What Digital Intelligence does

Digital Intelligence is a Tokyo-based (Shibuya-headquartered) marketing consulting firm that has served large Japanese enterprise manufacturers since its founding in October 2009. It specializes in integrating television and digital advertising — combining TV media planning, programmatic buying, and cross-channel audience measurement — for clients across automotive, cosmetics, telecommunications, electronics, beverages, staffing, household goods, and IT verticals. Core offerings include SAS (Smart Ad Sales) for data-driven TV placement, TV Second Opinion Diagnosis, Marketing Dashboard Development, and Area Allocation Consulting, supported by proprietary methodologies: the Gross Attention Point (GAP) attention metric, viewership quality metrics (VI/AI values), and CMARC, a measurement framework launched in 2015. Operations are supported by a New York office (open since September 2012) and a programmatic subsidiary, Programmatica, established in October 2013.

The firm's intellectual property sits in its measurement and planning methodologies rather than in software products; methodologies have been accumulated over more than 15 years and are applied to bespoke engagements. Service pricing is quote-based and not publicly listed; the firm operates a sales-led GTM targeting large advertiser procurement teams rather than a self-service or SMB motion. Registered capital stands at ¥72,136,800 (including capital reserves), headcount is 11–50, and there have been no disclosed external funding rounds.

The most recent strategic posture, signaled by the December 2025 board restructuring and the February 2026 announcement of a 65.54% controlling stake in Universe Printshop, indicates a pivot from pure advisory services toward a more integrated, execution-capable model spanning strategy and production. Founder Ryuuji Yokoyama (横山隆治) serves as Chairman, with CEO Keita Tomura (戸村 恵太) leading operations since mid-2020 and Outside Director Yoshiteru Umeda (梅田良輝) overseeing program-level governance.

Name

Digital Intelligence

Legal name

株式会社デジタルインテリジェンス

Website

https://di-d.jp

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Intelligence (デジタルインテリジェンス) is a Tokyo-based marketing consulting firm founded in 2009 that serves large Japanese manufacturers across multiple verticals. It integrates TV and digital advertising strategy, audience-based media buying, and cross-channel measurement via proprietary methodologies including SAS, GAP, and viewership quality metrics.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Technology & B2B PR (BPAFADAI), B2B / Industrial Market Research (MPAAALAA)

Keywords

• Marketing consulting services
• TV media buying
• Advertising analytics
• Media planning consulting
• Viewership measurement

Headquarters

HQ city

Nishi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: Project-based consulting engagements providing digital marketing strategy, TV second opinion diagnosis, marketing dashboard development, and human resources/organizational development. Revenue recognized as professional services billed per engagement.
2. Solutions Services: TV viewership data utilization, advertising technology implementation and insourcing support, and integrated TV and digital advertising operations. Includes SAS (Smart Ad Sales) media buying planning and execution services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Digital Intelligence is a B2B marketing consulting firm that helps large Japanese manufacturers integrate their TV commercial and digital advertising strategy, planning, buying, measurement, and budget optimization as a single cross-channel discipline. The firm sells custom, senior-consultant-led engagements that include proprietary methodologies such as SAS (Smart Ad Sales) for audience-based TV CM buying, viewership quality analytics (VI/AI values), area allocation consulting, marketing dashboard development, and TV second opinion diagnostics. Revenue is earned through project-based professional services engagements with no self-service, subscription, or marketplace offerings.

Product overview

Digital Intelligence is a marketing consulting company that provides comprehensive digital marketing services, combining TV and digital advertising expertise. Their core offerings include SAS (Smart Ad Sales) for innovative TV CM buying, TV Second Opinion Diagnosis, Marketing Dashboard Development, and Area Allocation Consulting. They leverage proprietary metrics like GAP (Gross Attention Point®) and Viewing Quality metrics (VI value, AI value) to provide data-driven marketing insights. The company integrates traditional mass media with digital advertising through their TV & Digital Advertising Integrated Operations and Ad Technology Utilization services.

