MapMyFitness
MapMyFitness is a Denver-based GPS fitness tracking platform serving runners, cyclists, and gym users across 14+ countries, offering live tracking, routes, training plans, and community challenges. It monetizes through a freemium MVP premium subscription and is a subsidiary of Outside Interactive.
- Company typePrivate
- Founded2007
- HeadquartersDenver, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What MapMyFitness does
MapMyFitness, founded in 2007 and headquartered in Denver, operates a GPS-enabled fitness tracking platform distributed through iOS and Android mobile apps and a web interface, and is currently a subsidiary of Outside Interactive, Inc. The platform serves individual fitness enthusiasts — primarily runners, cyclists, and walkers, with an extension to gym and indoor exercisers — providing live GPS tracking, route discovery and creation, workout logging, personalized training plans, audio coaching, performance analytics (heart rate, power, cadence), device sync with Apple Watch/Garmin/Polar/Suunto, and a social/community layer built around challenges, leaderboards, and brand-sponsored campaigns. The product surface includes the core MapMyFitness app, the MVP premium subscription tier, a 1.85-billion-route discovery database spanning 14+ countries, a challenges platform, an adaptive training-plans module, and an exercise video library.
The business model is freemium consumer subscription: GPS tracking, route database access, basic stats, device sync, challenges, and the exercise video library are free, while MVP (premium) at an undisclosed monthly price unlocks ad-free experience, live safety tracking, advanced performance insights, personalized adaptive training plans, voice coaching, interval training, custom splits, workout data export, full weather, and unlimited printed maps. Go-to-market is product-led with community-led and event-driven overlays: brand partnerships (e.g., NOW, The Farmer's Dog) and seasonal challenge campaigns (Lead the Ride, Million Mile Summer) drive top-of-funnel acquisition, while device-wearable integrations and pro-athlete ambassadors support organic, mid-funnel conversion. Cumulative scale includes 90M+ registered users, 9.42 billion miles logged, 1.85 billion routes created, and 2.44 billion workouts logged. Revenue, paying-subscriber counts, and conversion rates are not publicly disclosed, and the company operates within the broader Outside Interactive portfolio rather than as an independent venture-backed entity.
MapMyFitness firmographics
Firmographics- Name
- MapMyFitness
- Legal name
- MapMyFitness
- Website
- https://mapmyfitness.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MapMyFitness is a Denver-based GPS fitness tracking platform serving runners, cyclists, and gym users across 14+ countries, offering live tracking, routes, training plans, and community challenges. It monetizes through a freemium MVP premium subscription and is a subsidiary of Outside Interactive.
- Ownership category
- akta.pro rank
MapMyFitness industry classification
Industry- Product category
- Fitness Tracking Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industry
- Endurance & Running/Cycling Training (HSADAAAG)
Keywords
Where MapMyFitness is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
MapMyFitness business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Freemium Subscription (MVP Premium): Free tier provides basic GPS tracking, route database access, and workout logging. MVP premium tier ($/month) unlocks ad-free experience, live safety tracking, personalized training plans, voice coaching, advanced performance analytics, and unlimited printed maps.
- Freemium Model: Core tracking features are free. Premium MVP features drive conversion to paid subscription. Supports device sync, challenges, achievements, and basic stats at no cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free tier with basic GPS tracking and workout features |
| Subscription | Monthly | MVP premium tier with advanced features |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
MapMyFitness product offering
Product offeringCore offering
MapMyFitness operates a GPS-enabled fitness tracking platform available on iOS, Android, and web that enables more than 90 million users to log runs, rides, walks, and gym workouts, discover and create routes, join community challenges, and sync data with wearables such as Apple Watch, Garmin, Polar, and Suunto. The core offering is free; users can upgrade to the MVP premium subscription to unlock advanced performance analytics (heart rate, power, cadence), live safety tracking, personalized adaptive training plans, hands-free voice and audio coaching, interval training, workout data export, and an ad-free experience. Brand-sponsored challenges, leaderboards, and badges drive engagement, while a public developer API supports third-party integrations.
