PropMix.io LLC

What PropMix.io LLC does

PropMix.io LLC is a private real estate technology company founded in 2016 (sometimes reported as 2017) as an initiative of Innovation Incubator Inc., headquartered in Mineola, New York, with an engineering office in Trivandrum, India. The company operates a 25 TB data and AI platform covering 151+ million U.S. properties, 400+ MLS boards, 3,000+ counties, and 200+ million property images, and delivers its capabilities through three primary product lines: Profet.ai (appraisal analytics, automated review, UCDP compliance checking, and bias detection for appraisers, AMCs, and lenders), Prospektr.ai (investment analytics, CMA automation, and investor/loan officer engagement), and PubRec (public record and geospatial APIs for developers and software vendors).

The company monetizes through a hybrid model combining subscription-based API tiers (ranging from a free trial through Starter at $79/month, Basic at $495/month, Pro at $2,000/month, and custom enterprise contracts), enterprise software licenses for mortgage lenders and AMCs, usage-based API overage fees ($0.007–$0.50 per call), Data-as-a-Service offerings such as Data-in-a-Box and MLS Data Services, and managed services through its AI Innovation Center. GTM combines API-first self-serve distribution, direct enterprise sales, MLS channel partnerships, and OEM/embedded integrations with software vendors including ACI and Tavant.

PropMix serves five primary customer segments — mortgage lenders and servicers, appraisers and AMCs, agents and brokers, real estate investors, and software vendors — with named enterprise customers including Connexions, R3 AMC, SWBC Lending Solutions, Accurate Group, ACI, and Tavant. The company maintains a 51–100 employee headcount, claims Fortune 500 customers in the housing and mortgage sectors, and operates as a privately held LLC with no disclosed venture funding.

Name

PropMix.io LLC

Legal name

PropMix.io LLC

Website

https://propmix.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

PropMix.io LLC is a private real estate data and AI platform serving mortgage lenders, appraisers, AMCs, agents, investors, and software vendors with nationwide property data, appraisal analytics, and valuation APIs.

Ownership category

akta.pro rank

Headquarters

HQ city

Mineola

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. API Subscriptions (Property Data): Monthly subscription tiers for access to property data APIs including Property Data, Deeds, Mortgages, Geospatial Insights, Home Price Index, and Demographics. Pricing ranges from $0 trial to $2,000+ per month based on call volume.
2. Usage-based API Fees: Overage charges for API calls beyond included monthly limits. Per-call pricing varies by product tier ($0.007-$0.50 per call depending on product).
3. Enterprise Software Licenses: Enterprise agreements for mortgage lenders, AMCs, and appraisal management companies for access to Profet.ai appraisal analytics platform, Portfolio Monitoring, and custom integrations.
4. Data as a Service: MLS Data Services, Data-in-a-Box, and custom data delivery solutions for valuation and forecasting applications.
5. Platform Services: AI Innovation Center services and professional services for custom integrations and white-label deployments.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

PropMix.io LLC provides AI-powered real estate data, appraisal analytics, and valuation software to mortgage lenders, appraisers, AMCs, agents, brokers, investors, and software vendors. Its core offerings include the Profet.ai appraisal analytics and quality control platform, Prospektr.ai investor and loan officer engagement platform, PubRec public record data APIs covering 151M+ US properties, and supporting products for appraisal digitization, portfolio monitoring, and comparative market analysis.

Product overview

PropMix.io LLC operates as a real estate data, insights, and solutions platform providing AI-native products for the housing and mortgage ecosystem. The portfolio comprises a unified platform-plus-modules architecture centered on Profet.ai (appraisal analytics), Prospektr.ai (investor engagement), and PubRec (public record APIs), complemented by specialized sub-products including Appraisal QC/Profet Review for quality control, iCMALive/ProspektrCMA for CMA automation, Appraisal Digitization for document processing, and Portfolio Monitoring for loan tracking. The company also offers a comprehensive suite of APIs including Real Estate Data APIs, Geospatial Insights API, and cognitive computing services like Sally, Similarity Score, and Fair Market Value API. Additional offerings span AI insights (OneScore, iEstimate, iPriceTrend, iRedHot), free tools (HomeRun), and data services covering 400+ MLS boards across 3000+ counties.

Differentiator

Problem solved

Functional benefit

Brands

• Profet.ai: AI-powered appraisal analytics and quality control platform providing valuation insights, automated review, bias detection, and UCDP compliance checks for appraisers, AMCs, and lenders.
• Profet Review
• Prospektr.ai
• PubRec
• iCMALive
• HomeRun
• Appraisal Assistant

Products and services

• Profet.ai AI-powered appraisal analytics and valuation platform for appraisers, AMCs, and lenders offering automated comparable selection, AVM, valuation complexity scoring, and appraisal review.
• Prospektr.ai Investor and loan officer engagement platform providing cash flow analysis, ROI calculations, cap rate forecasts, ARV and rental valuations, and client engagement tools.
• Profet Review (Appraisal QC) AI-powered quality control platform for appraisal reviews featuring automated photo recognition, UCDP compliance checks, customizable rule sets, and bias detection.
• Appraisal Assistant

Quantifiable outcome

• 96% hit rate achieved in data test supporting desktop appraisals for nationwide AMC processing 30K valuations per month
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature11 records

Partnerships

Eleven partnerships are on record, tiered primary, core and minor.

