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Wayra UK

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Namestring
Wayra UK
Legal namestring
Telefónica Open Innovation, S.L.U.
Websiteurl
wayra.uk
Company typeenum
Private
Founded yearint
2012
Descriptiontext

Wayra UK is the United Kingdom arm of Wayra, the corporate venture capital firm wholly owned by Telefónica through Telefónica Open Innovation, S.L.U. Founded in 2012 and headquartered in London, Wayra UK operates a venture-client model: it invests in early-stage startups with potential strategic impact within Telefónica and facilitates commercial collaboration between those startups and Telefónica business units, providing portfolio companies with access to global markets and one of the world's largest telecom customer bases spanning Spain, Germany, the United Kingdom, and Brazil.

Wayra UK runs a platform-plus-services model. The core offerings are investment services (equity capital plus commercial matchmaking) and bespoke open innovation programs designed and delivered for Telefónica and other corporations. Supporting infrastructure includes the Activation Programme (acceleration initiatives), the Perks Platform (portfolio benefits), and sector-specific accelerators such as TUI Futureshapers (travel-tech, with TUI Care Foundation and Target 8.9) and ACCIÓN (digital health, with AstraZeneca España and Kunsen). Revenue mechanics are twofold: equity-driven venture capital returns and professional services fees for open innovation program delivery.

The firm employs between 11 and 50 people and targets two distinct customer bases: high-impact startups seeking enterprise customers and global scale, and corporate enterprises seeking innovation pipelines. Its strategic value is structurally tied to its parent: distribution through Telefónica's business units, credibility from the Telefónica brand, and access to cross-country portfolio networks are the foundations of its competitive position.

Short descriptiontext

Wayra UK is the UK arm of Telefónica's corporate venture capital firm, investing in startups and running open innovation programs that connect portfolio companies with Telefónica's business units across Spain, Germany, the UK, and Brazil.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
corporate venture capital, startup investment, open innovation, venture client services, startup acceleration
Industry1 code
1Strategy & IT Advisory
CodeBPAEAAAAPrimaryYes
NAICS code2 codes
  • Other Scientific and Technical Consulting Services54169
  • Portfolio Management and Investment Advice52394
SIC code2 codes
  • Services-Management Consulting Services8742
  • Investment Advice6282
Product category
Corporate Venture Capital
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Venture Capital Investment Returns
TypeLicensing Royalties
Description

Wayra generates returns through equity investments in startups with potential to generate impact within Telefónica. They invest in startups and help them scale through commercial collaboration.

wayra.com
2Open Innovation Services
TypeProfessional Services
Description

Design and deliver open innovation and corporate venture programmes for Telefónica and other corporations, either directly or through open innovation platforms.

wayra.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Wayra UK is Telefónica's Corporate Venture Capital arm, investing equity in startups with potential impact within Telefónica and helping them scale through a venture-client model that connects them with Telefónica's global business units. It also designs and delivers open innovation and corporate venture programmes for Telefónica and other corporations, supported by acceleration programs such as the Activation Programme, the Perks Platform, and sector-specific accelerators including TUI Futureshapers and ACCIÓN.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • 1M€ total investment deployed across portfolio
+1 more record
Product overview1 text field

Wayra is Telefónica's Corporate Venture Capital firm operating a platform-plus-services model. The core offering consists of investment services that connect startups with Telefónica's business units through a venture-client model, alongside open innovation programs designed for Telefónica and other corporations. Supporting programs include the Activation Programme for acceleration initiatives, the Perks Platform for portfolio benefits, plus sector-specific accelerators like TUI Futureshapers for travel-tech and ACCIÓN for digital health.

