What Ron Jon Surf Shop does

Ron Jon Surf Shop is a privately held, founder-controlled specialty retailer of surf apparel, swimwear, beach gear, and coastal home décor, incorporated as Ron Jon Surf Shop of Florida, Inc. The company was founded by Ron DiMenna in 1959 selling surfboards out of his father's grocery store on Long Beach Island, New Jersey, opened its 'Original' store in 1961, and expanded to a Cocoa Beach flagship in 1963. It operates 12 company-owned retail stores in beach vacation destinations from New Jersey to Key West, Florida, anchored by the 52,000-square-foot Cocoa Beach store billed as the 'World's Largest Surf Shop'; its product mix spans men's, women's, and kids' apparel and swimwear, accessories (bags, sunglasses, headwear, footwear, jewelry), surf/skate equipment (wetsuits, rash guards, skateboards), beach accessories, drinkware, and home décor, sold both as exclusive Ron Jon branded merchandise and via third-party brands such as Mr. Zog's Sex Wax, Triple 8, and Knockaround.

The business runs four revenue streams: physical retail through company-owned stores, direct e-commerce via ronjonsurfshop.com (with free shipping on domestic orders over $75 and international shipping to select countries), gift card sales, and brand-licensing royalties. Brand reach is extended through licensee-operated Ron Jon locations at Tampa International Airport (Avolta, since 2005), Cozumel cruise port (Tiendas Tropicales), Grand Turk cruise port (A & G Grand Turk, since 2008), and Las Vegas, plus licensee-operated Ron Jon Surf School and Ron Jon Kiteboarding in Cocoa Beach. The customer base is segmented horizontally across vacationers and tourists, surf and skate enthusiasts, families, and coastal lifestyle customers, with nearly 8 million visitors to stores in 2024. The company employs approximately 500 associates, holds no disclosed funding, is not publicly traded, has no proprietary technology platform, no mobile app, and no disclosed AI capabilities; founder Ron DiMenna passed away in September 2025 with Michele Goodwin currently serving as President.

Name

Ron Jon Surf Shop

Legal name

Ron Jon Surf Shop of Florida, Inc.

Website

https://ronjonsurfshop.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

251–500 employees

Short description

Ron Jon Surf Shop operates 12 company-owned retail stores along the US East Coast from New Jersey to Key West, plus licensee-operated airport, cruise port, and Las Vegas locations. The company sells branded and third-party surf apparel, swimwear, accessories, and beach lifestyle merchandise to vacationers, surf enthusiasts, families, and coastal lifestyle customers, supported by direct e-commerce.

Ownership category

akta.pro rank

Product category

Surf and Beach Lifestyle Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)

akta.pro secondary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Surf apparel retail
• Beach lifestyle merchandise
• Swimwear retail
• Surf accessories
• Beach vacation gear

Headquarters

HQ city

Cocoa Beach

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Physical retail sales through 12 company-owned stores and licensee-operated locations across the US East Coast, serving tourists and locals at beach destinations.
2. E-commerce Sales: Online sales through ronjonsurfshop.com for customers shopping remotely, with free shipping on orders over $75 domestically.
3. Gift Cards: Sale of Ron Jon gift cards for gifting purposes.
4. Brand Licensing: Licensing revenue from third-party operators using the Ron Jon brand at airport, cruise port, and international locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Ron Jon Surf Shop is a multi-channel surf and beach lifestyle retailer selling men's, women's, and kids' apparel, swimwear, surf and skate equipment, accessories, beach gear, drinkware, and home décor. The company operates 12 company-owned retail stores along the US East Coast from New Jersey to Florida, an e-commerce platform at ronjonsurfshop.com, and licenses its brand to third-party operators at airports, cruise ports, and international destinations.

Product overview

Ron Jon Surf Shop is a multi-channel surf and beach lifestyle retailer operating 12 physical store locations along the East Coast (from New Jersey to Key West, Florida) plus an online e-commerce store. The company offers its own exclusive Ron Jon branded merchandise alongside third-party surf and beach lifestyle brands. The product portfolio spans men's, women's, and kids' apparel and swimwear, accessories (bags, sunglasses, headwear, footwear, jewelry), surf/skate equipment (wetsuits, rash guards, skateboards), beach accessories (bags, towels), drinkware, and home décor. The company also operates partner businesses including Ron Jon Surf School and Ron Jon Kiteboarding in Cocoa Beach, and licenses its brand to airport, cruise port, and international locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Ron Jon Surf Shop Gift Cards
• Ron Jon Surf School (Cocoa Beach)
• Ron Jon Kiteboarding
• Spring Break Collection 2025
• Ron Jon x Quiksilver Collab For A Cause T-Shirt
• Legacy Merchandise Collection

