Hype Group

What Hype Group does

Hype Group is a privately held, woman-owned creative agency founded in 2009 by Brooke Boyd and headquartered at 1926 4th Avenue S, St. Petersburg, Florida. The firm operates as a full-service branding house, delivering five integrated service lines: Branding & Packaging, Social Media Management, Photography & Video Production, Public Relations, and Campaign Development. The team of approximately ten named personnel covers visual content, design, web, production, brand management, and communications strategy under a single roof, supporting integrated delivery from brand naming and identity systems through ongoing social media and earned-media programs.

The company serves a mix of enterprise and mid-market clients across hospitality, food & beverage, consumer products, real estate, financial services, and personal care verticals. Documented customers include Marriott Tribute Portfolio, Hilton, Aveda, Suncoast Credit Union, First Watch Restaurant Group, Not Your Father's (Pabst), PDQ, Big Storm Distillery, Green Bench Brewing Co., Paradeco Coffee Roasters, NRP Group, IL Ritorno (long-term AOR since 2013), and others. Engagements span project-based brand builds (e.g., Paradeco full identity development, Big Storm Distillery packaging) and multi-year retainers covering PR, social, design, and photography.

Revenue is generated through quote-based project fees for creative and production work combined with recurring monthly retainers for ongoing social media management, PR, and brand stewardship. The go-to-market motion is consultative and sales-led, driven by direct outreach, referrals, a published portfolio of 70+ projects, and inbound requests through a website 'let's work together' channel. Hype Group operates without external institutional investment, subsidiaries, or a parent company, and no revenue, funding, M&A, or AI capability data is publicly disclosed.

Name

Hype Group

Legal name

Hype Group

Website

https://hypegroup.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Hype Group is a woman-owned, full-service creative agency in St. Petersburg, Florida, founded in 2009 by Brooke Boyd. It delivers branding, packaging, social media, photography and video, public relations, and campaign services to enterprise and mid-market clients across hospitality, food and beverage, real estate, and consumer products.

Ownership category

akta.pro rank

Product category

Branding Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industry

Reputation Management & Executive Thought Leadership (MPAAADAK)

Keywords

• Branding agency services
• Packaging design
• Social media management
• Video production services
• Public relations

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding & Creative Services: Project-based branding engagements including brand identity development, packaging design, and brand strategy
2. Social Media Management: Ongoing social media management and content creation retainer services
3. Photography & Video Production: Production services for photography and video content creation
4. Public Relations: PR and communications services including media relations and campaign development
5. Campaign Development: Marketing campaign conceptualization and execution services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hype Group is a full-service woman-owned branding agency that develops brand identities, packaging, social media, photography and video, public relations, and marketing campaigns for clients across industries. The agency operates as a strategic creative partner, executing both project-based branding engagements and ongoing retainer relationships.

Product overview

Hype Group is a woman-owned branding agency based in St. Petersburg, FL, operating for over fifteen years. The company operates as a single unified agency offering five integrated creative services: Branding & Packaging, Social Media Management, Photography & Video Production, Public Relations, and Campaign Development. These services work together to provide clients with comprehensive brand-building solutions, from initial brand identity creation through ongoing marketing execution and PR support.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Packaging Brand naming, brand identity development, logo design, visual identity systems, and product packaging design services for clients across various industries.
• Social Media Management Strategic social media management including content creation, posting, community engagement, and social media advertising across platforms.
• Photography & Video Production Professional photography and video production services including product photography, lifestyle shoots, commercial video production, stop-motion animations, and social media video content.
• Public Relations PR services including media relations, press release distribution, influencer engagement, feature pitching, event coordination, and earned media coverage management.
• Campaign Development Creative campaign development including concept ideation, brand messaging, content strategy, digital advertising, and multi-channel campaign execution.

Quantifiable outcome

• Successfully rebranded Not Your Father's product line for Pabst, achieving national press coverage in BrewBound and Craft Brewing Business
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Market position

Strengths4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hypegroup
• LinkedInlinkedin.com/company/hype-group
• Instagraminstagram.com/hypegroupcreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hype Group