Foxelli

What Foxelli does

Foxelli is a privately held, direct-to-consumer e-commerce brand that manufactures and retails outdoor sporting goods through its Shopify-based storefront at foxelli.com. The company's product portfolio spans hiking boots (featuring a proprietary KingTex waterproof membrane), trekking poles (in aluminum, folding, and 100% carbon fiber variants), camping hammocks, LED headlamps spanning 160 to 1200 lumens, heated apparel (vests, gloves, socks), Bluetooth beanies, rain gear, fishing waders in neoprene, nylon, and breathable constructions, and accessories including sleeping pads, rain tarps, solar chargers, and power banks. Foxelli positions itself on a cost-efficiency proposition, offering products with comparable specifications to premium outdoor brands such as REI at approximately 50% lower price points.

The company operates from a US headquarters in Noblesville, Indiana, with a secondary correspondence address in Vlaardingen, Netherlands, and ships primarily to US customers with free shipping on orders over $90 and 4–10 business day delivery. Its go-to-market is entirely direct via foxelli.com with no third-party retailer, marketplace, or distributor presence disclosed. Revenue is generated through one-time unit-priced sales of individual items and bundled packages (e.g., hiking pants paired with boots, heated vest with Bluetooth beanie), with frequent discounts ranging from 5% to 50% off regular prices. The company was co-founded by Alex Bake (Co-founder and CCO) and Armantas Bakas (Co-Founder and Owner), and no external funding, parent company, M&A activity, patents, or industry awards are disclosed in the available data.

Name

Foxelli

Legal name

Foxelli

Website

https://foxelli.com

Company type

Private

Operating status

Operating

Short description

Foxelli is a privately held, direct-to-consumer e-commerce brand selling outdoor sporting goods—including hiking boots, trekking poles, hammocks, headlamps, heated apparel, and fishing waders—through its Shopify storefront, targeting individual outdoor enthusiasts with mid-priced alternatives to premium brands.

Ownership category

akta.pro rank

Product category

Outdoor Sporting Goods

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Navigation, Lighting & Outdoor Electronics Retail (CRAMAMAF)

akta.pro secondary industries

Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Outdoor sporting goods
• Hiking footwear
• Trekking equipment
• Camping accessories
• Fishing waders

Headquarters

HQ city

Noblesville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Foxelli generates revenue through one-time product sales of outdoor gear. Customers purchase individual items such as hiking boots, trekking poles, hammocks, headlamps, and heated clothing directly from their e-commerce website. Products are sold at retail prices with occasional discounts and bundle offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Foxelli is a direct-to-consumer e-commerce retailer of outdoor sporting goods. It designs, sources, and sells physical outdoor equipment including hiking boots, trekking poles, camping hammocks, headlamps, heated apparel, fishing waders, rain gear, sleeping pads, and accessories through its own Shopify-based online store at foxelli.com. Products are priced for the affordable-to-mid-range consumer segment and shipped primarily within the United States.

