Project Heal

Name

Project Heal

Legal name

Project HEAL: Help to Eat, Accept and Live

Website

https://theprojectheal.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nonprofit Eating Disorder Treatment Access Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Eating Disorder Treatment Programs (HLAFACAK)

akta.pro secondary industries

Eating Disorder Recovery Nutrition Support (HSADAFAM), Rare Disease & Special Needs Support Organizations (BPAGACAM)

Keywords

• Eating disorder treatment
• Nonprofit health services
• Case management support
• Clinical training programs
• Treatment access navigation

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Project HEAL relies primarily on individual donations, corporate sponsorships, and foundation grants. The organization is a registered 501(c)(3) not-for-profit, making all donations tax deductible. Donors can give online (one-time or recurring), through Donor Advised Funds, or by check.
2. Program Fees - InformED Training: The organization generates revenue through the InformED Clinical Training Program, which charges $125 for self-paced modules. Customized live training packages are available at varying price points.
3. Merchandise Sales: Project HEAL operates a merchandise store (through Bonfire) selling items like 'Your Body is Yours' merchandise, generating additional revenue while promoting their mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Project HEAL is a national nonprofit organization that provides direct services to individuals with eating disorders who face financial, systemic, and healthcare barriers to treatment. Its offerings include treatment placement, cash assistance for treatment costs, case management, meal support, and culturally competent BIPOC community care, all delivered free of charge to beneficiaries. The organization also operates the HEALers Circle, a nationwide network of treatment providers that donate pro bono care, and the InformED Clinical Training Program (a paid continuing education offering for healthcare professionals).

Product overview

Project HEAL is a national nonprofit organization offering a comprehensive suite of interconnected services designed to remove systemic, financial, and healthcare barriers to eating disorder treatment. The core direct services include Treatment Placement (connecting individuals to appropriate levels of care), Cash Assistance (financial support for treatment costs, deductibles, and travel), Case Management (1:1 guidance through healthcare systems), Meal Support, and the BIPOC Community Care Program (culturally competent care for underrepresented communities). These services are supported by the HEALers Circle—a nationwide network of providers donating pro bono care—and the Referral Directory connecting individuals to trusted providers. Project HEAL also operates the InformED Clinical Training Program, an introductory training with 3 CE credits for healthcare professionals seeking to provide identity-affirming eating disorder care. Additional resources include the Insurance Resource Hub, Free Support Groups, the Ambassador volunteer program, and an educational blog—collectively forming a holistic ecosystem focused on treatment access equity.

Differentiator

Problem solved

Functional benefit

Brands

• HEALers Circle: A network of eating disorder treatment specialists committed to equitable treatment access, consisting of outpatient providers and treatment centers that donate pro bono care to Project HEAL recipients.
• InformED Clinical Training Program

Products and services

• Treatment Placement Program Connects individuals with eating disorders to appropriate levels of care—from inpatient to outpatient—by matching them with treatment providers within the HEALers Circle network.
• Cash Assistance Program Provides financial assistance to help individuals afford eating disorder treatment when insurance and other resources fall short, including funding for deductibles, treatment costs, and travel/lodging expenses.
• Case Management Guides individuals through complex healthcare systems to unlock access to care, offering 1:1 support in completing treatment access applications.
• Meal Support Provides meal support services to individuals navigating eating disorder recovery.
• BIPOC Community Care Program Provides culturally competent, identity-affirming support services specifically designed for Black, Indigenous, and People of Color communities who face systemic barriers to eating disorder treatment.
• HEALers Circle A nationwide network of eating disorder treatment specialists—including outpatient providers and treatment centers—who donate pro bono care to Project HEAL beneficiaries, building a network committed to equitable treatment access.
• InformED Clinical Training Program An introductory, identity-affirming training course designed to equip healthcare professionals with a health justice-based lens for understanding eating disorder presentations, offering 3 continuing education credits upon completion.
• Insurance Resource Hub Provides guidance and resources to help individuals navigate insurance coverage for eating disorder treatment, including information on appeals and coverage advocacy.
• Referral Directory An online directory of trusted eating disorder treatment providers, including HEALers Circle members, to help individuals find appropriate care.
• Free Eating Disorder Support Groups Provides free support groups for individuals affected by eating disorders.

