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ITA Software

Full company profile

uuid0007pbm

Namestring
ITA Software
Legal namestring
ITA Software
Websiteurl
http://www.itasoftware.com
Company typeenum
Private
Founded yearint
1996
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersCambridge, United States
HQ citystring
Cambridge
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
airline IT solutions, flight pricing engine, travel distribution technology, airline e-commerce software, availability solutions
Industry1 code
1Itinerary Management & Trip Collaboration Apps
CodeTHALAMAEPrimaryYes
NAICS code3 codes
  • Software Publishers5132
  • Software Publishers51321
  • Computer Systems Design and Related Services54151
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Airline IT and Travel Distribution Software
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Technology Licensing and Services
TypeLicensing Royalties
Description

ITA Software provides technology solutions for travel companies including pricing, shopping, and availability solutions. Revenue is generated through licensing of their QPX technology platform and related services to airlines and travel companies.

itasoftware.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

ITA Software develops and licenses the QPX platform, an airline-focused pricing, shopping, and availability engine that powers e-commerce flight search, ticketing, ancillary merchandising, and re-shopping workflows for airlines, travel agencies, and corporate travel buyers. The offering is delivered with accompanying modules (Revenue Shopping, ReShop, Award Shopping, Merchandising, Metasearch Offload, Availability Solutions, Availability Offload) and is backed by Google's data center infrastructure for enterprise-grade scale.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Millions of queries per second handled for availability solutions
Product overview1 text field

ITA Software provides a unified platform for travel e-commerce, centered on QPX as the core pricing, shopping, and availability engine. The platform is organized into two main solution areas: Pricing & Shopping (encompassing Revenue Shopping, ReShop, Award Shopping, Merchandising, and Metasearch Offload) and Availability (Availability Solutions and Availability Offload). Together, these modules enable airlines and travel companies to deliver comprehensive flight search, pricing optimization, ticketing, and ancillary sales capabilities across direct and metasearch distribution channels.

Product and service2 records
1QPX
CategoryPricing & Shopping Platform
Description

A complete pricing, shopping, and availability solution for travel companies (airlines, OTAs, TMCs) that enables targeted, profitable e-commerce flight search experiences.

2Availability Solutions
CategoryAvailability Platform
Description

Advanced solutions that store, calculate and distribute flight schedule data and seat availability, designed to satisfy millions of queries per second for travel companies.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1IBS Software
TypeDirect peer
Description

Travel technology provider offering airline passenger services, crew management, and loyalty solutions. Competes with ITA Software for airline IT contracts in pricing, distribution, and ancillary merchandising.

2Navitaire (an Amadeus company)
TypeDirect peer
Description

Specializes in airline passenger service systems and e-commerce platforms for low-cost and hybrid carriers. Provides direct competition to ITA's QPX platform in the airline digital commerce space.

3Duffel
TypeEmerging player
Description

Modern API-first airline distribution platform targeting airlines, OTAs, and travel tech companies with newer technology architecture. Emerging competitor pursuing similar shopping/pricing use cases as ITA Software with cloud-native approach.

4ATPCO
TypeOthers
Description

Industry-owned provider of fare distribution data and pricing infrastructure for airlines. Enabling/ecosystem participant that complements or competes with ITA's pricing and shopping functionality depending on deployment.

5PROS Holdings
TypeEmerging player
Description

Provides AI-powered pricing and revenue optimization solutions for airlines and travel companies. Adjacent competitor in airline pricing optimization that could overlap with ITA's Revenue Shopping and merchandising capabilities.

6Sabre Corporation
TypeBroad incumbent
Description

Major GDS provider and airline technology vendor offering pricing, shopping, and reservation solutions. Competes head-to-head with ITA Software for airline distribution technology contracts globally.

7Travelport
TypeBroad incumbent
Description

Global distribution system and travel commerce platform serving airlines, travel agencies, and corporates. Direct competitor in airline shopping/pricing content delivery.

8SabreSonic (Sabre)
TypeDirect peer
Description

Sabre's airline passenger service system offering shopping, pricing, and availability solutions. Direct product-level competitor to ITA's QPX platform for airline distribution.

9Amadeus IT Group
TypeBroad incumbent
Description

Global GDS and airline IT platform serving airlines, OTAs, and travel agencies with passenger service systems, pricing, and distribution. Direct competitor in airline distribution technology serving many of the same airline customers as ITA Software.