Product and service1 record
1Wayra Investment Services
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-05-02
Description

AstraZeneca España collaborated with Wayra and Kunsen to celebrate a Pitch Day for startups and healthcare professionals under ACCIÓN accelerator, focused on driving transformative digital health solutions for Spain's healthcare system.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-01-23
Description

TUI Care Foundation, Wayra, and Target 8.9 launched TUI Futureshapers in Spain to accelerate travel-tech solutions towards sustainable tourism, organizing a hackathon for university talent and young innovators.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Kunsen partnered with AstraZeneca and Wayra to select innovative projects for the ACCIÓN accelerator programme aimed at advancing digital health solutions in Spain.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnered with TUI Care Foundation and Wayra to launch TUI Futureshapers programme in Spain, focused on solving real challenges in the travel-tech sector through hackathons.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

SAP.iO is SAP's corporate venture and open innovation arm, investing in enterprise software startups and operating accelerator programmes that connect portfolio companies to SAP's customer base. It mirrors Wayra's combination of equity investment, accelerator programmes, and corporate customer introductions.

TypeEmerging player
Description

Antler is a global early-stage venture capital firm and accelerator operating across multiple continents including Europe. While not a CVC, it overlaps with Wayra's startup investment and accelerator activity at the seed stage, competing for founder mindshare in the same geographies.

TypeDirect peer
Description

Plug and Play operates a global innovation platform with corporate partnerships, running accelerator programmes and connecting startups to enterprise customers across multiple verticals — closely paralleling Wayra's open innovation platform model and corporate venture programme design.

TypeDirect peer
Description

Samsung NEXT is Samsung's CVC arm investing in software and services startups with strategic relevance to Samsung's hardware ecosystem. It shares Wayra's venture-client DNA of coupling capital with corporate customer and partnership access.

TypeBroad incumbent
Description

Intel Capital is one of the largest and longest-running corporate venture arms, deploying billions in tech and deep tech startups globally. As a broad incumbent in CVC, it competes for founder mindshare and demonstrates the scale upper bound against which smaller CVCs like Wayra are benchmarked.

TypeDirect peer
Description

Orange Ventures is the corporate venture capital arm of Orange (formerly France Télécom), a major European telecom operator. Like Wayra, it invests in early-stage startups with strategic relevance to its telecom parent, offering both capital and commercial collaboration with Orange's business units — a near-perfect CVC analog.

TypeDirect peer
Description

Startupbootcamp is a global network of industry-focused accelerators offering mentorship, office space, and corporate introductions to early-stage startups in partnership with large enterprises — overlapping with Wayra's accelerator programmes (ACCIÓN, TUI Futureshapers) and open innovation service offering.

TypeDirect peer
Description

Microsoft for Startups is the corporate innovation and investment arm of Microsoft, providing capital, cloud credits, and commercial access to Microsoft's enterprise sales channels — directly analogous to Wayra's venture-client model with Telefónica's business units.

TypeDirect peer
Description

GV is Alphabet's venture capital arm, operating a corporate-backed model investing across sectors with substantial cheque sizes. It is the benchmark large-tech CVC against which all telecom and corporate venture arms (including Wayra) are compared for deal flow and founder mindshare.

TypeDirect peer
Description

BBVA Spark is the corporate venture arm of BBVA, a major Spanish bank, investing in fintech and adjacent startups with commercial collaboration opportunities into BBVA. As a fellow Spain-headquartered CVC with a large parent, it directly competes for Iberian and European startup deals against Wayra.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment117 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Wayra UK

Corporate Venture Capitalwayra.uk

Wayra UK is the UK arm of Telefónica's corporate venture capital firm, investing in startups and running open innovation programs that connect portfolio companies with Telefónica's business units across Spain, Germany, the UK, and Brazil.

What Wayra UK does

Wayra UK is the United Kingdom arm of Wayra, the corporate venture capital firm wholly owned by Telefónica through Telefónica Open Innovation, S.L.U. Founded in 2012 and headquartered in London, Wayra UK operates a venture-client model: it invests in early-stage startups with potential strategic impact within Telefónica and facilitates commercial collaboration between those startups and Telefónica business units, providing portfolio companies with access to global markets and one of the world's largest telecom customer bases spanning Spain, Germany, the United Kingdom, and Brazil.

Wayra UK runs a platform-plus-services model. The core offerings are investment services (equity capital plus commercial matchmaking) and bespoke open innovation programs designed and delivered for Telefónica and other corporations. Supporting infrastructure includes the Activation Programme (acceleration initiatives), the Perks Platform (portfolio benefits), and sector-specific accelerators such as TUI Futureshapers (travel-tech, with TUI Care Foundation and Target 8.9) and ACCIÓN (digital health, with AstraZeneca España and Kunsen). Revenue mechanics are twofold: equity-driven venture capital returns and professional services fees for open innovation program delivery.