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• QuiksilverminorStrategic or Co-development Partner · 31 October 2025Collaboration to create limited-edition 'Collab For A Cause' T-shirt design benefiting The Children's Hunger Project in Brevard County, Florida.
• Surfing's Evolution & Preservation FoundationcoreStrategic or Co-development Partner · 1 January 2008501(c)(3) charity founded by Ron and Lynne DiMenna in 2008. Supports organizations protecting Florida's beaches and addressing coastal pollution and beach ecology. Funded through 'Endless Summer' specialty license plate sales.
• Ron Jon Surf SchoolcoreChannel Partner/ Reseller/ DistributorLicensee-operated surf school in Cocoa Beach, Florida. In business since 1993, it is Florida's oldest surfing school offering private and group lessons for surfing and kids' seasonal camps. Located at 150 E. Columbia Lane behind Pizza Hut.
• Ron Jon KiteboardingcoreChannel Partner/ Reseller/ DistributorLicensee-operated kiteboarding school and shop, the longest-running and largest in Central Florida. Highly qualified instructors for kiteboarding instruction. Located at 110 Dixie Lane, Cocoa Beach, FL.
• AvoltacoreChannel Partner/ Reseller/ DistributorLicensee operating Ron Jon Surf Shop at Tampa International Airport (Airside Terminal A) since 2005. Store emulates beach environment with surfboard display fixtures and island-themed music. Full assortment of surf brand apparel, accessories, home décor and surfboards.
• Tiendas TropicalescoreChannel Partner/ Reseller/ DistributorLicensee operating two Ron Jon Surf Shop locations in Cozumel, Mexico. Waterfront store at Puerta Maya (4,000 sq ft) and International Pier location (2,100 sq ft). Open on cruise days serving cruise ship passengers.
• A & G Grand Turk Ltd.coreChannel Partner/ Reseller/ DistributorLicensee operating Ron Jon Surf Shop at Grand Turk Cruise Center since February 2008. 2,900 sq ft store offering beach and island wear, gifts, souvenirs and Ron Jon t-shirts for cruise passengers.
• Special Olympics FloridacoreGTM or Marketing PartnerRon Jon has supported Special Olympics Florida since 2010 through surfing and stand up paddleboarding programs. Company sponsors the SOFL State Surfing Championships held in Cocoa Beach. Partnership includes surf team riders and charitable giving.
• United Way Space CoastcoreGTM or Marketing PartnerFor 22 consecutive years, Ron Jon has donated a percentage of Cocoa Beach sales to United Way Space Coast. Has raised over $1.2 million through employee contributions and sales days since first participating in Make a Difference Day in 1998.
• Children's Hunger ProjectminorGTM or Marketing PartnerBrevard County nonprofit addressing childhood hunger. Ron Jon supports through 'Collab For A Cause' product collaborations.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Surf Style: Florida-based surf and beach lifestyle retail chain with multiple stores in tourist beach destinations. Most directly comparable multi-store destination surf retailer competing for the same Florida vacationer customer base.
• Pacific Sunwear (PacSun): US specialty retailer of surf, skate, and casual California lifestyle apparel for young men and women. Comparable multi-brand surf/skate retailer serving similar youth and young-adult demographics across mall and lifestyle centers.
• Tilly's: California-based specialty retailer of action sports apparel, footwear, and accessories targeting teens and young adults. Overlaps significantly with Ron Jon's surf/skate assortment and brand portfolio across surf and skate categories.
• Jack's Surfboards: Long-established Southern California surf retailer with multiple locations carrying apparel, accessories, and hard goods. Comparable heritage destination surf retailer with similar category breadth and brand assortment.
• Hansen Surfboards: San Diego-area surf shop founded in 1961 carrying surfboards, apparel, skateboards, and beach gear. Heritage single-region surf retailer with overlapping product mix and customer segments.

Emerging players

• Salt Life: Florida-based coastal and fishing lifestyle apparel brand with both wholesale and direct retail. Shares the same East Coast coastal/beach customer as Ron Jon and increasingly competes for coastal lifestyle apparel dollars.

Broad incumbents

• Billabong: Global surf apparel and accessories brand with direct-to-consumer e-commerce and wholesale distribution. Sells through Ron Jon and competes for the same end consumer via its own DTC channels.
• Quiksilver: Iconic global surf brand selling apparel, wetsuits, and accessories direct-to-consumer. Major third-party brand at Ron Jon; also a collaboration partner (2025 'Collab For A Cause' T-shirt) and adjacent DTC competitor.
• Rip Curl: Australian-founded global surf brand with strong presence in wetsuits, boardshorts, and search/eyewear. Sells wholesale through Ron Jon while also competing directly through its own global DTC and retail channels.
• Hollister Co. Abercrombie & Fitch-owned coastal/afterschool lifestyle brand positioned around surf, beach, and Southern California aesthetic. Broad incumbent competing for teen and young-adult surf-lifestyle wallet share across physical stores and e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ronjons
• YouTubeyoutube.com/user/RonJonsSurf
• Facebookfacebook.com/ronjons
• Instagraminstagram.com/ronjonofficial
• TikToktiktok.com/@officialronjonsurfshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ron Jon Surf Shop