve interactive demo on the website. Strategic and ecosystem partnerships include TP ICAP (investor, customer, and integration partner), AWS (Bedrock), Abaxx Exchange, SIX Group, Rapid Addition, Microsoft, and Slack, with industry affiliations through AIMA and the Engine UK Investment Association fintech accelerator supporting reach across EMEA and North American financial centres.
ipushpull firmographics
Firmographics- Name
- ipushpull
- Legal name
- Pushpull Technology Ltd
- Website
- https://ipushpull.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ipushpull is a London-based SaaS provider of a governed data layer for OTC financial markets, combining real-time data sharing with chat-based workflow automation for banks, brokers, asset managers, hedge funds, exchanges, and trading firms.
- Ownership category
- akta.pro rank
ipushpull industry classification
Industry- Product category
- Capital Markets Workflow Software
- NAICS
- Software Publishers (513210), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Finance Services (6199)
- akta.pro primary industry
- Execution Management Systems (EMS) & Smart Order Routing (SOR) Platforms (FSAFANAM)
- akta.pro secondary industry
- Institutional API Connectivity, OMS/EMS & FIX Gateways (FSADAJAJ)
Keywords
Where ipushpull is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
ipushpull business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription/SaaS Platform: Subscription-based access to the ipushpull platform with different service levels. Payment is made in advance of the subscription period. Upgrades to higher service levels result in pro-rated charges. The platform offers off-the-shelf solutions, custom use cases, and self-serve options with varying engagement models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Multiple service levels with annual subscription billing |
| Subscription | Annual | Off-the-shelf solutions, custom use cases, and build-it-yourself options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
ipushpull product offering
Product offeringCore offering
ipushpull provides a no-code, modular SaaS platform that delivers real-time data sharing and AI-powered workflow automation for OTC financial markets. The platform captures unstructured messages and trading data from chat, email, files, APIs, and streams; enriches and standardises them using AI/LLM technology; and delivers them omnichannel to Excel, chat platforms (Symphony, Teams, Slack), APIs, and custom applications. It serves banks, brokers, asset managers, hedge funds, exchanges, and trading firms with solutions such as Chat Data Mining, Trade Capture & Booking, Quote Hub, Data as a Service, Credit Optimisation, Control Hub, Message Relay, and Models as a Service.
Product overview
ipushpull is a unified platform-plus-modules architecture offering a flexible no-code, modular SaaS solution for capital markets. The core ipushpull Platform provides integrated message and data capture, orchestration, and delivery capabilities. Three primary modules—Capture, Orchestrate, and Deliver—work together to transform unstructured chat and message data into structured, actionable information delivered omnichannel. Key solutions include Trade Capture & Booking (using an LLM-enabled agent for automated OTC trade booking from chat), Chat Data Mining, Quote Hub, Data as a Service, Credit Optimisation, Control Hub, Message Relay, and Models as a Service. Client-facing integrations include the Microsoft Excel Add-in for live data in spreadsheets, Chat Platforms (Symphony, Slack, Microsoft Teams) for automated messaging, and Data Services Connectors (APIs, DataLoader, FileLoader) for database and file integration. The platform is used by banks, brokers, asset managers, hedge funds, exchanges, and trading firms for governed, audit-ready workflows replacing manual, email, and file-based processes.
Differentiator
Problem solved
Functional benefit
Products and services
- ipushpull Platform A flexible no-code, modular SaaS platform delivering integrated message and data capture, orchestration, and delivery solutions. Combines real-time data sharing in financial markets with chat-based workflow automation for trading, enabling controlled execution across chat, Excel, and downstream systems. Used by banks, brokers, asset managers, hedge funds, exchanges, and trading firms for governed, audit-ready workflows replacing manual, email, and file-based processes.
- Chat Data Mining Captures and standardises chat messages into a structured, automation-ready format. Harnesses the value of chat messages and data to transform information, automate workflows, and control data. Designed for capital markets firms that need to extract value from Symphony, Teams, and Slack conversations.
