Defined Learning

Name

Defined Learning

Legal name

Defined Learning, LLC

Website

https://definedlearning.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

K-12 Educational Technology / Career-Connected Learning Platform

NAICS

Educational Services (61), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDAFACAA

Core Digital Curriculum & Courseware (Full Programs & Units)

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

SECONDARYEDAFACAD

Project- & Inquiry-Based Digital Learning Modules

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

SECONDARYEDAFACAB

Subject-Specific Courseware (Math, Science, ELA, Social Studies, etc.)

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

SECONDARYEDAJAMAA

Learning Management Systems (LMS) & Digital Classrooms

Education/K–12 / Primary & Secondary Education/K–12 Educational Technology Solutions

Keywords

• K-12 edtech
• Project-based learning
• Career-connected curriculum
• Educator professional development
• Standards-aligned performance tasks

Headquarters

HQ city

Northbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. District/Site Licenses: Annual licensing fees for districts and schools to access the Defined ecosystem. Pricing based on per-student or site-wide subscription models. Multiple federal funding streams support implementation including Title I, Part A, Title II, Part A, Title III, Title IV, Part A, School Improvement (CSI/TSI), and Perkins V (CTE).
2. Summer Learning Program: Summer-specific subscription at $5 per student providing full access to Defined's entire ecosystem including Defined Learning project library, Defined Careers exploration tools, and Defined Academy professional learning.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Defined Learning is a K-12 edtech company that provides a cloud-based ecosystem of standards-aligned, project-based curriculum connecting classroom content to real-world careers. The core offerings are three platforms — Defined Learning (project-based performance tasks), Defined Careers (experience platform with CTE courses), and Defined @ Work (classroom-to-career bridge) — supplemented by Defined Academy (educator professional learning), Defined Goals (Portrait of a Graduate assessment), and subject-specific content libraries covering Math, Science, ELA, Social Studies, Computer Science & STEM, and Arts Integration.

Product overview

Defined Learning is a K-12 career-connected learning platform comprising three core products: Defined Learning (project-based curriculum with standards-aligned performance tasks), Defined Careers (experience platform with CTE courses and career exploration), and Defined @ Work (workforce readiness connecting classrooms to careers). The ecosystem includes supplementary modules: Defined Academy for educator professional development, Defined Goals for Portrait of a Graduate assessment, a Computer Science & STEM library, and summer learning programs. Content libraries span subject-specific catalogs (Math, Science, ELA, Social Studies, CS, Arts Integration), book catalogs, career experience offerings, and multi-subject project collections. The platform serves 1,000+ districts, 108,000+ educators, and 5,000+ schools nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Defined Learning: K-12 project-based curriculum that connects classroom content to real careers through standards-aligned performance tasks.
• Defined Careers
• Defined @ Work
• Defined Academy
• Defined Goals
• Defined Summer Learning

Products and services

• Defined Learning K-12 project-based curriculum that connects classroom content to real careers through standards-aligned performance tasks. The core platform offering standards-aligned solutions spanning all grade bands for school districts.
• Defined Careers Experience platform with custom advisory and CTE courses built for local district needs, enabling students to understand career interests through experience rather than assessments alone.
• Defined @ Work The bridge from classroom to career connecting students with local industries, real-world companies, mentor connections, and practice with the full job-finding process.
• Defined Academy Professional learning platform offering educators self-paced asynchronous courses (~15 minute microlearning modules), micro-credentials with digital badge recognition, cohort programs including HQPBL and Deeper Learning PLCs, and custom training sessions.
• Defined Goals Assessment platform providing districts with performance tasks aligned to Portrait of a Graduate competencies, measuring future-ready skills that traditional assessments cannot capture, with customized reporting dashboards.
• Defined Summer Learning Summer learning program providing full access to Defined's ecosystem including Defined Learning projects, Defined Careers exploration, and Defined Academy professional development at $5 per student.
• Computer Science Curriculum K-12 Career-connected computer science curriculum for K-12 schools covering coding, data science, cybersecurity, AI, engineering, and sustainability topics.