Product overview

Foxelli is an outdoor gear retailer offering a diverse portfolio of physical products for camping, hiking, fishing, and hunting activities. The product lineup is organized around core outdoor equipment categories rather than a unified software platform. Key product lines include waterproof hiking boots for men and women (featuring suede leather and KingTex membrane technology), trekking poles available in aluminum, folding, and carbon fiber variants with various terrain accessories, camping hammocks with straps and mosquito nets, rechargeable and battery-operated headlamps (ranging from 160 to 1200 lumens), heated apparel including vests, gloves, and socks with USB rechargeable battery packs, rain gear such as ponchos and suits, fishing waders in neoprene, nylon, and breathable materials with associated wading boots, and various camping accessories including sleeping pads, camping pillows, rain tarps, power banks, and snake gaiters. The company also offers bundled product combinations pairing complementary items like hiking boots with pants or heated vests with Bluetooth beanies.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Hiking Boots Waterproof hiking boots designed for female adventure seekers, featuring a suede leather outer layer, KingTex waterproof membrane lining, rubber outsole, and non-slip laces. Available in Grey, Brown, Teal, and Blue colors at $99.97 to $129.97.
• Men's Hiking Boots Waterproof hiking boots designed for men with suede leather upper, waterproof membrane, and rubber outsole for traction on challenging terrains. Available in Brown, Grey, and Blue colors at $109.97 to $129.97.
• Aluminum Trekking Poles Collapsible lightweight hiking poles made of 7075 aircraft aluminum with natural cork grips, quick-lock adjustment system, and 4-season all-terrain accessories. Retractable from 24 to 54 inches, priced at $49.97 (regularly $99.97).
• Folding Trekking Poles Lightweight and compact collapsible hiking poles with cork grips and adjustable height from 45 to 53.5 inches, designed for easy packing at 14.6 inches when folded. Priced at $49.97 (regularly $89.97).
• 100% Carbon Trekking Poles Ultralight carbon fiber trekking poles that are 35% lighter than aluminum poles, featuring ergonomic cork grip with EVA foam sleeve, shock absorption, and 4-season accessories. Weighs only 7 oz per pole, priced at $69.97 (regularly $139.97).
• Double Hammock - Cosmic Lightweight portable camping hammock made of 210T nylon with tree ropes and carabiners included. Holds up to 400 lbs, measures 8.9 feet long and 4.6 feet wide, and sets up in under 90 seconds. Priced at $34.97.
• Double Hammock - Mandala Lightweight parachute nylon portable hammock with tree ropes and carabiners, suitable for camping, backpacking, hiking, and beach use. Priced at $34.97.
• Hammock Straps XL Heavy-duty hammock tree straps made of non-stretch, triple-stitched webbing. Set includes 2 straps totaling 20.4 feet with 42 loops, holding up to 2,000 lbs total. Priced at $16.97 to $19.97.
• Hammock Mosquito Net XL Lightweight portable 12-foot bug net providing 360-degree protection from insects, mosquitoes, and no-see-ums. Weighs 16 oz and includes a carrying bag and 25 ft ridge line.
• MX20 Headlamp - 165 lumen LED headlamp flashlight with 165 lumen brightness and 50-meter beam distance. Features multiple light modes including red light and SOS, IPX5 water resistance, and weighs only 3.2 ounces. Operates on 3 AAA batteries. Priced at $12.97 to $15.97.
• MX200 Headlamp - 180 lumen Rechargeable USB rechargeable LED headlamp with 180 lumen output and 300-foot beam distance. Features 1200mAh lithium battery with up to 40 hours runtime, IPX5 water resistance, and tilts up to 45 degrees. Weighs 2.4 ounces. Priced at $25.97 (2-pack).
• MX10 Headlamp - 160 lumen Rechargeable USB rechargeable headlamp with 160 lumen LED and 200-foot beam. Features dual buttons for white/red light selection, 1200mAh lithium battery with up to 30 hours runtime, and tilts up to 60 degrees.
• MX210 Headlamp - 210 lumen High-powered headlamp featuring CREE XP-G2 LED with 210 lumen output and 210-foot illumination distance. Offers 9 light modes including spotlight, floodlight, red light, strobe, and SOS, with up to 48-hour runtime. Priced at $7.97 to $25.97.
• MX1200 Headlamp - 1200 lumen Rechargeable Ultra-bright rechargeable LED headlamp with 1200 lumen output, IPX7 waterproof rating, heavy-duty construction suitable for work and outdoor use. Includes battery and hooks.
• Women's Heated Vest Lightweight puffer heated vest with included power bank for battery-powered warmth. USB rechargeable design for outdoor activities. Priced at $49.97.
• Men's Heated Vest Lightweight USB rechargeable heated vest for men, providing portable warmth for outdoor adventures. Priced at $49.97.
• Heated Gloves Rechargeable waterproof electric gloves for men and women, providing battery-powered warmth for cold weather outdoor activities. Priced at $49.97 to $79.97.
• Heated Socks Electric battery-powered heated socks for men and women, designed to keep feet warm during outdoor activities in cold conditions. Priced at $39.97 to $59.97.
• Bluetooth Beanie Wireless Bluetooth beanie hat with built-in headphones for men and women. Available in Black, Grey, and Blue colors.
• Women's Hiking Jacket Lightweight waterproof rain jacket designed for women, suitable for hiking and outdoor trails.
• Neoprene Chest Waders Camo neoprene hunting and fishing waders for men and women with attached boots, providing waterproof protection for fishing and hunting activities. Priced at $119.97 to $139.97.
• Nylon Chest Waders Camo hunting and fishing chest waders made of durable nylon with boots included, designed for men and women. Priced at $69.97 to $89.97.
• Breathable Chest Waders Stockingfoot breathable waders for fly fishing and hunting, featuring neoprene booties and camo design for men and women. Priced at $129.97 to $149.97.
• Wading Boots Lightweight fly fishing boots for men with rubber sole, designed for wading in water during fishing activities.
• Snake Gaiters Durable snake bite protection leg guards for men and women. Features 360-degree reinforced PE panels, water-resistant shell, and breathable mesh lining. Weighs 12.9 oz each, fits 14-18 inch calves. Priced at $37.97 to $39.97.
• Hooded Rain Poncho Reusable waterproof rain coat for adults, lightweight multifunctional rain gear for men and women. Available in multiple colors including Black, Blue, Grey, and Grey Paint.
• Waterproof Rain Suit Full-body waterproof rain suit for protection against wet weather conditions during outdoor activities.
• Self-Inflating Sleeping Pad Self-inflating camping sleeping pad available in Blue, Cosmic, and Grey colors. Provides insulation and comfort for camping and backpacking.
• Extra Thick Self-Inflating Sleeping Pad Thicker version of self-inflating sleeping pad for enhanced comfort and insulation during camping.
• Camping Pillow Compressible foam camp pillow for backpacking, also functions as inflatable compact travel pillow and portable hammock pillow.
• Rain Tarp - Diamond Waterproof lightweight tent and hammock rain tarp for camping and backpacking, featuring easy setup with included guy lines and stakes.
• Hiking Socks Performance hiking socks for men and women designed for outdoor trails and hiking activities.
• Underwater Fishing Light Green underwater fishing light with 12V battery clamps and cigarette lighter adapter for attracting fish.
• Power Bank 10,000mAh Portable power bank with 10,000mAh capacity for charging devices during outdoor activities.
• Kids Chest Waders Children's size chest waders designed for young anglers and outdoor enthusiasts.
• Nylon Hip Waders Waterproof camo hip waders for men and women with boots, lightweight wading hip boots for fishing and hunting.
• Basic Nylon Chest Waders Basic waterproof fishing waders for men and women with boots included, designed for entry-level anglers.

