Gorilla Glue

What Gorilla Glue does

The Gorilla Glue Company is a privately held American manufacturer of adhesives, tapes, sealants, fillers, and coatings headquartered at 2101 East Kemper Road in Cincinnati, Ohio. Founded in the late 1990s after the original polyurethane-based adhesive formula was discovered being used on teak furniture in Indonesia, the company has built a diversified consumer packaged goods portfolio spanning five core categories: glues and adhesives (original polyurethane glue, super glues with multiple applicator formats, wood glues, construction adhesives, spray adhesives, epoxies, and craft glues); Gorilla Tape and specialty tape variants; sealants and coatings including silicone, waterproofing products, and garage floor systems; wood and wall fillers; and specialty adhesives for landscape and kitchen/bath applications. The "Gorilla" brand is positioned around strength and durability, protected by registered trademarks on Gorilla Glue, Gorilla Tape, GorillaWeld, and the "For the Toughest Jobs on Planet Earth" tagline.

The company serves two primary customer segments in a horizontal segmentation model: DIY consumers and homeowners performing repairs, crafts, and projects, and professional tradespeople and contractors requiring commercial-grade bonding solutions. Products are sold through a multi-channel distribution model that includes major home improvement retailers, hardware stores, and mass merchants, the company's own e-commerce site at gorillatough.com, and an international distributor network covering Europe, Asia/Middle East, and Latin America. Certifications include Children's Product Certificates for glue sticks and WCAG 2.2 AA / ADA accessibility commitments for digital assets, in partnership with Level Access.

Gorilla Glue generates revenue through one-time consumer packaged goods sales rather than subscription, licensing, or recurring models. Its go-to-market motion combines physical retail distribution, owned e-commerce, an active social media presence across Facebook, Instagram, X, YouTube, Pinterest, and LinkedIn, content marketing via Project Ideas and Pro Tips, email campaigns, and recently appointed agencies Betty (creative AOR) and Rise (media AOR), both from Quad. Leadership comprises founder Mark Singer and president and CEO Mark Mercurio, the company employs 501–1,000 people, and it has been recognized as a Top Workplace in Cincinnati for seven consecutive years.

Name

Gorilla Glue

Legal name

The Gorilla Glue Company

Website

https://gorillatough.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Gorilla Glue Company is a Cincinnati-based, privately held manufacturer of adhesives, tapes, sealants, fillers, and coatings serving DIY consumers, homeowners, and professional contractors through retail, e-commerce, and international distribution channels under the Gorilla Tough brand.

Ownership category

akta.pro rank

Product category

Adhesives and Sealants

NAICS

Adhesive Manufacturing (32552), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Adhesives & Sealants Chemicals (IMAEABAA)

akta.pro secondary industries

Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL), Backer Rods, Tapes & Joint Accessories (IMADAOAL), Tapes, Labels & Pressure-Sensitive Adhesives (IMAEAGAJ)

Keywords

• Adhesive products
• Construction adhesives
• Duct tape products
• Sealants and coatings
• Wood fillers

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Glues & Adhesives: Core product line including Original Gorilla Glue, Clear Gorilla Glue, White Gorilla Glue, Gorilla Super Glue variants, and specialty adhesives. Revenue generated through one-time product purchases at retail and e-commerce channels.
2. Tapes: Gorilla Tape product line including standard, black, white, silver, crystal clear, camo, high visibility, mounting tapes, and packaging tapes. Sold as consumer packaged goods through retail distribution.
3. Sealants & Coatings: 100% silicone sealants, waterproofing products, foam sealants, and garage floor coating kits for waterproofing and surface protection applications.
4. Fillers: Wood fillers (natural, white, walnut, golden oak), wall repair products, and spackling compounds for surface repair and finishing.
5. Construction Adhesives: Heavy duty and max strength construction adhesives for building and renovation applications including landscape, kitchen & bath, and general construction use.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Gorilla Glue Company manufactures and sells branded consumer and trade adhesives, tapes, sealants, fillers, and surface coatings. Its product portfolio spans Original Gorilla Glue (polyurethane), Super Glue, Wood Glue, Construction Adhesives, Spray Adhesives, Epoxies, craft glues, Gorilla Tape variants, mounting tapes, silicone sealants, waterproofing products, garage floor coatings, wood fillers, and wall repair compounds. Products are sold through retail, e-commerce, and international distributor channels.

