Entergy Arkansas Llc
Entergy Arkansas LLC is a regulated electric utility subsidiary of Entergy Corporation (NYSE: ETR) serving over 700,000 residential, commercial, industrial, and agricultural ratepayers across Arkansas under Arkansas Public Service Commission oversight. It is investing $5+ billion in new generation to meet a projected 35% demand increase driven largely by hyperscale data centers.
- Company typePrivate
- Founded1946
- HeadquartersLittle Rock, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Entergy Arkansas Llc does
Entergy Arkansas LLC is a regulated electric utility subsidiary of Entergy Corporation (NYSE: ETR), headquartered in Little Rock and serving over 700,000 residential, commercial, industrial, and agricultural ratepayers across Arkansas under Arkansas Public Service Commission oversight. The company operates as a vertically integrated utility, owning power generation, transmission, and distribution infrastructure within its exclusive franchise territory. Founded in 1946 and employing 1,001-5,000 people, Entergy Arkansas is one of the parent group's principal operating companies and serves as the regulated electricity provider for the state.
The company's core technology comprises electric power generation and distribution assets, including the 450 MW Ironwood Power Station, 750 MW Jefferson Power Station, and 600 MW Arkansas Cypress Solar-plus-storage facility, alongside smart grid systems for outage management and reliability. Customer-facing infrastructure includes the myEntergy portal for account management, billing, and outage reporting; the Storm Center for emergency preparedness; Entergy Solutions for energy efficiency programs; and the Bill Toolkit for payment assistance and low-income support. The company also operates under a DOE Smart Grid Grant to advance grid modernization.
Entergy Arkansas generates revenue primarily through regulated retail electricity rates under a formula rate plan filed with the Arkansas Public Service Commission, with revenue derived from residential, commercial, industrial, and agricultural customer classes. Large industrial customers such as Google and AVAIO Digital operate under special rate contracts in which they cover their own energy costs while contributing net benefits that help reduce rates for all customers. The company filed a base rate case on February 27, 2026 proposing new rates effective January 2027, with residential increases of approximately $1.16 per month (under 1%) and overall retail increases under 2%. Under the Next Generation Arkansas plan, the company is investing $5+ billion in new generation and grid infrastructure to support a projected 35% power demand increase over five years, driven primarily by hyperscale data center growth from Google (West Memphis) and AVAIO Digital (Pulaski County), along with industrial expansions such as Hybar's steel mill in Osceola.
Entergy Arkansas Llc firmographics
Firmographics- Name
- Entergy Arkansas Llc
- Legal name
- Entergy Arkansas LLC
- Website
- https://entergy-arkansas.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Entergy Arkansas LLC is a regulated electric utility subsidiary of Entergy Corporation (NYSE: ETR) serving over 700,000 residential, commercial, industrial, and agricultural ratepayers across Arkansas under Arkansas Public Service Commission oversight. It is investing $5+ billion in new generation to meet a projected 35% demand increase driven largely by hyperscale data centers.
- Ownership category
- akta.pro rank
Entergy Arkansas Llc industry classification
Industry- Product category
- Electric Utility Services
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Fossil Fuel Electric Power Generation (221112), Solar Electric Power Generation (221114)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Retail Electric Providers / Competitive Distribution Utilities (where applicable) (EUADABAE)
- akta.pro secondary industry
- Utility-Integrated Distributed Energy Resources (DER) & Non-Wires Alternatives (EUACALAF)
Keywords
Where Entergy Arkansas Llc is headquartered
LocationHeadquarters
- HQ city
- Little Rock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Entergy Arkansas Llc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Others
Revenue model
- Retail Electricity Sales: Entergy Arkansas generates revenue primarily through regulated retail electricity rates charged to over 700,000 ratepayers across Arkansas. The company operates under a formula rate plan approved by the Arkansas Public Service Commission. Revenue is derived from residential, commercial, industrial, and agricultural customer classes. Large industrial customers like Google and AVAIO Digital cover their own energy costs under special rate contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Residential standard rate - proposed increase of $1.16 per month for 1,000 kWh usage |
| Subscription | Monthly | Low-income rate offering |
| Usage-based | Monthly | Time-of-use optional rate |
| Subscription | Monthly | Agricultural rate schedule |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Entergy Arkansas Llc product offering
Product offeringCore offering
Entergy Arkansas is a vertically integrated regulated electric utility that generates, transmits, and distributes retail electricity to over 700,000 residential, commercial, and industrial ratepayers across Arkansas under oversight of the Arkansas Public Service Commission. The company supplies power from a mix of natural gas, solar, and grid-scale generation assets and offers customer-facing energy efficiency programs, bill assistance, and large-industrial power contracts.
