FitForMe

What FitForMe does

FitForMe generates revenue primarily through a direct-to-consumer subscription model delivering supplements every 90 days, with pricing around $99 per 90-day Forte supply (or €56.85 per 90-day Support-1 supply) and 10-11% subscription discounts versus single-bottle purchases. Products are sold through 20+ country-localized e-commerce storefronts on fitforme.com, supported by an Australian subsidiary and a referral channel built on recommendations from 8,000+ healthcare professionals, while free trial packs and free dietitian consultations serve as lead-generation mechanisms. As of 2026 the company serves over 200,000 customers across more than 20 countries, employs 51-100 staff, and operates the BariBuddy app with over 50,000 users; the leadership team includes Director Simon Hamer and COO Sjoerd van Berkel, and the firm has remained largely bootstrapped with one undisclosed funding round in December 2018.

Name

FitForMe

Legal name

Fit For Me B.V.

Website

https://fitforme.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

FitForMe is a Rotterdam-based direct-to-consumer supplement company founded in 2005 that sells specialized multivitamins, protein, and calcium products formulated for post-bariatric surgery patients and GLP-1 weight loss medication users across more than 20 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Subscription-Based Product Sales: Core revenue from 3-month subscription memberships delivering multivitamins and supplements. Customers receive automatic deliveries every 90 days with discounts (10-11% savings compared to one-time purchases). Subscriptions can be paused or cancelled anytime.
2. One-Time Product Purchases: Single bottle purchases available for customers who prefer not to commit to subscriptions. Products include Forte capsules/chewables at $39.00 per 30-piece bottle.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

FitForMe formulates, manufactures, and sells specialized multivitamins, minerals, and protein supplements targeted at post-bariatric surgery patients (gastric bypass, sleeve, mini bypass) and GLP-1 weight-loss medication users. Products are delivered through a 90-day subscription model, with free worldwide shipping, in capsule, chewable, and soft-chew formats. The BariBuddy companion app and in-house dietitian consultations supplement the core product portfolio.

Product overview

FitForMe is a specialized nutritional supplement company offering a comprehensive portfolio of vitamins, minerals, and protein supplements tailored for individuals undergoing bariatric surgery (gastric bypass, gastric sleeve, mini gastric bypass) or using GLP-1 weight loss medications. The core product line includes surgery-specific multivitamins: Forte for gastric bypass patients, Opti for gastric sleeve patients, and WLS Primo for mini bypass/omega loop patients, each available in capsule and chewable formats with corresponding Ferro (iron/copper) tablets. Support-1 is a multivitamin designed specifically for GLP-1 medication users with 20 essential nutrients, while Balance Boost targets individuals with higher body weight experiencing nutrient deficiencies. The portfolio is complemented by protein supplements (Collagen Protein, Pure Whey Protein, Clear Protein+), calcium supplements (Calcium Plus, Calcium Soft Chew), digestive support (Digestive Balance), fiber supplements (Fibre Complex), and the BariBuddy mobile app for patient tracking and support. Products feature advanced dissolving technology for quick absorption and are delivered via a flexible 90-day subscription membership model with free home delivery.

Differentiator

Problem solved

Functional benefit

Brands

• BariBuddy: Mobile application for healthy routines, vitamin tracking, and support for bariatric surgery patients. Over 50,000 users. Features include vitamin reminders, body measurement tracking, recipes, and personal goal setting.
• Balance Boost
• WLS Probierbox

Products and services

• Forte Multivitamin (gastric bypass) Multivitamin formulated for gastric bypass patients, containing B2, B12, iodine and selenium to support thyroid function, available in capsule or chewable formats with companion Ferro (iron/copper) tablets. Sold on a 90-day subscription for $99 or as a single 30-piece bottle for $39.
• Opti Multivitamin (gastric sleeve) Multivitamin formulated for gastric sleeve patients, providing B vitamins to support energy production and metabolism of carbohydrates, fats, and proteins, plus separate Ferro Tablets for iron and copper. Sold on a 90-day subscription or single-bottle basis.
• WLS Primo Multivitamin (mini bypass / omega loop) Multivitamin formulated for patients who have undergone Mini Bypass / Omega Loop bariatric procedures, with specialized dosages matching the nutritional needs of that anatomy.
• Support-1 Multivitamin (GLP-1 users) Daily multivitamin with 20 essential nutrients designed for individuals using GLP-1 weight loss medications (e.g., Ozempic, Wegovy). Available in capsule or Soft Chew formats; gluten-free, halal, and vegetarian. Priced at €56.85 per 90-day subscription.
• Balance Boost (higher-body-weight wellness) Daily supplement delivering higher doses of essential nutrients than standard multivitamins, designed for individuals with higher body weight experiencing 'hidden hunger' (inadequate micronutrient intake despite sufficient food consumption). Targets energy, immune support, and overall wellness.
• Collagen Protein Premium hydrolysed collagen protein blend that is rapidly absorbed, supporting tissue building, repair, and maintenance of muscles and bones, plus healthy hair, skin, and nails. Tasteless and mixable with hot or cold drinks and foods. Sold as a 90-day subscription at $40 for 28 servings of 18g each.
• Calcium Plus Calcium supplement designed to support bone health, particularly important after bariatric surgery when calcium absorption may be reduced.
• Calcium Soft Chew Chewable calcium supplement available in lemon and raspberry flavors, designed for easy daily intake with pleasant taste.
• Ferro Tablets Iron and copper-containing tablets provided separately with multivitamin chewables (high dosages of these minerals are not pleasant to chew), essential for blood health after bariatric surgery.
• Pure Whey Protein Whey protein supplement in vanilla and neutral flavors to support protein intake during a weight loss journey and help maintain muscle mass.
• Clear Protein+ Clear protein supplement designed for easy consumption, supporting protein intake goals during weight management.
• Fibre Complex Fiber supplement in capsule form to support digestive health and regular bowel movements, important for individuals with reduced food intake after bariatric surgery.
• Digestive Balance Digestive support supplement formulated to help manage digestive health after bariatric surgery.
• Collagen Protein On The Go Travel-sized collagen protein supplement for on-the-go consumption, supporting muscle maintenance, bone health, and hair, skin, and nail health.
• Probierbox (Trial Pack) Free sample box containing 6 days of multivitamins in various formats (capsules, chewables, soft chews) tailored to the customer's specific surgery type, with a free nutrition consultation included and no credit card required.
• BariBuddy App Free mobile app (iOS and Android) with 50,000+ users supporting bariatric surgery patients through vitamin intake reminders, body measurement tracking, personal goal setting, recipe access, and community stories. Research-based and integrated with FitForMe's product ecosystem.

Quantifiable outcome

• Products recommended by 8,000+ healthcare professionals
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Google (Play Store)coreTechnology or IntegrationGoogle Play Store serves as the distribution platform for the BariBuddy mobile application, enabling FitForMe to reach Android users with their research-based support app for bariatric surgery patients.
• Apple (App Store)coreTechnology or IntegrationApple App Store serves as the distribution platform for the BariBuddy mobile application, enabling FitForMe to reach iOS users with their research-based support app for bariatric surgery patients.
• Partner ClinicscoreChannel Partner/ Reseller/ DistributorPartner clinics register with BariBuddy to support their patients' post-surgery journey, creating a referral network where healthcare providers recommend FitForMe products to patients undergoing bariatric procedures.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/fitforme
• LinkedInlinkedin.com/company/fitforme
• Instagraminstagram.com/fitforme
• Xx.com/fitforme

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FitForMe