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Commerce Commission

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uuid0007pra

Namestring
Commerce Commission
Legal namestring
Commerce Commission
Websiteurl
comcom.govt.nz
Company typeenum
Private
Founded yearint
1986
Descriptiontext

The Commerce Commission (Te Komihana Tauhokohoko) is New Zealand's primary statutory competition, consumer, and economic regulatory agency, established under the Commerce Act 1986 and headquartered in Wellington. It enforces the Commerce Act, Fair Trading Act, and Credit Contracts and Consumer Finance Act (CCCFA), and is the sole economic regulator for nine infrastructure sectors: telecommunications, electricity lines, fibre, fuel, gas pipelines, airports, dairy, water, and retail payments. Its functions include merger clearances and authorisations, market studies, consumer credit investigations, product safety standards, and information disclosure regimes. The Commission has accumulated nearly four decades of enforcement precedent, and its market-study powers were legislatively expanded in October 2018.

The Commission's core 'product' is statutory enforcement and economic regulation, delivered through investigations, determinations, compliance guidance, and public case register disclosures. It does not sell commercial products and has no public API or commercial technology platform; its website (comcom.govt.nz) functions as an information portal rather than a transactional product. The agency's business model is government appropriation combined with industry levies collected from regulated sectors; it does not generate revenue in the conventional sense and reports no disclosed top-line. Approximately 400 staff support the Commission's work across competition, fair trading, consumer credit, and infrastructure regulation branches.

The Commission serves all New Zealand businesses operating in covered sectors and the broader New Zealand public as consumers. It maintains a strategic cross-appointment partnership with Australia's ACCC under the Single Economic Market Outcomes Framework, supporting convergence in competition and consumer law. In 2026 it opened notable investigations against ASB Bank (CCCFA) and Push Gummies (Fair Trading Act), continues active merger scrutiny of grocery and retail transactions, and underwent a Chief Executive transition to Suzanne Stew in May 2026.

Short descriptiontext

The Commerce Commission is New Zealand's statutory competition, consumer protection, and economic infrastructure regulator, enforcing the Commerce Act, Fair Trading Act, and CCCFA across nine regulated sectors for the benefit of Kiwi consumers and businesses.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersWellington, New Zealand
HQ citystring
Wellington
HQ countrystring
New Zealand
HQ regionstring
Oceania
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
competition regulation, consumer protection, merger clearance, infrastructure regulation, market studies
Industry2 codes
1Competition/Antitrust & Market Conduct Regulators
CodeBPAIAOADPrimaryYes
2Consumer Protection & Product Safety Regulators
CodeBPAIAOAEPrimaryNo
NAICS code2 codes
  • Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors926150
  • Regulation and Administration of Communications, Electric, Gas, and Other Utilities926130
Product category
Competition and Consumer Protection Regulation
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Infrastructure, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

The Commerce Commission enforces competition and fair trading laws, regulates essential infrastructure sectors (telecommunications, electricity, fuel, airports, dairy, water, retail payments), conducts market studies, processes merger clearances and authorisations, and investigates breaches of consumer credit and product safety legislation. It provides guidance documents, case registers, and compliance information to businesses and consumers across New Zealand.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Secured $90 million back to Kiwi households through 20 years of CCCFA enforcement
+1 more record
Product overview1 text field

The Commerce Commission (Te Komihana Tauhokohoko) is New Zealand's primary competition, fair trading, consumer credit, and economic regulatory agency. It is a government Crown entity, not a commercial product company. The Commission's functions include: enforcing competition and fair trading laws; regulating specified markets (telecommunications, electricity lines, fibre, fuel, gas pipelines, airports, dairy, water, retail payments); conducting market studies; administering consumer information and product safety standards; processing merger clearances and authorizations; and investigating businesses and individuals under consumer credit laws. The Commission provides guidance documents, case registers, publications, and enforces laws such as the Commerce Act, Fair Trading Act, and Credit Contracts and Consumer Finance Act (CCCFA). The www.comcom.govt.nz website serves as the Commission's public-facing information portal, not as a commercial product offering.

Product and service6 records
1Competition and Fair Trading Enforcement
CategoryCompetition and Consumer Protection Regulation
Description

Investigation and enforcement of the Commerce Act 1986 and Fair Trading Act 1986, targeting anti-competitive behaviour, misleading and deceptive conduct, and unfair business practices affecting New Zealand markets and consumers.