Differentiator

Problem solved

Functional benefit

Products and services

• SAS (Smart Ad Sales) Proprietary audience-based TV CM buying service for advertisers, launched as a third-generation method distinct from time-based and spot-based buying. Enables 15-second granularity, cross-station planning optimization, and ultra-short-term concentrated advertising campaigns. Used by advertisers (e.g., automobile manufacturers) to purchase CM slots with high target audience composition using diverse third-party audience data.
• CMARC TV CM analysis and optimization service launched in 2015 that provides viewing quality metrics for advertisers evaluating commercial effectiveness. CMARC provides the data foundation underlying Digital Intelligence's viewership quality analytics offering for clients.
• TV Second Opinion Diagnosis Diagnostic consulting service that evaluates a client's existing TV CM strategies, provides independent assessment, and recommends improvements based on appropriate data acquisition and analysis. Targeted at advertisers seeking an external perspective on their television advertising effectiveness.
• Marketing Dashboard Development Custom development of marketing dashboards for clients to monitor and measure integrated marketing performance across TV and digital channels. Delivers unified visualization and performance monitoring tailored to each client's specific advertising and KPI structures.
• Area Allocation Consulting Consulting service that analyzes nationwide area cost optimization by breaking down broadcast area costs by prefecture and calculating efficiency by arbitrary business unit zones (branches, department stores). Uses proprietary calculation formulas to re-examine optimal area costs based on sales region, product/brand-specific demographic targets, and market scale. Demonstrated in client cases such as beverage manufacturers identifying Tokyo/Kyushu investment ratio gaps.
• Viewership Quality Metrics (視聴質) Analytics Advanced TV viewership quality metrics analytics service providing VI value (viewership presence — was the person in front of the TV?) and AI value (attention — was the person looking at the screen?). Includes broad-definition coverage spanning real-time ratings, CM ratings, time-shift viewing rates, prefecture-level data, premium viewer attributes, and purchase data integration. Goes beyond standard ratings to measure actual attention to TV advertising.
• TV & Digital Advertising Integrated Operations Solution service that combines traditional mass media (TV) with digital advertising for comprehensive marketing strategy execution. Plans TV CM and digital advertising budgets together rather than optimizing each channel independently, and supports unified media buying, measurement, and re-planning across both channels.
• Ad Technology Utilization & In-House Support Solution service providing support for clients leveraging advertising technology and insourcing ad tech capabilities. Helps clients evaluate, select, and operationally adopt programmatic and other ad tech solutions in-house.

Quantifiable outcome

• CPM of approximately 325 yen per 1,000 impressions for TV CM campaigns (based on case study of 2019 October-December Kanto area campaign with ~350 GRP household delivery and ~2,202 reach)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Programmatica (プログラマティカ)minorOthersDigital Intelligence's CEO 戸村恵太 concurrently serves as a director at Programmatica. Programmatica was established by Digital Intelligence in October 2013 as a subsidiary. The relationship represents board-level personnel interconnection rather than a formal commercial partnership.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Dentsu Inc. Japan's largest advertising agency group with extensive TV media buying and digital capabilities. Comparable to DI in serving large enterprise advertisers across TV and digital, but operates as a global network rather than a boutique consultancy focused on integrated planning and analytics.
• GroupM Japan: WPP's media investment group operating in Japan, specializing in media buying and planning across TV and digital channels. Comparable to DI in performing media buying and cross-channel planning for enterprise advertisers, but as part of a global network rather than a boutique consultancy.
• ADK Holdings Inc. Japanese advertising agency group with integrated creative, media, and digital capabilities. Comparable to DI in serving Japanese enterprise clients with full-service advertising, but with significantly broader scale and traditional agency positioning versus DI's boutique analytics-led approach.
• Accenture Song (Japan): Global marketing consulting arm of Accenture offering integrated marketing transformation services. Comparable to DI in serving large enterprise clients with strategic marketing consulting, but at vastly greater scale and with a global consulting firm platform.
• Hakuhodo Inc. Japan's second-largest advertising agency, offering full-service advertising, digital, and media-buying capabilities. Directly comparable as a B2B advertising services provider to enterprise manufacturers, but with vastly greater scale and a broader service portfolio than DI's specialized TV-digital consulting niche.

Direct peers

• Allied Architects Inc. Japanese digital advertising agency focused on integrated digital marketing and ad technology solutions for enterprise clients. Comparable to DI as a specialized B2B advertising services firm in Japan, with a digital and ad-tech orientation versus DI's TV-digital integration focus.
• Septeni Holdings Co., Ltd. Japan-based digital advertising agency group combining media buying, ad tech, and digital marketing services. Comparable to DI in the digital advertising services space targeting Japanese enterprise advertisers, though more digital-centric and lacking DI's specialized TV CM expertise.
• Skylight Consulting: Japanese consulting firm providing marketing and management consulting services to enterprise clients. Comparable to DI in the boutique enterprise consulting positioning, though focused on broader marketing strategy rather than TV-digital advertising analytics specialization.
• IREP Inc. (Hakuhodo i-studio Group): Japanese digital marketing agency specializing in SEO, advertising, and integrated digital strategy for enterprise clients. Directly comparable to DI as a B2B digital marketing services provider, though more focused on search/performance digital versus DI's TV-digital integration specialty.

Emerging players

• AOI Pro. Inc. Japanese video production and advertising services company with growing digital and integrated marketing capabilities. Comparable to DI in serving Japanese enterprise advertisers with video/TV-related services, though more focused on production execution versus strategic consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/digital-intelligence-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Intelligence