The CAPROCK Group

What The CAPROCK Group does

The CAPROCK Group, founded in 2005 and headquartered in Boise, Idaho, is a multi-family office and SEC Registered Investment Advisor serving ultra-high-net-worth families across the United States. The firm manages $16B in assets under advisement for 436 families through 11 U.S. office locations spanning Boise, Seattle, California (San Jose and Newport Beach), Park City, Denver, Austin, Chicago, Scottsdale, Winter Park, and New York. Caprock provides integrated wealth management across four pillars: multi-family office services, private market investing, complex wealth management, and integrated impact investing, with the latter allocating $2.2B in capital deployed with impact intentionality.

The firm's underlying technology is the third-party Addepar platform, which Caprock uses for consolidated balance-sheet reporting, dynamic asset allocation, continuous tax-loss harvesting (yielding a 1.08% per-year pre-transaction-cost tax alpha), and long/short extensions in custom separately managed accounts. Caprock differentiates primarily through private market access: a six-person private markets team conducts 500+ fund meetings per year, reviews up to 1,000 opportunities annually, and selects roughly the top 2.5% for due diligence, providing clients with co-investment and direct exposure to top venture and private equity managers.

Caprock generates revenue through AUM-based advisory fees, negotiated per family and typically within the 0.75%-1.5% MFO industry range. The firm is privately held, with TA Associates holding a strategic growth investment made in September 2021. Caprock pursues growth through a combination of direct advisor-led client acquisition, geographic office expansion, and selective acquisitions — most notably the March 2024 acquisition of Grey Street Capital, which was the firm's first strategic deal and added roughly $3B in AUA.

Name

The CAPROCK Group

Legal name

The Caprock Group, LLC

Website

https://caprock.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

The CAPROCK Group is a Boise-based multi-family office and SEC-registered investment advisor managing $16B in assets under advisement for 436 ultra-high-net-worth families across 11 U.S. cities, offering integrated wealth management, private market access, and family office services.

Ownership category

akta.pro rank

Product category

Wealth Management / Multi-Family Office Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Family Office Services (Single & Multi-Family Office) (FSABADAF)

akta.pro secondary industries

Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH), Private Client/High-Net-Worth Advisory (FSAEAAAN), Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH), Family Governance & Next-Gen Advisory (Education, Family Councils) (FSAAABAK), Family Business & Succession Advisory (FSAAADAL)

Keywords

• Wealth management
• Multi-family office
• Private investing
• Impact investing
• Financial advisory

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wealth Management / Advisory Fees: Caprock operates as an SEC Registered Investment Advisor providing fee-based wealth management services to ultra-high-net-worth clients. The company charges fees based on assets under management, with costs negotiated at onset and tailored to each family's needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The CAPROCK Group is a multi-family office delivering integrated wealth management services to ultra-high-net-worth families, including investment oversight across public and private markets, estate and tax planning, philanthropy structuring, and family governance. The firm provides curated access to private equity, venture capital, private credit, and real assets through top fund managers and co-investment opportunities, supported by an Addepar-powered technology platform that delivers consolidated balance sheet reporting, dynamic asset allocation, and continuous tax-loss harvesting.

Product overview

Caprock is a multi-family office providing integrated wealth management services to ultra-high-net-worth individuals and families. The firm offers four core service pillars: Multi-Family Office Services (comprehensive financial oversight, estate planning, and family governance), Private Investing (access to private equity, venture capital, private credit, and real assets), Managing Complex Wealth (handling multi-entity balance sheets, tax strategies, and generational planning), and Integrated Impact Investing (values-aligned investment solutions). All services are delivered through a technology-enabled platform with dedicated advisors and investment professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Family Office Services Comprehensive wealth management services for ultra-high-net-worth families including investment oversight, estate planning, tax coordination, philanthropy, and family governance across public and private markets. Delivered as a single, bespoke offering through dedicated advisors.
• Private Investing

Quantifiable outcome

• Tax-loss harvesting strategy yielded 1.08% per year before-transaction-cost tax alpha
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Grey Street CapitalmajorStrategic or Co-development Partner · 19 March 2024Caprock acquired Grey Street Capital, a Chicago-based boutique advisory firm, marking its first strategic acquisition. The deal grew Caprock's assets under advisement to over $11 billion, enhanced service offerings to ultra-high-net-worth clients, and expanded geographically. Grey Street Capital team members including Jay Page, Jeffrey Friedstein, Melissa Ahearn, Ben Ryan, and Christy Clark joined Caprock.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moneta Group: Top-10 independent RIA serving HNW and UHNW families through comprehensive wealth planning — a comparable size and service model with a similar PE-backed growth and acquisition trajectory.
• Aspiriant: Independent, fee-only RIA serving UHNW families with holistic wealth planning, investment management, and tax services — a comparable mid-to-large RIA peer focused on complex wealth situations similar to Caprock's target client.
• Mercer Advisors: National RIA serving HNW and UHNW households with integrated wealth management and a strong acquisition-led growth model — directly comparable M&A-driven RIA peer with similar consolidated reporting technology.
• Pitcairn (now Verita Wealth Partners / Cornerstone): Multi-family office serving ultra-wealthy families with holistic wealth management, private investing, and next-generation education services — comparable offering structure and HNW/UHNW client focus to Caprock.
• Bessemer Trust: One of the largest independent multi-family offices in the U.S., Bessemer Trust serves ultra-high-net-worth families with integrated wealth management, private investing, and family office services — directly comparable to Caprock's service model and target client base.
• Cresset Capital: Independent multi-family office providing integrated wealth management, private investing, and family office services to UHNW clients — similar service pillars, scale (multi-billion AUA), and PE-backed growth profile.
• Glenmede: Independent, privately held wealth management firm serving UHNW families, foundations, and endowments with investment management, trust services, and private banking — a close structural peer to Caprock's RIA multi-family office model.

Broad incumbents

• Brown Brothers Harriman (BBH Wealth Management): Long-standing private bank and wealth manager with a sizable UHNW practice serving families, foundations, and endowments — a broader incumbent offering competing capabilities including custody and private banking that Caprock does not provide directly.
• Morgan Stanley Private Wealth Management: Bank-affiliated UHNW wealth platform offering investment management, lending, and alternative investments — a scaled incumbent competitor, particularly for UHNW clients seeking integrated banking and capital markets access.
• Goldman Sachs Private Wealth Management: Large incumbent private wealth platform within Goldman Sachs, where several Caprock senior advisors previously worked — competes directly for UHNW clients with a broader suite of investment banking, lending, and alternative investment capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-caprock-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The CAPROCK Group