2Merger Clearance and Authorisation
CategoryCompetition Regulation
Description

Statutory review process for businesses seeking clearance or authorisation to merge or acquire other businesses in New Zealand, including recent clearances such as Godfrey Hirst/Bremworth and the JPT/T&G Fresh application.

3Market Studies
CategoryCompetition Regulation
Description

In-depth examinations of whether competition in specific New Zealand markets is working well for consumers, identifying factors that may be restricting competition. The first State of Competition report was released as part of this function.

4Infrastructure Regulation
CategoryEconomic Infrastructure Regulation
Description

Economic regulation of specified essential infrastructure sectors including telecommunications, electricity lines, fibre, fuel, gas pipelines, airports, dairy, water, and retail payments through price-quality paths, information disclosure requirements, and input methodologies.

5Consumer Credit Regulation (CCCFA Enforcement)
CategoryConsumer Credit Regulation
Description

Enforcement of the Credit Contracts and Consumer Finance Act (CCCFA), including ongoing legal action against lenders such as ASB Bank for breaches related to overdrafts and debt collection.

6Product Safety and Consumer Information Standards
CategoryConsumer Protection
Description

Administration of consumer information and product safety standards, including consumer reports comparing mobile and broadband customer service quality across providers.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2009-01-01
Description

Cross-appointments under the Single Economic Market Outcomes Framework agreed between New Zealand and Australian Governments in 2009. ACCC Commissioners Anna Brakey and Stephen Ridgeway serve as Associate Commissioners of the Commerce Commission to support convergence in approach to competition and consumer laws. Commission Chair Dr John Small was appointed as Associate Member of ACCC in May 2024.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

UK's primary competition and consumer enforcement agency with concurrent market-study powers. Direct analogue on the structure of enforcement-plus-market-investigation mandate.

TypeDirect peer
Description

Australia's federal competition and consumer protection regulator. Closest peer to the Commerce Commission under the Single Economic Market Outcomes Framework, with formal cross-appointments and aligned enforcement approach.

TypeDirect peer
Description

EU-level competition enforcement and merger control authority. Comparable on statutory investigative and merger-clearance functions and on conducting sectoral market investigations.

4U.S. Federal Trade Commission (FTC)
TypeDirect peer
Description

U.S. federal competition and consumer protection agency. Closest large-economy peer with both antitrust and consumer-protection mandates and study authority.

TypeDirect peer
Description

Canadian federal competition authority with overlapping merger-review, cartel, and consumer-protection functions and recent expansion of digital-market oversight.

TypeDirect peer
Description

Japan's primary competition law enforcer. Comparable on merger clearance, antitrust enforcement, and sectoral economic regulation functions.

TypeEmerging player
Description

Through the CCCS, Singapore's competition authority operates with similar enforcement and merger-clearance powers in a smaller jurisdiction, providing a useful benchmark for an Asia-Pacific peer regulator.

8UK Ofgem
TypeBroad incumbent
Description

UK energy regulator. Directly comparable to the Commission's Infrastructure Regulation branch for electricity/gas; Andy Burgess, GM Infrastructure Regulation, joined from Ofgem in 2019.

TypeBroad incumbent
Description

UK communications regulator — analogue to the Commission's telecommunications and fibre remits under the same statutory information-disclosure and price-quality framework.

TypeRegional player
Description

Domestic NZ financial regulator and policy peer. Operates in the same jurisdiction with adjacent enforcement, investigation, and consumer-protection mandates — and is the source of the Commission's Acting General Counsel on secondment.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks2 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Commerce Commission

Competition and Consumer Protection Regulationcomcom.govt.nz

The Commerce Commission is New Zealand's statutory competition, consumer protection, and economic infrastructure regulator, enforcing the Commerce Act, Fair Trading Act, and CCCFA across nine regulated sectors for the benefit of Kiwi consumers and businesses.

What Commerce Commission does

The Commerce Commission (Te Komihana Tauhokohoko) is New Zealand's primary statutory competition, consumer, and economic regulatory agency, established under the Commerce Act 1986 and headquartered in Wellington. It enforces the Commerce Act, Fair Trading Act, and Credit Contracts and Consumer Finance Act (CCCFA), and is the sole economic regulator for nine infrastructure sectors: telecommunications, electricity lines, fibre, fuel, gas pipelines, airports, dairy, water, and retail payments. Its functions include merger clearances and authorisations, market studies, consumer credit investigations, product safety standards, and information disclosure regimes. The Commission has accumulated nearly four decades of enforcement precedent, and its market-study powers were legislatively expanded in October 2018.

