Southeast Toyota Finance

What Southeast Toyota Finance does

Southeast Toyota Finance (SETF) is a captive auto finance company operating as a d/b/a of World Omni Financial Corp. and a wholly-owned subsidiary of JM Family Enterprises. Founded in 1981, SETF is recognized as the first captive auto finance company established in the United States for an import manufacturer, and it originates and services retail installment sale contracts and lease agreements exclusively for new Toyota vehicles sold through participating dealers in Alabama, Florida, Georgia, North Carolina, and South Carolina. By 2016 the platform had funded 3 million cumulative contracts since originating its first lease in 1983.

The core technology stack is a regulated consumer-finance servicing platform that supports online account management (24/7 portal access, monthly statements, account alerts), electronic bill payment (one-time and Auto Pay recurring), secure messaging with 1-2 business day response, and multi-factor authentication. Ancillary products layered on top of the financing base include ToyotaCare (complimentary 2-year/25,000-mile maintenance plus 24-hour roadside assistance bundled into every new Toyota), Toyota Complete (paid service offering at certified Toyota Service Centers), and a set of customer-incentive programs ($500 Military Rebate, $500 College Graduate Rebate, up to $850 Loyalty Program savings). Customer engagement is supported through setf.com, email, Facebook, and a digital lifestyle publication called Driven Magazine.

SETF generates revenue primarily through the interest spread on retail installment sale contracts and through monthly lease payments on its lease portfolio, with secondary income from dealer support services and ancillary vehicle service products. Distribution is 100% channel-based through Toyota dealers in the five-state territory, with customer service delivered through U.S.-based phone support, secure messaging, and self-serve online channels. The company holds NMLS ID 1073 and is state-licensed across its operating geography; it received an S&P 'Strong' servicer rating in 2004 (the first automotive servicer to do so) and a #1 J.D. Power ranking for consumer financing satisfaction in the mass market segment in 2018.

Name

Southeast Toyota Finance

Legal name

World Omni Financial Corp.

Website

https://setf.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Southeast Toyota Finance is a captive auto finance subsidiary of JM Family Enterprises that originates and services retail installment and lease contracts exclusively for Toyota dealers in Alabama, Florida, Georgia, North Carolina, and South Carolina, serving individual Toyota vehicle buyers.

Ownership category

akta.pro rank

Product category

Captive Auto Finance

NAICS

Sales Financing (522220), Passenger Car Leasing (532112)

SIC

Finance Lessors (6172), Personal Credit Institutions (6141)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Leasing & Lease Buyout Financing (FSAKADAC), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Auto financing services
• Vehicle leasing
• Captive auto finance
• Retail installment loans
• Automotive lending

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Retail Financing Interest: Interest income from retail installment sale contracts financing Toyota vehicle purchases. Customers finance vehicles through SETF at participating Toyota dealers in AL, FL, GA, NC, and SC. Revenue accrues from the spread between contract rates and funding costs.
2. Vehicle Leasing: Lease payments from customers leasing new Toyota vehicles. SETF originates and services lease agreements, collecting monthly payments and managing vehicle returns at lease-end.
3. Dealer Support Services: Financial solutions provided to Toyota dealers including financing programs, enabling dealers to close vehicle sales more effectively by offering competitive financing to buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Southeast Toyota Finance is a captive auto finance company that originates and services retail installment sale contracts and lease agreements for new Toyota vehicles. All financing and leasing products are distributed exclusively through participating Toyota dealerships in Alabama, Florida, Georgia, North Carolina, and South Carolina. The company earns interest income and recurring lease payments across the full vehicle ownership lifecycle, supported by online account servicing and customer support tools.