• SFREPprimaryChannel Partner/ Reseller/ Distributor · 31 March 2021Partnership to deliver Appraisal Analytics. SFREP distributes PropMix valuation analytics to their customer base.
• ACIprimaryTechnology or Integration · 30 June 2020Integration partnership delivering PropMix appraisal analytics via ACI Report. Seamlessly embeds PropMix valuation data into ACI's appraisal reporting platform.
• Innovation Incubator Inc.coreStrategic or Co-development Partner · 19 April 2016Parent company relationship. Innovation Incubator is a New York-based startup incubator that creates PropMix as its real estate big data, deep learning, and smart app building platform. Serves as backend engine for iCMALive.
• Software Incubator Inc.coreTechnology or Integration · 5 April 2016Partnership to implement Data Factory model for analyzing, mapping, and validating MLS data. Data Factory tools based on machine learning and industry-specific semantic ontologies. Enables 15-minute delayed listing/image updates and comprehensive nationwide listing data from 200+ MLSs.
• RESO (Real Estate Standards Organization)coreStrategic or Co-development PartnerRESO Data Dictionary standardization partnership enabling consistent data standards across MLSs. PropMix offers 50% discount to RESO members. Software Incubator created automated testing platform for RESO Data Dictionary compliance certification.
• ClearBoxprimaryChannel Partner/ Reseller/ DistributorPartnership to deliver Profet.ai for the appraiser community. ClearBox distributes and promotes PropMix valuation technology to appraisers.
• TavantprimaryTechnology or IntegrationPartnership to automate loan processing and underwriting using Appraisal Digitization technology. Tavant integrates PropMix OCR and AI-powered appraisal digitization into their mortgage technology platform.
• Accurate GroupprimaryChannel Partner/ Reseller/ DistributorAppraisal modernization leader Accurate Group chose PropMix for valuation analytics. PropMix provides data and analytics powering Accurate Group's appraisal solutions.
• United RobotsminorStrategic or Co-development PartnerPartnership to automate real estate content generation using PropMix data and AI capabilities.
• Cognub (Kreara Solutions)coreTechnology or IntegrationCognitive computing and machine learning partner providing AI insights including iEstimate, iPriceTrend, iRedHot, Similarity Score, and Fair Market Value API. CogNub Decision Solutions provides cognitive computing models for property valuation.
• ConnexionsprimaryTechnology or IntegrationConnexions integrated Profet Review (a product of PropMix) for AI-powered quality control. The integration provides automated photo recognition, customizable rule sets, UCDP compliance checks, and bias detection for Connexions' appraisal management clients.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ICE Mortgage Technology (Black Knight): ICE Mortgage Technology (formerly Black Knight) provides the Empowers LOS and a suite of origination, servicing, and analytics tools used across the US mortgage industry. It competes with PropMix as a broad mortgage technology incumbent and is a primary integration/OEM counterparty for PropMix-style APIs.
• Compass: Compass is a national real estate brokerage with an integrated agent platform that includes CMA, lead generation, and client engagement tools. Its technology stack competes with PropMix's iCMALive, Prospektr Engage, and Home Value Chatbot for agent and broker mindshare and wallet share.
• Zillow Group: Zillow operates the Zestimate AVM, Zillow Premier Agent tools, and a large consumer real estate marketplace. As a broad incumbent with massive property data and an agent SaaS business, it competes with PropMix on valuation, agent engagement, and CMA-related workflows.
• CoreLogic (Cotality): CoreLogic, rebranded as Cotality, is the largest US property data and analytics incumbent serving mortgage, real estate, insurance, and government. Its broad data assets, enterprise contracts, and embedded position at GSEs make it the dominant benchmark PropMix must displace in lender and AMC accounts.
• Redfin: Redfin is a technology-driven brokerage and portal with proprietary AVMs, CMA tools, and agent productivity software. It is a broad incumbent competitor in agent-facing valuation and engagement products that overlap with PropMix's Prospektr.ai and iCMALive offerings.

Others

• Tavant: Tavant is a digital lending and mortgage technology provider whose TouchApps platform automates loan origination and underwriting. It is both a PropMix integration partner (for Appraisal Digitization) and an indirect competitor selling adjacent AI-powered mortgage workflow tools to similar lender customers.

Direct peers

• ATTOM Data Solutions: ATTOM aggregates public-record property data (assessor, deed, mortgage, foreclosure) across US counties and sells via APIs and bulk licensing. It directly competes with PropMix's PubRec and Real Estate Data APIs and serves many of the same lenders, investors, and software vendors.
• HouseCanary: HouseCanary provides AVMs, valuation analytics, and real estate data APIs for lenders, investors, and proptech firms. It is the closest direct competitor to PropMix's Profet.ai and PubRec offerings, targeting the same mortgage and investor segments with comparable data scale and valuation products.
• Veros Software: Veros provides AVMs (VeroVALUE), collateral valuation, and risk analytics for mortgage lenders and servicers. It is a direct competitor in the valuation and appraisal analytics category where PropMix's Profet.ai and OneScore compete.
• Clear Capital: Clear Capital offers appraisal management, property valuation, and analytics products for lenders and AMCs. It competes directly with Profet.ai and Profet Review in the appraisal QC and valuation space and also partners with PropMix via ClearBox for appraiser distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/propmixre
• Facebookfacebook.com/propmixio
• LinkedInlinkedin.com/company/propmixio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PropMix.io LLC