BioDigital
BioDigital operates a cloud-based interactive 3D platform for visualizing human anatomy, disease, and treatment, serving medical schools, hospitals, pharmaceutical companies, medical device manufacturers, publishers, and digital health platforms across web, mobile, and AR/VR.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BioDigital does
BioDigital operates a cloud-based interactive 3D software platform for visualizing human anatomy, disease, and treatment. The core product, The BioDigital Human, contains over 8,000 individually selectable anatomical structures, 600+ simulated health conditions, and 1,000+ mapped health condition and treatment models, accessible via web, iOS, Android, and VR/AR devices in 8 languages. The platform is built on HTML standards with proprietary 3D visualization and is supported by Human Studio (an authoring tool for custom visualizations), a Quiz Builder, BioDigital XR (immersive VR/AR), and developer toolkits (Viewer API, Content API, iOS SDK, Android SDK, AR/VR SDK) for embedding into third-party applications.
The company serves six primary verticals: academic medical schools and health science programs, hospitals and healthcare providers, pharmaceutical companies, medical device manufacturers, consumer/digital health platforms, and educational publishers. Monetization is through a tiered subscription model — a free Personal plan, Class and Institution plans for education, and Startup, Premium, and Enterprise plans for businesses — supplemented by Professional Services for custom 3D model development. Distribution combines a product-led self-serve funnel (5M+ users, 100M+ health conversations per year) with enterprise field sales and OEM/embedded partnerships via API and SDK.
The company's competitive positioning is anchored by a customer base that includes 3 of the top 5 medical schools, 4 of the top 5 medical device companies, 3 of the top 5 pharmaceutical companies, and partnerships with Google, Apple, Meta, and Microsoft for AR/VR and mobile distribution. BioDigital is privately held, incorporated in Delaware, headquartered in New York, with 11–50 employees and disclosed funding of approximately $4.45M across early-stage rounds in 2010, 2013, and 2014 (FirstMark, NYU Innovation Venture Fund, Brooklyn Bridge Ventures).
BioDigital firmographics
Firmographics- Name
- BioDigital
- Legal name
- BIODIGITAL, INC.
- Website
- https://biodigital.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BioDigital operates a cloud-based interactive 3D platform for visualizing human anatomy, disease, and treatment, serving medical schools, hospitals, pharmaceutical companies, medical device manufacturers, publishers, and digital health platforms across web, mobile, and AR/VR.
- Ownership category
- akta.pro rank
BioDigital industry classification
Industry- Product category
- Medical Visualization Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)
- akta.pro secondary industry
- Simulation & Scenario-Based Learning Authoring (EDAFAHAD)
Keywords
Where BioDigital is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BioDigital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Software Subscriptions (Tiered Plans): BioDigital generates revenue primarily through tiered software subscription plans. The Personal plan is free with limited views (10/month), while Class, Institution, Startup, Premium, and Enterprise plans offer progressively more features, users, and page views at higher price points. Plans are billed annually.
- Professional Services: Custom 3D model development services for medical device and pharmaceutical industry partners. The Professional Services team creates proprietary interactive 3D models specific to client needs for an additional fee.
- Developer Toolkits: Revenue from APIs and SDKs (Viewer API, Content API, iOS SDK, Android SDK) available through School and Business plans, enabling custom integrations and applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Personal (Free) - Individual users with basic access |
| Subscription | Annual | Class - For educators using BioDigital for one class |
| Subscription | Annual | Institution - Institution-wide access for all faculty and students |
| Subscription | Annual | Startup - Early stage companies with basic features |
| Subscription | Annual | Premium - Usage and features that scale with business |
| Subscription | Annual | Enterprise - Full platform with premium services |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
BioDigital product offering
Product offeringCore offering
BioDigital provides a cloud-based interactive 3D software platform for visualizing human anatomy, disease, and treatment, containing over 8,000 individually selectable anatomical structures and 1,000+ health condition models accessible across web, mobile, and VR/AR devices in 8 languages. The offering is complemented by Human Studio authoring tools, native mobile apps, BioDigital XR for immersive experiences, developer toolkits (Viewer API, Content API, iOS SDK, Android SDK) for embedding into partner platforms, and 3D Visualization Services for custom content development.
Product overview
BioDigital offers a unified cloud-based platform for interactive 3D human anatomy, disease, and treatment visualization. The core product, The BioDigital Human, provides access to over 8,000 anatomical structures and 1,000+ health condition models across 8 languages. The portfolio includes Human Studio for content authoring, native Mobile Apps (iOS/Android), BioDigital XR for VR/AR immersive experiences, Developer Toolkits (Viewer API, Content API, iOS SDK, Android SDK), 3D Visualization Services for custom content creation, and Quiz Builder for assessments. The platform is accessible across web, mobile, and VR devices, and can be embedded into LMS, EHR systems, and custom applications.
