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Life Insurance Council

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Namestring
Life Insurance Council
Legal namestring
Life Insurance Council
Company typeenum
Private
Founded yearint
1938
Descriptiontext

Life Insurance Council is a statutory industry body constituted under Section 64C of the Insurance Act 1938, headquartered in Mumbai, India. It represents all 26 life insurance companies operating in the country — including Life Insurance Corporation of India (LIC) and private-sector insurers such as HDFC Life, Aditya Birla Sun Life, and Bharti AXA Life — and functions as the formal interface between the Government, the Insurance Regulatory and Development Authority of India (IRDAI), and the public. Its core mandate is industry coordination, policy advocacy, regulatory compliance facilitation, and consumer protection, rather than product sales; the Council explicitly does not sell insurance or announce bonuses to policyholders.

The Council delivers its mandate through a portfolio of services: an Industry Information Portal publishing consolidated statistics (new business performance, individual agent counts, MIS reports, fund NAVs, product catalogs, public disclosures); Consumer Education Resources covering insurance basics, ULIPs, planning, and claims; an Insurance Career Portal listing opportunities across 24 partner institutes; Grievance Redressal Services routed through 17 Ombudsman centres; and Insurance Awareness Campaigns such as the multi-language 'Sabse Pehle Life Insurance' initiative and the Azadi Ka Amrit Mahotsav (AKAM) video series in 11 Indian languages. Governance is through an Executive Committee chaired by Shri R. Doraiswamy (representing LIC) with Shri S. Gopa Kumar as Secretary General and an IRDAI nominee (Ms. Shalini Prasad), alongside representatives of member insurers.

The Council is funded by member life insurance companies rather than operating a commercial revenue model. Scale proxies from its membership base include over Rs 43,921 crore in deployed capital, Rs 56,95,720 crore in managed assets, Rs 4,97,595 crore in infrastructure investments, more than 11,238 branches, over 26.29 lakh individual agents, 3.87 lakh direct employees, and 32.69 crore in-force policies as of 31 March 2023. The sector it represents recorded Rs 34,007 crore in new business premium in October 2025, a 12.1% year-on-year increase, and a 62.7% rise in policy sales, with the Council's awareness, training, and grievance infrastructure positioned as the connective tissue across all 26 member insurers and their end consumers.

Short descriptiontext

Life Insurance Council is the statutory industry body under Section 64C of the Insurance Act 1938, representing all 26 life insurers in India and serving as the interface between the Government, IRDAI, and the public through industry coordination, consumer education, awareness campaigns, and grievance redressal.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersMumbai, India
HQ citystring
Mumbai
HQ countrystring
India
HQ regionstring
Asia
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
life insurance industry, industry advocacy body, consumer insurance education, insurance awareness campaigns, industry data reporting
Industry2 codes
1Level Term Life Insurance
CodeFSAIAAAAPrimaryYes
2Insurance Literacy (Health, Auto, Home, Life)
CodeEDAAAJAFPrimaryNo
NAICS code2 codes
  • Insurance Carriers and Related Activities524
  • Insurance Carriers5241
SIC code2 codes
  • Life Insurance6311
  • Services-Membership Organizations8600
Product category
Insurance Industry Association
Social media profiles1 record
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Life Insurance Council is a statutory industry body constituted under Section 64C of the Insurance Act 1938, representing all 26 life insurance companies in India. It serves as the interface between the Government, the Regulator (IRDAI), and the public, providing industry coordination, consumer education, grievance redressal support, statistical industry data publication, insurance awareness campaigns, and promotion of insurance as a career.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • 15,666,689 visitors to website
Product overview1 text field

Life Insurance Council is an industry body (constituted under Section 64C of the Insurance Act 1938) that serves as a forum for all 26 life insurance companies in India. It is not a product company but provides industry-level services including: an Industry Information Portal offering statistical data (new business performance, agents data, MIS reports, fund NAVs, public disclosures); Consumer Education Resources covering insurance basics, ULIPs, planning, and claims; Insurance Courses and Training with information on programs and 24 partner institutes; a Career Portal listing opportunities across 24 member companies; Grievance Redressal Services with access to 17 Ombudsman centres; and Insurance Awareness Campaigns including the 'Sabse Pehle Life Insurance' initiative. The Council does not sell insurance products directly to consumers.