Quantifiable outcome

• 2M+ students served
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• ClevercoreTechnology or IntegrationThird-party single sign-on (SSO) authentication system enabling districts to integrate Defined platforms with existing identity management systems.
• Google (for Education)coreTechnology or IntegrationThird-party authentication enabling Google-based SSO for districts using Google Workspace for Education.
• Classlink/OneRostercoreTechnology or IntegrationOneRoster integration for student information system (SIS) compatibility and automated rostering.
• Student Privacy PledgecoreOthersDefined is a proud signatory of the Student Privacy Pledge, committing to collect, store, process and share Student Data only for purposes of providing the Service as described and authorized. The pledge includes commitments not to sell student data or use it for targeted advertising.
• NYC Department of EducationflagshipStrategic or Co-development PartnerDeep partnership with NYC DOE as part of urban school systems initiative, bringing career-connected curriculum to hundreds of schools and hundreds of thousands of students.
• Milwaukee Public SchoolsflagshipStrategic or Co-development PartnerDeep partnership with Milwaukee Public Schools as part of urban school systems initiative, bringing career-connected curriculum to large urban district.
• State of TennesseeflagshipStrategic or Co-development PartnerStatewide partnership providing free or subsidized access to Defined's full ecosystem, ensuring geographic equity across rural and urban schools.
• State of ConnecticutflagshipStrategic or Co-development PartnerStatewide partnership providing free or subsidized access to Defined's full ecosystem, ensuring geographic equity across rural and urban schools.
• State of OklahomaflagshipStrategic or Co-development PartnerStatewide partnership providing free or subsidized access to Defined's full ecosystem, ensuring geographic equity across rural and urban schools.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BetterLesson: BetterLesson provides K-12 educator professional learning, coaching, and curriculum resources, including PBL coaching. It directly overlaps with Defined Academy's asynchronous micro-credential and cohort-based professional development offering.
• Newsela: Newsela provides K-12 standards-aligned instructional content delivered via subscription to U.S. school districts. It is a direct peer because both companies sell cross-subject digital curriculum and performance tasks to district-level buyers through similar enterprise field sales motions.
• Nearpod: Nearpod offers K-12 interactive lessons, videos, and formative assessments via a district-licensed platform. It overlaps with Defined Learning's project-based digital curriculum and serves the same district procurement buyers with SSO/rostering integrations.
• Xello: Xello is a K-12 college, career, and future-readiness platform used by districts for career exploration and planning. It directly competes with Defined Careers and Defined Goals on career-matching assessments and graduation pathway tools.
• Project Lead The Way (PLTW): PLTW delivers K-12 STEM and CTE curriculum, including career-connected pathways and computer science courses, sold to districts nationwide. It directly competes with Defined's STEM/CS library and CTE-aligned Defined Careers offerings.
• PBLWorks (Buck Institute for Education): PBLWorks is the leading provider of project-based learning professional development and curriculum frameworks for K-12 educators. It is a direct peer because Defined's PBL pillar overlaps with PBLWorks' Gold Standard PBL framework and teacher training catalog.
• EVERFI: EVERFI provides K-12 life skills, financial literacy, and career-readiness digital courses through district subscriptions. It directly overlaps with Defined Careers and Defined @ Work on workforce/career exploration content sold into the same K-12 buyer.

Broad incumbents

• Curriculum Associates (iReady): Curriculum Associates delivers iReady adaptive diagnostic and instruction plus printed/digital curriculum to most U.S. districts. It is a broad incumbent because it overlaps with Defined's K-12 digital curriculum and assessment layers, but at much larger scale and across multiple product lines.
• Discovery Education: Discovery Education is a large, established K-12 digital content provider offering standards-aligned videos, lesson plans, and STEM resources to districts globally. It competes with Defined's core curriculum offering but covers a much broader content portfolio.
• Khan Academy: Khan Academy provides free, broadly adopted K-12 educational content and recently expanded into district partnerships and teacher tools. It is a broad incumbent competing for district supplemental-curriculum budgets that Defined also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/defined.learning
• Xx.com/definedstem
• Facebookfacebook.com/dlstem
• LinkedInlinkedin.com/company/defined-learning

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Defined Learning