The firm employs between 11 and 50 people and targets two distinct customer bases: high-impact startups seeking enterprise customers and global scale, and corporate enterprises seeking innovation pipelines. Its strategic value is structurally tied to its parent: distribution through Telefónica's business units, credibility from the Telefónica brand, and access to cross-country portfolio networks are the foundations of its competitive position.

Wayra UK firmographics

Firmographics
Name
Wayra UK
Legal name
Telefónica Open Innovation, S.L.U.
Website
https://wayra.uk
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
11–50 employees
Short description
Wayra UK is the UK arm of Telefónica's corporate venture capital firm, investing in startups and running open innovation programs that connect portfolio companies with Telefónica's business units across Spain, Germany, the UK, and Brazil.
Ownership category
akta.pro rank

Wayra UK industry classification

Industry
Product category
Corporate Venture Capital
NAICS
Other Scientific and Technical Consulting Services (54169), Portfolio Management and Investment Advice (52394)
SIC
Services-Management Consulting Services (8742), Investment Advice (6282)
akta.pro primary industry
Strategy & IT Advisory (BPAEAAAA)

Keywords

  • Corporate venture capital
  • Startup investment
  • Open innovation
  • Venture client services
  • Startup acceleration

Where Wayra UK is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Wayra UK business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Venture Capital Investment Returns: Wayra generates returns through equity investments in startups with potential to generate impact within Telefónica. They invest in startups and help them scale through commercial collaboration.
  2. Open Innovation Services: Design and deliver open innovation and corporate venture programmes for Telefónica and other corporations, either directly or through open innovation platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Wayra UK product offering

Product offering

Core offering

Wayra UK is Telefónica's Corporate Venture Capital arm, investing equity in startups with potential impact within Telefónica and helping them scale through a venture-client model that connects them with Telefónica's global business units. It also designs and delivers open innovation and corporate venture programmes for Telefónica and other corporations, supported by acceleration programs such as the Activation Programme, the Perks Platform, and sector-specific accelerators including TUI Futureshapers and ACCIÓN.

Product overview

Wayra is Telefónica's Corporate Venture Capital firm operating a platform-plus-services model. The core offering consists of investment services that connect startups with Telefónica's business units through a venture-client model, alongside open innovation programs designed for Telefónica and other corporations. Supporting programs include the Activation Programme for acceleration initiatives, the Perks Platform for portfolio benefits, plus sector-specific accelerators like TUI Futureshapers for travel-tech and ACCIÓN for digital health.

Differentiator

Problem solved

Functional benefit

Products and services

  • Wayra Investment Services

Quantifiable outcome

  • 1M€ total investment deployed across portfolio
  • +1 more outcomes

Companies that use Wayra UK

Customer profile

Segments2 records

Ideal customer profiles2 records

Wayra UK technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Wayra UK partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

  • AstraZenecacoreStrategic or Co-development Partner · 2 May 2026AstraZeneca España collaborated with Wayra and Kunsen to celebrate a Pitch Day for startups and healthcare professionals under ACCIÓN accelerator, focused on driving transformative digital health solutions for Spain's healthcare system.
  • TUI Care FoundationcoreStrategic or Co-development Partner · 23 January 2026TUI Care Foundation, Wayra, and Target 8.9 launched TUI Futureshapers in Spain to accelerate travel-tech solutions towards sustainable tourism, organizing a hackathon for university talent and young innovators.
  • KunsencoreStrategic or Co-development PartnerKunsen partnered with AstraZeneca and Wayra to select innovative projects for the ACCIÓN accelerator programme aimed at advancing digital health solutions in Spain.
  • Target 8.9coreStrategic or Co-development PartnerPartnered with TUI Care Foundation and Wayra to launch TUI Futureshapers programme in Spain, focused on solving real challenges in the travel-tech sector through hackathons.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Wayra UK competitors and assessment