The Commission's core 'product' is statutory enforcement and economic regulation, delivered through investigations, determinations, compliance guidance, and public case register disclosures. It does not sell commercial products and has no public API or commercial technology platform; its website (comcom.govt.nz) functions as an information portal rather than a transactional product. The agency's business model is government appropriation combined with industry levies collected from regulated sectors; it does not generate revenue in the conventional sense and reports no disclosed top-line. Approximately 400 staff support the Commission's work across competition, fair trading, consumer credit, and infrastructure regulation branches.

The Commission serves all New Zealand businesses operating in covered sectors and the broader New Zealand public as consumers. It maintains a strategic cross-appointment partnership with Australia's ACCC under the Single Economic Market Outcomes Framework, supporting convergence in competition and consumer law. In 2026 it opened notable investigations against ASB Bank (CCCFA) and Push Gummies (Fair Trading Act), continues active merger scrutiny of grocery and retail transactions, and underwent a Chief Executive transition to Suzanne Stew in May 2026.

Commerce Commission firmographics

Firmographics
Name
Commerce Commission
Legal name
Commerce Commission
Website
https://comcom.govt.nz
Company type
Private
Founded year
1986
Operating status
Operating
Headcount range
251–500 employees
Short description
The Commerce Commission is New Zealand's statutory competition, consumer protection, and economic infrastructure regulator, enforcing the Commerce Act, Fair Trading Act, and CCCFA across nine regulated sectors for the benefit of Kiwi consumers and businesses.
Ownership category
akta.pro rank

Commerce Commission industry classification

Industry
Product category
Competition and Consumer Protection Regulation
NAICS
Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (926150), Regulation and Administration of Communications, Electric, Gas, and Other Utilities (926130)
akta.pro primary industry
Competition/Antitrust & Market Conduct Regulators (BPAIAOAD)
akta.pro secondary industry
Consumer Protection & Product Safety Regulators (BPAIAOAE)

Keywords

  • Competition regulation
  • Consumer protection
  • Merger clearance
  • Infrastructure regulation
  • Market studies

Where Commerce Commission is headquartered

Location

Headquarters

HQ city
Wellington
HQ country
New Zealand
HQ region
Oceania

Offices1 record

Markets served

Commerce Commission business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Infrastructure, Others

Distribution channels3 records

Marketing channels5 records

Commerce Commission product offering

Product offering

Core offering

The Commerce Commission enforces competition and fair trading laws, regulates essential infrastructure sectors (telecommunications, electricity, fuel, airports, dairy, water, retail payments), conducts market studies, processes merger clearances and authorisations, and investigates breaches of consumer credit and product safety legislation. It provides guidance documents, case registers, and compliance information to businesses and consumers across New Zealand.

Product overview

The Commerce Commission (Te Komihana Tauhokohoko) is New Zealand's primary competition, fair trading, consumer credit, and economic regulatory agency. It is a government Crown entity, not a commercial product company. The Commission's functions include: enforcing competition and fair trading laws; regulating specified markets (telecommunications, electricity lines, fibre, fuel, gas pipelines, airports, dairy, water, retail payments); conducting market studies; administering consumer information and product safety standards; processing merger clearances and authorizations; and investigating businesses and individuals under consumer credit laws. The Commission provides guidance documents, case registers, publications, and enforces laws such as the Commerce Act, Fair Trading Act, and Credit Contracts and Consumer Finance Act (CCCFA). The www.comcom.govt.nz website serves as the Commission's public-facing information portal, not as a commercial product offering.