Product and service1 record
1Industry Information Portal
Scale indicator12 records

Each record includes

Type, Value, Description, Source

Partnership13 partners
1National Council for Financial Education (NCFE)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership for Financial Literacy Week 2026 initiatives, promoting financial education awareness across India through coordinated campaigns and educational materials.

lifeinscouncil.org
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Primary regulatory body overseeing life insurance companies. The Council works closely with IRDAI for regulatory compliance, policy matters, and industry development initiatives.

3Insurance Association of India
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Parent organization of the Insurance Association of India, under which both Life Insurance Council and General Insurance Council operate.

lifeinscouncil.org
Strategic tierSupportingTypeOthers
Description

Regulatory body that controls rates, benefits, terms and conditions offered by life insurance companies in India.

Strategic tierSupportingTypeTechnology or Integration
Description

Educational institute offering insurance and risk management courses, supporting the Council's education and training initiatives.

Strategic tierSupportingTypeTechnology or Integration
Description

Premier institute for insurance training and education, partnering with the Council for industry skill development.

Strategic tierSupportingTypeTechnology or Integration
Description

Leading institute providing insurance education and professional certifications, supporting the Council's training initiatives.

8Actuarial Society of India
Strategic tierSupportingTypeTechnology or Integration
Description

Professional body for actuaries in India, working with the Council on industry standards and practices.

lifeinscouncil.org
Strategic tierSupportingTypeStrategic or Co-development Partner
Description

Regulatory body for securities markets. Works with Council on ULIP regulations and investor protection matters.

Strategic tierSupportingTypeStrategic or Co-development Partner
Description

Central bank of India, collaborating on financial sector regulations and policies affecting life insurance.

Strategic tierSupportingTypeStrategic or Co-development Partner
Description

Major industry chamber participating in insurance summits and industry events organized by the Council.

Strategic tierSupportingTypeStrategic or Co-development Partner
Description

Leading industry association collaborating on insurance industry development and policy advocacy.

Strategic tierSupportingTypeStrategic or Co-development Partner
Description

Association of insurance brokers advocating for GST zero-rating policy for insurance to allow input tax credits and reduce costs for insurers and intermediaries.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers8 records
TypeDirect peer
Description

Australian insurance industry body representing general insurers and acting as a coordination forum with government and regulators. Comparable in its role of bridging industry members with policymakers and consumers.

TypeEmerging player
Description

US-based research and trade association focused on the insurance and financial services industry, with strong emphasis on talent development, research, and benchmarking. Comparable to Life Insurance Council's research, training, and institute-catalog functions, though operating as a commercial-membership research body rather than a statutory industry association.

TypeDirect peer
Description

European insurance and reinsurance federation representing national member associations across Europe. Performs pan-European industry coordination, regulatory advocacy, and consumer education comparable to Life Insurance Council's national-level role in India.

TypeDirect peer
Description

UK trade association representing the insurance and long-term savings industry. Performs the same coordination, advocacy, and consumer education role for UK insurers that Life Insurance Council does for Indian life insurers.

TypeDirect peer
Description

National trade association representing life insurance companies in the United States. ACLI is the closest functional peer to Life Insurance Council of India: it serves as the statutory-style collective voice of US life insurers on policy, regulation, and consumer education, directly comparable in mission and structure.

6Insurance Association of India
TypeDirect peer
Description

Parent body of both Life Insurance Council and General Insurance Council in India. Operates as the umbrella industry association for all insurers in India, providing the same coordination and advocacy function at a broader sector level.

TypeDirect peer
Description

Sister industry body representing general (non-life) insurers in India, operating under the same Insurance Association of India umbrella. Mirrors Life Insurance Council's mandate for the property/casualty/health segment, making it the most structurally comparable peer within the same geography.

TypeDirect peer
Description

Canadian trade association for life and health insurers. Closely parallels Life Insurance Council's life insurance-specific mandate, advocacy function, and consumer education responsibilities in a different geography.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles11 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Life Insurance Council

Insurance Industry Associationlifeinscouncil.org

Life Insurance Council is the statutory industry body under Section 64C of the Insurance Act 1938, representing all 26 life insurers in India and serving as the interface between the Government, IRDAI, and the public through industry coordination, consumer education, awareness campaigns, and grievance redressal.

What Life Insurance Council does

Life Insurance Council is a statutory industry body constituted under Section 64C of the Insurance Act 1938, headquartered in Mumbai, India. It represents all 26 life insurance companies operating in the country — including Life Insurance Corporation of India (LIC) and private-sector insurers such as HDFC Life, Aditya Birla Sun Life, and Bharti AXA Life — and functions as the formal interface between the Government, the Insurance Regulatory and Development Authority of India (IRDAI), and the public. Its core mandate is industry coordination, policy advocacy, regulatory compliance facilitation, and consumer protection, rather than product sales; the Council explicitly does not sell insurance or announce bonuses to policyholders.