Differentiator
Problem solved
Functional benefit
Products and services
- The BioDigital Human Flagship cloud-based interactive 3D software platform for visualizing anatomy, disease, and treatment. Contains over 8,000 individually selectable anatomical structures and 1,000+ health condition and treatment models, available on web, mobile, and VR devices in 8 languages.
- BioDigital XR (Virtual Reality) Extended reality environment for immersive VR/AR anatomy education featuring cloud-synced content, spatial visualization tools, body positioning controls, multi-user collaboration capabilities, and audio narration for Latin anatomical terms. Available on Meta Quest and Microsoft HoloLens.
- BioDigital Human Mobile Apps (iOS & Android) Native mobile applications on iOS and Android devices enabling users to access interactive 3D anatomy and health content on smartphones and tablets with offline compatibility.
- Viewer API JavaScript-based web API for embedding immersive 3D anatomy and disease models into custom web applications. Supports mapping data, defining stories, adding styles, and building assessments.
- Content API API for accessing and managing BioDigital's content library programmatically, enabling integration of anatomy and health condition models into custom applications and workflows.
- iOS SDK Native iOS software development kit for including interactive anatomy and disease models in iOS mobile applications with offline compatibility and true 3D capabilities.
- Android SDK Native Android software development kit for including interactive anatomy and disease models in Android mobile applications with offline compatibility and true 3D capabilities.
- 3D Visualization Services Custom 3D model development service for creating proprietary visualizations of treatments, procedures, and medical devices. Built by MDs, medical illustrators, and 3D animators with 3 stages of client review.
Quantifiable outcome
- 43% increased learning retention compared to traditional resources
- +5 more outcomes
Companies that use BioDigital
Customer profileNamed customers37 records
Segments6 records
Ideal customer profiles6 records
BioDigital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
BioDigital partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Wolters KluwercoreWolters Kluwer partnered with BioDigital to bring Virtual Reality to health education institutions through an extended reality anatomy application. The partnership enables students to access immersive 3D anatomy content through VR headsets.
- American Medical AssociationcoreAMA panel on Applications of Extended Reality in Healthcare featuring BioDigital, discussing the use of XR technology in healthcare settings.
- AbbottcoreAbbott integrates BioDigital 3D models into virtual pacemaker webinar training and educational content for clinicians learning cardiac rhythm management procedures.
- GooglecoreGoogle partnered with BioDigital to bring virtual human body to Android Augmented Reality, enabling AR visualization of the human body on Android devices.
- ApplecoreApple partnered with BioDigital to enable Healthkit developers with a human visualization interface through WWDC 2020 announcement.
- Boehringer IngelheimcoreBoehringer Ingelheim integrates BioDigital's 3D lung model into its OFEV educational marketing site to visually explain interstitial lung disease and fibrosis progression.
- Boston ScientificcoreBoston Scientific's EDUCARE platform uses BioDigital to help healthcare professionals understand pelvic organ prolapse and stress urinary incontinence conditions.
- eClinicalWorkscoreBioDigital powers the 3D body map for visualizing eClinicalWorks health record data, enabling interactive anatomy visualization within the EHR system.
- KARL STORZcoreBioDigital Human is the anatomy resource that comes with every CollaboratOR interactive display technology from KARL STORZ for operating room collaboration.
- PearsoncorePearson's PAL 4.0 uses BioDigital models to support immersive learning in higher education anatomy and physiology courses.
- PfizercorePfizerPro uses BioDigital's 3D Body Atlas to help healthcare professionals explore human anatomy and disease on any device with customizable, interactive models.
- HealthlinecoreHealthline integrated 1,000+ custom interactive anatomy models across its platform, creating an enhanced body map experience for health content readers.
- Smile TraincoreSmile Train uses BioDigital VR platform for pediatric surgery training, enabling interactive 3D visualization for cleft lip/palate education.
- Memorial Sloan Kettering Cancer CentercoreMSK integrates BioDigital's 3D anatomical models into thyroid surgery prep and mastectomy education guides, helping patients visually understand procedures.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
BioDigital competitors and assessment
Company assessmentOthers
- Healthline Media: Consumer health publisher and BioDigital customer that has integrated 1,000+ custom interactive anatomy models into its body map content. Adjacent customer/distribution partner in consumer health content rather than a direct competitor in medical education.