Product overview

Southeast Toyota Finance is a captive auto finance company (d/b/a of World Omni Financial Corp.) offering a unified portfolio of Toyota vehicle financing products: retail installment financing and vehicle leasing as core offerings, supplemented by payment management tools (Auto Pay, online account management, secure messaging). The company also markets vehicle service products including ToyotaCare (included free with new vehicles), Toyota Complete (paid maintenance service), and a network of certified Toyota Service Centers. Loyalty programs, military and college graduate rebate programs provide customer incentives, while Driven Magazine serves as a customer engagement platform. The product ecosystem is designed to support the complete vehicle ownership lifecycle from financing through service.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Financing Retail installment sale contracts financing the purchase of new Toyota vehicles through participating dealers in AL, FL, GA, NC, and SC. Customers make monthly payments over a fixed term at interest rates individualized based on creditworthiness.
• Vehicle Leasing Lease agreements for new Toyota vehicles with flexible terms, including options to purchase the vehicle at lease end. SETF originates and services leases through participating Toyota dealers in the southeastern U.S.
• ToyotaCare Complimentary maintenance plan included with every new Toyota, covering normal factory scheduled maintenance for 2 years or 25,000 miles (whichever comes first) plus 24-hour roadside assistance for 2 years with unlimited miles.
• Toyota Complete Vehicle service package offering oil change, tire rotation, and multi-point inspection at Toyota Service Centers. Discounted at $10 off conventional or $20 off synthetic oil changes.

Quantifiable outcome

• No. 1 ranking by J.D. Power and Associates for consumer financing satisfaction in the mass market segment in 2018
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• ToyotaflagshipStrategic or Co-development PartnerSoutheast Toyota Finance is the captive auto finance company for Toyota, providing exclusive financing and leasing programs for Toyota vehicles sold through participating dealers in Alabama, Florida, Georgia, North Carolina, and South Carolina. This exclusive captive finance relationship is the core of SETF's business model.
• Toyota DealerscoreChannel Partner/ Reseller/ DistributorParticipating Toyota dealerships in AL, FL, GA, NC, and SC offer SETF financing products to vehicle buyers at point of sale. Dealers benefit from captive finance support enabling competitive customer financing options.
• Toyota DealerscoreChannel Partner/ Reseller/ DistributorParticipating Toyota dealerships in AL, FL, GA, NC, and SC offer SETF financing products to vehicle buyers at point of sale. Dealers benefit from captive finance support enabling competitive customer financing options.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GM Financial: Captive finance arm of General Motors, providing retail financing, leasing, and commercial lending across GM's dealer network at national scale. A broader incumbent in the captive auto finance space.
• Ally Financial: Major non-captive auto finance lender in the US, providing retail auto loans, dealer floor plan financing, and leasing across multiple OEMs. Represents the broader competitive set in auto finance beyond captives.
• Ford Motor Credit Company: Captive finance subsidiary of Ford Motor Company, providing retail and dealer financing for Ford and Lincoln vehicles nationwide. Comparable captive finance business model at a larger OEM scale.

Direct peers

• Honda Financial Services: Captive finance arm of American Honda, providing retail financing and leasing for Honda and Acura vehicles through dealers nationally. Closely analogous captive business model to SETF for a different import OEM.
• Volkswagen Credit: Captive finance arm for Volkswagen, Audi, and other VW Group brands in the US. Operates the same retail and lease financing model through dealers as SETF does for Toyota.
• Toyota Motor Credit Corporation (TMCC): Toyota's national US captive finance arm. Operates the same captive auto finance model for Toyota dealers nationwide, making it the closest functional peer to SETF but at national scale rather than regional.
• Hyundai Capital America: Captive finance provider for Hyundai, Kia, and Genesis dealers in the US. Provides retail financing, leasing, and dealer floor plan financing analogous to SETF's offerings for Toyota dealers.
• Subaru Motors Finance: Captive finance provider for Subaru of America, offering retail financing and leasing through Subaru dealers nationwide. Operates an analogous captive model to SETF for a different import brand.
• Nissan Motor Acceptance Company: Captive finance company for Nissan and Infiniti vehicles in the US. Operates retail installment and lease financing through dealers with a structure directly comparable to SETF.

Regional players

• Mitsubishi Motors Credit of America: Provides financing for Mitsubishi Motors vehicles in the US through dealer relationships. Smaller captive operation, comparable in structure to SETF but at a much smaller scale and different OEM focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/southeasttoyotafinance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southeast Toyota Finance