Amni
Amni is a Berkeley-based fintech startup (founded 2020) building a micro-savings and investing platform that gamifies saving by integrating with third-party entertainment platforms for end consumers.
- Company typePrivate
- Founded2020
- HeadquartersBerkeley, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Amni firmographics
Firmographics- Name
- Amni
- Website
- https://amni.io
- Company type
- Private
- Founded year
- 2020
- Headcount range
- 1–10 employees
- Short description
- Amni is a Berkeley-based fintech startup (founded 2020) building a micro-savings and investing platform that gamifies saving by integrating with third-party entertainment platforms for end consumers.
- Ownership category
- akta.pro rank
Amni industry classification
Industry- Product category
- Personal Finance / Micro-Savings & Investing
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Goal-Based & Micro-Investing Platforms (Round-ups, Fractional) (FSAGAEAG)
Keywords
Where Amni is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Markets served
Amni business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Amni product offering
Product offeringCore offering
Amni is a micro-savings and investing platform that connects with users' favorite entertainment platforms to gamify the act of saving and investing money. The product is positioned for individual consumers who want low-friction, habit-forming ways to build savings and investment balances.
Differentiator
Problem solved
Functional benefit
Products and services
- Amni Micro-Savings & Investing Platform A consumer-facing micro-savings and investing platform that gamifies saving and investing by integrating with users' favorite entertainment platforms, designed for individual retail users who want low-friction, habit-forming ways to build savings and investment balances.
Companies that use Amni
Customer profileIdeal customer profiles1 record
Amni technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amni competitors and assessment
Company assessmentDirect peers
- Acorns: Acorns is the most established micro-investing / round-up platform, helping consumers automatically invest small amounts of spare change. It directly competes with Amni's micro-savings and investing premise for the same under-25 / mass-market retail customer.
- Stash: Stash offers micro-investing and financial education to beginning investors, including fractional shares and themed portfolios. It targets the same 'start small, invest a little' behavioral niche as Amni.
- Greenlight: Greenlight combines a kid/teen debit card with investing and educational 'games' that reward saving behavior, making it a direct conceptual competitor to Amni's entertainment-tied gamification angle.
- Step: Step is a teen-focused banking and investing app with gamified financial-literacy features and a strong creator/entertainment distribution angle, closely matching Amni's youth-and-entertainment positioning.
- Current: Current offers mobile banking with savings/investing pods and teen-focused features, addressing the same under-25 demographic Amni is targeting with more app-native saving tools.
Broad incumbents
- Robinhood: Robinhood pioneered gamified, mobile-first investing for retail users and is now a broad incumbent with crypto, retirement, and cash products. It competes with Amni for the gamified-investing mindshare of younger users.
- Wealthfront: Wealthfront is an established robo-advisor and high-yield cash platform. While not entertainment-led, it competes for the same 'set-it-and-forget-it micro-investor' persona that Amni is courting.
- Betterment: Betterment is a long-standing digital wealth management / robo-advisor incumbent offering goal-based investing. It is a broader incumbent in the same goal-based micro-investing category Amni addresses.
Emerging players
- Public: Public combines fractional investing with a community/social feed that gamifies engagement with markets. It is an emerging player competing for entertainment-driven, socially-engaged younger investors that Amni also targets.
- Stockpile: Stockpile offers fractional-share gifting and a kid-friendly investing app, an emerging player in the same micro-investing-with-educational-game-mechanics space as Amni.
Market position
Customer concentration
Amni financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amni leadership team
Management profileNumber of profiles
Profiles1 record
Amni funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amni M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amni
What does Amni do?
Amni is a micro-savings and investing platform that connects with users' favorite entertainment platforms to gamify the act of saving and investing money. The product is positioned for individual consumers who want low-friction, habit-forming ways to build savings and investment balances.
When was Amni founded?
Amni was founded in 2020. It employs 1 to 10 people.
Where is Amni based?
Amni is headquartered in Berkeley, United States, in the North America region.
Who are Amni's main competitors?
Direct peers on record are Acorns, Stash, Greenlight, Step and Current. Broad incumbents are Robinhood, Wealthfront and Betterment. Emerging players are Public and Stockpile.
Does Amni have an API?
No public API is recorded for Amni.
What industry is Amni in?
Amni's product category is Personal Finance / Micro-Savings & Investing. Its primary akta.pro industry code is FSAGAEAG, Goal-Based & Micro-Investing Platforms (Round-ups, Fractional). Its NAICS code is 523940 and its SIC code is 6282.