Skrewball Whiskey
Skrewball Spirits, LLC produces Skrewball Peanut Butter Whiskey, a proprietary 70-proof flavored whiskey founded in 2018 in San Diego, CA, distributed across all 50 US states, Canada, and the Caribbean via an exclusive partnership with Infinium Spirits, and sold to adult consumers through retail, on-premise, and direct-to-consumer e-commerce channels.
- Company typePrivate
- Founded2018
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Skrewball Whiskey does
Skrewball Spirits, LLC operates Skrewball, a flavored whiskey brand built around its flagship Skrewball Peanut Butter Whiskey, a 70 proof (35% ABV) spirit produced from corn, sweetened with pure cane sugar, and flavored using a proprietary natural peanut butter flavoring whose full formulation is treated as a trade secret. The product is manufactured in the United States and is offered across multiple formats — 50ml, 200ml, 375ml, 750ml, and 1L glass bottles, 100ml ready-to-drink cans introduced in 2024, plus a seasonal Skrewball Peanut Butter Whiskey Eggnog — making the brand effectively a single-product platform with format and occasion extensions rather than a multi-SKU portfolio.
The company was founded in 2018 in San Diego, California by husband-and-wife team Steven Yeng (a Cambodian refugee-turned-restaurateur) and Brittany Merrill Yeng (a lawyer and chemist) around a bestselling peanut butter whiskey cocktail served at their Ocean Beach restaurant. The business makes money through one-time wholesale and direct sales of its bottled and canned whiskey to bars, restaurants, and retailers, plus direct-to-consumer online ordering through its own e-commerce storefront. Distribution in the US and Canada is handled under an exclusive partnership with Infinium Spirits (a family-owned spirits company established in 2005), while international markets are accessed through regional retailers such as LCBO, SAQ, and BC Liquor Stores in Canada, and Almacen del Vino, Supermax, Pueblo, and Jetson in Puerto Rico. The brand's website privacy, terms, and careers infrastructure route to pernod-ricard-usa.com and Pernod Ricard USA's New York address is referenced as the corporate address, indicating a parent-affiliation or ownership relationship with Pernod Ricard USA.
Skrewball serves two primary customer segments: adult spirits consumers (21+) seeking unconventional flavored whiskey experiences — used as shots, on the rocks, or in cocktails — and on-premise/off-premise retailers (bars, restaurants, liquor stores) seeking differentiated, award-winning flavored spirits. The brand has been recognized as one of the spirits industry's fastest-growing labels, has won multiple industry awards including Double Gold at the 2021 SIP Awards, the 2020 Impact Hot Brand Award, and Best New Product at the 2020 Market Watch Leader Awards, and has reached all 50 US states, Canada, and the Caribbean within roughly three years of launch.
Skrewball Whiskey firmographics
Firmographics- Name
- Skrewball Whiskey
- Legal name
- Skrewball Spirits, LLC
- Website
- https://skrewballwhiskey.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Skrewball Spirits, LLC produces Skrewball Peanut Butter Whiskey, a proprietary 70-proof flavored whiskey founded in 2018 in San Diego, CA, distributed across all 50 US states, Canada, and the Caribbean via an exclusive partnership with Infinium Spirits, and sold to adult consumers through retail, on-premise, and direct-to-consumer e-commerce channels.
- Ownership category
- akta.pro rank
Skrewball Whiskey industry classification
Industry- Product category
- Flavored Whiskey
- NAICS
- Distilleries (312140), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
- akta.pro secondary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
Keywords
Where Skrewball Whiskey is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Skrewball Whiskey business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Whiskey Product Sales: Direct sales of Skrewball Peanut Butter Whiskey in various sizes (750ml, 375ml, 200ml, 100ml cans, 50ml, 1L) to consumers and retailers. 70 proof (35% ABV). Also seasonal Skrewball Peanut Butter Whiskey Eggnog product.
- B2B Bar/Restaurant Sales: Wholesale distribution to bars, restaurants, and retailers through distribution partners and direct accounts.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Skrewball Whiskey product offering
Product offeringCore offering
Skrewball manufactures and sells the original peanut butter flavored whiskey, a 70 proof (35% ABV) spirit made from corn, natural peanut flavoring, and pure cane sugar. The product is offered in multiple bottle sizes (50ml, 200ml, 375ml, 750ml, 1L) and a 100ml ready-to-drink can format, plus a seasonal Skrewball Peanut Butter Whiskey Eggnog variant. Distribution is via an exclusive partnership with Infinium Spirits across the US and Canada, direct-to-consumer e-commerce, and on-premise/off-premise retail accounts.
Product overview
Skrewball Whiskey is a single-product brand built around its flagship Skrewball Peanut Butter Whiskey, described as the original peanut butter flavored whiskey. The product portfolio includes the core whiskey available in multiple sizes (50ml, 200ml, 375ml, 750ml, 1L bottles, and 100ml cans), plus a seasonal limited-edition Skrewball Peanut Butter Whiskey Eggnog. The brand emphasizes versatility, positioning the whiskey for shots, neat consumption, on the rocks, or mixed in cocktails. The product is manufactured in San Diego, CA with multiple production phases all performed in the United States. Distribution has expanded nationally across all 50 US states and internationally to Canada and the Caribbean.
Differentiator
Problem solved
Functional benefit
Brands
- Skrewball Eggnog: Limited offering seasonal product - Skrewball Peanut Butter Whiskey Eggnog, Whiskey with Dairy Cream and Natural Flavors.