Company assessment

Direct peers

  • SAP.iO: SAP.iO is SAP's corporate venture and open innovation arm, investing in enterprise software startups and operating accelerator programmes that connect portfolio companies to SAP's customer base. It mirrors Wayra's combination of equity investment, accelerator programmes, and corporate customer introductions.
  • Plug and Play Tech Center: Plug and Play operates a global innovation platform with corporate partnerships, running accelerator programmes and connecting startups to enterprise customers across multiple verticals — closely paralleling Wayra's open innovation platform model and corporate venture programme design.
  • Samsung NEXT: Samsung NEXT is Samsung's CVC arm investing in software and services startups with strategic relevance to Samsung's hardware ecosystem. It shares Wayra's venture-client DNA of coupling capital with corporate customer and partnership access.
  • Orange Ventures: Orange Ventures is the corporate venture capital arm of Orange (formerly France Télécom), a major European telecom operator. Like Wayra, it invests in early-stage startups with strategic relevance to its telecom parent, offering both capital and commercial collaboration with Orange's business units — a near-perfect CVC analog.
  • Startupbootcamp: Startupbootcamp is a global network of industry-focused accelerators offering mentorship, office space, and corporate introductions to early-stage startups in partnership with large enterprises — overlapping with Wayra's accelerator programmes (ACCIÓN, TUI Futureshapers) and open innovation service offering.
  • Microsoft for Startups: Microsoft for Startups is the corporate innovation and investment arm of Microsoft, providing capital, cloud credits, and commercial access to Microsoft's enterprise sales channels — directly analogous to Wayra's venture-client model with Telefónica's business units.
  • Google Ventures (GV): GV is Alphabet's venture capital arm, operating a corporate-backed model investing across sectors with substantial cheque sizes. It is the benchmark large-tech CVC against which all telecom and corporate venture arms (including Wayra) are compared for deal flow and founder mindshare.
  • BBVA Spark: BBVA Spark is the corporate venture arm of BBVA, a major Spanish bank, investing in fintech and adjacent startups with commercial collaboration opportunities into BBVA. As a fellow Spain-headquartered CVC with a large parent, it directly competes for Iberian and European startup deals against Wayra.

Emerging players

  • Antler: Antler is a global early-stage venture capital firm and accelerator operating across multiple continents including Europe. While not a CVC, it overlaps with Wayra's startup investment and accelerator activity at the seed stage, competing for founder mindshare in the same geographies.

Broad incumbents

  • Intel Capital: Intel Capital is one of the largest and longest-running corporate venture arms, deploying billions in tech and deep tech startups globally. As a broad incumbent in CVC, it competes for founder mindshare and demonstrates the scale upper bound against which smaller CVCs like Wayra are benchmarked.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Wayra UK social profiles

Digital presence

Wayra UK financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Wayra UK leadership team

Management profile

Number of profiles

Profiles3 records

Wayra UK funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Wayra UK M&A and investment

M&A and investment

M&A

Investments117 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayra UK

What does Wayra UK do?

Wayra UK is Telefónica's Corporate Venture Capital arm, investing equity in startups with potential impact within Telefónica and helping them scale through a venture-client model that connects them with Telefónica's global business units. It also designs and delivers open innovation and corporate venture programmes for Telefónica and other corporations, supported by acceleration programs such as the Activation Programme, the Perks Platform, and sector-specific accelerators including TUI Futureshapers and ACCIÓN.

Is Wayra UK a public or private company?

Wayra UK is a private company. It is classified as corporate owned and is currently operating.

When was Wayra UK founded?

Wayra UK was founded in 2012. It employs 11 to 50 people.

Where is Wayra UK based?

Wayra UK is headquartered in London, United Kingdom, in the Europe region.

How does Wayra UK make money?

Two revenue lines are on record. Venture Capital Investment Returns are the primary driver. The others are open Innovation Services.

Who are Wayra UK's main competitors?

Direct peers on record are SAP.iO, Plug and Play Tech Center, Samsung NEXT, Orange Ventures, Startupbootcamp, Microsoft for Startups, Google Ventures (GV) and BBVA Spark. Antler is listed as an emerging player. Intel Capital is listed as a broad incumbent.

