Musicians On Call

What Musicians On Call does

Musicians On Call (MOC) is a 501(c)(3) nonprofit organization founded in 1999 and headquartered in Nashville, Tennessee, that delivers live and recorded music programs to patients, families, and caregivers in healthcare environments. The organization operates four core programs: MOC Bedside (in-person room-to-room acoustic performances), MOC Virtual (30-minute interactive live-streamed broadcasts), MOC Streaming (digital recorded music content), and the MOC Songwriting Program (collaborative original song creation with pediatric oncology patients). A proprietary online platform, developed with a $1 million grant from HCA Healthcare in 2022, connects hospital partners with trained volunteer musicians and guides and is positioned to expand program delivery to up to 10x the current hospital footprint. The volunteer network includes both professional musicians and high-profile celebrity artists such as Kelly Clarkson, Darius Rucker, Noah Kahan, and Keith Urban. MOC serves a base of named hospital partners including HCA Healthcare, Vanderbilt University Medical Center, City of Hope National Medical Center, Monroe Carell Jr. Children's Hospital at Vanderbilt, Shirley Ryan AbilityLab, and Jefferson Moss-Magee Rehabilitation, with programs active across all 50 states and over 1.25 million lives impacted since founding.

Name

Musicians On Call

Legal name

Musicians On Call Inc.

Website

https://musiciansoncall.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Musicians On Call is a 501(c)(3) nonprofit founded in 1999 that delivers live, recorded, and streamed music programs to patients, families, and caregivers in healthcare facilities across all 50 states, serving hospital partners through volunteer musicians and a proprietary online platform.

Ownership category

akta.pro rank

Product category

Healthcare Nonprofit Music Programs

NAICS

Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Session Musicians & Vocalists (MPAIAHAC)

akta.pro secondary industries

Music Therapy (Educational/Developmental Programs) (EDAMANAK), Remote Recording & Online Session Services (MPAIAHAL)

Keywords

• Hospital music programs
• Bedside music performances
• Healthcare music therapy
• Nonprofit charitable organization
• Virtual music streaming

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, Musicians On Call generates revenue primarily through donations from individuals, foundations, and corporate partners. Donations support volunteer programs, operational costs, and expansion to new markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Musicians On Call is a 501(c)(3) nonprofit that brings live and recorded music to the bedsides of patients, families, and caregivers in healthcare environments. It delivers in-person bedside performances, virtual live-streamed concerts, streaming content, and collaborative songwriting programs through volunteer and celebrity musicians.

Product overview

Musicians On Call operates as a nonprofit organization delivering a portfolio of four interconnected programs: MOC Bedside (live room-to-room acoustic performances at hospital bedsides), MOC Virtual (interactive 30-minute live-streamed broadcasts to patients), MOC Streaming (digital recorded music content for healthcare facilities), and the MOC Songwriting Program (collaborative original song creation with patients). These programs are supported by a proprietary online platform developed to enhance program delivery efficiency and hospital connectivity nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• MOC Bedside Live in-person acoustic performances delivered room-to-room at hospital bedsides, where volunteer musicians perform directly for patients unable to leave their beds.
• MOC Virtual Interactive virtual performances broadcast to hospital patients and caregivers, featuring 30-minute live-streamed concerts from volunteer musicians.
• MOC Streaming Digital streaming program delivering recorded music content to healthcare facilities, expanding reach beyond live performances to patients unable to attend in-person performances.
• MOC Songwriting Program Collaborative songwriting sessions pairing professional artists with pediatric oncology patients, producing original songs created during hospital visits that serve as healing anthems.
• MOC Proprietary Program Platform A proprietary online platform funded by HCA Healthcare's $1 million gift, designed to streamline MOC's program delivery and enable more efficient connection between hospitals and volunteers nationwide.