Product overview
Entergy Arkansas LLC operates as a regulated electric utility providing power generation, transmission, and distribution services across Arkansas. The company offers a unified portfolio of utility services including three major power generation stations (Ironwood at 450 MW, Jefferson at 750 MW, and Arkansas Cypress Solar at 600 MW solar-plus-storage), customer-facing platforms (myEntergy portal, Bill Toolkit, Storm Center), and regulatory rate programs (Formula Rate Plan). These core products work together to deliver reliable electricity to over 700,000 ratepayers while supporting Arkansas's projected 35% power demand increase through 2030. The company also provides energy-efficiency programs through Entergy Solutions and low-income assistance via the Low-Income Solutions Program, with new time-of-use rate options offering flexible pricing for customers.
Differentiator
Problem solved
Functional benefit
Brands
- Next Generation Arkansas: Comprehensive plan to enhance power reliability, expand energy supply, promote economic growth, and keep rates affordable with 30% outage reduction target and 2,600+ MW new capacity
- Entergy Solutions
- myEntergy
Products and services
- Retail Electric Service
- Entergy Solutions
- myEntergy
- Storm Center
- Bill Toolkit
- Low-Income Solutions Program
- Industrial Power Contracts (Hyperscale)
Quantifiable outcome
- Over 700,000 ratepayers benefiting from $1.1 billion in net benefits from Google data center contract over contract life
- +3 more outcomes
Companies that use Entergy Arkansas Llc
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Entergy Arkansas Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Entergy Arkansas Llc partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Hybar LLCcoreEntergy Arkansas provides a special rate contract to power Hybar's second recycled-content electric arc furnace steel rebar mill in Osceola, Arkansas. The $1.1 billion expansion project doubles production capacity to approximately 1.3 million tons annually. The mill will be supplemented by on-site solar and battery storage from sister company Green & Clean Power LLC.
- ICFcoreEntergy Arkansas partnered with Google and ICF to expand energy-efficiency access for families in Crittenden County. ICF coordinates home repairs and energy-efficiency improvements alongside Entergy Arkansas's Low-Income Solutions program. The $25 million West Memphis Energy Impact Fund over five years will support approximately 200 households.
- Central Arkansas WaterminorEntergy Arkansas awarded Central Arkansas Water more than $355,000 in incentives through the Entergy Solutions Large Commercial and Industrial program for energy-efficiency improvements. Central Arkansas Water has participated since 2021 and achieved savings of over 10.5 million kilowatt-hours over five years through the Continuous Energy Improvement initiative.
- GroundswellminorFirst 2026 recipient of the $25 million West Memphis Energy Impact Fund. Groundswell Community Power is focused on preparing homes for energy-efficiency measures in Crittenden County, Arkansas.
- Crowley's Ridge Development CouncilminorFirst 2026 recipient of the $25 million West Memphis Energy Impact Fund. Crowley's Ridge Development Council received $5 million allocation to improve energy affordability in Crittenden County through weatherization and home repairs.
- AVAIO DigitalcoreEntergy Arkansas contracted with AVAIO Digital for power supply to a $6 billion (potentially $21 billion) hyperscale data center campus near Little Rock, Arkansas. Initial contract provides 150 MW with capacity scaling to 1 GW. The project is the largest economic investment in Arkansas history, creating 500+ permanent operations jobs plus thousands of construction positions.
- GooglecoreEntergy Arkansas powers Google's $4 billion data center investment in West Memphis, Arkansas - Google's first facility in the state. Google covers full energy costs and contributes over $1.1 billion in net benefits over the contract life, helping reduce electricity rates for all customers. The partnership includes a 600-megawatt solar project with 350-megawatt battery storage and a $25 million Energy Impact Fund for Crittenden County.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Entergy Arkansas Llc competitors and assessment
Company assessmentBroad incumbents
- Dominion Energy: Large U.S. regulated electric utility with significant data center customer concentration in Virginia (Loudoun County/Ashburn region), making it a particularly relevant comparable for understanding data center demand growth dynamics, regulatory treatment of large-load customers, and integrated resource planning.