- KARL STORZ: Endoscopy and surgical equipment manufacturer that partners with BioDigital by bundling the BioDigital Human as the anatomy resource for its CollaboratOR OR display platform. Adjacent customer/partner rather than direct competitor.
Direct peers
- Visible Body: Direct competitor offering interactive 3D human anatomy models for medical schools, students, and healthcare professionals across web, mobile, and AR/VR. Closely comparable in product, customer base, and delivery model to BioDigital's BioDigital Human platform.
- Anatomage: Provides life-size digital cadaver tables (Anatomage Table) and 3D anatomy software for medical education and clinical training. Direct peer in 3D anatomy visualization for medical schools and healthcare providers, with overlap in academic and clinical use cases.
Emerging players
- Osso VR: VR-based surgical and medical device training platform used by surgeons, residents, and med-device companies. Overlaps with BioDigital XR in immersive surgical/procedure training and med-device sales enablement, but focused specifically on procedural VR rather than full-body anatomy.
- FundamentalVR: Haptic-enabled VR surgical simulation platform for training and medical device education. Comparable to BioDigital XR in delivering immersive procedural training to clinicians and med-device customers, with a narrower focus on haptics and surgical skills.
- MediVis: AR/VR surgical visualization and planning platform using patient-specific imaging. Comparable emerging player in XR medical visualization, focused on surgical planning and intraoperative guidance rather than general anatomy education.
Broad incumbents
- Pearson: Global education publisher and BioDigital partner (PAL 4.0). Pearson's content portfolio and direct relationships with universities and schools make it both a key distribution channel and a broader incumbent that could vertically integrate 3D anatomy capabilities.
- Elsevier (Complete Anatomy / 3D4Medical): Elsevier's Complete Anatomy platform is a leading 3D anatomy learning application for medical students and clinicians. Broader incumbent with deep publisher relationships, complementary medical content, and the resources to compete with BioDigital across education and clinical markets.
- Wolters Kluwer: Major health information and education publisher partnered with BioDigital for VR anatomy. As a broad incumbent with deep healthcare provider relationships, Wolters Kluwer is both a strategic partner and a potential vertical integrator of 3D medical visualization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
BioDigital social profiles
Digital presenceBioDigital compliance and trust
Trust signalCompliance4 records
BioDigital financial estimates
Financial estimateRevenue estimate
Valuation estimate
BioDigital leadership team
Management profileNumber of profiles
Profiles2 records
BioDigital funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BioDigital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BioDigital
What does BioDigital do?
BioDigital provides a cloud-based interactive 3D software platform for visualizing human anatomy, disease, and treatment, containing over 8,000 individually selectable anatomical structures and 1,000+ health condition models accessible across web, mobile, and VR/AR devices in 8 languages. The offering is complemented by Human Studio authoring tools, native mobile apps, BioDigital XR for immersive experiences, developer toolkits (Viewer API, Content API, iOS SDK, Android SDK) for embedding into partner platforms, and 3D Visualization Services for custom content development.
Is BioDigital a public or private company?
BioDigital is a private company. It is classified as venture growth investor backed and is currently operating.
When was BioDigital founded?
BioDigital was founded in 2012. It employs 11 to 50 people.
Where is BioDigital based?
BioDigital is headquartered in New York, United States, in the North America region.
How does BioDigital make money?
Three revenue lines are on record. Software Subscriptions (Tiered Plans) is the primary driver. The others are professional Services and developer Toolkits.
Who are BioDigital's main competitors?
Others on record are Healthline Media and KARL STORZ. Direct peers are Visible Body and Anatomage. Emerging players are Osso VR, FundamentalVR and MediVis. Broad incumbents are Pearson, Elsevier (Complete Anatomy / 3D4Medical) and Wolters Kluwer.
Does BioDigital have an API?
Yes. BioDigital offers developer toolkits including a Web Viewer API (JavaScript-based) for embedding interactive 3D anatomy models into web applications, a Content API for accessing and managing content, and Mobile SDKs for iOS and Android platforms. The APIs enable mapping data, defining stories, adding styles, building assessments, and integrating 3D anatomy and disease models into custom applications. AR/VR SDK is also available for extended reality development. Developer documentation is at developer.biodigital.com.
What industry is BioDigital in?
BioDigital's product category is Medical Visualization Software. Its primary akta.pro industry code is EDAFAJAC, Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction), with a secondary code of EDAFAHAD, Simulation & Scenario-Based Learning Authoring. Its NAICS code is 5132 and its SIC code is 7372.