Paradigm
Paradigm Sample is an online data collection provider serving the market research industry. It supplies brands, agencies, and research firms with access to a proprietary 20M+ member panel across 40 countries, managed through its PS-DI platform and VeraProof data quality suite, offering full-service sample supply, survey programming, and research support.
- Company typePrivate
- Founded2009
- HeadquartersWashington Mills, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Paradigm does
Paradigm Sample, LLC (operating as Paradigm) is a privately held online data collection provider founded in 2009 and headquartered in Port Washington, New York. The company serves the market research industry by supplying brands, agencies, and research firms with access to its proprietary global panel of approximately 20 million+ consumers and B2B decision-makers across 40 countries, complemented by survey programming, hosting, and end-to-end managed research services. Its primary customers are consumer brands conducting behavioral and brand research, B2B enterprises seeking hard-to-reach decision-makers, and market research agencies requiring white-label sample and full-service support.
At the core of Paradigm's technology stack is the Paradigm Sample Digital Insights Platform (PS-DI), an enterprise sampling and field management platform launched in 2021 that has since managed 22,000+ projects and delivered 3 million survey completes with bid-test-launch times under 15 minutes. Layered atop this platform is the proprietary VeraProof Suite, a multi-layer data quality verification system combining automated anomaly detection, behavioral analysis, and human expert review (the Human-in-the-Loop model), enhanced in 2025 to detect ChatGPT and other AI agents. Paradigm also maintains the Tellwut panel and has built API integrations enabling third-party database connections for respondent matching and verification, coordinated through a dedicated technology unit called Paradigm Innovation Labs.
Paradigm generates revenue through managed services and professional services engagements, with project-based pricing determined consultatively based on sample size, target audience, incidence rates, survey length, and service scope. The company operates a direct, relationship-driven enterprise sales motion with multi-year contracts rather than a self-serve platform. In May 2025, Paradigm extended its offering into brand economics research through a strategic partnership with Interbrand, launching Role of Brand Services that integrate Interbrand's brand valuation methodologies with Paradigm's quality-first data collection. The company has reported 110% revenue growth over two years and has been recognized on the Inc. 5000 list in 2019, 2022, and 2023.
Paradigm firmographics
Firmographics- Name
- Paradigm
- Legal name
- Paradigm Sample, LLC.
- Website
- https://paradigmsample.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paradigm Sample is an online data collection provider serving the market research industry. It supplies brands, agencies, and research firms with access to a proprietary 20M+ member panel across 40 countries, managed through its PS-DI platform and VeraProof data quality suite, offering full-service sample supply, survey programming, and research support.
- Ownership category
- akta.pro rank
Where Paradigm is headquartered
LocationHeadquarters
- HQ city
- Washington Mills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Paradigm business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D
Revenue model
- Online Sample Supply: Access to proprietary consumer and B2B panels for market research surveys, managed through the PS-DI platform. Provides global reach across 40 countries with ~20 million+ panel members.
- Survey Programming and Hosting: Full-service questionnaire programming, survey hosting, and technical survey design services for market research projects.
- Data Analysis and Reporting: Data collection, analysis, and reporting services to support strategic decision-making for clients.
- End-to-End Research Services: Comprehensive managed research services from questionnaire design through data visualization, supporting the entire market research process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Paradigm product offering
Product offeringCore offering
Paradigm provides online data collection services for the market research industry, supplying brands and agencies with access to its proprietary ~20 million+ consumer and B2B panel across 40 countries. Offerings include a proprietary sampling platform (PS-DI), multi-layer data quality verification (VeraProof Suite), survey programming and hosting, and full-service managed research from questionnaire design through data analysis and reporting.
Product overview
Paradigm Sample is a market research data collection provider offering a unified portfolio of proprietary technology platforms and managed services. At its core is the Paradigm Sample Digital Insights Platform (PS-DI), an enterprise sampling and field management platform launched in 2021 that streamlines the full research lifecycle from bidding through data delivery. This platform is powered by Paradigm's proprietary VeraProof® Suite for multi-layer data quality verification (including AI agent detection) and draws on the company's proprietary Tellwut panel of ~20 million+ members across 40 countries. Surrounding the platform, Paradigm offers a full managed services suite encompassing questionnaire programming and hosting, global data collection, and the Human-in-the-Loop quality verification process. The company's 2025 strategic partnership with Interbrand extends the offering into brand economics research through the Role of Brand Services, integrating Paradigm's data collection capabilities with Interbrand's brand valuation expertise. All offerings are coordinated through Paradigm Innovation Labs, focused on advancing automation and cutting-edge technology for the research process.