The Council delivers its mandate through a portfolio of services: an Industry Information Portal publishing consolidated statistics (new business performance, individual agent counts, MIS reports, fund NAVs, product catalogs, public disclosures); Consumer Education Resources covering insurance basics, ULIPs, planning, and claims; an Insurance Career Portal listing opportunities across 24 partner institutes; Grievance Redressal Services routed through 17 Ombudsman centres; and Insurance Awareness Campaigns such as the multi-language 'Sabse Pehle Life Insurance' initiative and the Azadi Ka Amrit Mahotsav (AKAM) video series in 11 Indian languages. Governance is through an Executive Committee chaired by Shri R. Doraiswamy (representing LIC) with Shri S. Gopa Kumar as Secretary General and an IRDAI nominee (Ms. Shalini Prasad), alongside representatives of member insurers.

The Council is funded by member life insurance companies rather than operating a commercial revenue model. Scale proxies from its membership base include over Rs 43,921 crore in deployed capital, Rs 56,95,720 crore in managed assets, Rs 4,97,595 crore in infrastructure investments, more than 11,238 branches, over 26.29 lakh individual agents, 3.87 lakh direct employees, and 32.69 crore in-force policies as of 31 March 2023. The sector it represents recorded Rs 34,007 crore in new business premium in October 2025, a 12.1% year-on-year increase, and a 62.7% rise in policy sales, with the Council's awareness, training, and grievance infrastructure positioned as the connective tissue across all 26 member insurers and their end consumers.

Life Insurance Council firmographics

Firmographics
Name
Life Insurance Council
Legal name
Life Insurance Council
Website
https://lifeinscouncil.org
Company type
Private
Founded year
1938
Operating status
Operating
Headcount range
1–10 employees
Short description
Life Insurance Council is the statutory industry body under Section 64C of the Insurance Act 1938, representing all 26 life insurers in India and serving as the interface between the Government, IRDAI, and the public through industry coordination, consumer education, awareness campaigns, and grievance redressal.
Ownership category
akta.pro rank

Life Insurance Council industry classification

Industry
Product category
Insurance Industry Association
NAICS
Insurance Carriers and Related Activities (524), Insurance Carriers (5241)
SIC
Life Insurance (6311), Services-Membership Organizations (8600)
akta.pro primary industry
Level Term Life Insurance (FSAIAAAA)
akta.pro secondary industry
Insurance Literacy (Health, Auto, Home, Life) (EDAAAJAF)

Keywords

  • Life insurance industry
  • Industry advocacy body
  • Consumer insurance education
  • Insurance awareness campaigns
  • Industry data reporting

Where Life Insurance Council is headquartered

Location

Headquarters

HQ city
Mumbai
HQ country
India
HQ region
Asia

Offices1 record

Markets served

Life Insurance Council business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels5 records

Life Insurance Council product offering

Product offering

Core offering

Life Insurance Council is a statutory industry body constituted under Section 64C of the Insurance Act 1938, representing all 26 life insurance companies in India. It serves as the interface between the Government, the Regulator (IRDAI), and the public, providing industry coordination, consumer education, grievance redressal support, statistical industry data publication, insurance awareness campaigns, and promotion of insurance as a career.

Product overview

Life Insurance Council is an industry body (constituted under Section 64C of the Insurance Act 1938) that serves as a forum for all 26 life insurance companies in India. It is not a product company but provides industry-level services including: an Industry Information Portal offering statistical data (new business performance, agents data, MIS reports, fund NAVs, public disclosures); Consumer Education Resources covering insurance basics, ULIPs, planning, and claims; Insurance Courses and Training with information on programs and 24 partner institutes; a Career Portal listing opportunities across 24 member companies; Grievance Redressal Services with access to 17 Ombudsman centres; and Insurance Awareness Campaigns including the 'Sabse Pehle Life Insurance' initiative. The Council does not sell insurance products directly to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

  • Industry Information Portal

Quantifiable outcome

  • 15,666,689 visitors to website

Companies that use Life Insurance Council

Customer profile

Segments3 records

Ideal customer profiles2 records

Life Insurance Council technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Life Insurance Council partnerships and signals

Strategic signal

Partnerships

13 partnerships are on record, tiered core and supporting.

