Red Envelope Coffees
Red Envelope Coffees is a Frederick, Maryland-based small-batch coffee company founded in 2020 that sells four ethically sourced, signature coffee blends and branded merchandise via DTC e-commerce and a mobile coffee trailer serving local events.
- Company typePrivate
- Founded2020
- HeadquartersFrederick, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Red Envelope Coffees does
Red Envelope Coffees is a privately held, founder-owned small-batch coffee company founded in 2020 by Donna Luke and headquartered in Frederick, Maryland. The company sells four proprietary coffee blends (The Addie Blend, Celebration Blend, Happiness Blend, and Prosperity Blend) sourced as direct trade, fair trade, and organic certified beans and roasted by local partner River Bottom Roasters. The core technology is small-batch roasting with a focus on unique flavor profiles, paired with a brand narrative rooted in Chinese red envelope tradition and a family dog adoption story.
The business operates through a hybrid direct-to-consumer go-to-market: a Wix-hosted e-commerce store for one-time purchase of coffee bags and branded merchandise (YETI tumblers, camp cups, tote bags), and a custom-built mobile coffee trailer that serves drip coffee, espresso, specialty syrups, and teas at events and street locations across Frederick, with private event bookings via email. Marketing is conducted organically through Instagram and Facebook. Pricing is at $17 per coffee bag with no subscription, quantity discounts, or membership tiers.
The company is bootstrapped with no disclosed external funding, no parent company, and no subsidiaries. It is run by founder Donna Luke (B.S. in Hospitality, NYU), with a merchandise support role filled by an in-house brand asset family. Operations, revenue, and customer count are not publicly disclosed. Customer segments are horizontal: general consumers seeking ethically sourced specialty coffee, and event organizers in Frederick seeking mobile coffee service. Geographic reach is single-market (Frederick, MD).
Red Envelope Coffees firmographics
Firmographics- Name
- Red Envelope Coffees
- Legal name
- Red Envelope Coffees
- Website
- https://redenvelopecoffees.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Red Envelope Coffees is a Frederick, Maryland-based small-batch coffee company founded in 2020 that sells four ethically sourced, signature coffee blends and branded merchandise via DTC e-commerce and a mobile coffee trailer serving local events.
- Ownership category
- akta.pro rank
Red Envelope Coffees industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Blending & Flavoring (AFAFADAC)
- akta.pro secondary industries
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Espresso Bars & Coffee Bars (THAFADAD)
Keywords
Where Red Envelope Coffees is headquartered
LocationHeadquarters
- HQ city
- Frederick
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Envelope Coffees business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Coffee Product Sales: Sale of small batch roasted coffee bags in multiple signature blends. Products are sold directly through the e-commerce website for one-time purchase.
- Merchandise Sales: Sale of branded merchandise including tumblers, camp cups, and tote bags through the e-commerce platform.
- Mobile Coffee Trailer Events: Revenue from mobile coffee trailer operations at events, private bookings, and street locations in Frederick. Event booking inquiries directed via email.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single blend coffee bags at $17.00 per unit |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Red Envelope Coffees product offering
Product offeringCore offering
Red Envelope Coffees is a small batch coffee company that roasts and sells four signature coffee blends (The Addie Blend, Celebration Blend, Happiness Blend, and Prosperity Blend) through direct-to-consumer e-commerce. The company also sells branded merchandise (tumblers, camp cups, tote bags) and operates a custom-built mobile coffee trailer in Frederick, Maryland, serving drip coffee, espresso drinks, specialty syrups, and teas at events, street locations, and private bookings.
Product overview
Red Envelope Coffees is a small batch coffee company offering four distinct coffee blends (The Addie Blend, Celebration Blend, Happiness Blend, and Prosperity Blend) alongside merchandise items including branded tumblers and a recycled cotton tote bag. The company also operates a mobile coffee shop via a custom-built coffee trailer that brings drip coffee, espresso, specialty syrups, and teas to locations in Frederick. All coffee products use ethically and responsibly sourced beans that are direct trade, fair trade, and/or organic certified, roasted by local partner River Bottom Roasters.
Differentiator
Problem solved
Functional benefit
Products and services
- The Addie Blend A creamy, medium body roast featuring notes of dark chocolate, nougat, and tropical fruit. Made from Mexico 75% / Peru 25% beans. Designed as an everyday comforting cup of coffee.
- Celebration Blend A smooth medium roast with notes of graham cracker, pecan, and maple syrup. Made from Mexico 85% / Ethiopia 15% beans. Described as capturing a warm fall day in a cup.
- Happiness Blend A rich, heavy-velvety blend with deep flavors of burnt sugar, hazelnut, and molasses. Made from Sumatra 70% / Colombia 30% beans. Features a sweet, nutty taste.
- Prosperity Blend A medium, milky roast featuring notes of dark chocolate and black currant with tartness. Made from Colombia 85% / Ethiopia 15% beans. Designed for those who enjoy decadent chocolate and fresh, tart fruit flavors.
- 10oz Tumbler A branded 10oz tumbler container (YETI brand merchandise) sold through the company's e-commerce platform.
- 12oz Camp Cup A branded 12oz camp cup container sold through the company's e-commerce platform.
- Recycled Cotton Mesh Tote Bag A reusable tote bag made from recycled cotton mesh material, supporting sustainability, sold through the company's e-commerce platform.