Product overview
MapMyFitness is a unified fitness tracking platform that combines a mobile app with social features. The core product (MapMyFitness app) provides GPS tracking, workout logging, and community features. The MVP premium subscription adds advanced analytics, live safety tracking, audio coaching, and enhanced training capabilities. Supporting features include the Routes database (1.85 billion routes), Challenges platform, and Training Plans module. All users can access basic device sync with wearables (Apple Watch, Garmin, Polar, Suunto), while premium subscribers unlock personalized coaching and performance insights.
Differentiator
Problem solved
Functional benefit
Brands
- MVP: Premium subscription tier offering advanced fitness tracking features including live safety tracking, personalized training plans, voice coaching, premium performance insights, heart rate analysis, power analysis, cadence analysis, and custom splits.
Products and services
- MapMyFitness (Core App) The flagship fitness tracking app used by 90M+ people to log runs, rides, walks, and gym workouts via GPS, discover and create routes, follow training plans, join community challenges, sync data with Apple Watch, Garmin, Polar, and Suunto wearables, and access an exercise video library.
- MVP (Premium Subscription) Recurring premium subscription that unlocks an ad-free experience, live safety tracking, premium performance insights (heart rate, power, cadence analysis), personalized adaptive training plans, voice and audio coaching, interval training, custom splits, workout data export, full weather conditions, and unlimited printed maps for individual MapMyFitness users.
- Routes Database User-generated and curated route discovery and creation module within MapMyFitness that lets runners, cyclists, and walkers find, save, and create unlimited custom maps globally, powered by a database of more than 1.85 billion routes.
- Challenges Platform Social challenge system within MapMyFitness that lets users join fitness challenges, climb leaderboards, earn badges, win prizes, and participate in brand-sponsored campaigns to drive motivation and user acquisition.
- Training Plans Adaptive personalized training plans for individual users targeting goals from a first 5K through marathon distance, which adjust difficulty based on fitness improvement and provide in-app audio coaching.
- Exercise Video Library Library of exercise demonstration videos for workouts, accessible on iOS and Android to both free and MVP premium users.
Quantifiable outcome
- 90M+ users trust MapMyFitness for workout tracking
- +2 more outcomes
Companies that use MapMyFitness
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
MapMyFitness technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
MapMyFitness partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- NOW (Natural Organics)minorNOW launched the 'StartNOW' campaign featuring 4x Olympic Medalist Jessie Diggins to promote healthy habits among women. The partnership includes MapMyFitness to engage campaign participants through fitness challenges and promotional sweepstakes.
- The Farmer's DogminorThe Farmer's Dog partnered with MapMyFitness for a fitness challenge promoting personalized fresh dog food and healthier lifestyles for dogs and their owners. The initiative includes tailored meal plans and a workout challenge with incentives.
- Apple WatchcoreDevice integration partnership allowing MapMyFitness users to sync workout data with Apple Watch for seamless fitness tracking across devices.
- GarmincoreDevice integration allowing MapMyFitness users to sync workout data with Garmin devices for comprehensive fitness tracking.
- PolarcoreDevice integration allowing MapMyFitness users to sync workout data with Polar devices.
- SuuntocoreDevice integration allowing MapMyFitness users to sync workout data with Suunto devices.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
MapMyFitness competitors and assessment
Company assessmentDirect peers
- Strava: Strava is the leading GPS tracking platform for runners and cyclists with a freemium subscription model. It directly competes with MapMyFitness on route tracking, community challenges, and premium analytics, and is widely regarded as the category leader among serious endurance athletes.
- Nike Run Club: Nike Run Club is a free GPS-based running app with guided runs, training plans, and community features. It competes with MapMyFitness for the same casual-to-intermediate runner audience, leveraging Nike's brand and athlete partnerships instead of a subscription model.
