What Renegade Animation does

Renegade Animation is a privately held digital animation studio founded in 1992 in Glendale, California by Darrell Van Citters and Ashley Postlewaite. The studio produces animated content — commercials, episodic television, feature films, and web/mobile applications — for entertainment networks, major consumer brands, and film studios. Notable output includes more than 150 half hours of content across shows such as The Hi Hi Puffy Ami Yumi Show (Cartoon Network, three seasons), The Mr. Men Show (two seasons), and The Tom & Jerry Show (fourth season), plus the feature film Christmas Is Here Again produced with Easy To Dream Productions.

The studio's core technology is a proprietary paperless 2D animation pipeline that yields a traditional animation look using digital tools, enabling faster turnaround on character-driven work. Renegade operates a full-service workflow spanning casting/recording, writing, storyboarding, direction, animation, editorial, sound, and final mix. It is one of the few independent animation houses approved to animate licensed characters from Disney, Warner Bros., and Nickelodeon for advertising use, giving it privileged access to high-margin branded-content work.

Commercially, Renegade runs a B2B project-based model with no publicly disclosed pricing. Revenue is generated through negotiated production contracts for commercials (Geico, Nike, Apple, McDonald's, Frito-Lay, Dodge, Prego, General Mills, Wienerschnitzel), licensing and royalties from episodic series (predominantly Cartoon Network), feature-film licensing (Christmas Is Here Again), and royalty streams from DVD and web/mobile content. The studio relies on direct sales via dedicated producers and regional commercial reps (Blah USA, Liz Laine Reps), supplemented by industry-event presence (MIPCOM) and thought-leadership blogs on animation history. The company has no external equity funding, no parent company, and operates with an 11–50 person headcount.

Name

Renegade Animation

Legal name

Renegade Animation

Website

https://renegadeanimation.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Renegade Animation is a Glendale-based, founder-owned digital animation studio producing commercials, episodic series, and feature films for major brands and entertainment networks using a proprietary paperless 2D animation pipeline.

Ownership category

akta.pro rank

Product category

Animation Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

2D Character Animation (MPAHACAA)

akta.pro secondary industries

Animated Series Production (TV/Streaming) (MPADACAG), 2D (Traditional & Digital) Animation Production (MPADACAA), Animation Production (2D/3D/Stop-Motion) (MPAAAMAD), Animation Pipeline Tools & Technical Direction (Scripts, Plugins, Automation) (MPAHACAL)

Keywords

• 2D animation production
• Animated television series
• Animated feature films
• Commercial animation services
• Paperless animation pipeline

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Commercial Animation: Producing animated commercials for major brands including Geico, Frito-Lay, McDonald's, Dodge, Apple, Nike, and others. One of few independent animation houses approved to animate licensed characters belonging to Disney, Warner Bros., and Nickelodeon for ads.
2. Episodic Television Series: Production of animated TV series including The Hi Hi Puffy Ami Yumi Show, The Mr. Men Show, Tom and Jerry Show, and pilots for Captain Sturdy, Re-animated, and Oh Noah!
3. Feature Films: Full-length animated feature production including Christmas Is Here Again, with voice talent and theatrical/streaming distribution.
4. DVD and Home Video: Production of content for DVD and home video applications including How to Train Your Dragon DVD.
5. Web and Mobile Content: Interactive games and web/mobile content production including Emmy-nominated web series.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Renegade Animation is an independent 2D animation studio that produces animated content for film, television, advertising, streaming, and home video using its proprietary paperless animation pipeline. The studio creates animated TV series, full-length animated feature films, commercials for major consumer brands (including work featuring licensed characters from Disney, Warner Bros., and Nickelodeon), and develops special projects such as pilots, show reels, and proof-of-concept pieces. Services span the full animation pipeline from concept, writing, and storyboarding through animation, editorial, sound, music, final mix, and digital delivery in multiple formats.