- Mobile Coffee Shop (Coffee Trailer) A custom-built mobile coffee trailer service that brings drip coffee, espresso, specialty syrups, teas, and more to locations and events around Frederick, Maryland. Customers can find the mobile shop at local events, street locations, and book it for private events.
Companies that use Red Envelope Coffees
Customer profileSegments2 records
Ideal customer profiles2 records
Red Envelope Coffees technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Envelope Coffees partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- River Bottom RoasterscoreLocal roaster partner who directly supports the farmers growing Red Envelope Coffees' beans and pays them fair, livable wages. River Bottom Roasters' knowledge, skill, and expertise are credited for the rich, smooth taste customers enjoy. They share Red Envelope Coffees' commitment to sustainable, ethical business practices.
Recent moves5 records
Expansion highlights4 records
Red Envelope Coffees competitors and assessment
Company assessmentDirect peers
- Counter Culture Coffee: Specialty coffee roaster with a direct-trade and sustainability-focused sourcing model, selling single-origin and blended coffees DTC and to wholesale/foodservice. Highly comparable to Red Envelope as a small-batch roaster competing on ethical sourcing and brand storytelling.
- Stumptown Coffee Roasters: Iconic specialty coffee roaster offering direct-trade blends and single-origin coffees DTC, in cafes, and to wholesale accounts. Comparable in multi-blend portfolio and commitment to ethical sourcing, but at significantly larger scale.
- Blue Bottle Coffee: Specialty coffee brand known for freshly roasted beans sold DTC and through its own cafes. Directly comparable in offering small-batch ethically sourced roasted coffee with a strong brand identity, though at much greater scale and capital backing.
- Intelligentsia Coffee: Specialty coffee roaster with a longstanding Direct Trade program, selling signature blends and single-origin coffees wholesale and DTC. Closely comparable in the combination of ethical sourcing narrative, blend-led portfolio, and wholesale/foodservice presence.
- Verve Coffee Roasters: Specialty coffee roaster offering farm-level direct-trade blends and single-origin coffees DTC, through cafes, and wholesale. Comparable in the small-batch, ethically sourced, brand-led positioning Red Envelope is pursuing.
- La Colombe Coffee Roasters: Specialty coffee roaster and draft latte brand selling ethically sourced coffee DTC, in cafes, and through wholesale. Directly comparable in DTC roasted coffee plus broader foodservice/café distribution, though with significantly more scale and capital.
- Driftaway Coffee: Small-batch specialty coffee roaster built around a personalized subscription model and transparent farmer-direct sourcing. Comparable as a founder-led DTC coffee brand with a strong ethical-sourcing and storytelling narrative.
- Grounds & Hounds Coffee Co. Specialty coffee roaster with a dog-rescue-focused mission that donates a portion of proceeds to animal welfare. Closely comparable in combining small-batch ethically sourced coffee with a rescue-dog brand narrative — a direct analogue to Red Envelope's family-dog-driven brand identity.
Emerging players
- Caravan Coffee: UK-based mobile coffee cart operator serving events and offices with specialty espresso and brew bar experiences. Comparable to Red Envelope's mobile coffee trailer as a small-scale, mobile, event-driven specialty coffee service.
- Trade Coffee: Online specialty coffee marketplace that curates roasters and ships coffee on a subscription basis. Comparable to Red Envelope's DTC specialty coffee positioning and subscription roadmap, though operating as a multi-roaster platform rather than a single brand.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Red Envelope Coffees social profiles
Digital presenceRed Envelope Coffees compliance and trust
Trust signalCompliance3 records
Red Envelope Coffees financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Envelope Coffees leadership team
Management profileNumber of profiles
Profiles3 records
Red Envelope Coffees funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Envelope Coffees M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Envelope Coffees
What does Red Envelope Coffees do?
Red Envelope Coffees is a small batch coffee company that roasts and sells four signature coffee blends (The Addie Blend, Celebration Blend, Happiness Blend, and Prosperity Blend) through direct-to-consumer e-commerce. The company also sells branded merchandise (tumblers, camp cups, tote bags) and operates a custom-built mobile coffee trailer in Frederick, Maryland, serving drip coffee, espresso drinks, specialty syrups, and teas at events, street locations, and private bookings.
Is Red Envelope Coffees a public or private company?
Red Envelope Coffees is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Envelope Coffees founded?
Red Envelope Coffees was founded in 2020. It employs 1 to 10 people.
Where is Red Envelope Coffees based?
Red Envelope Coffees is headquartered in Frederick, United States, in the North America region.
How does Red Envelope Coffees make money?
Three revenue lines are on record. Coffee Product Sales are the primary driver. The others are merchandise Sales and mobile Coffee Trailer Events.
Who are Red Envelope Coffees's main competitors?
Direct peers on record are Counter Culture Coffee, Stumptown Coffee Roasters, Blue Bottle Coffee, Intelligentsia Coffee, Verve Coffee Roasters, La Colombe Coffee Roasters, Driftaway Coffee and Grounds & Hounds Coffee Co.. Emerging players are Caravan Coffee and Trade Coffee.
Does Red Envelope Coffees have an API?
No public API is recorded for Red Envelope Coffees.
What industry is Red Envelope Coffees in?
Red Envelope Coffees's product category is Specialty Coffee. Its primary akta.pro industry code is AFAFADAC, Coffee Blending & Flavoring, with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 311920 and its SIC code is 2080.