- Garmin Connect: Garmin Connect is the native fitness tracking platform for Garmin wearables, offering GPS tracking, training plans, and community challenges. It is a direct competitor to MapMyFitness within the Garmin device ecosystem and represents both a partner (via integration) and a substitute risk.
- AllTrails: AllTrails is a leading route-discovery platform for outdoor activities (running, hiking, cycling) with a global database and freemium subscription. It directly competes with MapMyFitness's routes database feature, particularly for walkers, hikers, and trail runners.
- Polar Flow: Polar Flow is the native fitness platform for Polar wearables, providing training analysis, route tracking, and community features. It is a direct competitor to MapMyFitness within the Polar device ecosystem and a partner via the existing integration.
- MyFitnessPal: MyFitnessPal is a leading nutrition and fitness tracking platform with a large freemium user base, now owned by Francisco Partners (carved out from Under Armour). It overlaps with MapMyFitness in workout logging, community features, and the freemium-to-premium funnel.
- Suunto: Suunto is a sports watch brand with its native Suunto app for tracking workouts, routes, and training. It competes directly with MapMyFitness within the Suunto device ecosystem and is a partner via the existing integration.
Broad incumbents
- Apple Fitness+: Apple Fitness+ is Apple's subscription fitness service integrating workouts, metrics, and coaching across Apple Watch, iPhone, and Apple TV. It competes with MapMyFitness for premium fitness subscription dollars among iOS users and bundles native health metrics that MapMy must integrate around.
- Fitbit (Google): Fitbit, owned by Google, provides fitness tracking across its devices with a freemium subscription (Fitbit Premium). It competes broadly with MapMyFitness for general-fitness users and is increasingly integrated with Google's broader health ecosystem.
Emerging players
- Whoop: Whoop is a subscription-based fitness and recovery platform built around its wearable strap, focused on strain, sleep, and recovery analytics. It is an emerging player taking share in the high-end subscription fitness segment that overlaps with MapMyFitness's premium MVP positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MapMyFitness social profiles
Digital presenceMapMyFitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
MapMyFitness leadership team
Management profileNumber of profiles
Profiles1 record
MapMyFitness funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MapMyFitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MapMyFitness
What does MapMyFitness do?
MapMyFitness operates a GPS-enabled fitness tracking platform available on iOS, Android, and web that enables more than 90 million users to log runs, rides, walks, and gym workouts, discover and create routes, join community challenges, and sync data with wearables such as Apple Watch, Garmin, Polar, and Suunto. The core offering is free; users can upgrade to the MVP premium subscription to unlock advanced performance analytics (heart rate, power, cadence), live safety tracking, personalized adaptive training plans, hands-free voice and audio coaching, interval training, workout data export, and an ad-free experience. Brand-sponsored challenges, leaderboards, and badges drive engagement, while a public developer API supports third-party integrations.
When was MapMyFitness founded?
MapMyFitness was founded in 2007. It employs 101 to 250 people.
Where is MapMyFitness based?
MapMyFitness is headquartered in Denver, United States, in the North America region.
How does MapMyFitness make money?
Two revenue lines are on record. Freemium Subscription (MVP Premium) is the primary driver. The others are freemium Model.
Who are MapMyFitness's main competitors?
Direct peers on record are Strava, Nike Run Club, Garmin Connect, AllTrails, Polar Flow, MyFitnessPal and Suunto. Broad incumbents are Apple Fitness+ and Fitbit (Google). Whoop is listed as an emerging player.
Does MapMyFitness have an API?
Yes. MapMyFitness offers a public developer API. The developer portal is accessible at https://developer.mapmyfitness.com/ for third-party developers to build integrations and automations with the platform. Developer documentation is at developer.mapmyfitness.com.
What industry is MapMyFitness in?
MapMyFitness's product category is Fitness Tracking Software. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAAAG, Endurance & Running/Cycling Training. Its SIC code is 7372.