Starfish Therapies

What Starfish Therapies does

Starfish Therapies is a privately held pediatric therapy practice headquartered at 1541 Old Bayshore Highway in Burlingame, California, operating from a single physical clinic with the legal entity designated as a New York Professional Corporation. Founded by Stacy Menz, a Board Certified Pediatric Clinical Specialist (PT, DPT, PCS) trained in specialized modalities including TheraTogs, TheraSuit Method, Intensive Pediatric Physical Therapy, aquatic therapy, and MNRI, the practice delivers pediatric physical therapy, occupational therapy, the Motor Smart Kids movement class program, and a Gross Motor Program to children from infancy through adolescence. The clinical team listed includes approximately five practitioners (two physical therapists, two occupational therapists, and an additional therapist) plus a privacy officer, consistent with the firm's 11-50 employee band.

The business operates on a direct-to-consumer, professional-services revenue model. Core therapy services are billed primarily through insurance — the practice is in-network with multiple PPO plans and holds a Kaiser contract — and out-of-network families are accommodated via cash-pay rates with superbill documentation or direct insurance billing. Two non-insurance entry points — a one-hour Telehealth Consult and a one-hour Plan of Care Evaluation — are sold at flat rates to any family regardless of coverage. Telehealth is the company's main geographic expansion lever, extending reach beyond the San Francisco Bay Area without additional physical infrastructure.

The go-to-market motion is content-led: a regularly updated blog, a YouTube channel featuring playlists on pediatric motor topics, organic social across Facebook, Instagram, and LinkedIn, free downloadable resources such as Alphabet Yoga Cards, and an email newsletter funnel all feed top-of-funnel demand. The technology stack is minimal and non-differentiated — a telehealth video platform, HubSpot CMS, and standard scheduling/intake forms — with no proprietary IP, patents, integrations, or AI/ML capabilities disclosed. HIPAA compliance is documented through a formal Notice of Privacy Practices. Starfish Therapies reports no funding rounds, acquisitions, partnerships, or institutional investment, and is structured as a founder-owned practice with no parent company.

Name

Starfish Therapies

Legal name

Starfish Therapies

Website

https://starfishtherapies.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Starfish Therapies is a private pediatric therapy clinic in Burlingame, California, delivering physical therapy, occupational therapy, and motor-development classes to children with developmental delays, plus telehealth consultations for remote families via insurance or self-pay.

Ownership category

akta.pro rank

Product category

Pediatric Therapy Services

NAICS

Child and Youth Services (624110)

SIC

Services-Health Services (8000)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industry

Pediatric Physical Therapy & Developmental Rehab (HSADAIAE)

Keywords

• Pediatric therapy services
• Physical therapy
• Occupational therapy
• Developmental support
• Pediatric rehabilitation

Headquarters

HQ city

Burlingame

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pediatric Therapy Services: Direct therapy services including physical therapy, occupational therapy, and Motor Smart Kids movement classes provided in-clinic or via telehealth. Services are billed through insurance (in-network with PPO plans and Kaiser) or paid directly through cash pay rates with superbill documentation for out-of-network reimbursement.
2. Evaluations and Consultations: Plan of Care Evaluations and Telehealth Consultations offered as one-hour personalized sessions with licensed pediatric therapists. No insurance required for these sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Starfish Therapies is a pediatric therapy practice that delivers physical therapy, occupational therapy, developmental support, and movement classes for children from infancy through adolescence. Services are provided in-clinic at their Burlingame, CA location and via telehealth consultations, with treatment tailored to conditions such as cerebral palsy, developmental delay, autism, torticollis, and plagiocephaly.

Product overview

Starfish Therapies is a pediatric therapy practice that offers a coordinated suite of services centered around physical and occupational therapy for children. The core offerings include Physical Therapy, Occupational Therapy, Motor Smart Kids movement classes, and a Gross Motor Program. The company also provides Telehealth Consultations and Plan of Care Evaluations as entry points for families. Additionally, free educational resources such as Alphabet Yoga Cards are offered to support children's development at home. The practice emphasizes personalized, play-based therapy approaches delivered both in-clinic and via telehealth.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ATI Physical Therapy: Large national outpatient physical therapy provider with pediatric and adult services. Comparable in PT service delivery and insurance contracting, though operates at much greater scale and serves a broader patient population.
• Easter Seals: National nonprofit providing pediatric therapy, early intervention, and disability services across the U.S. Comparable in pediatric therapy scope and developmental-delay patient population, though delivers at significantly greater scale and geographic breadth.
• Hopebridge: Multi-site pediatric therapy provider specializing in autism and developmental services, offering ABA, OT, PT, and speech therapy. Comparable in pediatric clinical therapy model and developmental-condition focus, though operates at substantially larger scale with broader geographic reach.
• Shirley Ryan AbilityLab: Major rehabilitation hospital and research enterprise offering pediatric rehabilitation therapies among broader services. Comparable in clinical PT/OT for children with developmental and neurological conditions, but operates in a research-hospital context rather than outpatient clinic.

Direct peers

• Pediatric Therapy Network: A nonprofit pediatric therapy provider offering physical, occupational, and speech therapy to children across Southern California. Directly comparable service mix (PT/OT/SLP for children), similar payer mix, and similar patient population of children with developmental delays.
• Aveanna Healthcare: Public home health and pediatric therapy provider offering pediatric PT, OT, and speech services. Comparable in pediatric clinical therapy delivery model, though operates at significantly larger scale and through home health rather than clinic-based care.
• Pivot Point Therapy: Pediatric therapy practice specializing in intensive PT programs and developmental therapies. Closely aligned in offering intensive therapy blocks and specialized pediatric methods, similar target population of families seeking higher-acuity interventions.
• HealthPRO Pediatrics: Pediatric therapy provider offering PT, OT, and speech services across multiple states, with clinic, school, and home-based delivery. Closely comparable in pediatric clinical focus and multi-modality service offering, with similar payer contracting approach.
• KidSense Therapy: Multi-site pediatric occupational and physical therapy clinic serving children with developmental, sensory, and motor challenges. Closely aligned business model — clinical therapy delivery, multi-therapist teams, and parent-focused content marketing.
• Children's Therapy Solutions: Pediatric therapy practice providing OT, PT, and speech services to children in clinic, home, and telehealth settings. Comparable in offering telehealth plus in-clinic sessions, insurance billing, and specialization in developmental conditions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MotorSmartKids
• YouTubeyoutube.com/c/StarfishTherapies
• Facebookfacebook.com/StarfishTherapies
• LinkedInlinkedin.com/company/starfish-therapies
• Instagraminstagram.com/starfishtherapies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starfish Therapies