Quantifiable outcome

• 100% of hospitals surveyed would recommend MOC's programs to a patient, colleague or other healthcare facility
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• WXPNcoreStrategic or Co-development Partner · 24 June 2026Longstanding partnership between WXPN and Musicians On Call to bring live music programs to the Greater Philadelphia region. The partnership has delivered live music experiences to nearly 163,000 patients, family members, and caregivers across southeastern Pennsylvania, southern New Jersey, and northern Delaware. Jefferson Moss-Magee Rehabilitation is the 10th healthcare facility served through this partnership.
• Amazon MusicGTM or Marketing Partner · 18 December 2025Supported the Hope for the Holidays virtual concert experience, helping spread holiday cheer nationwide to patients and caregivers.
• Live NationminorGTM or Marketing Partner · 18 December 2025Supported the Hope for the Holidays event, contributing to nationwide holiday performances for hospital patients.
• Hyundai Hope on WheelscoreStrategic or Co-development Partner · 1 September 2024Partnership to bring the healing power of music to pediatric oncology patients during Childhood Cancer Awareness Month. Hyundai Hope On Wheels and MOC partnered for a second consecutive year to deliver songwriting programs where young cancer survivors collaborated with musicians to create healing anthems. Hyundai Hope On Wheels is a 501(c)(3) nonprofit committed to finding a cure for childhood cancer.
• HCA HealthcareflagshipStrategic or Co-development Partner · 8 December 2022HCA Healthcare provided a $1 million gift to fund the creation and launch of MOC's proprietary online platform designed to enhance program delivery. The collaboration aims to expand MOC's live music programs to 16 HCA Healthcare hospitals across California, Florida, Nevada, North Carolina, Tennessee, and Texas. Since 2012, HCA Healthcare and the HCA Healthcare Foundation have given more than $200,000 to support MOC.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Starlight Children's Foundation: National nonprofit delivering entertainment, distraction, and programs to seriously ill children in hospitals. Closely comparable in target beneficiary (hospitalized children), delivery model (in-hospital programming), and nonprofit funding structure.
• Music & Memory: Nonprofit that brings personalized music experiences to patients, particularly those with dementia and in elder care settings. Highly comparable to MOC as a music-in-healthcare nonprofit that depends on volunteers and donor funding to deliver programs in care facilities.
• Ryan Seacrest Foundation: Nonprofit that builds broadcast media centers inside pediatric hospitals to engage patients through entertainment and music. Comparable in celebrity-founder DNA, hospital partnerships, and mission of bringing entertainment experiences into healthcare settings for children.
• Project Sunshine: Nonprofit providing recreational and entertainment programs (including arts and music) to children and families in hospitals. Comparable to MOC's mission of delivering bedside engagement in healthcare facilities, with a similar volunteer-driven, hospital-partnered model.

Others

• MusiCares: Recording Academy-affiliated nonprofit supporting music professionals in times of need (health, financial, addiction). Comparable as a music-industry nonprofit with celebrity-driven fundraising, though it serves musicians rather than bringing music to patients.
• Global Partnership for Telehealth: Nonprofit enabling virtual care delivery to underserved communities. Comparable only at the thematic level of delivering health-related services through technology platforms to expand hospital reach, which mirrors MOC's investment in its virtual program platform.

Emerging players

• Little Kids Rock: Nonprofit providing music education and instruments to under-served public schools. Comparable in that it delivers music programming through partner institutions and relies on donor and corporate support, but its end beneficiaries are students rather than patients.
• Songbirds Foundation: Nonprofit that channels music and guitar-based programs into therapeutic and educational settings. Comparable in combining music with health/wellness outcomes for vulnerable populations, though smaller in scale than MOC.

Broad incumbents

• Mr. Holland's Opus Foundation: Nonprofit focused on music education and instrument access, often partnering with schools and community programs. Comparable as a music-focused nonprofit that leverages corporate and celebrity partnerships, though its mission is education-focused rather than patient-facing.
• Children's Miracle Network Hospitals: Large nonprofit raising funds for children's hospitals across the US. Comparable in nonprofit-hospital partnership structure and fundraising model, though it operates as a fundraising umbrella rather than a direct service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/musiciansoncall
• Facebookfacebook.com/musiciansoncall
• Instagraminstagram.com/musiciansoncall
• TikToktiktok.com/@musiciansoncallorg
• Xx.com/musiciansoncall
• LinkedInlinkedin.com/company/musicians-on-call

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Musicians On Call