Product overview

Gorilla Glue operates as a diversified adhesives and sealants company offering a comprehensive portfolio of bonding, sealing, and repair products organized across five main categories: (1) Glues & Adhesives including Original Gorilla Glue, Gorilla Super Glue variants (with various applicators: brush, nozzle, pen, gel), Gorilla Wood Glues (standard and Ultimate formulations), Gorilla Construction Adhesives (Heavy Duty, Max Strength Clear, Ultimate, and specialty Kitchen & Bath and Landscape variants), Gorilla Spray Adhesives, Gorilla Epoxies (standard, Ultimate, and Weld), and craft adhesives (Fabric Glue, Rubber Cement, Clear Grip, Hot Glue Sticks); (2) Gorilla Tapes including Black, White, Silver, Crystal Clear, and Ultimate Gorilla Tape variants, plus mounting tapes (Max Strength, Heavy Duty, Invisible Hold, Double-Sided), anti-slip tread tape, and adhesive dots; (3) Sealants & Coatings including 100% Silicone Sealants (Clear and White variants for various applications), Waterproofing products (Spray, Patch & Seal in liquid/spray/paste/tape forms), and Garage Floor Coating Kit with Concrete Cleaner & Degreaser; (4) Fillers including Wood Fillers (Natural, White, Walnut, Golden Oak colors) and Wall Repair products (Fast Dry Spackle, Fast Dry Wall Repair Kit, Color Change Wall Repair Spackle); and (5) Specialty products including Mounting Putty and All Purpose Epoxy Sticks. The portfolio is unified under the Gorilla Tough brand positioning, emphasizing strength and durability across all applications from consumer DIY to professional construction use.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Gorilla Glue

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Rise (Quad's media agency)coreGTM or Marketing Partner · 19 February 2026Rise, Quad's media agency, has been appointed as the media agency of record for The Gorilla Glue Company. Rise will lead media planning, buying, and measurement to enhance Gorilla Glue's brand strength and reach targeted audiences using Quad's data and AI-powered platforms.
• Betty (Quad agency)coreGTM or Marketing Partner · 19 November 2025Betty, a Quad agency, has been appointed as the creative agency of record for Gorilla Glue to develop advertising campaigns that build on the brand's toughness. The partnership aims to create bold, emotionally resonant work that strengthens consumer connections and brand loyalty.
• WalgreensminorChannel Partner/ Reseller/ DistributorO'Keeffe's (sister brand under Gorilla Glue Company) launched holiday products exclusively at Walgreens stores across the U.S., indicating retail distribution partnerships for company products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Henkel (Loctite, Pattex): Global chemical and consumer goods giant owning Loctite (super glue / instant adhesives), Pattex, and Pritt, directly overlapping Gorilla's core adhesive product lines. Comparable as a multi-brand adhesives powerhouse serving both DIY and industrial channels worldwide.
• 3M: Diversified industrial and consumer products conglomerate whose Scotch (tapes), Command (mounting), and adhesives lines directly overlap Gorilla Tape, mounting tapes, and adhesives. Comparable as a deep-pocketed incumbent with strong retail presence and brand-led product extensions.
• Bostik (Arkema): Global adhesives specialist within Arkema, offering industrial, construction, and consumer adhesives including mounting tapes and sealants. Comparable as a multi-segment adhesives competitor with stronger industrial footprint.
• Sika AG: Swiss specialty chemicals company producing sealants, adhesives, waterproofing systems, and concrete repair products. Comparable in construction adhesives, sealants, and waterproofing lines, with deeper pro-channel penetration.
• Illinois Tool Works (Permatex, Rain-X): Diversified industrial manufacturer with adhesives-adjacent consumer brands (Permatex epoxies, threadlockers) and tape/sealant offerings. Comparable as a multi-brand adhesives and repair-products competitor with strong automotive and DIY presence.

Direct peers

• ShurTech Brands (Duck Tape): Manufacturer of Duck Tape duct tape, mounting products, and consumer adhesives/tapes sold through mass and home improvement retail. Directly comparable as a duct tape and tape-accessories brand competing head-to-head with Gorilla Tape on shelf.
• Franklin International (Titebond): Manufacturer of Titebond wood glues, construction adhesives, sealants, and caulks with strong pro/woodworker positioning. Highly comparable — Titebond is widely regarded as the premium wood-glue choice among professionals, directly competing with Gorilla Wood Glue.
• Elmer's Products: Iconic consumer adhesives brand (white glue, school glue, wood glue, specialty craft glues) sold through mass retail and education channels. Directly comparable as a household-name glue brand targeting DIY and craft consumers, often sharing the same shelf sets.
• DAP Products: Manufacturer of caulks, sealants, adhesives, fillers, and patch & repair products for DIY and pro channels. Directly comparable product mix — particularly the sealants, fillers, and wall repair lines — and competes for the same home improvement shelf space.
• Rust-Oleum: Leading coatings and surface-prep brand expanding into garage floor coatings and concrete protection — directly comparable to Gorilla's new Garage Floor Coating Kit and Concrete Cleaner product launches. Overlaps Gorilla at the project-system level in home improvement retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/GorillaGlue
• YouTubeyoutube.com/channel/UCopgH86wRmDzqC3SiqNyZwQ
• Facebookfacebook.com/GorillaGlue
• Instagraminstagram.com/thegorillagluecompany
• Pinterestpinterest.com/gorillaglue
• LinkedInlinkedin.com/company/the-gorilla-glue-company

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gorilla Glue