Quantifiable outcome

• Delivered over $9.2 Million in cash value services in 2025
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• F.E.A.S.T.coreStrategic or Co-development Partner · 1 September 2019Project HEAL partnered with F.E.A.S.T. (Families Empowered and Supporting Treatment for Eating Disorders) to conduct a comprehensive survey and stakeholder interviews of primary caregivers of people with eating disorders in fall 2019. The resulting report, released in June 2020, highlighted the importance of strong support systems for people in recovery.
• Columbia UniversitycoreStrategic or Co-development PartnerProject HEAL partnered with Columbia University to conduct a study evaluating peer mentorship as an adjunct intervention for eating disorders. The study demonstrated that peer support was effective in reducing body dissatisfaction, depression, and anxiety, as well as restricting and bingeing behaviors.
• Eating Anxiety Treatment Laboratory & Clinic (EAT Lab) at University of LouisvillecoreStrategic or Co-development PartnerOver four years, Project HEAL partnered with the EAT Lab at the University of Louisville for the Barriers to Treatment Access (BTA) Study, which comprehensively assessed treatment access for those with eating disorders in the United States and how it varies among populations.
• HEALers Circle MemberscoreChannel Partner/ Reseller/ DistributorThe HEALers Circle comprises treatment programs, outpatient providers, and eating disorder coaches that donate pro bono care to Project HEAL recipients. These providers commit to accepting a specific number of Project HEAL beneficiaries in time-limited treatment placements as part of the network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Eating Disorders Association (NEDA): National nonprofit dedicated to eating disorder awareness, support, and advocacy; the most direct peer given overlapping mission, donor base, and referral relationships (NEDA's Feeding Hope Fund actually funded Project HEAL's BTA Study).
• F.E.A.S.T. Nonprofit supporting families and caregivers of people with eating disorders; explicitly named as a Project HEAL research collaborator, addressing an adjacent (family) but overlapping population with similar education and navigation services.
• Alliance for Eating Disorders Awareness: National nonprofit providing eating disorder education, awareness, and free support services; comparable direct-to-consumer service delivery model targeting similar populations struggling with treatment access.
• Eating Disorder Foundation: Nonprofit providing free support groups, education, and recovery resources for people affected by eating disorders; similar service mix (support groups, resource navigation) and donor-supported nonprofit model.
• Multi-Service Eating Disorders Association (MEDA): Nonprofit providing eating disorder treatment access, education, and advocacy with a similar constellation of direct service programs (case management, support groups, professional training) tailored to remove barriers to care.
• Eating Disorders Coalition for Research, Policy & Action: National advocacy coalition working on policy and research priorities for the eating disorder community; comparable mission footprint in driving systemic access reform, federal funding, and provider pipeline expansion.

Emerging players

• Equip Health: Virtual eating disorder treatment provider offering family-based treatment digitally; overlaps with Project HEAL's mission of expanding access to eating disorder care for underserved populations (especially through insurance-covered treatment).
• Within Health: Virtual eating disorder treatment platform focused on accessible, insurance-covered care; an emerging treatment-capacity provider whose growth directly affects Project HEAL's referral landscape and HEALers Circle pool.

Regional players

• Accanto Health (The Emily Program): Multi-site eating disorder treatment system operating residential, PHP, and outpatient programs; a potential HEALers Circle partner as a treatment-capacity provider in the same ecosystem.

Broad incumbents

• Mental Health America: Large national nonprofit addressing the full spectrum of mental health conditions including eating disorders through education, screening, and advocacy; broader scope but overlapping donor pools, corporate partnerships, and policy advocacy lanes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theprojectheal
• LinkedInlinkedin.com/company/projectheal
• Instagraminstagram.com/theprojectheal
• Xx.com/TheProjectHEAL

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Heal