  • National Council for Financial Education (NCFE)coreStrategic or Co-development PartnerPartnership for Financial Literacy Week 2026 initiatives, promoting financial education awareness across India through coordinated campaigns and educational materials.
  • Insurance Regulatory and Development Authority of India (IRDAI)coreStrategic or Co-development PartnerPrimary regulatory body overseeing life insurance companies. The Council works closely with IRDAI for regulatory compliance, policy matters, and industry development initiatives.
  • Insurance Association of IndiacoreStrategic or Co-development PartnerParent organization of the Insurance Association of India, under which both Life Insurance Council and General Insurance Council operate.
  • Tariff Advisory CommitteesupportingOthersRegulatory body that controls rates, benefits, terms and conditions offered by life insurance companies in India.
  • Institute of Insurance and Risk ManagementsupportingTechnology or IntegrationEducational institute offering insurance and risk management courses, supporting the Council's education and training initiatives.
  • National Insurance AcademysupportingTechnology or IntegrationPremier institute for insurance training and education, partnering with the Council for industry skill development.
  • Insurance Institute of IndiasupportingTechnology or IntegrationLeading institute providing insurance education and professional certifications, supporting the Council's training initiatives.
  • Actuarial Society of IndiasupportingTechnology or IntegrationProfessional body for actuaries in India, working with the Council on industry standards and practices.
  • Securities and Exchange Board of India (SEBI)supportingStrategic or Co-development PartnerRegulatory body for securities markets. Works with Council on ULIP regulations and investor protection matters.
  • Reserve Bank of India (RBI)supportingStrategic or Co-development PartnerCentral bank of India, collaborating on financial sector regulations and policies affecting life insurance.
  • Federation of Indian Chambers of Commerce and Industry (FICCI)supportingStrategic or Co-development PartnerMajor industry chamber participating in insurance summits and industry events organized by the Council.
  • Confederation of Indian Industry (CII)supportingStrategic or Co-development PartnerLeading industry association collaborating on insurance industry development and policy advocacy.
  • Insurance Brokers' Association of India (IBAI)supportingStrategic or Co-development PartnerAssociation of insurance brokers advocating for GST zero-rating policy for insurance to allow input tax credits and reduce costs for insurers and intermediaries.

Scale indicators12 records

Recent moves5 records

Expansion highlights6 records

Life Insurance Council competitors and assessment

Company assessment

Direct peers

  • Insurance Council of Australia: Australian insurance industry body representing general insurers and acting as a coordination forum with government and regulators. Comparable in its role of bridging industry members with policymakers and consumers.
  • Insurance Europe: European insurance and reinsurance federation representing national member associations across Europe. Performs pan-European industry coordination, regulatory advocacy, and consumer education comparable to Life Insurance Council's national-level role in India.
  • Association of British Insurers (ABI): UK trade association representing the insurance and long-term savings industry. Performs the same coordination, advocacy, and consumer education role for UK insurers that Life Insurance Council does for Indian life insurers.
  • American Council of Life Insurers (ACLI): National trade association representing life insurance companies in the United States. ACLI is the closest functional peer to Life Insurance Council of India: it serves as the statutory-style collective voice of US life insurers on policy, regulation, and consumer education, directly comparable in mission and structure.
  • Insurance Association of India: Parent body of both Life Insurance Council and General Insurance Council in India. Operates as the umbrella industry association for all insurers in India, providing the same coordination and advocacy function at a broader sector level.
  • General Insurance Council of India: Sister industry body representing general (non-life) insurers in India, operating under the same Insurance Association of India umbrella. Mirrors Life Insurance Council's mandate for the property/casualty/health segment, making it the most structurally comparable peer within the same geography.
  • Canadian Life and Health Insurance Association (CLHIA): Canadian trade association for life and health insurers. Closely parallels Life Insurance Council's life insurance-specific mandate, advocacy function, and consumer education responsibilities in a different geography.

Emerging players

  • LIMRA: US-based research and trade association focused on the insurance and financial services industry, with strong emphasis on talent development, research, and benchmarking. Comparable to Life Insurance Council's research, training, and institute-catalog functions, though operating as a commercial-membership research body rather than a statutory industry association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Life Insurance Council social profiles

Digital presence

Life Insurance Council financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Life Insurance Council leadership team

Management profile

Number of profiles

Profiles11 records

Life Insurance Council funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Life Insurance Council M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Insurance Council

What does Life Insurance Council do?

