Tier 1 Performance

What Tier 1 Performance does

Tier 1 Performance (TiER1 Performance) is a private, employee-owned U.S. professional services firm specializing in organizational transformation and performance consulting. The company was founded as TiER1 and rebranded to TiER1 Performance in October 2025 to emphasize its focus on connecting strategy, structure, and culture; it operates as a subsidiary of the TiER1 Impact parent entity headquartered in Covington, Kentucky. TiER1 Performance employs 251-500 staff across 10 U.S. metropolitan offices and serves Fortune 500 enterprises, global brands, government agencies, and industry associations across 10+ verticals including automotive, life sciences, consumer packaged goods, retail, financial services, government, partner ecosystems, private equity, and associations. Named clients include FedEx, Procter & Gamble, McDonald's, Google, BMW, Toyota, Hyundai, Roche, AbbVie, Eli Lilly, Moderna, the U.S. Air Force, U.S. Army, U.S. Navy, and the Defense Health Agency.

TiER1 Performance monetizes through project-based professional services engagements spanning strategy and change, leadership and culture, learning and growth, and experience and enablement. Pricing is not publicly disclosed and contracts are negotiated on a per-engagement basis. The firm pairs its 'Transformation by Design' consulting methodology with three proprietary productized assets: THRiVE, a holistic organizational assessment tool that maps current state to culture goals; Adoptify, a change-adoption platform that measures change readiness and sustained adoption of new ways of working; and rapidRoster, a badge-scanning device suite that automates employee registration into learning management systems. The firm is SOC 2 Type II certified (via Vanta) and is a Certified B Corporation, and it has won multiple Brandon Hall and LTEN awards for learning, change management, and leadership development programs.

The business operates two go-to-market motions: direct enterprise field sales targeting large organizations through consulting project work, and a partner ecosystem practice that serves technology vendors (Adobe, ADP, IBM, Microsoft, SAP, PayPal, Boeing, Informatica, AVEVA, Procore) with partner-first go-to-market consulting. Growth has been driven by a sustained acquisition cadence — including nine disclosed deals between 2010 and 2026, most recently Signature Leaders in February 2026 and LHT Learning in October 2025 — combined with vertical additions such as Aviation and new practice areas including Digital & AI Transformation, Cybersecurity & Compliance, and PMO & Governance. Leadership is anchored by Co-Founder and CEO Greg Harmeyer, President and COO Katie Frey, and Founding Partner/Chairman Normand Desmarais.

Name

Tier 1 Performance

Legal name

TiER1 Performance

Website

https://tier1performance.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Tier 1 Performance is an employee-owned U.S. professional services firm providing organizational transformation, change management, leadership development, and learning consulting to Fortune 500 enterprises, government agencies, and associations across 10+ verticals, supported by proprietary THRiVE, Adoptify, and rapidRoster tools.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), Team Leadership & High-Performance Teams (EDABAAAH), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Corporate & Leadership Development (BPACANAA)

Keywords

• Organizational transformation consulting
• Change management consulting
• Leadership development services
• Learning and development consulting
• Employee experience consulting

Headquarters

HQ city

Covington

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services Consulting: Project-based consulting engagements across strategy, change management, leadership development, learning and development, and organizational transformation. Revenue generated through fee-for-service professional services engagements with enterprise clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Tier 1 Performance is a professional services consulting firm that delivers strategic business transformation, change management, organizational assessment, and leadership development services to enterprise clients. The firm pairs its consulting methodology with proprietary tools including THRiVE (organizational assessment), Adoptify (change adoption platform), and rapidRoster (badge scanning/LMS enrollment tool) to address challenges across culture, leadership, learning, and operations.

Product overview

TiER1 Performance is a professional services firm offering strategic business transformation consulting. Rather than a unified software product with modules, the company provides an integrated suite of consulting services organized by industry (Associations, Automotive, Consumer Packaged Goods, Financial Services, Government, Life Sciences, Partner Ecosystems, Private Equity, Retail) and business challenges (Culture, Employee Experience, DEI, Leadership Development, Talent & Skills, Operations, Growth, and Evolution). The company pairs its consulting methodology (referred to as 'Transformation by Design') with select proprietary tools including rapidRoster (a badge scanning and LMS registration tool) and Adoptify (a change readiness measurement platform). Services span Strategy & Change, Leadership & Culture, Learning & Growth, and Experience & Enablement expertise areas.

Differentiator

Problem solved

Functional benefit

Brands

• THRiVE: Holistic organizational assessment tool that provides a realistic picture of current state and maps organizational strengths and weaknesses to culture goals

Products and services

• rapidRoster

Quantifiable outcome

• #1 Ranking in J.D. Power Sales Satisfaction Index in 4 of the last 5 years for automotive clients
• +3 more outcomes

Named customers73 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• THRUUEcoreStrategic or Co-development PartnerTiER1 Performance acquired THRUUE in June 2023. Both companies expected complementary services to facilitate growth, leveraging combined client bases and services for broader organizational transformation offerings.
• Signature LeaderscoreStrategic or Co-development PartnerSignature Leaders, a global leadership development firm founded in 2013, was acquired by TiER1 Impact in February 2026. Signature Leaders continues operating as an independently affiliated company while gaining access to TiER1 Impact's scale, long-term investment support, and complementary offerings.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering talent management, leadership development, and organizational strategy services. Larger-scale competitor with overlapping practice areas in leadership and organizational transformation.
• Heidrick & Struggles: Executive search and leadership advisory firm with growing consulting practice in leadership assessment and organizational culture. Comparable in serving enterprise leadership and talent needs.

Direct peers

• Development Dimensions International (DDI): Specialist in leadership development, assessment, and selection services for enterprise clients. Closely comparable in target market (enterprise L&D) and core methodology (proprietary assessment frameworks and leadership development programs).
• FranklinCovey: Provider of leadership, culture, and execution training and consulting for global enterprises. Comparable content-led, framework-driven consulting model with strong Fortune 500 client base.
• GP Strategies Corporation: Performance improvement solutions provider focused on learning solutions, organizational change, and technical training for large enterprises. Closely aligned in delivering managed learning and organizational transformation services.
• BTS Group: Global consulting firm specializing in strategy execution, leadership development, and sales force effectiveness. Comparable in offering people-centered transformation consulting to large multinational clients.
• The Ken Blanchard Companies: Leadership development and management training consultancy serving enterprise clients. Overlaps directly with TiER1's leadership development practice and learning program delivery model.
• Root Inc. Strategy and organization change consultancy helping enterprises align culture and execution with strategy. Highly comparable in change management and organizational transformation focus.
• Wilson Learning Worldwide: Global learning and performance improvement company focused on sales, leadership, and employee development. Comparable scale, target market, and consulting-plus-content business model.

Emerging players

• RGP (Resources Connection): Global consulting firm providing on-demand transformation, change management, and operational consulting. Comparable client base (Fortune 500 enterprises) and project-based consulting delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TiER1says
• Facebookfacebook.com/tier1performancesolutions
• LinkedInlinkedin.com/company/tier-1-performance-solutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tier 1 Performance