10FLYR (Altéa)
TypeEmerging player
Description

AI-driven airline pricing, forecasting, and revenue management platform. Emerging competitor targeting similar airline e-commerce and ancillary merchandising use cases that ITA serves.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers20 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors5 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

ITA Software

Airline IT and Travel Distribution Softwareitasoftware.com

ITA Software firmographics

Firmographics
Name
ITA Software
Legal name
ITA Software
Website
http://www.itasoftware.com
Company type
Private
Founded year
1996
Operating status
Operating
Headcount range
251–500 employees
Ownership category
akta.pro rank

ITA Software industry classification

Industry
Product category
Airline IT and Travel Distribution Software
NAICS
Software Publishers (5132), Software Publishers (51321), Computer Systems Design and Related Services (54151)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Itinerary Management & Trip Collaboration Apps (THALAMAE)

Keywords

  • Airline IT solutions
  • Flight pricing engine
  • Travel distribution technology
  • Airline e-commerce software
  • Availability solutions

Where ITA Software is headquartered

Location

Headquarters

HQ city
Cambridge
HQ country
United States
HQ region
North America

Markets served

ITA Software business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

  1. Technology Licensing and Services: ITA Software provides technology solutions for travel companies including pricing, shopping, and availability solutions. Revenue is generated through licensing of their QPX technology platform and related services to airlines and travel companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

ITA Software product offering

Product offering

Core offering

ITA Software develops and licenses the QPX platform, an airline-focused pricing, shopping, and availability engine that powers e-commerce flight search, ticketing, ancillary merchandising, and re-shopping workflows for airlines, travel agencies, and corporate travel buyers. The offering is delivered with accompanying modules (Revenue Shopping, ReShop, Award Shopping, Merchandising, Metasearch Offload, Availability Solutions, Availability Offload) and is backed by Google's data center infrastructure for enterprise-grade scale.

Product overview

ITA Software provides a unified platform for travel e-commerce, centered on QPX as the core pricing, shopping, and availability engine. The platform is organized into two main solution areas: Pricing & Shopping (encompassing Revenue Shopping, ReShop, Award Shopping, Merchandising, and Metasearch Offload) and Availability (Availability Solutions and Availability Offload). Together, these modules enable airlines and travel companies to deliver comprehensive flight search, pricing optimization, ticketing, and ancillary sales capabilities across direct and metasearch distribution channels.

Differentiator

Problem solved

Functional benefit

Products and services

  • QPX A complete pricing, shopping, and availability solution for travel companies (airlines, OTAs, TMCs) that enables targeted, profitable e-commerce flight search experiences.
  • Availability Solutions Advanced solutions that store, calculate and distribute flight schedule data and seat availability, designed to satisfy millions of queries per second for travel companies.

Quantifiable outcome

  • Millions of queries per second handled for availability solutions

Companies that use ITA Software

Customer profile

Named customers20 records

Segments3 records

Ideal customer profiles3 records

ITA Software technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature8 records

ITA Software partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

ITA Software competitors and assessment

Company assessment

Direct peers

  • IBS Software: Travel technology provider offering airline passenger services, crew management, and loyalty solutions. Competes with ITA Software for airline IT contracts in pricing, distribution, and ancillary merchandising.
  • Navitaire (an Amadeus company): Specializes in airline passenger service systems and e-commerce platforms for low-cost and hybrid carriers. Provides direct competition to ITA's QPX platform in the airline digital commerce space.
  • SabreSonic (Sabre): Sabre's airline passenger service system offering shopping, pricing, and availability solutions. Direct product-level competitor to ITA's QPX platform for airline distribution.

Emerging players

  • Duffel: Modern API-first airline distribution platform targeting airlines, OTAs, and travel tech companies with newer technology architecture. Emerging competitor pursuing similar shopping/pricing use cases as ITA Software with cloud-native approach.
  • PROS Holdings: Provides AI-powered pricing and revenue optimization solutions for airlines and travel companies. Adjacent competitor in airline pricing optimization that could overlap with ITA's Revenue Shopping and merchandising capabilities.
  • FLYR (Altéa): AI-driven airline pricing, forecasting, and revenue management platform. Emerging competitor targeting similar airline e-commerce and ancillary merchandising use cases that ITA serves.

Others

  • ATPCO: Industry-owned provider of fare distribution data and pricing infrastructure for airlines. Enabling/ecosystem participant that complements or competes with ITA's pricing and shopping functionality depending on deployment.