Differentiator
Problem solved
Functional benefit
Brands
- Tellwut: Proprietary panel of respondents managed by Paradigm Sample
- Paradigm Sample Digital Insights (PS-DI)
- VeraProof
- Paradigm Innovation Labs
- GDQ Excellence Pledge
Quantifiable outcome
- 22,000+ projects managed through PS-DI platform
- +6 more outcomes
Companies that use Paradigm
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Paradigm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Paradigm partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InterbrandcoreParadigm Sample partnered with Interbrand, a global brand consultancy renowned for its Best Global Brands ranking. The collaboration integrates Paradigm Sample's advanced data collection capabilities with Interbrand's brand valuation expertise to offer clients a comprehensive approach to understanding and enhancing brand value. The partnership provides customized brand health assessments, predictive modeling of brand-driven financial outcomes, and strategic guidance on brand positioning. CEO Cyrus Deyhimi stated the partnership represents a significant step forward in brand economics research.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Paradigm competitors and assessment
Company assessmentEmerging players
- Zappi: AI-driven consumer insights platform with automated survey tools for brands. Adjacent to Paradigm Sample in serving consumer insights buyers, with technology-led research approaches; cited alongside Paradigm at IIEX 2023.
Direct peers
- Dynata: Largest global provider of first-party data and online sample for market research, with a panel of tens of millions across 90+ countries. Directly competes with Paradigm Sample for sample supply, managed services, and project work from brands and agencies.
- Cint: Global sample exchange and marketplace connecting researchers with consumer panel operators. Directly competes with Paradigm Sample for sample supply and programmatic research offerings.
- Toluna: Global consumer panel and online sample provider offering managed services and an end-to-end research technology platform. Direct competitor in B2C and B2B sample provision with overlapping customer base.
- Lucid (by Material): Programmatic sample marketplace and audience measurement platform. Directly comparable as a competitor in online sample exchange and supply to research buyers and agencies.
- Prolific: Online participant recruitment platform focused on high-quality respondents for academic and commercial research. Competes in the same sample supply category with strong emphasis on data quality verification, similar to Paradigm's VeraProof positioning.
- Respondent.io: B2B and consumer participant recruitment platform for market research. Directly comparable in B2B decision-maker access and project-based managed services for research buyers.
- PureSpectrum: Online sample marketplace for market research with quality verification and panel management capabilities. Comparable competitor in the same online sample and managed services category.
- Schlesinger Group: Global data collection company offering qualitative and quantitative research services, including online sample access. Directly comparable as a full-service research partner for brands and agencies.
Broad incumbents
- Qualtrics: Large experience management platform with research panel capabilities as part of a broader XM suite. Overlaps in survey programming, panel access, and data collection but serves a much wider portfolio of use cases beyond sampling.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Paradigm social profiles
Digital presenceParadigm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paradigm leadership team
Management profileNumber of profiles
Profiles5 records
Paradigm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paradigm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paradigm
What does Paradigm do?
Paradigm provides online data collection services for the market research industry, supplying brands and agencies with access to its proprietary ~20 million+ consumer and B2B panel across 40 countries. Offerings include a proprietary sampling platform (PS-DI), multi-layer data quality verification (VeraProof Suite), survey programming and hosting, and full-service managed research from questionnaire design through data analysis and reporting.
Is Paradigm a public or private company?
Paradigm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paradigm founded?
Paradigm was founded in 2009. It employs 11 to 50 people.
Where is Paradigm based?
Paradigm is headquartered in Washington Mills, United States, in the North America region.
How does Paradigm make money?
Four revenue lines are on record. Online Sample Supply is the primary driver. The others are survey Programming and Hosting, data Analysis and Reporting and end-to-End Research Services.
Who are Paradigm's main competitors?
Zappi is listed as an emerging player. Direct peers are Dynata, Cint, Toluna, Lucid (by Material), Prolific, Respondent.io, PureSpectrum and Schlesinger Group. Qualtrics is listed as a broad incumbent.
Does Paradigm have an API?
Yes. Paradigm Sample offers API integrations enabling data collection that supports best market research practices. The company has developed critical API integrations and custom API connections to third-party databases for respondent matching and verification. Steve Danziger led the development and rollout of Paradigm's enterprise application (PS-DI) along with critical API integrations over two years. APIs enable features such as respondent matching through tracking codes, and the platform supports API integration of vendors.