Does Wayra UK have an API?

No public API is recorded for Wayra UK.

What industry is Wayra UK in?

Wayra UK's product category is Corporate Venture Capital. Its primary akta.pro industry code is BPAEAAAA, Strategy & IT Advisory. Its NAICS code is 54169 and its SIC code is 8742.

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Live signals
TechCrunchWayra UK launches accelerator to tackle the ‘poverty premium’Wayra UK, the Telefónica-backed accelerator network, has launched a new startup program called Wayra Fair By Design to tackle the 'poverty premium' — where people on low incomes pay more for essential goods and services. The program will support seven startups per year focused on solutions in energy, finance, insurance, and geo-based costs, with each accepted startup receiving around £70,000 in cash and services. The program is backed by the Fair By Design Fund, a £8 million investment vehicle (with a £20 million target) created through a partnership between Big Society Capital, the Joseph Rowntree Foundation, Finance Birmingham, and Ascension Ventures.Business InsiderTwo big Spanish companies are opening new projects in London with help from Sadiq Khan and Sol CampbellLondon Mayor Sadiq Khan announced two new projects from Telefonica and Ferrovial, opening a Wayra accelerator facility in Haringey and a recycling lab. The initiatives are backed by the GLA and Sol Campbell, and Khan said they show London remains attractive post-Brexit.Computer WeeklyFirst cyber security startups graduate from GCHQ acceleratorSeven cyber security startups have graduated from the first UK government-led accelerator programme, run by Wayra UK in collaboration with GCHQ and the Department for Culture, Media and Sport as part of the £1.9bn National Cyber Security Programme. Participants received mentoring, office space, and access to GCHQ and Telefónica expertise, with results including security contracts with government agencies and projects with major corporations. GCHQ, DCMS and Wayra UK announced plans to issue a call for a second cohort later in 2017, expanding the programme to an extended version.PR NewswireLondon & Partners - Las principales compañías españolas se comprometen con LondresTelefónica and Ferrovial, two of Spain's largest companies, announced new projects and expansion plans in London at an event organized by London's Mayor's International Business Programme, one day after the UK formally began the Brexit process. Wayra UK (part of Telefónica Open Future) unveiled plans for new facilities in north London to support outside-London entrepreneurs and startups, backed by the GLA and Haringey Council. Ferrovial announced the 'Londoners' Lab' innovation program focused on improving recycling in multi-occupancy buildings, in partnership with GLA, University College London, and Future Cities Catapult.PR NewswireGlobal EdTech Startup Awards Finals Being Held January 24 in London; Limited Number of Tickets Made Available to PublicThe Global EdTech Startup Awards (GESAwards) Finals will be held on January 24, 2017 in London, featuring 15 finalists selected from hundreds of applicants representing dozens of countries. One winner will receive a $10,000 prize and access to EdTech incubators across five global cities, while two runners-up will also receive incubator access and mentorship opportunities. The event, hosted at Wayra in London's Soho, coincides with BETT, one of the world's leading education technology trade shows.FinSMEsMerck Sharp & Dohme and Wayra UK Launch Second Call for Digital Health StartupsMerck Sharp & Dohme and Wayra UK opened the second call for digital health startups, with Velocity Health launching two verticals for cancer and diabetes. The 10-month program offers £64K in investment and services, with applications closing 17 October.Business InsiderA new study claims the UK tech scene is far more diverse than the USA Wayra study of 222 UK startups found the UK tech scene more diverse than the US, with London entrepreneurs three times more likely to be female. Women make up 30.3% of the ecosystem and are 86% less likely to receive venture capital funding.TechCrunchWayra UnLtd UK’s Social Ventures Accelerator Names Its First Cohort Of 10 StartupsWayra UnLtd UK has announced the first cohort of 10 startups joining its social ventures accelerator in September, selected from hundreds of applications through a two-day pitching process with 20 finalists. Each selected startup will receive approximately £40,000 in funding along with eight months of mentoring, business expertise, and access to two investor days where they can pitch to around 150 VCs and investors. Wayra's parent company Telefonica may also choose to make direct investments in some of the cohort members.