VivaKi
VivaKi is a Chicago-based digital advertising subsidiary of Publicis Groupe, founded in 2008 with 501–1,000 employees, that connects advertisers with consumers through marketing communications solutions delivered across multiple global regions including Southeast Asia, ANZ, DACH, France, and Russia.
- Company typePrivate
- Founded2008
- HeadquartersChicago, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What VivaKi does
VivaKi is a marketing communications organization founded in 2008 and headquartered in Chicago, United States. It operates as a private subsidiary within Publicis Groupe, the global advertising holding company, and is presented as part of Publicis's "Power of One" integrated model that connects the holding's expertise areas to serve advertising clients. Its functional role is to provide digital advertising solutions connecting advertisers with consumers, with no further product-, module-, or technology-level detail disclosed in the available source material.
The company carries 501–1,000 employees and is organized with regionally distributed leadership rather than a single concentrated HQ model. Specifically, dedicated chairs are appointed for Southeast Asia (Jeffrey Seah), Australia and New Zealand (Kevin Malloy), Germany/Austria/Switzerland (Nicole Pruesse), France (Sebastien Danet), and Russia (Sergey Koptev, who also holds the CEO role for Russia). Ken Wiesman serves as CFO and Sergio Lorca as President. The structure suggests the firm is a delivery vehicle for cross-region advertiser engagements within Publicis's broader portfolio rather than a standalone consumer-facing brand.
Specific revenue mechanics, pricing models, technology stack components (core platform, proprietary features, integrations), customer logos, and segment mix are not disclosed in the source data. As a private subsidiary embedded in a publicly listed parent, standalone financial attribution is not separately published. The available corporate-identity assets (favicon and full-text logo URLs) point to publicisgroupe.com, confirming the parent-subsidiary relationship at the digital property level.
VivaKi firmographics
Firmographics- Name
- VivaKi
- Website
- https://vivaki.com
- Company type
- Private
- Founded year
- 2008
- Headcount range
- 501–1,000 employees
- Short description
- VivaKi is a Chicago-based digital advertising subsidiary of Publicis Groupe, founded in 2008 with 501–1,000 employees, that connects advertisers with consumers through marketing communications solutions delivered across multiple global regions including Southeast Asia, ANZ, DACH, France, and Russia.
- Ownership category
- akta.pro rank
VivaKi industry classification
Industry- Product category
- Digital Advertising Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
- akta.pro secondary industry
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
Keywords
Where VivaKi is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
VivaKi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
VivaKi product offering
Product offeringCore offering
VivaKi is a marketing communications organization that provides digital advertising solutions connecting advertisers with consumers. As part of the Publicis Groupe's "Power of One" integrated model, it delivers advertising services through its regional operations across Southeast Asia, Australia/New Zealand, Germany/Austria/Switzerland, France, and Russia.
Product overview
Publicis Groupe operates under a 'Power of One' integrated model that connects all its expertise areas to help clients win in the platform world. The source does not provide specific details about VivaKi's individual products, modules, or service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Advertising Solutions
Companies that use VivaKi
Customer profileIdeal customer profiles1 record
VivaKi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VivaKi partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
VivaKi competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe: VivaKi's parent holding company and one of the 'Big Four' global advertising holding companies, operating the Power of One integrated model — directly comparable as the umbrella organization VivaKi operates within and competes for client mandates across.
- GroupM: WPP's media investment group housing agencies like Mindshare, Wavemaker, and Essence — the most direct cross-holding competitor to VivaKi's media-buying and digital advertising proposition.
- Dentsu: Japan-headquartered global advertising holding company whose media and digital agency brands (Dentsu X, Merkle, Carat) overlap directly with VivaKi's digital advertising and cross-market campaign delivery capabilities.
- WPP: Largest global advertising holding company and parent of GroupM — directly comparable as a top-tier holding-company competitor for global advertiser budgets that VivaKi also targets.
Direct peers
- Zenith: Publicis-owned global media agency that, like VivaKi, delivers media planning, buying, and digital advertising services to advertiser clients worldwide — the closest sibling peer inside the same holding company.
- Starcom: Another Publicis media agency brand with a global multi-region footprint (reflected in VivaKi's regional chair structure) — directly comparable on digital advertising services, audience strategy, and cross-border campaign delivery.
- IPG Mediabrands: Interpublic Group's media holding arm (UM, Initiative, Mediabrands) offering global media planning, buying, and digital advertising solutions highly comparable to VivaKi's remit.
- Omnicom Media Group: Omnicom's media services network (OMD, PHD, Hearts & Science) — a direct competitor delivering digital and traditional media services with a global, multi-region operating model analogous to VivaKi.
- Havas Media Group: Havas's dedicated media and digital advertising network offering cross-region campaign planning and buying — directly comparable to VivaKi's value proposition for multi-market advertisers.
Emerging players
- Accenture Song: Accenture's creative, marketing, and digital advertising services arm that has rapidly scaled into a competitor for integrated digital campaign work — comparable on the digital advertising services trajectory, though built on a consulting rather than media-buying heritage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
VivaKi social profiles
Digital presenceVivaKi financial estimates
Financial estimateRevenue estimate
Valuation estimate
VivaKi leadership team
Management profileNumber of profiles
Profiles7 records
VivaKi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VivaKi M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VivaKi
What does VivaKi do?
VivaKi is a marketing communications organization that provides digital advertising solutions connecting advertisers with consumers. As part of the Publicis Groupe's "Power of One" integrated model, it delivers advertising services through its regional operations across Southeast Asia, Australia/New Zealand, Germany/Austria/Switzerland, France, and Russia.
When was VivaKi founded?
VivaKi was founded in 2008. It employs 501 to 1,000 people.
Where is VivaKi based?
VivaKi is headquartered in Chicago, United States, in the North America region.
Who are VivaKi's main competitors?
Broad incumbents on record are Publicis Groupe, GroupM, Dentsu and WPP. Direct peers are Zenith, Starcom, IPG Mediabrands, Omnicom Media Group and Havas Media Group. Accenture Song is listed as an emerging player.
Does VivaKi have an API?
No public API is recorded for VivaKi.
What industry is VivaKi in?
VivaKi's product category is Digital Advertising Services. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services), with a secondary code of BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations. Its NAICS code is 5418 and its SIC code is 7311.