Differentiator

Problem solved

Functional benefit

Products and services

  • Competition and Fair Trading Enforcement Investigation and enforcement of the Commerce Act 1986 and Fair Trading Act 1986, targeting anti-competitive behaviour, misleading and deceptive conduct, and unfair business practices affecting New Zealand markets and consumers.
  • Merger Clearance and Authorisation Statutory review process for businesses seeking clearance or authorisation to merge or acquire other businesses in New Zealand, including recent clearances such as Godfrey Hirst/Bremworth and the JPT/T&G Fresh application.
  • Market Studies In-depth examinations of whether competition in specific New Zealand markets is working well for consumers, identifying factors that may be restricting competition. The first State of Competition report was released as part of this function.
  • Infrastructure Regulation Economic regulation of specified essential infrastructure sectors including telecommunications, electricity lines, fibre, fuel, gas pipelines, airports, dairy, water, and retail payments through price-quality paths, information disclosure requirements, and input methodologies.
  • Consumer Credit Regulation (CCCFA Enforcement) Enforcement of the Credit Contracts and Consumer Finance Act (CCCFA), including ongoing legal action against lenders such as ASB Bank for breaches related to overdrafts and debt collection.
  • Product Safety and Consumer Information Standards Administration of consumer information and product safety standards, including consumer reports comparing mobile and broadband customer service quality across providers.

Quantifiable outcome

  • Secured $90 million back to Kiwi households through 20 years of CCCFA enforcement
  • +1 more outcomes

Companies that use Commerce Commission

Customer profile

Segments3 records

Ideal customer profiles3 records

Commerce Commission technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Commerce Commission partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Australian Competition and Consumer Commission (ACCC)coreStrategic or Co-development Partner · 1 January 2009Cross-appointments under the Single Economic Market Outcomes Framework agreed between New Zealand and Australian Governments in 2009. ACCC Commissioners Anna Brakey and Stephen Ridgeway serve as Associate Commissioners of the Commerce Commission to support convergence in approach to competition and consumer laws. Commission Chair Dr John Small was appointed as Associate Member of ACCC in May 2024.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Commerce Commission competitors and assessment

Company assessment

Direct peers

  • UK Competition and Markets Authority (CMA): UK's primary competition and consumer enforcement agency with concurrent market-study powers. Direct analogue on the structure of enforcement-plus-market-investigation mandate.
  • Australian Competition and Consumer Commission (ACCC): Australia's federal competition and consumer protection regulator. Closest peer to the Commerce Commission under the Single Economic Market Outcomes Framework, with formal cross-appointments and aligned enforcement approach.
  • European Commission – DG COMP: EU-level competition enforcement and merger control authority. Comparable on statutory investigative and merger-clearance functions and on conducting sectoral market investigations.
  • U.S. Federal Trade Commission (FTC): U.S. federal competition and consumer protection agency. Closest large-economy peer with both antitrust and consumer-protection mandates and study authority.
  • Competition Bureau Canada: Canadian federal competition authority with overlapping merger-review, cartel, and consumer-protection functions and recent expansion of digital-market oversight.
  • Japan Fair Trade Commission (JFTC): Japan's primary competition law enforcer. Comparable on merger clearance, antitrust enforcement, and sectoral economic regulation functions.

Emerging players

Broad incumbents

  • UK Ofgem: UK energy regulator. Directly comparable to the Commission's Infrastructure Regulation branch for electricity/gas; Andy Burgess, GM Infrastructure Regulation, joined from Ofgem in 2019.
  • UK Ofcom: UK communications regulator — analogue to the Commission's telecommunications and fibre remits under the same statutory information-disclosure and price-quality framework.

Regional players

  • Financial Markets Authority (New Zealand): Domestic NZ financial regulator and policy peer. Operates in the same jurisdiction with adjacent enforcement, investigation, and consumer-protection mandates — and is the source of the Commission's Acting General Counsel on secondment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

Commerce Commission social profiles

Digital presence

Commerce Commission financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Commerce Commission leadership team

Management profile

Number of profiles

Profiles8 records

Commerce Commission funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Commerce Commission M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commerce Commission

What does Commerce Commission do?

The Commerce Commission enforces competition and fair trading laws, regulates essential infrastructure sectors (telecommunications, electricity, fuel, airports, dairy, water, retail payments), conducts market studies, processes merger clearances and authorisations, and investigates breaches of consumer credit and product safety legislation. It provides guidance documents, case registers, and compliance information to businesses and consumers across New Zealand.

Is Commerce Commission a public or private company?

Commerce Commission is a private company. It is classified as state government owned and is currently operating.

When was Commerce Commission founded?

Commerce Commission was founded in 1986. It employs 251 to 500 people.

Where is Commerce Commission based?

Commerce Commission is headquartered in Wellington, New Zealand, in the Oceania region.

Who are Commerce Commission's main competitors?