- Trade Capture & Booking Automated capture and input of trade confirmations from chat, emails, and other sources. Enriches and books with automated LLM interpretation of trader shorthand and domain-specific language with human validation. Used by trading firms and banks to automate OTC trade booking.
- Quote Hub Pulls client prices and orders from chat, email, Excel, API, or webapp into a virtual marketplace to cut manual tasks, surface more trades, and reduce errors. Used by brokers and dealers to consolidate client pricing requests.
- Data as a Service Omnichannel data delivery making data available to users live or on demand. Automatic alerts delivered to email or chat. Maximises data value with omnichannel delivery to Excel, chat, web, mobile, custom apps, or API. Designed for exchanges, data providers, and market infrastructure firms.
- Credit Optimisation Automatically turns trapped credit exposure into working capital across OTC and exchange-traded power and gas markets. Targeted at energy trading firms managing credit exposure across counterparties.
- Control Hub Real-time monitoring and oversight dashboard for all bots, agents, and workflow automation in a single view. Provides enterprise-grade governance across automated trading workflows.
- Message Relay Captures and relays messages across chat platforms, unifying and monitoring client conversations from one service desk. Enables cross-platform chat interoperability for client service teams.
- Models as a Service Delivers models directly into clients' existing workflow tools. Provides more control for model owners and a better experience for clients. Used by data providers and model publishers to distribute quantitative and reference models.
Quantifiable outcome
- 85% reduction in trade entry times
- +4 more outcomes
Companies that use ipushpull
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles5 records
ipushpull technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature8 records
ipushpull partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Alternative Investment Management Association (AIMA)minoripushpull joined AIMA as a member, gaining closer working relationship with policy, regulatory and operational forums that shape how alternative managers run their businesses. Membership provides direct access to hedge funds, asset managers, and trading firms ipushpull serves.
- Abaxx ExchangecoreAbaxx Exchange partnered with ipushpull to integrate real-time and historical market data directly into Microsoft Excel, targeting trading firms using spreadsheets for pricing, risk, and position monitoring. The integration allows users to subscribe to specific datasets and receive live updates as new data is published across active contracts covering LNG, carbon, battery materials, and precious metals futures.
- Amazon Web Services (AWS)coreipushpull collaborated with AWS on a six-week prototyping project using AWS Bedrock AI service to develop advanced proof-of-concepts. Implemented Large Language Models for Named Entity Recognition (NER) to extract financial data points from unstructured chat messages. ipushpull participated in Bedrock beta phase and created generative AI workflows for capital markets including trade booking from chat and natural-language query of securities reference data.
- SymphonycoreSymphony is a key chat platform integrated with ipushpull. Live demonstration at Symphony Innovate showed FIX to chat and JSON to chat workflow integration between TP ICAP's Fusion Platform, ipushpull, and Symphony, optimising pre and post-trade communications.
- Microsoftcoreipushpull's platform integrates with Microsoft Excel through a native add-in, enabling real-time data updates in spreadsheets. Also integrates with Microsoft Teams for chat-based workflows and data delivery.
- Engine (UK Investment Association Fintech Accelerator)minoripushpull was selected from 70 firms to join Engine, the UK Investment Association Fintech accelerator, providing access to resources, mentorship, and networking within the UK investment industry.
- University of East Londonminoripushpull partnered with the Centre of Fintech at the University of East London, supporting fintech education, mentorship, and diversity in financial technology.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
ipushpull competitors and assessment
Company assessmentDirect peers
- Glue42: Desktop interoperability platform for financial services enabling seamless data sharing across applications like Excel, chat, and OMS/EMS. Overlaps directly with ipushpull's Capture/Orchestrate/Deliver approach to multi-application workflow automation.
- Symphony Communication Services: Leading chat and workflow platform purpose-built for regulated financial markets. Directly comparable to ipushpull as both target capital markets chat infrastructure, share customers (TP ICAP is an investor in both), and partner on FIX-to-chat workflows.
- IPC Systems: Provider of trader communications, voice, and connectivity infrastructure to capital markets firms. Comparable to ipushpull in serving trading desks with multi-channel data capture and distribution, though IPC's heritage is in voice trading.