- Southern Company: Large U.S. regulated electric utility holding company serving Georgia, Alabama, and Mississippi through subsidiaries. Comparable vertically integrated model, multi-state regulatory expertise, and significant exposure to industrial and data center demand growth in the Southeast.
- Duke Energy: One of the largest U.S. regulated electric utilities serving the Carolinas, Florida, Midwest, and other states. Comparable regulated rate base growth strategy, significant data center load growth exposure, and large-scale grid modernization and renewable generation investments.
- NextEra Energy: Largest U.S. renewable energy generator and owner of Florida Power & Light, a regulated utility with similar vertically integrated model, strong regulated rate base growth, and significant data center customer relationships. Represents a benchmark for utility-scale renewable and regulated utility economics.
Direct peers
- Southwestern Electric Power Company (SWEPCO): AEP subsidiary operating as a regulated electric utility in Arkansas, Louisiana, and Texas with vertically integrated generation, transmission, and distribution. Overlaps service territory with Entergy Arkansas in western Arkansas and serves similar customer mix with comparable regulatory frameworks.
- Entergy Louisiana: Sister subsidiary of Entergy Arkansas under Entergy Corporation, operating as a regulated electric utility in Louisiana with the same vertically integrated model, formula rate plan structure, and exposure to industrial and emerging data center load growth in the Gulf South region.
- Entergy Texas: Sister subsidiary of Entergy Arkansas under Entergy Corporation, providing regulated electric distribution service in Texas with comparable customer base composition, regulatory framework, and growth orientation toward large industrial and data center customers in Southeast Texas.
- Oklahoma Gas & Electric: Vertically integrated regulated electric utility serving Oklahoma and western Arkansas, with comparable size, customer base (700K+ Oklahoma customers), and exposure to industrial and data center load growth, operating under similar state commission regulation and formula rate structures.
- Entergy Mississippi: Sister subsidiary of Entergy Arkansas under Entergy Corporation, operating as a regulated electric utility in Mississippi with similar vertically integrated generation, transmission, and distribution business model serving residential, commercial, and industrial customers under state commission oversight.
Regional players
- Arkansas Electric Cooperative Corporation: Generation and transmission cooperative serving member distribution cooperatives across Arkansas. While not a direct retail competitor, it operates in the same Arkansas electricity market, supplies wholesale power to rural electric co-ops, and competes for large-load economic development projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Entergy Arkansas Llc social profiles
Digital presenceEntergy Arkansas Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entergy Arkansas Llc leadership team
Management profileNumber of profiles
Profiles1 record
Entergy Arkansas Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entergy Arkansas Llc M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entergy Arkansas Llc
What does Entergy Arkansas Llc do?
Entergy Arkansas is a vertically integrated regulated electric utility that generates, transmits, and distributes retail electricity to over 700,000 residential, commercial, and industrial ratepayers across Arkansas under oversight of the Arkansas Public Service Commission. The company supplies power from a mix of natural gas, solar, and grid-scale generation assets and offers customer-facing energy efficiency programs, bill assistance, and large-industrial power contracts.
Is Entergy Arkansas Llc a public or private company?
Entergy Arkansas Llc is a private company. It is classified as corporate owned and is currently operating.
When was Entergy Arkansas Llc founded?
Entergy Arkansas Llc was founded in 1946. It employs 1,001 to 5,000 people.
Where is Entergy Arkansas Llc based?
Entergy Arkansas Llc is headquartered in Little Rock, United States, in the North America region.
How does Entergy Arkansas Llc make money?
One revenue line is on record: retail Electricity Sales.
Who are Entergy Arkansas Llc's main competitors?
Broad incumbents on record are Dominion Energy, Southern Company, Duke Energy and NextEra Energy. Direct peers are Southwestern Electric Power Company (SWEPCO), Entergy Louisiana, Entergy Texas, Oklahoma Gas & Electric and Entergy Mississippi. Arkansas Electric Cooperative Corporation is listed as a regional player.
Does Entergy Arkansas Llc have an API?
No public API is recorded for Entergy Arkansas Llc.
What industry is Entergy Arkansas Llc in?
Entergy Arkansas Llc's product category is Electric Utility Services. Its primary akta.pro industry code is EUADABAE, Retail Electric Providers / Competitive Distribution Utilities (where applicable), with a secondary code of EUACALAF, Utility-Integrated Distributed Energy Resources (DER) & Non-Wires Alternatives. Its NAICS code is 2211 and its SIC code is 4911.