Direct peers on record are UK Competition and Markets Authority (CMA), Australian Competition and Consumer Commission (ACCC), European Commission – DG COMP, U.S. Federal Trade Commission (FTC), Competition Bureau Canada and Japan Fair Trade Commission (JFTC). Monetary Authority of Singapore – Competition & Consumer Protection is listed as an emerging player. Broad incumbents are UK Ofgem and UK Ofcom. Financial Markets Authority (New Zealand) is listed as a regional player.

Does Commerce Commission have an API?

No public API is recorded for Commerce Commission.

What industry is Commerce Commission in?

Commerce Commission's product category is Competition and Consumer Protection Regulation. Its primary akta.pro industry code is BPAIAOAD, Competition/Antitrust & Market Conduct Regulators, with a secondary code of BPAIAOAE, Consumer Protection & Product Safety Regulators. Its NAICS code is 926150.

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Live signals
The Cool DownIn New Zealand, PD Mart allegedly sold 57 non-compliant products, including kids' car seatsThe New Zealand Commerce Commission filed court action against PD Mart, alleging it repeatedly sold 57 non-compliant products, including children's car seats misrepresented as meeting safety standards. The retailer recalled 176 car seat units across seven models after a September 2025 'stop now' letter. The commission says the breaches were not isolated incidents.YahooIn New Zealand, PD Mart allegedly sold 57 non-compliant products, including kids' car seatsThe New Zealand Commerce Commission filed court action against PD Mart, alleging it repeatedly sold 57 non-compliant products, including children's car seats misrepresented as meeting safety standards. The retailer recalled 176 car seat units across seven models after a September 2025 'stop now' letter. The commission said its concerns arose from multiple visits, not a single incident.NZ HeraldSupermarkets have become an election battleground – The Front PageNational proposes giving the Commerce Commission a new mandate to separate Foodstuffs into two competing nationwide grocery chains. The plan aims to address concerns about the sector's lack of competition, with grocery prices a key voter issue.BloombergNZ’s Dominant Grocer to be Broken Up Under National Party Plan - BloombergNew Zealand's National Party will break up dominant grocery chain Foodstuffs into two competing nationwide supermarket chains if it returns to power after the November election. Finance Spokesperson Nicola Willis said the structural separation will be subject to an independent assessment by the Commerce Commission to ensure net benefits for shoppers.NZ HeraldNational to campaign on splitting up Foodstuffs but only with Commerce Commission approvalNational says it will campaign on splitting Foodstuffs into two competing grocery chains if elected, subject to Commerce Commission approval. The government has failed to attract a third supermarket franchise to address the duopoly.YahooProposed T&G Fresh sale sparks cautious response from NZ watchdogNew Zealand's Commerce Commission is assessing J&P Turner's proposed purchase of T&G Fresh, citing concerns it could make growers more vulnerable to market power. The regulator said it is not yet satisfied the deal would not substantially lessen competition, with a decision expected by 5 November.Just FoodProposed T&G Fresh sale sparks cautious response from NZ watchdogNew Zealand's Commerce Commission is assessing J&P Turner's proposed purchase of T&G Fresh, citing concerns about grower vulnerability. The regulator is not yet satisfied the deal would not substantially lessen competition, while JPT argues the merged firm would have only a modest market share. The Commission will decide by 5 November.NZ HeraldRotorua rafting merger wins approval through split Commerce Commission decisionThe Commerce Commission has approved the merger of Rotorua's three commercial white-water rafting operators, a ruling finalised in June after months of investigation. The decision came as a pleasant surprise to the applicants, including Rotorua Rafting director Sam Sutton, who had nearly abandoned the proposal. No further details on the merged entity were disclosed.AD HOC NEWSWellington Water Provider Placed Under Decade-Long Regulatory ScrutinyNew Zealand's Commerce Commission imposed binding performance requirements on Wellington water provider Tiaki Wai for ten years, finalised on August 12, 2026, giving regulators direct oversight of spending and operations. The entity estimates $25 billion is needed over three decades, with household water charges rising 13.3% to roughly $290 annually.Mirage NewsTiaki Wai Funds Face Independent ReviewNew Zealand's Government has accepted a Commerce Commission recommendation to impose performance requirement regulation on Tiaki Wai, the water services provider for Wellington, for the next 10 years. Ministers Simon Watts and Cameron Brewer said the regulator can set binding delivery targets, with an estimated $25 billion of investment planned over 30 years.