Quantifiable outcome

• Trekking poles weigh only 7 oz (carbon fiber) and 9.4 oz (aluminum) each
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Columbia Sportswear: Major incumbent outdoor brand with hiking boots, jackets, rain gear, and apparel at mid-tier price points. Overlaps Foxelli on hiking footwear, rain gear, and women's hiking apparel categories.
• REI Co-op: Largest US outdoor specialty retailer with broad assortment across hiking boots, poles, apparel, and camping gear. Foxelli explicitly positions its value pricing against REI as the reference competitor.
• Kelty: Heritage camping and backpacking brand selling hammocks, sleeping pads, tarps, and shelters. Direct product overlap with Foxelli's hammock, sleeping pad, and rain tarp SKUs.

Direct peers

• BioLite: Outdoor electronics brand selling rechargeable headlamps and portable power products. Comparable to Foxelli's MX-series rechargeable headlamps and 10,000mAh power bank in product category and target buyer.
• Naturehike: DTC outdoor gear brand selling budget-to-mid tents, hammocks, sleeping pads, trekking poles, and apparel directly to consumers globally. Direct competitor to Foxelli on value-priced outdoor equipment sold through an e-commerce-first model.
• Leki: Premium trekking and hiking pole specialist. Directly comparable to Foxelli's aluminum, folding, and carbon fiber trekking pole SKUs across similar price-per-tier positioning.
• Black Diamond Equipment: Specialist in trekking poles, headlamps, and climbing/outdoor lighting. Directly comparable to Foxelli on the trekking pole and headlamp product lines with overlapping SKU formats (carbon/aluminum poles, USB-rechargeable headlamps).
• ENO (Eagles Nest Outfitters): Specialist hammock and camping accessories brand. Directly comparable to Foxelli's double hammock, hammock straps XL, and hammock mosquito net product lines.

Emerging players

• Oboz Footwear: Independent hiking boot brand competing at the mid-tier price point with waterproof membranes. Comparable to Foxelli's men's/women's hiking boot line at similar $100–$130 price positioning.
• Gear Aid: Outdoor gear maintenance and accessory brand with partial overlap on rain gear repair, trekking pole accessories, and outdoor electronics accessories—adjacent to Foxelli's accessories portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Foxelli_Gear
• Facebookfacebook.com/FoxelliGear

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foxelli