Great Lengths

What Great Lengths does

Great Lengths Universal Hair Extensions S.R.L. is an Italian premium hair extensions manufacturer founded in Rome in 1992 by Matteo Antonino and Sofia Venditti. The company sources Remy double-drawn human hair from India through a traceable, ethical supply chain and manufactures finished extensions at its facility near Rome. Its product portfolio centers on four application methods — GL Pre-Bonded (keratin-bonded), GL Tapes (tape-in), GL Weft Linea, and GL Volume (a hair-thinning solution) — supported by extensive color collections (43 Natural, 10 Rooted, 9 Two-Tones, 9 Piano, 12 Fashion shades), accessories such as GL Brushes, and proprietary application hardware (Ultrasonic Touch for cold fusion with 1.2-second activation and up to 10,000 uses; GL 3200 thermal applicator). The company's core technical moat is its proprietary GL Keratin, a copolymeric bonding compound whose molecular structure mimics human hair, expanding when wet and contracting when dry.

Great Lengths operates an exclusive B2B distribution model: products are sold only to certified hair salons and stylists who complete Great Lengths' proprietary training program, with regional distributors handling country-level logistics across more than 50 markets. Revenue is generated through one-time product sales of consumable extensions (Pre-Bonded requiring re-application every 4-6 months, Tapes every 6-8 weeks with up to three reuses) plus professional services revenue from certification and training programs. Reported FY2023 revenue was €47M+, the majority of which was export-driven, served from the central Italian manufacturing base. The company maintains US operations under a separate Great Lengths USA entity, with established executive roles including an Executive Artistic Director.

The firm's competitive positioning rests on first-mover ESG credentials — first B Corp in the hair extensions industry (2022) and holder of ISO 9001, 14001, and 45001 certifications — combined with a celebrity-stylist endorsement ecosystem (Marc Mena, Dimitris Giannetos, Nine Zero One Salon) and the Little Princess Trust charity partnership, which makes Great Lengths the only hair extension brand accepted for pediatric wig donations. In September 2024 Deutsche Beteiligungs AG (DBAG) made a private equity investment to support global expansion, with the founding family retaining a minority stake.

Name

Great Lengths

Legal name

Great Lengths Universal Hair Extensions S.R.L.

Website

https://www.greatlengths.com/

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Great Lengths Universal Hair Extensions S.R.L. is an Italian premium human hair extensions manufacturer, founded in Rome in 1992, that sells exclusively through a global certified-salon network of 50+ countries, using proprietary GL Keratin bonding technology and Ultrasonic Touch application hardware, with FY2023 revenue of €47M+ and DBAG as a minority investor since September 2024.

Ownership category

akta.pro rank

Product category

Premium Human Hair Extensions

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industries

Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD), Hair Accessories (Clips, Bands, Headbands) (CRABAKAH)

Keywords

• Premium hair extensions
• Keratin bonded extensions
• Tape in extensions
• Human hair manufacturing
• Certified salon supply

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales to Certified Salons: Great Lengths generates revenue through B2B sales of hair extension products (Pre-Bonded, Tapes, Wefts, Volume solutions) and accessories (brushes, removal products) exclusively to certified partner salons and stylists worldwide.
2. Stylist Certification and Training: The company provides certification training programs for hair stylists wanting to become Great Lengths certified applicators, generating revenue through training fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Great Lengths manufactures premium Remy Double Drawn human hair extensions handcrafted in Italy and sells them exclusively through a global network of certified salons and stylists. Core product lines include GL Pre-Bonded, GL Tapes, GL Weft Linea, and GL Volume, supported by proprietary application technologies (Ultrasonic Touch, GL 3200), an extensive color portfolio, and a stylist certification and training program.

Product overview

Great Lengths is a premium hair extensions brand founded in Rome, Italy in 1992, offering a comprehensive portfolio of human hair extension products and accessories. The core product lines include GL PRE-BONDED (keratin-bonded extensions) and GL TAPES (tape-in extensions), complemented by specialized solutions like GL VOLUME for hair thinning. The company provides extensive color collections including Natural (43 shades), Rooted, Two-Tones, Piano, and Fashion colors. Supporting products include GL BRUSHES, application technologies (ULTRASONIC TOUCH, GL 3200), and GL Keratin bonding compounds. All products feature ethically sourced Remy human hair with Double Drawn quality, handcrafted in Italy. Great Lengths also offers a certified stylist education program and partners with Little Princess Trust for hair donation.

Differentiator

Problem solved

Functional benefit

Products and services

• GL Pre-Bonded

Quantifiable outcome

• Pre-Bonded extensions can last up to 5 months with proper maintenance
• +3 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• HairbrainedcoreGTM or Marketing Partner · 1 October 2025Hairbrained.com collaborated on coverage of 'The Art of Extensions – An Italian Journey' event, providing editorial content and promotional support for the brand's flagship influencer event.
• Little Princess TrustflagshipStrategic or Co-development Partner · 1 January 2015Great Lengths partners with The Little Princess Trust since 2015 to donate used hair extensions that are transformed into free wigs for children and young people (up to 24 years) who have lost their hair due to cancer treatment or other conditions. Great Lengths extensions are the only ones accepted by the charity. James Henderson, CEO of M Hair, initiated this partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hairdreams: Austrian premium hair extensions manufacturer selling through certified partner salons. Closest geographic and product analog to Great Lengths with similar keratin bonding and tape-in technologies and a professional-channel model.
• Easihair Pro: US-based professional hair extensions brand focused on tape-in and bond methods via licensed stylists. Direct overlap with Great Lengths in Pre-Bonded and Tape product categories.
• Hotheads Hair Extensions: US professional hair extensions brand sold exclusively through certified salons via tape-in and I-Link methods. Operates with a similar certified-stylist distribution model to Great Lengths.
• Cinderella Hair Extensions: European premium human hair extensions supplier sold through salons, overlapping directly with Great Lengths' Pre-Bonded, Tape-in and Volume equivalents.
• Daniel Alain: Premium 100% European hair extensions and toppers brand sold through certified stylists. Direct peer in the premium hair-extension niche with overlap in hair-loss/top-of-head solutions.
• HairDo: Hair extension brand offering clip-in, tape-in and halo solutions through salon and online channels. Comparable to Great Lengths in tape-in technology but with more DTC exposure.

Broad incumbents

• Balmain Hair Couture: Luxury hair extensions and accessories line from the Balmain fashion house, distributed through high-end salons. Overlaps with Great Lengths in premium positioning and salon channel, but broader portfolio.
• Wella Professionals: Global professional haircare major covering color, care, and styling. Strong incumbent in the same certified-salon channel that Great Lengths relies on, though focused on color/care rather than extensions.
• Schwarzkopf Professional: Henkel-owned global professional hair brand. Operates across the same certified-stylist distribution channel with broader haircare and color products, providing an incumbent benchmark for professional-channel scale.

Emerging players

• Luxy Hair: Direct-to-consumer clip-in hair extensions brand, predominantly online. Competes for the same end consumer but bypasses the certified-salon channel, representing a structural alternative to Great Lengths' model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greatlengths
• YouTubeyoutube.com/channel/UCxXxR2l1EHXa3RoWHBHmB0Q
• Facebookfacebook.com/GreatLengthsHairExtensions
• LinkedInlinkedin.com/company/great-lengths
• Instagraminstagram.com/greatlengths_official

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Lengths