What 360 Destination Group does

360 Destination Group is a U.S. destination management company (DMC) founded in 1978, historically focused on California and now operating across a national and international footprint of 50 destinations. The company provides end-to-end corporate event services spanning creative direction (decor, entertainment, culinary experiences, immersive storytelling), experiential marketing (brand activations, campaign-based ideation), and logistics (transportation, tours, conference and meeting management, AV, hospitality staffing, VIP services). Customers are large enterprise corporations engaging the firm for corporate events, incentive travel, conferences, and brand activations.

In 2025, 360 Destination Group was acquired by private equity firm H.I.G. Capital and merged with CSI DMC, a complementary destination management firm, with the combined entity rebranded as Cohera. The merger created one of the larger U.S. DMC platforms, serving clients through a direct enterprise sales motion across the Southeast, West Coast, Mountain West, Florida, Northeast, Mid-Atlantic, Midwest, and Texas, plus international markets in The Bahamas and The Cayman Islands. The unified platform now offers 15 distinct service lines organized under Creative, Experiential, and Logistics pillars.

The business operates as a professional services / project-based B2B model with quote-based, per-event pricing negotiated directly with corporate clients; revenue is not publicly disclosed. The company is headquartered in Fernandina Beach, Florida, employs 101–250 people, and has continued to pursue growth via additional add-on acquisitions following the initial merger, reflecting the broader PE-driven consolidation trend in the events industry.

Name

360 Destination Group

Legal name

Cohera (formerly 360 Destination Group)

Website

https://360dg.com

Company type

Private

Founded year

1978

Operating status

Acquired

Headcount range

101–250 employees

Short description

360 Destination Group, now operating as Cohera after a 2025 H.I.G. Capital-backed merger with CSI DMC, is a U.S. destination management company providing creative, experiential, and logistics services for corporate events across 50 U.S. and international destinations, serving enterprise clients.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Facilities Support Management Services (8744), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE)

akta.pro secondary industries

Meeting & Conference Planning & Coordination (HSACADAA), Venue Sourcing & Site Coordination (HSACAAAD)

Keywords

• Destination management services
• Corporate event planning
• Experiential marketing services
• Event logistics management
• Conference meeting management

Headquarters

HQ city

Fernandina Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Destination Management Services: Professional services revenue generated from providing destination management, event planning, creative design, experiential marketing, and logistics services to corporate clients across multiple destinations in the U.S. and internationally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

360 Destination Group (now operating as Cohera following its 2025 merger with CSI DMC under H.I.G. Capital) provides full-service destination management for corporate clients, including creative direction, event design, experiential marketing, conference and meeting management, ground transportation, hospitality staffing, entertainment, culinary experiences, and on-site logistics across 50 U.S. and international destinations. Offerings are organized into three service categories: Creative (decor & design, entertainment, culinary, creative direction), Experiential (brand activations, immersive storytelling, campaign-based ideation, team building & CSR), and Logistics (conference management, AV & technology, transportation, tours & activities, hospitality & staffing, VIP services).

Product overview

Cohera (formerly 360DG & CSI DMC) is a creative agency and destination management company offering a unified platform of event planning and management services. Following the merger of 360 Destination Group and CSI DMC under H.I.G. Capital, the combined entity operates across 50 destinations serving clients throughout the U.S. and internationally. The company's service portfolio spans creative services (Decor & Design, Entertainment, Culinary Experiences, Creative Direction), experiential services (Brand Activations, Immersive Storytelling, Campaign-Based Event Ideation), and operational services (Transportation, Tours & Activities, Conference & Meeting Management, AV & Technology, Hospitality & Staffing, Exclusive VIP Client Services, Team Building & CSR).

Differentiator

Problem solved

Functional benefit

Products and services

• Cohera Destination Management Services Cohera (formerly 360DG and CSI DMC) is a creative destination management company offering integrated event planning and management services for enterprise corporate clients. The company operates across 50 destinations in the U.S. and internationally, providing end-to-end services from creative concept to event execution for corporate events, conferences, meetings, incentive programs, and brand activations.
• Creative Direction

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PRA Destination Management: PRA is a corporate events and destination management company that has also been a target of PE investment and consolidation activity. Directly comparable to Cohera in offering DMC, incentive travel, and event production services to enterprise clients across multiple destinations.
• ConferenceDirect: ConferenceDirect is a meeting planning and event management company providing venue sourcing, conference management, and event services to corporate clients and associations. Directly comparable to Cohera in serving enterprise clients with meeting and conference management services, though more focused on the meetings/conference side.
• ITA Group: ITA Group is an incentive travel, engagement, and event solutions company serving enterprise clients with loyalty programs, incentive trips, and corporate events. Directly comparable to Cohera in the incentive travel and corporate event space, particularly for large-scale enterprise incentive programs.
• Hello! Destination Management: Hello! Destination Management is a creative DMC providing destination management, event production, and experiential services to corporate clients. Directly comparable to Cohera in its positioning as a creative-led DMC serving enterprise clients with similar service categories.
• ACCESS Destination Services: ACCESS Destination Services is one of the largest DMC networks in North America, providing destination management, event planning, and corporate event services across multiple U.S. cities and internationally. Directly comparable to Cohera as a full-service DMC serving enterprise corporate clients with multi-destination reach.
• Hosts Global: Hosts Global is a global DMC and event management company operating across numerous destinations worldwide. Directly competes with Cohera in providing destination management, incentive travel, and corporate event services to enterprise clients with similar service offerings and international reach.
• Destination Management Inc (DMI): DMI is a destination management company specializing in corporate events, incentive programs, and meetings across multiple U.S. destinations. Directly comparable to Cohera as a creative DMC serving enterprise clients with comprehensive event planning and execution services.

Broad incumbents

• BCD Meetings & Events: BCD Meetings & Events is a global meetings and events agency serving enterprise clients across all major destinations worldwide. Comparable to Cohera as an incumbent in corporate event management but at much larger scale with a broader service portfolio including strategic meetings management programs.
• Maritz Travel: Maritz Travel is a large, established corporate travel, meetings, and incentive travel company offering a broad portfolio of event services to enterprise clients. Comparable to Cohera as an incumbent in the corporate events and incentive travel space but operating at greater scale with broader service offerings.
• American Express Meetings & Events: American Express Meetings & Events is a global meetings, events, and business travel management provider serving large enterprise clients with comprehensive event solutions. Comparable to Cohera as an incumbent in corporate event management but operating at much larger scale and as part of broader Amex business travel services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/360dgdmc
• Facebookfacebook.com/360-destination-group-274374939268365
• LinkedInlinkedin.com/company/2384952

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360 Destination Group