Products and services
- Skrewball Peanut Butter Whiskey The original peanut butter flavored whiskey combining smooth whiskey with natural peanut butter flavor. Made with corn, premium natural peanut flavoring, and pure cane sugar. 70 proof (35% ABV). Available in 50ml, 200ml, 375ml, 750ml, and 1L bottle sizes plus 100ml cans. Enjoyed as a shot, on the rocks, or in cocktails.
- Skrewball Peanut Butter Whiskey Eggnog
Quantifiable outcome
- Available in all 50 US states, Canada, and Caribbean within 3 years of launch
Companies that use Skrewball Whiskey
Customer profileSegments2 records
Ideal customer profiles2 records
Skrewball Whiskey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Skrewball Whiskey partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Infinium SpiritscorePartnership established in 2019 with Infinium Spirits for nationwide US distribution. Infinium Spirits is a family-owned spirits company based in Aliso Viejo, California, founded in 2005, specializing in creating, developing and distributing award-winning spirit brands. Partnership expanded to include Canadian distribution starting in Alberta in late 2020, with planned expansion to other Canadian provinces in 2021. Infinium provides exclusive representation for Skrewball in Canada and handles distribution through existing routes to market.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Skrewball Whiskey competitors and assessment
Company assessmentDirect peers
- Fireball Cinnamon Whiskey: Fireball is the most prominent flavored whiskey brand in the US and serves the same consumer occasion (sweet, flavored, shot-style whiskey). Skrewball competes directly with Fireball in the flavored-whiskey shelf set and on-premise menu.
- Southern Comfort: Southern Comfort is a long-established flavored whiskey liqueur competing in the sweet, approachable whiskey category. It targets similar consumer occasions (shooters, cocktails) where Skrewball competes.
- Bird Dog Whiskey: Bird Dog is a flavored whiskey line that explicitly includes a peanut butter variant, competing head-to-head with Skrewball in the peanut butter whiskey sub-category Skrewball created.
Broad incumbents
- Jim Beam: Jim Beam is a major bourbon brand with a flavored range (e.g., Honey, Apple, Peach). It is a broad incumbent in the whiskey category where Skrewball competes, with much deeper distribution.
- Wild Turkey: Wild Turkey is an established American whiskey brand competing in the same on-premise and off-premise whiskey set as Skrewball, providing scale and brand-equity benchmarking for category dynamics.
- Sazerac Company: Sazerac is one of the largest US spirits companies, owning multiple whiskey and flavored-spirit brands. It is a relevant peer for understanding category economics, distributor relationships, and M&A activity in flavored whiskey.
- Crown Royal: Crown Royal is a major Canadian whisky brand with an established flavored line (Crown Royal flavored variants), competing for the same flavored-whiskey shelf space and consumer occasions as Skrewball, with far broader distribution scale.
- Diageo: Diageo is the world's largest spirits company and a peer for the global flavored-whiskey category. Its scale, distribution, and innovation pipeline define the competitive context Skrewball operates within and provide the benchmark for a successful spirits brand's trajectory.
- Jack Daniel's: Jack Daniel's is a flagship American whiskey with its own flavored line (Tennessee Honey, Tennessee Fire, Tennessee Apple). It competes with Skrewball for the flavored-whiskey consumer and brings substantially larger distribution and marketing scale.
Emerging players
- Ole Smoky Tennessee Moonshine: Ole Smoky is a flavored-spirits brand (moonshine) with broad distribution and a wide flavored lineup, overlapping with Skrewball on consumer demand for sweet, unconventional, easy-drinking spirits and competing for similar shelf and on-premise placements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Skrewball Whiskey social profiles
Digital presenceSkrewball Whiskey compliance and trust
Trust signalCompliance1 record
Skrewball Whiskey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skrewball Whiskey leadership team
Management profileNumber of profiles
Profiles3 records
Skrewball Whiskey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skrewball Whiskey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skrewball Whiskey
What does Skrewball Whiskey do?
Skrewball manufactures and sells the original peanut butter flavored whiskey, a 70 proof (35% ABV) spirit made from corn, natural peanut flavoring, and pure cane sugar. The product is offered in multiple bottle sizes (50ml, 200ml, 375ml, 750ml, 1L) and a 100ml ready-to-drink can format, plus a seasonal Skrewball Peanut Butter Whiskey Eggnog variant. Distribution is via an exclusive partnership with Infinium Spirits across the US and Canada, direct-to-consumer e-commerce, and on-premise/off-premise retail accounts.
Is Skrewball Whiskey a public or private company?
Skrewball Whiskey is a private company. It is classified as unknown and is currently operating.
When was Skrewball Whiskey founded?
Skrewball Whiskey was founded in 2018. It employs 11 to 50 people.
Where is Skrewball Whiskey based?
Skrewball Whiskey is headquartered in San Diego, United States, in the North America region.
How does Skrewball Whiskey make money?
Two revenue lines are on record. Whiskey Product Sales are the primary driver. The others are B2B Bar/Restaurant Sales.
Who are Skrewball Whiskey's main competitors?
Direct peers on record are Fireball Cinnamon Whiskey, Southern Comfort and Bird Dog Whiskey. Broad incumbents are Jim Beam, Wild Turkey, Sazerac Company, Crown Royal, Diageo and Jack Daniel's. Ole Smoky Tennessee Moonshine is listed as an emerging player.
Does Skrewball Whiskey have an API?
No public API is recorded for Skrewball Whiskey.
What industry is Skrewball Whiskey in?
Skrewball Whiskey's product category is Flavored Whiskey. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution, with a secondary code of AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer). Its NAICS code is 312140 and its SIC code is 5180.