Broad incumbents

  • Sabre Corporation: Major GDS provider and airline technology vendor offering pricing, shopping, and reservation solutions. Competes head-to-head with ITA Software for airline distribution technology contracts globally.
  • Travelport: Global distribution system and travel commerce platform serving airlines, travel agencies, and corporates. Direct competitor in airline shopping/pricing content delivery.
  • Amadeus IT Group: Global GDS and airline IT platform serving airlines, OTAs, and travel agencies with passenger service systems, pricing, and distribution. Direct competitor in airline distribution technology serving many of the same airline customers as ITA Software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

ITA Software social profiles

Digital presence

ITA Software financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ITA Software leadership team

Management profile

Number of profiles

Profiles2 records

ITA Software funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ITA Software M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITA Software

What does ITA Software do?

ITA Software develops and licenses the QPX platform, an airline-focused pricing, shopping, and availability engine that powers e-commerce flight search, ticketing, ancillary merchandising, and re-shopping workflows for airlines, travel agencies, and corporate travel buyers. The offering is delivered with accompanying modules (Revenue Shopping, ReShop, Award Shopping, Merchandising, Metasearch Offload, Availability Solutions, Availability Offload) and is backed by Google's data center infrastructure for enterprise-grade scale.

Is ITA Software a public or private company?

ITA Software is a private company. It is classified as corporate owned and is currently operating.

When was ITA Software founded?

ITA Software was founded in 1996. It employs 251 to 500 people.

Where is ITA Software based?

ITA Software is headquartered in Cambridge, United States, in the North America region.

How does ITA Software make money?

One revenue line is on record: technology Licensing and Services.

Who are ITA Software's main competitors?

Direct peers on record are IBS Software, Navitaire (an Amadeus company) and SabreSonic (Sabre). Emerging players are Duffel, PROS Holdings and FLYR (Altéa). ATPCO is listed as an others. Broad incumbents are Sabre Corporation, Travelport and Amadeus IT Group.

Does ITA Software have an API?

No public API is recorded for ITA Software.

What industry is ITA Software in?

ITA Software's product category is Airline IT and Travel Distribution Software. Its primary akta.pro industry code is THALAMAE, Itinerary Management & Trip Collaboration Apps. Its NAICS code is 5132 and its SIC code is 7372.

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Live signals
TracxnTop Companies in Airline Ancillary Services (Oct, 2025)The article presents a ranking of top companies in the airline ancillary services sector, highlighting startups and established firms such as ITA Software, Sherpa, Paxport, and TPConnects. It details their specific offerings, including software for airfare pricing, electronic visa processing, and travel content aggregation, along with key financial data like founding years and funding rounds. The report notes that many of these entities were founded by alumni from prestigious universities like MIT and Stanford.01netTravel Rewards and Loyalty Leader POINT.ME Raises $10M in Series A Funding To Expand Travel DiscoveryPOINT.ME announced the completion of a $10 million Series A funding round led by Thayer Ventures, with participation from investors such as PAR Capital Ventures and former ITA Software co-founders. The company plans to utilize these funds to deepen enterprise partnerships with major credit card providers like American Express and Chase, while scaling its consumer subscription business and premium concierge services. This investment supports POINT.ME's growth strategy following its rapid expansion to 1.5 million registered users and significant revenue increases in its first year.Business InsiderThis small trick can save you serious cash on flightsA flight-booking trick involves changing the point-of-sale location on an airline's website to find lower fares. Norwegian Air's Norwegian version offers discounts, and ITA Matrix lets users select a sales city. A VPN can also reroute traffic, but airline policies vary.ReutersGoogle's hotel moves worry travel sectorGoogle's partnerships with hotel chains have raised concerns among the travel industry that it seeks to capture advertising dollars. Google already owns ITA software and a hotel price ad program, and has signed licensing agreements with startups like Room 77. Analysts say Google aims to court more travel ad revenue without processing bookings.Business InsiderMatrix Makes It Incredibly Easy To Search For Specific FaresITA Software's Matrix travel search engine offers free fare searches with advanced routing codes to find K-Up upgrades and all-in fares. It calculates price per mile, helping users identify deals, but cannot book directly and requires learning codes.Business InsiderMaster ITA Software's Matrix To Book Your Next Dream TripITA Software's Matrix travel search engine allows users to use advanced routing codes to find bargain-priced fares. Codes like 'SFO :: UA' search for specific carrier flights, while forward slashes search by alliance. The article recommends exploring HackMyTrip for a full list of codes.FinSMEsITA Software Acquired by Google for $700MGoogle acquired Cambridge, MA-based ITA Software from Battery Ventures after U.S. Department of Justice approval. The $700M deal supports ITA's growth, with QPX, its airfare shopping system, used by airlines and travel distributors worldwide.