Product overview

Renegade Animation is a digital animation studio producing smart, funny, original animated content for film, television, advertising, streaming products, and other media. The studio offers a portfolio of animated productions including feature films (Christmas Is Here Again), episodic television series (The Hi Hi Puffy Ami Yumi Show, The Mr. Men Show, The Tom & Jerry Show), commercial production services for major brands (Geico, Nike, Apple, Disney, Warner Bros., Nickelodeon-licensed characters), and special project development (pilots, proof-of-concept pieces). The company also provides complete production services from concept to post-production and publishes animation history books through its founders.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercials Production Production of animated commercials for major brands including Geico, Frito-Lay, McDonald's, Dodge, Apple, Nike, Prego, General Mills, and Der Weinerschnitzel. One of the few independent animation houses approved to animate licensed characters belonging to Disney, Warner Bros., and Nickelodeon for use in advertising.
• The Tom & Jerry Show Animated episodic television series based on the classic Tom and Jerry characters, produced for Cartoon Network and currently in its fourth season of production.
• The Hi Hi Puffy Ami Yumi Show Animated episodic television series featuring the musical duo Puffy Ami Yumi that aired on Cartoon Network for three seasons.
• The Mr. Men Show Animated episodic television series based on the Mr. Men book characters, produced for two seasons.
• Captain Sturdy Animated series and pilot produced for Cartoon Network featuring a superhero character, recognized as an award-winning series.
• Christmas Is Here Again Renegade Animation's first full-length animated feature film, produced in association with Easy To Dream Productions and featuring voice talent including Kathy Bates, Ed Asner, Shirley Jones, Andy Griffith, Norm Macdonald, Brad Garrett, Colin Ford, Daniel Roebuck, Jay Leno, and Madison Davenport. The film was produced entirely at the Glendale studio using the proprietary paperless animation pipeline and was later adapted into a multi-media musical stage production.
• Elmo Aardvark: Outer Space Detective Award-winning Internet web series featuring the detective character Elmo Aardvark solving cases in outer space; won an Annie Award in 2001 in the category of Innovation and helped establish the studio as a pioneer in animation for the Internet.
• Full-Service Animation Production End-to-end animation production service covering casting and recording, conceptualization, writing, character development, visual development, storyboarding, direction, animation, editorial, sound, music, final mix, and digital output across multiple formats. Available to clients as a contracted production engagement.
• Special Projects Development Development service for unique one-of-a-kind projects including pilots, show reels for sales events such as MIPCOM, and proof-of-concept pieces for internal use within client organizations. Past projects include Tomcats, Enjoy Being A Girl, Puss n' Boots, ABCmouse, and Diamond Bar, plus the How to Train Your Dragon DVD.

Quantifiable outcome

• Over 150 half hours of animated content produced
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Easy to Dream ProductionscoreStrategic or Co-development PartnerRenegade Animation partnered with Easy to Dream Entertainment to produce 'Christmas Is Here Again,' a full-length animated feature film featuring voice talent including Ed Asner, Kathy Bates, Brad Garrett, Andy Griffith, Shirley Jones, Jay Leno and Daniel Roebuck. The movie has since been adapted into a multi-media musical for the stage.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Titmouse Inc. Independent animation studio producing series, commercials, and features for major brands and networks. Closely comparable to Renegade in scope across commercial and episodic animation, scale (mid-sized independent), and B2B client mix.
• Rough Draft Studios: Major 2D animation production house producing animated series and features for U.S. networks and studios. Comparable to Renegade as a 2D-focused, work-for-hire animation producer serving the same network and studio buyers.
• Mercury Filmworks: Independent 2D animation studio producing animated series and feature work for major U.S. clients. Comparable to Renegade on craft (2D character animation), episodic focus, and blue-chip network/studio customer base.
• Film Roman (now part of Starz): Long-established animation studio known for series work-for-hire (The Simpsons, King of the Hill) and episodic production. Comparable to Renegade on B2B animated TV series production model and similar era of founding.
• Powerhouse Animation Studios: Independent animation studio producing animated series, features, and game content. Comparable to Renegade on independent B2B animation services model spanning episodic and commercial work.
• Boulder Media: Animation studio producing premium animated series for major U.S. networks and streamers (now Hasbro-owned). Comparable to Renegade on episodic work-for-hire animated series for major brand owners and networks.

Broad incumbents

• WildBrain: Large publicly traded animation studio and IP owner with significant children's content production. Comparable as a competing supplier of children's animation to the same networks, though at a much larger scale and with proprietary IP.
• Nelvana (Corus Entertainment): Established Canadian animation studio producing children's series and features for global broadcasters. Comparable as a competitor for network/streaming commissions of children's animation, though vertically integrated within a media group.
• Cartoon Network Studios: In-house animation arm of Warner Bros. Discovery producing many of the same series Renegade services. Comparable as a commissioning counterpart and as a competing supplier of 2D children's animation to global buyers.

Regional players

• Toon City (Philippines): Asia-based 2D animation studio servicing U.S. and European animation clients. Comparable to Renegade as a 2D work-for-hire competitor, though primarily serves offshore production for the same buyer base at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/renegade-animation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renegade Animation