- Adaptive Financial Consulting: Capital markets technology consultancy building low-code workflow and data integration tools for trading desks. Shares ipushpull's no-code platform approach and similar buy-side/sell-side customer base in financial markets.
Broad incumbents
- MarketAxess: Electronic trading platform for credit markets serving buy-side and sell-side institutional clients. Adjacent peer given shared institutional customer base and focus on OTC trading workflow automation.
- LSEG (London Stock Exchange Group / Refinitiv): Major financial data and trading infrastructure provider post-Refinitiv acquisition. Comparable through Eikon/Workspace, FXall, Tradeweb, and data delivery products overlapping with ipushpull's data-as-a-service and trade capture capabilities.
- Tradeweb: Leading electronic marketplace operator across rates, credit, equities, and FX. Comparable customer profile to ipushpull (institutional traders, interdealer brokers) and shared focus on automating OTC trading workflows.
- Bloomberg L.P. Dominant incumbent offering Bloomberg Terminal with embedded chat (IB), EMSX execution, and data delivery capabilities. Overlaps with ipushpull's trade capture, data sharing, and omnichannel delivery offerings as part of a much broader financial data portfolio.
Emerging players
- GreenKey Technologies: NLP and voice recognition company focused on financial markets workflows including trade capture and trader compliance. Comparable to ipushpull's LLM trade-booking agent and chat-based data extraction capabilities.
- Snowflake: Cloud data platform used by financial institutions for real-time data sharing and analytics. Adjacent to ipushpull's data delivery layer; could be complementary or competitive depending on how customers architect data workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ipushpull social profiles
Digital presenceipushpull compliance and trust
Trust signalCompliance3 records
ipushpull financial estimates
Financial estimateRevenue estimate
Valuation estimate
ipushpull leadership team
Management profileNumber of profiles
Profiles5 records
ipushpull funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ipushpull M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ipushpull
What does ipushpull do?
ipushpull provides a no-code, modular SaaS platform that delivers real-time data sharing and AI-powered workflow automation for OTC financial markets. The platform captures unstructured messages and trading data from chat, email, files, APIs, and streams; enriches and standardises them using AI/LLM technology; and delivers them omnichannel to Excel, chat platforms (Symphony, Teams, Slack), APIs, and custom applications. It serves banks, brokers, asset managers, hedge funds, exchanges, and trading firms with solutions such as Chat Data Mining, Trade Capture & Booking, Quote Hub, Data as a Service, Credit Optimisation, Control Hub, Message Relay, and Models as a Service.
Is ipushpull a public or private company?
ipushpull is a private company. It is classified as venture growth investor backed and is currently operating.
When was ipushpull founded?
ipushpull was founded in 2016. It employs 11 to 50 people.
Where is ipushpull based?
ipushpull is headquartered in London, United Kingdom, in the Europe region.
How does ipushpull make money?
One revenue line is on record: subscription/SaaS Platform.
Who are ipushpull's main competitors?
Direct peers on record are Glue42, Symphony Communication Services, IPC Systems and Adaptive Financial Consulting. Broad incumbents are MarketAxess, LSEG (London Stock Exchange Group / Refinitiv), Tradeweb and Bloomberg L.P.. Emerging players are GreenKey Technologies and Snowflake.
Does ipushpull have an API?
Yes. ipushpull's suite of APIs connect customer services to ipushpull, providing full control over data structure, formatting, and user/client application access. The API enables users to link internal apps and systems to the service. Additional connectors include DataLoader for automated scheduled or real-time database uploads and FileLoader for auto-ingesting data files. The platform supports REST and WebSocket protocols for real-time data delivery. Developer documentation is at support.ipushpull.com.
What industry is ipushpull in?
ipushpull's product category is Capital Markets Workflow Software. Its primary akta.pro industry code is FSAFANAM, Execution Management Systems (EMS) & Smart Order Routing (SOR) Platforms, with a secondary code of FSADAJAJ, Institutional API Connectivity, OMS/EMS & FIX Gateways. Its NAICS code is 513210 and its SIC code is 7372.