Life Insurance Council is a statutory industry body constituted under Section 64C of the Insurance Act 1938, representing all 26 life insurance companies in India. It serves as the interface between the Government, the Regulator (IRDAI), and the public, providing industry coordination, consumer education, grievance redressal support, statistical industry data publication, insurance awareness campaigns, and promotion of insurance as a career.

Is Life Insurance Council a public or private company?

Life Insurance Council is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Life Insurance Council founded?

Life Insurance Council was founded in 1938. It employs 1 to 10 people.

Where is Life Insurance Council based?

Life Insurance Council is headquartered in Mumbai, India, in the Asia region.

Who are Life Insurance Council's main competitors?

Direct peers on record are Insurance Council of Australia, Insurance Europe, Association of British Insurers (ABI), American Council of Life Insurers (ACLI), Insurance Association of India, General Insurance Council of India and Canadian Life and Health Insurance Association (CLHIA). LIMRA is listed as an emerging player.

Does Life Insurance Council have an API?

No public API is recorded for Life Insurance Council.

What industry is Life Insurance Council in?

Life Insurance Council's product category is Insurance Industry Association. Its primary akta.pro industry code is FSAIAAAA, Level Term Life Insurance, with a secondary code of EDAAAJAF, Insurance Literacy (Health, Auto, Home, Life). Its NAICS code is 524 and its SIC code is 6311.

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Live signals
The Times of IndiaLife insurers' new business premium up 33% in AugustLife insurers' new business premium rose 33% year-on-year to ₹41,198 crore in August, per Life Insurance Council data. The surge was driven by group single-premium business, which jumped 56.1% to ₹23,887 crore. Some expect growth to slow in the second half of the financial year.The HinduLife insurers’ new business premium rose 20% in July to ₹47,000 croreLife insurers in India collected ₹47,004.84 crore in new business premium in July, representing a 20% year-over-year increase from ₹38,958.05 crore, with State-owned Life Corporation of India (LIC) contributing ₹27,993.61 crore (up 23%) and 26 private insurers contributing ₹19,011.23 crore (up 16%). For the four-month period ended July, the industry's new business premium grew 17.45% to ₹1,55,625.31 crore, according to data from the Life Insurance Council. Research firm Emkay noted that life insurance stocks have seen corrections due to regulatory overhangs, with valuations not adequately reflecting the franchise strengths of major players.Business StandardWhy are brokerages betting on SBI Life and HDFC Life among life insurers?Brokerages are recommending SBI Life and HDFC Life as top picks among private life insurers after the Life Insurance Council's September 2025 data showed private players posting 7.7% YoY growth in individual APE while LIC declined 31.8% YoY. Nuvama Institutional Equities maintained 'Buy' ratings on HDFC Life (target ₹920) and SBI Life (target ₹2,250), citing SBI Life's minimal margin impact from the GST transition and HDFC Life's 88 basis point market share gain. The sector is expected to see an uptick in H2FY26 driven by GST exemption benefits, traditional product focus, and expanded geographical reach by private insurers.BusinessLineGST waiver on life, health cover: A catalyst for a new phase of growthThe GST Council has announced the removal of 18% GST on individual life and health insurance policies, a decision effective from September 22, 2025, which is projected to significantly boost industry penetration and affordability. While insurers like Bajaj Allianz Life Insurance and SBI General Insurance anticipate growth in underserved segments, they are monitoring potential operational cost escalations due to the non-availability of input tax credits. This regulatory shift aims to strengthen the risk pool and embed insurance deeper into financial planning for Indian households.The Times of IndiaGeneral insurers push for GST relief on health commissions - The Economic TimesGeneral insurers in India have approached the finance ministry seeking GST relief on health insurance commissions, which currently attract 18% GST, arguing that commissions are procurement costs embedded in premiums and should be exempt similar to reinsurance commissions. Insurers warn that if relief is not granted, customers could face premium increases of ₹3-5 per ₹100 of cover, and the life insurance industry alone could face a sector-wide hit of about ₹15,000 crore due to the removal of input tax credits under the new two-rate GST system. The Life Insurance Council has also urged the government to extend GST exemption to commissions and provide relief on renewal premiums locked in for decades.DevdiscourseStock Markets: Navigating the Holiday-Shortened Trading WeekThe Life Insurance Council announced Bima Vistaar, a new insurance product targeting rural populations with a uniform premium and Rs 5 lakh coverage, set to launch by December 2025. The initiative is endorsed by all 26 life insurance companies in India, including the Life Insurance Corporation, alongside a Rs 150 crore awareness campaign.